Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

English (EN)·Polski (PL)·Yкраїнський (UK)
Przejdź do strony domowej biblioteki Centralna Biblioteka Wojskowa Link otwiera się w nowym oknie Logo biblioteki Prolib Integro - strona głównaCentralna Biblioteka Wojskowa

Wyszukujesz frazę "viral" wg kryterium: Temat

  Lista filtrów
Wyrównaj
Wyświetlanie 1-15 z 104
Tytuł:
Viral marketing as an innovative formof marketing communication
Autorzy:
Dejnaka, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/541183.pdf
Data publikacji:
2012
Wydawca:
Wyższa Szkoła Bankowa we Wrocławiu
Tematy:
viral marketing,
viral promotion,
marketing communication,
social media
Opis:
Viral marketing is considered to be part of internet marketing. A virus as an information carrier spreads among people and gradually “infects” subsequent internet users1. The paper mainly aims at indicating contemporary forms and applications of viral marketing on the internet. The paper is based on secondary reports concerning the spread of viral information as well as the author’s experiment conducted on Facebook relating to the viral message.
Źródło:
Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu; 2012, 31; 127-137
1643-7772
Pojawia się w:
Zeszyty Naukowe Wyższej Szkoły Bankowej we Wrocławiu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The assessment of knowledge about viral hepatitis among Polish society
Autorzy:
Ślusarz, Krystian
Szczygieł, Katarzyna
Sobala-Szczygieł, Barbara
Jaroszewicz, Jerzy
Powiązania:
https://bibliotekanauki.pl/articles/1065218.pdf
Data publikacji:
2019
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
HAV infection
HBV infection
HCV infection
knowledge assessment
viral hepatitis A
viral hepatitis B
viral hepatitis C
Opis:
Viral hepatitis is caused by viruses, the most important of which are hepatitis A virus (HAV), hepatitis B virus (HBV) and hepatitis C virus (HCV). New discoveries and new therapeutic options result in better and better results of treatment. However, the public's awareness of the occurrence of these diseases and the detection of infections as soon as possible is still important, what is associated with better outcomes. In order to assess the basic knowledge about viral hepatitis among Polish society, an online survey spread throughout Poland and covering mainly young people was created. 2205 responses were collected and analyzed. On the basis of the results obtained, it can be concluded that Polish youth have little knowledge about viral hepatitis, what is associated with less awareness of the possibility of infection.
Źródło:
World Scientific News; 2019, 135; 1-13
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Retoryczno-obyczajowe tło kampanii medialnej OLX
Autorzy:
M. Kiełbiewska, Anna
Powiązania:
https://bibliotekanauki.pl/articles/679061.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Warszawski. Katedra Italianistyki. Polskie Towarzystwo Retoryczne
Tematy:
OLX, spot, commercial, campaign, viral, what if
OLX, spot, reklama, kampania, viral, „A co gdyby”
Opis:
What if we treat persuasive communication in a non-standard way? What if instead of promoting our services we decide to show our manifesto of intolerance of rudeness? And what if we do it so accurately that it will replicate through social media? Standing out from media-marketing noise is difficult because of the multitude and multimodality of contemporary marketing communication. It is not easy to design original campaigns, neither it is to make them inspiring and worthy. It is a challenge to combine marketing with a subtle sense of humor. Indeed, mixing all these elements in the right proportions in order to maximize positive receptions and to make a campaign go viral to be watched millions of times is extremely rare. It is notable when such a commercial has been actually created to analyze it, particularly if a cursory analysis shows that its success – even today, in the digital age – is attributed to the primary marketing tool: a word. That is the secret of this year’s campaign of OLX website (the online marketplace). In the article it is argued that the popularity of OLX commercial video series “What if?” is based on rhetorical skills of its creators.
A gdyby tak potraktować komunikację nakłaniającą niestandardowo? Gdyby, zamiast reklamować swoje usługi, pokazać manifest nietolerancji dla braku kultury? I co, gdyby zrobić to na tyle zabawnie i lapidarnie, żeby „sam się” rozniósł po mediach społecznościowych? Mnogość i wielokanałowość współczesnej komunikacji marketingowej sprawia, że niezwykle trudno jest się dziś wyróżnić w medialno-marketingowym szumie. Niełatwo stworzyć kampanię oryginalną, zasługującą na miano mądrej i wartościowej. Trudno połączyć to z subtelnym poczuciem humoru. A już wymieszać wszystkie te elementy tak, aby uzyskać pozytywny odbiór społeczny i sprzedać jako viral w milionach odsłon – jest niezwykłą rzadkością. Znamienne, że gdy już się to komuś udaje, nawet pobieżna analiza pokazuje, że za sukcesem kampanii – dziś, w dobie postępującej cyfryzacji – stoi pierwotne narzędzie marketingowe: słowo. Tak jest w wypadku tegorocznej kampanii portalu OLX. W artykule ukazano, iż popularność cyklu spotów „A co gdyby?” wynika z umiejętności retorycznych jej twórców. 
Źródło:
Res Rhetorica; 2019, 6, 4
2392-3113
Pojawia się w:
Res Rhetorica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Viral Marketing – The Case of Turkey
Autorzy:
Lewicka, Hanna
Powiązania:
https://bibliotekanauki.pl/articles/540616.pdf
Data publikacji:
2017-12-12
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
viral marketing
Turkey
advertising
digital media
Opis:
Turkish advertisements in the form of a case study to determine which factors seem to play the most important role in terms of viral marketing message perception in Turkey. As a country in which the increasing role of digital media and the internet is beginning to dominate interpersonal communication, the use of viral approach in marketing is also growing. The examples of most viral videos in Turkey from the previous years confi rm that the most important factor which determines the success of a viral message is its content, which should be at the same time attention-catching and entertaining. Nevertheless, the seeding strategy is the factor which accelerates the success of viral messages.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2017, 2(6); 37-53
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Stress granules (SG) and processing bodies (PB) in viral infections
Autorzy:
Malinowska, Magdalena
Niedźwiedzka-Rystwej, Paulina
Tokarz-Deptuła, Beata
Deptuła, Wiesław
Powiązania:
https://bibliotekanauki.pl/articles/1038793.pdf
Data publikacji:
2016
Wydawca:
Polskie Towarzystwo Biochemiczne
Tematy:
stress granules
processing bodies
viral infection
Opis:
During reaction to stress caused by viral infection, RNA granules are formed in order to protect mRNA. Stress granules (SG) and processing bodies (PB) provide cell homeostasis and mRNA stability. They are formed, for example, during polio virus and MRV (mammalian orthoreovirus) infections. Some viruses, such as influenza virus and HTLV-1 (Human T-lymphotropic virus 1), block the formation of granules. In addition, there are viruses like West Nile Virus, Hepatitis C Virus (HCV) or human Herpes viruses, which influence the functioning of the granules.
Źródło:
Acta Biochimica Polonica; 2016, 63, 2; 183-188
0001-527X
Pojawia się w:
Acta Biochimica Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Neurological complications encountered in imaging studies in association with COVID-19 – a single center analysis
Autorzy:
Erok, Berrin
Önder Atca, Ali
Önder, Hakan
Powiązania:
https://bibliotekanauki.pl/articles/2049185.pdf
Data publikacji:
2022-03-30
Wydawca:
Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
Tematy:
COVID-19
direct viral toxicity
endotheliitis
Opis:
Introduction and aim. COVID-19 is a viral infectious disease, which was first reported in patients with unusual pneumonia in December 2019. However, as the pandemic progressed, extrapulmonary manifestations including various neurologic complications have been started to be increasingly reported. In this retrospective study, we tried to search the neurological complications seen in our patients with positive rRT-PCR test for COVID-19 and examine the underlying associated risk factors. Material and methods. We have retrospectively analyzed the neuroimaging studies performed in our patients with positive rRT-PCR test for COVID-19 between April, 2020 and August, 2021. Both computed tomography (CT) scans and magnetic resonance imagings (MRI) of brain, head & neck region and the spine were retrospectively evaluated for the presence of any complications in patients with positive rRT-PCR test for COVID-19. Results. There were 147 patients having neuroradiological imaging studies performed for various neurological symptoms. Among these patients we detected 10 acute neurologicalcomplications.The most common was acute ischemic stroke in 5 patients and intracranial hemorrhage in 3 patients, two of which were intraventricular hemorrhage. The other complications included a preasumed cytotoxic lesion of corpus callosum in a 18 year old girl and lumbar spondylodiscitis complicated with psoas abcess in a 47 year-old man. Conclusion. In COVID-19 patients severe neurological complications can occur even as a presenting manifestation. Early cytotoxic endothelial injury can be the underlying cause in these patients and should be further studied in larger series in terms of what the susceptibility factors in these patients.
Źródło:
European Journal of Clinical and Experimental Medicine; 2022, 1; 5-10
2544-2406
2544-1361
Pojawia się w:
European Journal of Clinical and Experimental Medicine
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Chemerin and the recruitment of NK cells to diseased skin*
Autorzy:
Skrzeczyńska-Moncznik, Joanna
Stefańska, Anna
Zabel, Brian
Kapińska-Mrowiecka, Monika
Butcher, Eugene
Cichy, Joanna
Powiązania:
https://bibliotekanauki.pl/articles/1040596.pdf
Data publikacji:
2009
Wydawca:
Polskie Towarzystwo Biochemiczne
Tematy:
viral pathogens
NK cells
skin diseases
chemerin
Opis:
Natural killer (NK) cells play a major role in the initial control of many viral pathogens and in the rejection of tumors. Consistent with their roles as immune sentinels, NK cells are found in inflamed skin, including lichen planus, psoriasis and atopic dermatitis (AD) lesions. In oral lichen planus lesions, the recruitment as well as intradermal colocalization of NK cells and pDC (plasmacytoid dendritic cells) appear to be mediated by chemerin, a recently identified protein ligand for chemokine-like receptor 1 (CMKLR1), a chemoattractant receptor expressed by both cell types. Dendritic cells can regulate NK cell activity, and NK cells can regulate DC-mediated responses. Since chemerin was recently implicated in recruitment of pDC to psoriatic skin, in this work we determined whether chemerin facilitates interactions between NK and pDC in psoriatic plaques through controlling influx of NK cells to diseased skin. We demonstrate that circulating NK cells from normal donors as well as psoriasis and AD patients respond similarly in functional migration assays to chemerin. However, differences in the distribution of NK cells and pDC in skin lesions suggest that recruitment of both NK cells and pDC is unlikely to be controlled solely by chemerin.
Źródło:
Acta Biochimica Polonica; 2009, 56, 2; 355-360
0001-527X
Pojawia się w:
Acta Biochimica Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Ewolucje i rewolucje w wybranych gatunkach dziennikarskich po 1989 roku (reportaż i artykuł wiralowy)
Autorzy:
Wolny-Zmorzyński, Kazimierz
Powiązania:
https://bibliotekanauki.pl/articles/2084123.pdf
Data publikacji:
2020-04
Wydawca:
Towarzystwo Kultury Języka
Tematy:
journalistic
freedom
reportege
viral article
new genre
Opis:
Over the past three decades, under the infl uence of the development of electronic techniques and changes in the awareness of media recipients arising from the freedom of speech, reportage has evolved and a new genre, i.e. a viral article, has occurred. After 1989, reporters, relishing the hint of freedom, began to depart from the habits of the passing (authoritarian) epoch and make changes to the poetics of the genre. These changes concern the following spheres: the topic taken up by reporters; the form (structure, shape); the language; the reporter’s attitudes; the media. Before 1989, journalistic texts had been addressed to the educated reader who was able to understand many overtones, understatements, and hints, and currently, authors of reportages and viral articles talk about the reality and the world surrounding them in a straightforward manner, apply the simplest stylistic solutions and devices in order to fi nd the shortest way to the recipient’s imagination, and thus to the largest possible group of readers.
Źródło:
Poradnik Językowy; 2020, 773, 4; 82-94
0551-5343
Pojawia się w:
Poradnik Językowy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Molecular mechanisms of genome expression of coxsackievirus B3 that belongs to enteroviruses
Autorzy:
Dutkiewicz, M.
Swiatkowska, A.
Ojdowska, A.
Smolska, B.
Dymarek-Babs, T.
Jasinska, A.
Ciesiolka, J.
Powiązania:
https://bibliotekanauki.pl/articles/80289.pdf
Data publikacji:
2012
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
enterovirus
pathogen
human disease
viral infection
coxsackievirus B3
gene expression
molecular mechanism
untranslated region
viral replication
Źródło:
BioTechnologia. Journal of Biotechnology Computational Biology and Bionanotechnology; 2012, 93, 4
0860-7796
Pojawia się w:
BioTechnologia. Journal of Biotechnology Computational Biology and Bionanotechnology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Ethnobotanical Survey of Medicinal Plants Used in Treating Viral Infection in Saki West Local Government Area, Oyo State, Nigeria
Autorzy:
Fingesi, U. I.
Buochuama, A.
Abdulrahman, Q. A.
Powiązania:
https://bibliotekanauki.pl/articles/1112778.pdf
Data publikacji:
2018
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
ethnobotanical survey
herbs
medicinal plant
viral infection
Opis:
Most indigenous people have acquired expertise in the use of medicinal plants, but information on the utilization of the medicinal plants are poorly documented. Thus, this study deals with the ethnobotanical survey of medicinal plants used in treating viral infections in Saki West Local Government Area, Oyo State. Data was collected using structured questionnaires and oral interviews to acquire information from selected members of Saki West Local Government Area. A total of sixty (60) structured questionnaires were given randomly to respondents in the selected villages in the study area. Data were analyzed using descriptive statistics. The finding shows that the majority of the respondents were females (61.7%). Moreover, 50 % of the respondents were from the age group of 31 to 40 (also the largest group). In addition, a majority (88.3%) of the respondents were married, and only a few (16.7%) had no formal education. Furthermore, the major occupation of the respondents was herb selling (35.0%). The findings on the various plant parts utilized for herbal medicine indicated that the leaves, stem bark and whole root were the most commonly used parts. Most of the respondents also prepared herbal medicine by decoction. What is more, oral ingestion (drinking) was found to be the most (70.0%) preferred mode of administration in the study area. Finally, the major problem encountered while acquiring medicinal plants was wild animal threat. This work indicated that there is a need for an ethnobotanical survey in every state of the nation on the medicinal plants used in the treatment of viral infection.
Źródło:
World News of Natural Sciences; 2018, 17; 89-101
2543-5426
Pojawia się w:
World News of Natural Sciences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The risk of contracting Ebola virus and its prevention
Autorzy:
Lesňáková, Anna
Rovný, Ivan
Hlinková, Soňa
Powiązania:
https://bibliotekanauki.pl/articles/528550.pdf
Data publikacji:
2016
Wydawca:
Krakowska Akademia im. Andrzeja Frycza Modrzewskiego
Tematy:
viral disease
transmission
clinical manifestation
incidence
measures
Opis:
Ebola is a severe, acute viral disease, characterized by the sudden onset of fever, vomiting, and profuse diarrhoea, leading to severe dehydration, haemorrhagic diathesis, significant blood loss, shock, often with a fatal outcome. The disease is transmitted by either direct contact with blood or other bodily fluids of live or deceased infected people. Transmission may also occur by unprotected sexual contact or by direct contact with the blood or body fluids of animals. Before 2013, the maximum number of infected people in a single outbreak of Ebola was 425. This figure was significantly exceeded during the largest wave of Ebola that began in December 2013 in West Africa. The epidemiological situation is being closely monitored by the states of the European Union. The World Health Organization has issued recommendations for travellers to countries affected by the Ebola virus.
Źródło:
Państwo i Społeczeństwo; 2016, 4; 117-125
1643-8299
2451-0858
Pojawia się w:
Państwo i Społeczeństwo
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Infectious diseases of horseradish (Cochlearia armoracia L.) in Poland.
Autorzy:
Górecka, Krystyna
Lehmann, Przemysław
Powiązania:
https://bibliotekanauki.pl/articles/2198832.pdf
Data publikacji:
2001-06-21
Wydawca:
Instytut Hodowli i Aklimatyzacji Roślin
Tematy:
Cochlearia armoracia
diseases: fungal and viral
horseradish
Opis:
Poland is an important horseradish grower in Europe, therefore the problems concerning its cultivation and diseases are considered vital. Horseradish diseases can be classified as non-infectious and fungal, bacterial or virus origin. The most important fungal disease is white-rust caused by Albugo candida, which can be responsible for up to 50% loss of yield, in the case of heavy infection. Bacterial diseases are not very important now. Turnip mosaic virus (TuMV), arabis mosaic virus (AMV) and tomato black ring virus (TBRV) were found so far on horseradish in Poland. The most important is TuMV, which was found in almost 100% collected horseradish samples and caused yield loss about 40%. The virus TuMV belongs to the Potyvirus genus (VC57.0.1) from the Potyviridae family (VC57), which is the largest family of plant viruses. It infects many economically important plants. Attempts to eradicate TuMV by means of thermotherapy proved ineffective. At the Research Institute of Vegetable Crops, methods of obtaining TuMV-free horseradish plants (together with methods of its fast multiplication) have been developed in in vitro cultures.
Źródło:
Plant Breeding and Seed Science; 2001, 45, 1; 55-64
1429-3862
2083-599X
Pojawia się w:
Plant Breeding and Seed Science
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Occupational diseases in Poland — An overview of current trends
Autorzy:
Szeszenia-Dąbrowska, Neonila
Wilczyńska, Urszula
Powiązania:
https://bibliotekanauki.pl/articles/2179140.pdf
Data publikacji:
2013-06-01
Wydawca:
Instytut Medycyny Pracy im. prof. dra Jerzego Nofera w Łodzi
Tematy:
occupational poisoning
asbestosis
cancer
viral hepatitis
asthma
Opis:
Introduction: The number of occupational diseases (OD) recorded in Poland in the 1990's rapidly increased, and the numer of recognized cases has steadily decreased until now. Hence, it was decided to demonstrate the trends of selected pathologies which in Poland are "underestimated" in comparison to other countries. The presented data may constitute a basis for further research into the dependence of OD on socio-economic factors. Materials and Methods: Occupational Disease Reporting Forms, completed and sent obligatorily by the state health inspectors to the Central Register of Occupational Diseases were used as source documents for analysis. This work analyzes changes in the incidence of chronic poisonings, asbestosis, voice organ diseases, cancers, viral hepatitis, asthma and the musculoskeletal disorders over the years 1998-2011. Results: In 1998, the total number of registered diseases reached the maximum - 12,017 cases, which fell in the subsequent years to 2,562 cases in 2011. During that period, the incidence rate decreased by 6 cases per year per 100,000 employees. A considerable decrease, exceeding 90% of cases, was observed in voice organ disorders, hearing loss, chronic poisonings and viral hepatitis. The abovementioned changes, as well as improved detection of asbestos-related diseases through implementing a medical examination program of former asbestos processing plant workers, are advantages of the current situation in the epidemiology of OD. However, the disadvantages include underestimation, in comparison to other countries, of asthma, cancer and pathologies of the musculoskeletal system. Conclusion: The reported data indicates the need to assess the occupational fraction of the underestimated pathologies present in the work environment in Poland, as well as the need for studies aimed at clarifying the effect of systemic factors on identifying their occupational background.
Źródło:
International Journal of Occupational Medicine and Environmental Health; 2013, 26, 3; 457-470
1232-1087
1896-494X
Pojawia się w:
International Journal of Occupational Medicine and Environmental Health
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Participation of interferon type I during canine parvovirus infection
Autorzy:
Reyes-Cruz, T.
Martínez-Gómez, D.
Verdugo-Rodríguez, A.
Bustos-Martínez, J.
López-Islas, J.
Méndez-Olvera, E.T.
Powiązania:
https://bibliotekanauki.pl/articles/2087108.pdf
Data publikacji:
2021
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
canine parvovirus
antiviral immunity
IFNβ
viral pathogenesis
Źródło:
Polish Journal of Veterinary Sciences; 2021, 24, 3; 375-384
1505-1773
Pojawia się w:
Polish Journal of Veterinary Sciences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Structural analyses of AC4 protein of Sri Lankan cassava mosaic virus
Autorzy:
Gupta, S.
Ganguli, S.
Basu, P.
Datta, A.
Powiązania:
https://bibliotekanauki.pl/articles/11568.pdf
Data publikacji:
2015
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
structural analysis
AC4 protein
cassava mosaic virus
RNA silencing
viral infection
viral suppressor
geminivirus
post transcriptional gene silencing
Opis:
RNA silencing is one of the important phenomenon in plant defense mechanism, it actively protect host plants against viral infections. Existing viruses must have developed counter defense strategies to survive this arms race. Such counter defense strategy is the viral silencing suppressor (VSRs) which have been reported to directly interfere with the various steps leading to the interference of viral RNAs. Most identified VSRs are multifunctional, besides being RNA-silencing suppressors, they often perform essential roles by functioning as coat proteins, helper components for viral transmission, replicases and movement proteins, proteases or transcriptional regulators. One such identified VSR is AC4 of Sri Lankan cassava mosaic virus strain. Trivial knowledge about the structure –function relationship of this VSR leads to this work, where we focus on the structure generation by modelling to identify the mode of interactions with the various effector molecules of the silencing pathways. Structural analyses have been performed to screen interacting residues. Results indicate conserved structural features which signify propensity of functional interactions and further shows that this VSR can be a potent tool for the analysis of RNA silencing mechanisms and the relationships between different silencing pathways and VSRs.
Źródło:
International Letters of Natural Sciences; 2015, 06
2300-9675
Pojawia się w:
International Letters of Natural Sciences
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 104

Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies