- Tytuł:
- Slang na salonach. O ekspansji języka młodzieży na przykładzie komunikatów reklamowych
- Autorzy:
- Anna, Dąbrowska,
- Powiązania:
- https://bibliotekanauki.pl/articles/892545.pdf
- Data publikacji:
- 2016
- Wydawca:
- Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
- Tematy:
-
adolescents
advertising
adolescent language
adolescent slang
language of advertising - Opis:
- Adolescent slang and language in advertising messages interact in an interesting fashion. On the one hand, the language of advertising inspires today’s adolescents, who search for role models, modify and interpret well–known advertising slogans. On the other hand, deriving from consumer culture, the focus on the recipient requires taking into account the linguistic habits of potential customers, which in practice results in imitating adolescent language, particularly in advertisements directed at this age group. Both in the language of advertising and in adolescent slang, it is possible to find certain language trends, the context for which are current changes in language and culture. In this article, I present similarities between adolescent language and language in advertising, provide examples of adolescent words in advertising messages, describe the cultural contexts of this phenomenon and discuss the pedagogical implications of introducing adolescent slang into public discourse.
- Źródło:
-
Kwartalnik Pedagogiczny; 2016, 61(2 (240)); 77-98
0023-5938 - Pojawia się w:
- Kwartalnik Pedagogiczny
- Dostawca treści:
- Biblioteka Nauki
Artykuł