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Wyszukujesz frazę "linguistic communication" wg kryterium: Temat


Wyświetlanie 1-2 z 2
Tytuł:
From Researching to Teaching Organisational Communication: The Application of Communication Audits
Autorzy:
Alnajjar, Justyna
Powiązania:
https://bibliotekanauki.pl/articles/2016161.pdf
Data publikacji:
2017
Wydawca:
Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
Tematy:
communication audit model
communication audit procedures
communication audit scope
linguistic form sheet
communication behaviour
Opis:
This paper presents how organisational communication, being an important component of organisational behaviour, can be researched from a linguistic perspective with the help of communication audits. Putting the linguistic viewpoint at the forefront means that apart from using established methods such as interviews and questionnaires, the communication auditor collects and analyses real-life oral and written texts produced by auditees. The paper showcases the results of linguistic research into the communication audit, such as the communication audit model and procedures additional to the linguistic form sheet. Following this the paper presents how these research findings may be utilised in teaching practice in order to familiarise students of linguistics with both organisational communication and organisational behaviour.
Źródło:
Academic Journal of Modern Philology; 2017, 6; 7-22
2299-7164
2353-3218
Pojawia się w:
Academic Journal of Modern Philology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Opisy inwestycji deweloperskich jako odzwierciedlenie oczekiwań względem zamieszkiwania
Development Investments as a Reflection of Expectations Regarding Dwelling
Autorzy:
Gałuszka, Zuzanna
Wójcik, Kaja
Powiązania:
https://bibliotekanauki.pl/articles/2015095.pdf
Data publikacji:
2021
Wydawca:
Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
Tematy:
Linguistic Image of the World
dwelling
lifestyle
brand communication
Opis:
Dwelling is one of the practices that builds the lifestyle of an individual who selects convenient, usually consistent elements from the entire range of communication offers. Analysis shows how living space is organised and presented in new development investments. The aim of the analysis was to reconstruct images of modern housing based on the marketing communication which is presented on development companies’ websites. It was possible to distinguish repetitive narratives about flats and estates considered as spaces that perform functions and serve specific purposes. The concept of JOS (Linguistic Image of the World) was used for the analysis and facilitated the discovery of the representation of the perception of reality contained in language. The research was based on the vocabulary, phraseology and semantics of the texts. The analysis made it possible to perceive and describe five highlights in communication dimensions of living (location, design adaptation, safety, community and comfort). Capturing the relationship between linguistic and social elements and their meaning, significant from the point of view of creating meanings, has led to the conclusion that buying an apartment from a developer equals buying a specific lifestyle. Developers using communication based on social norms and aspirations offer the individual a coherent vision of a “better” future and an ideal life. Despite the slight differences between various estate investments, the picture of residence presented in the marketing communications is universal—it refers to a small catalogue of values.
Źródło:
Academic Journal of Modern Philology; 2021, 11; 93-101
2299-7164
2353-3218
Pojawia się w:
Academic Journal of Modern Philology
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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