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    Wyświetlanie 1-5 z 5
    Tytuł:
    Web data scraping for digital public relations analysis based on the example of companies installing photovoltaic systems
    Autorzy:
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/27313485.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    digital public relations
    Polska
    cities
    photovoltaics
    web scraping
    cyfrowe public relations
    Polska
    miasta
    fotowoltaika
    Opis:
    Purpose: The first objective of this article was an attempt at identifying the major differences between such terms as public relations (PR), digital public relations (DPR) and digital marketing (DM). The second objective was to employ selected web data scraping techniques to analyse DPR of service providers installing photovoltaic systems. Design/methodology/approach: The first objective of this article was achieved by analysing reference works. To achieve the second objective, the author used MS Excel, web scraping and proprietary computer scripts in R and Python. In this way, selected details were obtained from the companies catalogue at panoramafirm.pl and Google search engine, and then the received results were compared and analysed. What is more, the results from Google search engine were obtained and analysed for 964 towns and cities entered in the engine with the “photovoltaics” phrase. Findings: 50 thousand URLs were obtained and 1,755 unique website domain addresses were extracted. Analysing the content of websites at the obtained Internet domains, 6 major categories of websites were identified, which appeared in the first 10 search results for the photovoltaic-related queries. These are: Company Websites (CW), Blog Websites (BW), Announcement Services (AS), SEO Landing Pages (SLP), Public Announcement Pages (PAP) and Social Media Page (SMP). Each of these categories is characterised briefly and a few examples are provided for each of them. Research limitations/implications: The limitations of this article include the focus on one companies catalogue, i.e., panoramafirm.pl, and the results from Google search engine solely for the Polish language. Moreover, only the results of the first 10 links from Google engine for the single “photovoltaics” phrase and town/city name were taken into consideration. Originality/value: This article has a theoretical and practical value. The analysis allowed to identify six categories of websites, which may be analysed with respect to digital public relations in the area of photovoltaic system installation. The most important of them are the websites belonging to the Company Website (CW) and Social Media Page (SMP) types. This article is addressed to anyone interested in obtaining data from the Internet using web scraping technique and data analysis in the area of digital public relations (DPR).
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 161; 365--380
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The relationship between awareness and behavioral change in the context of the issue of violence against women from the perspective of digital public relations and online events
    Autorzy:
    Tozlu Öztay, Emel
    Powiązania:
    https://bibliotekanauki.pl/articles/1878424.pdf
    Data publikacji:
    2021-09-25
    Wydawca:
    Fundacja Pro Scientia Publica
    Tematy:
    Digital Public Relations
    Online Event Management
    Violence Against Women
    Awareness
    Behavioral Change
    Opis:
    Since Covid 19 – social isolation process started, 131 femicides and 95 suspicious deaths occurred from April to August 2020 in Turkey. In this context, it can be construed that digital public relations and online event managements have become increasingly crucial in terms of improved social awareness. The research objective is to implement a scale, which has been developed for digital public relations, online events and awareness concepts, on persons who participated in 7 different Webinars themed on women and violence, hence to put forward the power of creating any behavioral change in awareness extent of online events in the scope of digital public relations. Methods: For this research study, a scale has been devised based on the online event model designed as per digital public relations. In this context, the survey method, one of the quantitative research method, has been used. The Cronbach Alpha measure and the Kaiser-Meyer-Olkin statistic have been used in order to test reliability and adequacy of the survey, respectively, thus the reliability-adequacy measures have been determined. Results: Research findings reveal that the higher online event driven awareness is the more behavioral changes are in digital public relations; that women, when compared to men, are more responsive to digital public relations applications, and have a better level of awareness by comparison; that 18-25 age group is more responsive with better level of awareness to digital public relations applications when compared to 26-33 age group; and that parents’ educational background makes no difference in this. Conclusions: In light of the research findings, it can be seen that digital public relations applications help to create awareness in terms of online events, and also pave the way for behavioral changes. In this context, it needs highlighting that digital public relations applications should be further improved in particular matters such as violence against women in which creating awareness is crucial.
    Źródło:
    Journal of Education Culture and Society; 2021, 12, 2; 77-92
    2081-1640
    Pojawia się w:
    Journal of Education Culture and Society
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Intellectual Influencer as a New Ambassador in Digital Marketing Communication
    Autorzy:
    Gürşen, Aylin Ecem
    Powiązania:
    https://bibliotekanauki.pl/articles/2176107.pdf
    Data publikacji:
    2023-02-24
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    advertsing
    public relations
    marketing communications
    digital marketing
    influencer marketing
    Opis:
    This conceptual paper focuses on intellectual influencer concept to offer a differentiation tool for influencer marketing activities. First, influencer marketing is explained from the traditional point of view. Secondly, the historical development process of the public intellectual concept which was formerly a subject of non-marketing disciplines such as journalism, sociology, and philosophy is discussed. Subsequently, the relationship between these two concepts together with influencer marketing and related marketing communication activities are evaluated. Finally, marketing-related areas where intellectual influencers can produce content are elaborated. This study could open a fresh field in academic research by bringing a new dimension to influencer marketing. Also, it can offer a noteworthy alternative for businesses in terms of differentiation, attracting attention and reaching target markets.
    Źródło:
    Central European Journal of Communication; 2022, 15, 3(32); 464-482
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic
    Autorzy:
    Tworzydło, Dariusz
    Gawroński, Sławomir
    Lach, Mateusz
    Bajorek, Kinga
    Powiązania:
    https://bibliotekanauki.pl/articles/2176109.pdf
    Data publikacji:
    2023-02-24
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    public relations
    digital PR
    crisis management
    media
    COVID-19
    Opis:
    This article aims to show to what extent and in which areas the COVID-19 pandemic changed the services available on the public relations (PR) market. In particular, the paper focuses on crisis management and digital PR. The article was based on data obtained from 242 PR specialists. The research was carried out using the CAWI technique in the period April-May 2020, during the largest lockdown restrictions that were recorded in Poland in connection with the coronavirus pandemic. The collected data enabled the verification of a hypotheses stating that during the COVID-19 pandemic in Poland, the role of those two PR task spheres was strengthened.
    Źródło:
    Central European Journal of Communication; 2022, 15, 3(32); 396-415
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Visual communication in public relations campaigns
    Komunikacja wizualna w kampaniach public relations
    Autorzy:
    Jakus, Dalibor
    Powiązania:
    https://bibliotekanauki.pl/articles/1342141.pdf
    Data publikacji:
    2018
    Wydawca:
    Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
    Tematy:
    visual communication
    video marketing
    digital content
    public relations
    komunikacja wizualna
    treść cyfrowa
    Opis:
    This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication. Visual communication has many advantages and arguably the most important on is the ability to process information faster. It’s essential for connecting with audiences today, therefor PR campaigns strategy has to be elegant and well executed to capture and keep viewers’ attention or communicate quality and capability by using technologies to craft successful modern PR language. The fact that we live in a visual society and social media and mobile communication boost all types of visuals is clearly observable and broadly recognised by communication managers around the Europe.
    Niniejsza praca identyfikuje kluczowe składniki skutecznych kampanii w ramach PR i marketingu przez opisanie dowodów na siłę komunikacji wizualnej. Komunikacja wizualna ma wiele zalet i prawdopodobnie najważniejszą z nich jest zdolność szybszego przetwarzania informacji. Jest to kluczowe dla połączenia z dzisiejszymi odbiorcami, dlatego też strategia kampanii PR musi być elegancka i dobrze wykonana, żeby przykuć uwagę odbiorców, lub żeby komunikować jakość i zdolność poprzez użycie technologii do stworzenia skutecznego i nowoczesnego języka PR. Fakt, że żyjemy w wizualnym społeczeństwie, a media społecznościowe oraz komunikacja mobilna promują każdego rodzaju środki wizualne można łatwo zaobserwować. Został też on szeroko uznany przez zarządzających komunikacją w całej Europie.
    Źródło:
    Marketing Instytucji Naukowych i Badawczych; 2018, 1(27); 25-36
    2353-8414
    Pojawia się w:
    Marketing Instytucji Naukowych i Badawczych
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-5 z 5

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