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Wyświetlanie 1-15 z 32
Tytuł:
Selected aspects of political marketing in Slovakia
Autorzy:
Štensová, Antónia
Štarchoň, Peter
Powiązania:
https://bibliotekanauki.pl/articles/471141.pdf
Data publikacji:
2009
Wydawca:
Polskie Towarzystwo Komunikacji Społecznej
Tematy:
political market
market research
media
marketing communication
Opis:
The authors concentrate on particular aspects of political marketing within the frame- work of Slovak conditions. At the beginning, the article highlights characteristics of political market in Slovakia and then focuses on the importance of selected tools of political marketing, namely marketing research (public opinion researches and pre-election surveys), behaviour of electors, influence of mass media and communication on voters (media in marketing communications of political parties, new tools of communication) and engagement of celebrities in the election cam- paigns. Finally visible and enlarging significance of professionalisation of election campaigns is stressed.
Źródło:
Central European Journal of Communication; 2009, 2, 2(3); 319-327
1899-5101
Pojawia się w:
Central European Journal of Communication
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zarządzanie marketingowe partią polityczną w teoriach Roberta P. Ormroda i Stephana C. Henneberga
Marketing management of a political party in the theories of Robert P. Ormrod and Stephan C. Henneberg
Autorzy:
Potarzycka-Szczerba, Agata
Powiązania:
https://bibliotekanauki.pl/articles/1953250.pdf
Data publikacji:
2015-03-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
political marketing
marketing management
political party
marketing strategy
political market
Opis:
Although political marketing management is still a very popular issue in modern political science, surprisingly, only few studies have tried to provide theoretical foundations for describing comprehensive marketing process in political parties. The aim of this paper is to present two complementary concepts developed by Robert P. Ormrod and Stephan C. Henneberg: Political Market Orientation and Strategic Political Postures. Both authors have prepared a theoretical framework for complex analysis of marketing operations in the parties. They consider political marketing management to be a permanent process which includes mainly building and maintaining relations with various stakeholders and creating strategies. The article presents these concepts from the perspective of previous studies and criticizes some assumptions in purpose to indicate possibilities and barriers of future empirical work.
Źródło:
Athenaeum. Polskie Studia Politologiczne; 2015, 45; 145-156
1505-2192
Pojawia się w:
Athenaeum. Polskie Studia Politologiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Value marketing as a Determinant of Forming a Political Offer in the Process of Communication between Politicians and Voters
Autorzy:
Widera, Wiktor
Powiązania:
https://bibliotekanauki.pl/articles/514622.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
value
value marketing
provision of value
voter
politician
political offer
political market
Opis:
At the heart of the concept of value marketing is the evolution of its use. Starting with a mere information about the presence of a product on the market, through subsequently satisfying the needs of the buyer of the product or service, to finally reaching a full dialogue between the bidder (offerer) and the customer. This relationship is based, inter alia, on the common definition of the characteristics of the desired goods and their adjustment to the values indicated by the customers. Also, important values for the buyer of a political product should be similarly shaped in the marketing sense. Creating bonds, the partnership relations between the exchange parties on the political market is a mechanism that makes this process very effective. The article points to the “value” present in the political product and explains how it is created. It also analyses two key contexts of what “value” is, describes marketing and its core tools on the economic and political market. The author of the paper makes a hypothesis that “value” as the core of the political offer generated by the politician-voter relationship is of fundamental importance in political transactions and is at the same time a determinant of electoral decision.
Źródło:
Political Preferences; 2018, 18; 91-102
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Impact of Information and Communication Technologies on Politics (Selected Issues Related to Political Market)
Autorzy:
Musiał-Karg, Magdalena
Powiązania:
https://bibliotekanauki.pl/articles/2043999.pdf
Data publikacji:
2015-06-30
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
information and communication technologies
Internet
politics
communication
evoting
election silence
political market
Opis:
Information and communication technologies impact many aspects of the contemporary political life. A consequence of the use of ICT in politics is undoubtedly the evolution of democratic institutions and procedures. Modern technologies find their application as tools for exercising democratic power. This is why their importance is constantly increasing. The changes that follow application of ICT and their consequences are especially interesting subject to study and research. This article aims at answering the question how modern technologies (mainly the Internet) affect the processes of contemporary democracy and what might be the consequences of such changes. The deliberations shall concern the context of political market, where three processes between three main actors (politicians/political institutions, electorate, and the media) occur: informing, communicating, and voting. ICT influence these processes by quickening supplementing, and facilitating three various types of activities: sharing information, involvement in the political debate, and participation in the political decisionmaking processes. In the article, the author also pays attention to election silence as a phenomena functioning in the background of elections (which are a very significant element of the political market). Examples provided in the article come mainly from the practises and experiences of the Polish political life.
Źródło:
Kultura i Edukacja; 2015, 2(108); 128-145
1230-266X
Pojawia się w:
Kultura i Edukacja
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Pierwsza kampania prezydencka Aleksandra Kwaśniewskiego w świetle teorii wyboru publicznego
The first presidental campaign of Aleksander Kwaśniewski in the light of the theory of public choice
Autorzy:
Szymczak, Damian
Powiązania:
https://bibliotekanauki.pl/articles/546761.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
Tematy:
Aleksander Kwaśniewski
kampanie prezydenckie
teoria wyboru publicznego
instrumentarium ekonomiczne
public choice
political market,
economic instruments
Opis:
Aleksander Kwaśniewski – prezydent Polski w latach 1995–2005 w trakcie obrad Okrągłego Stołu reprezentował stronę rządową. Ten fakt oraz działalność w Polskiej Zjednoczonej Partii Robotniczej dla wielu ludzi wykluczały go jako pretendenta do strategicznych stanowisk w wolnej Polsce. Socjaldemokracja Rzeczypospolitej Polskiej – ugrupowanie powstałe na gruzach PZPR, pod wodzą Kwaśniewskiego wygrało jednak wybory parlamentarne w 1993 r., a Kwaśniewski objął najważniejszy urząd w państwie. Rodzi się zatem pytanie: co było przyczyną sukcesu wyborczego kandydata lewicy? Odwołując się do teorii wyboru publicznego, autor ukazuje, że instrumentarium ekonomiczne może być przydatne w wyjaśnianiu procesów zachodzących we współczesnej polityce. W toku argumentacji próbuje uzasadnić tezę, że pierwsza kampania prezydencka Aleksandra Kwaśniewskiego była w dużym stopniu oparta na dorobku opisywanego nurtu.
The purpose of the article is to analyse current political processes from the economic dimension. The author, by referring to the theory of public choice, shows that economic instruments can be a tool of better understanding of voter behaviour, and politicians/ political parties. As an empirical example of the usage of economic analysis in planning an election strategy, the author describes the election strategy implemented during the first election campaign of Aleksander Kwaśniewski in 1995.
Źródło:
UR Journal of Humanities and Social Sciences; 2019, 10, 1; 74-90
2543-8379
Pojawia się w:
UR Journal of Humanities and Social Sciences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Spójność i wiarygodność oferty politycznej jak o zmienne wyjaśniające efekt kampanii wyborczej w 2001 roku
The Impact o f Cohesion and Credibility o f Political Offer on the Result of Parliamentary Election in 2001
Autorzy:
Płoński, Artur
Powiązania:
https://bibliotekanauki.pl/articles/1853594.pdf
Data publikacji:
2005
Wydawca:
Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
Tematy:
marketing
marketing na rynku ofert politycznych
rynek ofert politycznych
poparcie naturalne
poparcie potencjalne
spójność oferty politycznej
wiarygodność oferty politycznej
political marketing
political market
natural support
potential support
cohesion of political offer
credibility of political offer
Opis:
The article shows the results of research conducted by the author. The research was based on data collected from 1997 to 2001 and during the election campaign in 2001. The goal of the research was to werify following hypothesis: H1: An election campaign can influence the natural support of a political party. H2: There is a connection between a marketing cohesion of a political offer and a result of election campaign. H3: Influence of cohesion of political offer on a campaign results is determinated by a credibility of the offer. Analysis conducted in the article support the accuracy of hypothesis H1 and H3 and conditional accuracy of the hypothesy H2 such a result is very important to a political marketing. It shows that a political marketing should be based on a long-term strategy which includes election campaign period as well as a period between elections. Whats more that means that the marketing strategy tools shouldn't be reduced only to a narrow-meaning communication or advertising
Źródło:
Roczniki Nauk Społecznych; 2005, 33, 3; 51-65
0137-4176
Pojawia się w:
Roczniki Nauk Społecznych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
POLITICAL RISK ON THE FINANCIAL MARKET The problem of adequate scientific assessment of business operations - the naivety of economists
Autorzy:
Dziawgo, Leszek
Powiązania:
https://bibliotekanauki.pl/articles/599491.pdf
Data publikacji:
2014-04-17
Wydawca:
Wyższa Szkoła Informatyki i Zarządzania z siedzibą w Rzeszowie
Tematy:
risk;
political risk;
financial market;
Opis:
One of the significant problems of a modern economy and economics is political risk. A destructive influence of politics on the financial market cannot be ignored. It is necessary to indicate some selected specific problems of the financial market connected with politics in the area of: public finance (including EU), monetary policy and capital market. Nowadays, the scale and dynamics of political interference in the economy and finance leads to the problem of rationality in business activities. Moreover, many hidden political factors change the political risk into immeasurable political uncertainty.
Źródło:
Finansowy Kwartalnik Internetowy e-Finanse; 2013, 9, 4; 39-47
1734-039X
Pojawia się w:
Finansowy Kwartalnik Internetowy e-Finanse
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Romanian media market: Juridical and economic aspects
Autorzy:
Seceleanu, Andra
Powiązania:
https://bibliotekanauki.pl/articles/471061.pdf
Data publikacji:
2009
Wydawca:
Polskie Towarzystwo Komunikacji Społecznej
Tematy:
media market
trustization
political influences
property
EU rules
Opis:
Media market has suffered a radical transformation since 2004 and the effects of the in- vestments are seen as a subject of controversy. The first unwanted consequence is the influence that the media moguls have on public opinion by means of the press empires they own, while the second unwanted consequence is one of global type that refers to the limitation of the pluralism of expression by means of “trustization” and “tabloidization.” Not interfering with ideology, the concentration of media property reduces the cultural differ- ences and the political opinions that are present in the spectrum of the means of information. Mass media in Romania has gone through radical changes of property and editorial direction since 2004. The most controversial aspect remains the insurance of a balance between pluralism and competi- tion. All relevant domains for transparency refer, in the majority of cases, to the national regulations and do not involve European Union, except at the formal level.
Źródło:
Central European Journal of Communication; 2009, 2, 1(2); 115-131
1899-5101
Pojawia się w:
Central European Journal of Communication
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
WHAT DETERMINES THE REFORMS OF EMPLOYMENT PROTECTION LEGISLATION? A GLOBAL PERSPECTIVE
Autorzy:
Pilc, Michał
Powiązania:
https://bibliotekanauki.pl/articles/517337.pdf
Data publikacji:
2015
Wydawca:
Instytut Badań Gospodarczych
Tematy:
political economics
employment protection legislation
labor law
labor market institutions
labor market policy
Opis:
The aim of this research was to identify the determinants of the employment protection legislation reforms in the global perspective. The study was based on the Labor Freedom index published by the Heritage Foundation, which allowed to include 179 countries in the research that were observed in the period 2003–2013. The conducted study has indicated that changes in GDP and the level of employment in industry may induce the introduction of labor reforms. The changes in the labor law also occurred to be correlated with the number of the nearly excluded from the labor market (the long-term unemployed and youth not in education, employment or training) and also with changes in the government expenditure. However, all these factors may lead to substantially various reform programs in particular countries due to the heterogeneous political pressure of the labor market interest groups and different governmental determination in introduction of the reforms.
Źródło:
Equilibrium. Quarterly Journal of Economics and Economic Policy; 2015, 10, 4; 111-129
1689-765X
2353-3293
Pojawia się w:
Equilibrium. Quarterly Journal of Economics and Economic Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Cultural, political and economic roots of the labor market institutional framework in the OECD and post-socialist countries
Autorzy:
Pilc, Michał
Powiązania:
https://bibliotekanauki.pl/articles/22446620.pdf
Data publikacji:
2017
Wydawca:
Instytut Badań Gospodarczych
Tematy:
employment level
labor market institutions
labor market policy
post-socialist countries
political economy
Opis:
Research background: The literature indicates that labor market institutions are determined by cultural, political and economic factors, but does not give explicit conclusions which of these vast group of factors dominates. Purpose of the article: The goal of this study is to empirically assess whether cultural and political factors dominate over economic factors in shaping the labor market institutional framework in the OECD and post-socialist countries. Methods: This framework can be measured by a vast group of indicators. We use 10 such variables that describe the group of 47 post-socialist and OECD countries (that did not experience economic transition) in the years 2005?2009. These indicators allow to construct one Employment Efficiency Index which explains almost 47% of the employment rate heterogeneity in the years 2010?2015. In the second step, the Employment Efficiency Index is regressed on 7 uncorrelated and standardized components that describe the cultural, political and economic characteristics of the analyzed countries in the years 1995?2004 and the Chow test is conducted in order to determine whether they influence the Index with the same strength in post-socialist and non-transition OECD countries. Findings & Value added: The obtained results show that cultural and political factors have a stronger influence on labor market institutions. Moreover, the estimates reveal that the countries which experienced weak labor market performance in the period 1995?2004 did not make their institutional framework more pro-employment in the following years and, in consequence, also recorded low values of the employment rate in the period 2010?2015. Such result suggests that economic factors occurred to be on average an insufficient trigger for labor market reforms in the group of analyzed countries. Finally, the Chow test revealed that this conclusion is applicable to both post-socialist and non-transition OECD countries.
Źródło:
Equilibrium. Quarterly Journal of Economics and Economic Policy; 2017, 12, 4; 713-731
1689-765X
2353-3293
Pojawia się w:
Equilibrium. Quarterly Journal of Economics and Economic Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Thomas Piketty’s ‘patrimonial capitalism’ of the twenty-first century: political economy rediscovered or how to tame the beast?
Autorzy:
Jędrzejowska-Schiffauer, Izabela
Powiązania:
https://bibliotekanauki.pl/articles/1367954.pdf
Data publikacji:
2015
Wydawca:
Wyższa Szkoła Bankowa we Wrocławiu
Tematy:
patrimonial capitalism
market economy
legitimacy
political economy
regulatory measures
Opis:
The core of market economy is misconceived when it is construed purely in economic terms (cf. Breuer 1999: 8). The purpose of this article is to hint at some possible alternative paths of deliberating the concept of capitalism which would not be dominated by classical economic paradigm. While recognising the multiple faces of capitalism stemming amongst others from historical, geo-political, ideological and even economic variables, the author conceives of contemporary capitalism in terms of a sum total of certain macro-features which differentiate this economic model from centrally-planned economies. The point of departure for the developed argumentation is the main trend recognisable in the recent decades (end of the 20th and the beginning of the 21st century) which consists in accumulation of primarily hereditary capital in the hands of the few, which phenomenon is referred to by Thomas Piketty as “patrimonial” capitalism. Since that development results in a limited or no opportunity of the majority of the world population to accrue wealth through their work, a question arises whether such economic system may be regarded as legitimate. In this context the author attempts to shed some light on the potentials and limits of the role of national, transnational and /or international governance to mitigate the negative impact of the unabashed divergence forces observable in the contemporary economy. The overall conclusion of the paper is that, however reluctant the national authorities may be to see further intervention of transnational and international entities in the organisation of global economy, it is necessary if the healthy foundations of the global market are ever to be achieved and as long as long as the states remain idle themselves.
Źródło:
Central and Eastern European Journal of Management and Economics (CEEJME); 2015, 1; 85-95
2353-9119
Pojawia się w:
Central and Eastern European Journal of Management and Economics (CEEJME)
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Newralgiczne obszary doradztwa politycznego
Pivotal Areas of Political Consultancy
Autorzy:
Kolczyński, Mariusz
Powiązania:
https://bibliotekanauki.pl/articles/1833124.pdf
Data publikacji:
2020-05-14
Wydawca:
Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
Tematy:
wybory
kampanie polityczne
doradztwo polityczne
badania rynkowe
komunikowanie polityczne
elections
political campaigns
political consultancy
market research
political communication
Opis:
Pojawienie się nowej kategorii graczy na scenie politycznej, tj. zawodowych konsultantów/doradców politycznych, oraz rozwój zjawiska profesjonalnego doradztwa politycznego czy też szerzej, branży usług w zakresie kampanii politycznych ma swoje podłoże w obiektywnych wymogach racjonalnego, maksymalnie efektywnego wykorzystania zasobów (ludzkich, finansowych i technicznych), które pozostają w dyspozycji wielorakich organizacji politycznych w trakcie prowadzenia przez nie projektów kampanii politycznych w złożonym i niestabilnym środowisku politycznym. Wartym uwagi jest także fakt, iż pomimo rozwiązań przyjętych w dotychczasowej praktyce politycznej, doradcy polityczni przekształcili się w odrębną grupę zawodową, której celem jest niesienie pomocy we wszystkich działaniach realizowanych na rynku politycznym w sposób efektywny i zgodny z regułami zarządzania organizacjami politycznymi. Specjalną rolę pełnią ci konsultanci, którzy uczestniczą w procesie pozyskiwania, przetwarzania i dystrybucji informacji (czyli konsultanci w zakresie zarządzania wiedzą i komunikacją medialną)
The emergence of a new category of political actors - professional consultants or political advisors and the development of political advice industry as well as the wider political or campaign services was caused by the objective requirements of a rational and maximally efficient use of resources (human, financial and technological) that are at the disposal of the various political entities in the campaigns and projects carried out in a complex and turbulent political environment. Also worth considering is that in spite of solutions developed by political practice, political consultants are completely distinct professional group, whose aim is to assist in the effective and compliant way with industry rules of political organization management during all activities carried out on the political market. A special role is dedicated to consultants participating in the process of acquiring, processing and distribution of information (for research and media-communication consultants).
Źródło:
Roczniki Nauk Społecznych; 2014, 42, 1; 21-37
0137-4176
Pojawia się w:
Roczniki Nauk Społecznych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Trade unions and basic income: some danish experiences
Autorzy:
CHRISTENSEN, ERIK
Powiązania:
https://bibliotekanauki.pl/articles/2028167.pdf
Data publikacji:
2021-12-31
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
basic income
trade unions
Denmark
political struggles
labour market policy
Opis:
Theoretically, there are many good arguments that unions should support a proposal on basic income. The main reason for the Danish trade unions resistance to basic income reform is that it would go against the short-term interest of the unions in organisational self-maintenance. Trade unions will lose power in relation to their members with a basic income. Trade unions have control over individual members by virtue of the collective agreement system and the labour law system. If you have a basic income system, the individual worker will decide when he or she wants to leave his workplace and strike. Suppose a single worker or a group of workers leave their workplace because of dissatisfaction with the working condition. In that case, they will be punished financially according to the rules of labour law rely on any support from their trade union.
Źródło:
Society Register; 2021, 5, 4; 75-86
2544-5502
Pojawia się w:
Society Register
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Produkty systemowe na lokalnym rynku politycznym
Systemic products on the local political market
Autorzy:
Jaśniok, Michał
Powiązania:
https://bibliotekanauki.pl/articles/592158.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Marketing polityczny
Rynek polityczny
Samorząd terytorialny
Local government
Local market
Political marketing
Opis:
Praca przedstawia identyfikację nowego zjawiska na rynku politycznym, jakim jest tworzenie produktów systemowych, ze szczególnym uwzględnieniem jego występowania na poziomie lokalnym (samorządowym), wraz z oceną możliwości adaptacji koncepcji na poziomie krajowym i globalnym oraz wpływem wielordzeniowych, złożonych produktów politycznych na uzyskiwanie przewagi konkurencyjnej przez takie podmioty, jak partie, stowarzyszenia i ruchy wyborcze.
The issue of systemic products on the political market is hardly recognized. Political marketing researchers mainly focuses on sociological and psychological aspects of the electoral decision-making. This article’s aim is, on the one hand, to define the systemic political product and present the types thereof, and on the other to present the circumstances that affected the development of completely new way to meet the needs of different types of political stakeholders. The paper presents identify a new phenomenon in the political market, with particular emphasis on its prevalence at the local (municipal) level and the possibility of adopting the concept at the national and global levels to obtain competitive advantage by such entities as parties, electoral associations and other political movements.
Źródło:
Studia Ekonomiczne; 2016, 262; 25-36
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
„Za mała, by sfinansjalizować?”. Procesy finansjalizacji i polska gospodarka
The Rise of the Financial Sector in Poland
Autorzy:
Lewicki, Mikołaj
Powiązania:
https://bibliotekanauki.pl/articles/468826.pdf
Data publikacji:
2014
Wydawca:
Polska Akademia Nauk. Instytut Filozofii i Socjologii PAN
Tematy:
financialization
financial market
political economy
sociology of finances
theories of capitalism
depoliticization
mortgage credit
Opis:
The rise of the financial sector – and alteration of its functions in capitalism – has been discussed not only by economists but also by sociologists and political economists. Financialization is “(…) the increasing role of financial motives, financial markets, financial actors and financial institutions in the operation of the domestic and international economies” (Epstein 2005: 2). It is not a brand new process in sociology. However its scale and nature become an ever more popular element of the current diagnoses. Its main assumption is that crises of capitalist economies are not anomalies and their scale is dependent on the (lack of) control according to the market laws. The idea that the form of crises and their scale seem to be even more grave and take into account the interdependencies between national economies is becoming paradigmatic in the social sciences. The analysis starts with a review of financialization theories, proposed in political economy and sociology. I then empirically examine the Polish financial sector of the last 15 years with a particular focus on the role of mortgages.
Źródło:
Prakseologia; 2014, 155; 125-173
0079-4872
Pojawia się w:
Prakseologia
Dostawca treści:
Biblioteka Nauki
Artykuł
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