- Tytuł:
-
Bełkot techniczny jako przejaw polszczyzny konsumpcyjnej
Technical gibberish as a symptom of consumptive Polish language - Autorzy:
- Jachimowska, Katarzyna
- Powiązania:
- https://bibliotekanauki.pl/articles/965840.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Tematy:
-
advertising
consumptive culture
consumptive Polish language
persuasion
technical gibberish (bełkot techniczny
kultura konsumpcyjna
marketing
perswazja
polszczyzna konsumpcyjna
reklama - Opis:
- The article draws the attention to, described by Kazimierz Ożóg, symptom of consumptive Polish language like technical gibberish. Its characteristics comprise amongst other: using a list of technical parameters of a device, which does not warrant a disclosure of product benefits and its functionalities; accumulation of foreign names supplemented with numbers, letter symbols and acronyms; unusual semantic cohesion of words used for the purpose of exaggeration; technical foreign terminology. Analysed in the article informational-persuasive language acts directed at modern technology products, are symptoms of currently popular consumerism, which leads to a creation of promotional and marketing technical gibberish.
- Źródło:
-
Acta Universitatis Lodziensis. Folia Linguistica; 2015, 049
0208-6077
2450-0119 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Linguistica
- Dostawca treści:
- Biblioteka Nauki
Artykuł