- Tytuł:
- "Ugarnirować kremem przy pomocy lejka". Dyskurs kulinarny w polskiej reklamie prasowej początku XX wieku
- Autorzy:
- Gajewska, Ewelina
- Powiązania:
- https://bibliotekanauki.pl/articles/29520161.pdf
- Data publikacji:
- 2022-12-20
- Wydawca:
- Uniwersytet Bielsko-Bialski
- Tematy:
-
język
perswazja
reklama
dyskurs kulinarny
language
persuasion
advertising
culinary discourse - Opis:
- The article analyzes the method of implementing the culinary discourse in advertising texts published in „Tygodnik Ilustrowany” in 1910–1927. The focus was primarily on analyzing those ads that annexed a specific genre for their needs: a recipe. Moreover, advertisements were described in which determinants of various genres and styles intertwined, especially those in which elements of culinary discourse were intertwined with lexical determinants of scientific discourse. The analysis of the lexis of old advertisements also made it possible to observe which cooking vocabulary, often present in material from over a hundred years ago, is already perceived as archaic from a modern perspective.
- Źródło:
-
Świat i Słowo; 2022, 39, 2; 339-355
1731-3317 - Pojawia się w:
- Świat i Słowo
- Dostawca treści:
- Biblioteka Nauki
Artykuł