Wszystkie pola: marketing systems - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Gamification and games, their potential for application in marketing strategies
Autorzy:: Wrona, K.
Powiązania:: https://bibliotekanauki.pl/articles/213659.pdf
Data publikacji:: 2012
Wydawca:: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:: gamification
marketing systems
game analysis
Opis:: The goal of this work is to present the functioning of one of the latest marketing trends known as gamification, the analysis of games used in gaimfication systems m terms of their structure and mechanisms, as well as transferring gaimfication and games to the area of marketing activities.
Źródło:: Prace Instytutu Lotnictwa; 2012, 6 (227); 93-105
0509-6669
2300-5408
Pojawia się w:: Prace Instytutu Lotnictwa
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Marketing system of construction products in Poland after the entry into force Regulation (EU) No 305/2011
Autorzy:: Harasymiuk, J.
Powiązania:: https://bibliotekanauki.pl/articles/298449.pdf
Data publikacji:: 2015
Wydawca:: Uniwersytet Warmińsko-Mazurski w Olsztynie
Tematy:: EU regulation
marketing systems
construction products
Opis:: System of marketing of construction products in Poland is a complex system that allows to control the initial facilitation of construction materials process on the market. The system is complex from the structural and internal relations points of view what still cause numerous issues among building material producers. The manufacturers’ position has been much more complicated by the Regulation (EU) No 305/2011 of The European Parliament and of The Council that has taken effect in Poland since the 1st of July 2013 and constitutes harmonised conditions for introducing such products to trading. It is a legal act of higher rank than the overridden with its resolutions directive 89/106/EEC concerning construction products. Its regulations must be applied in each EU country identically. The EU regulation forced significant changes in the European system of marketing of construction products and further on to a domestic market in order to ensure its consistency with European solutions. The purpose of this article is to present general model of the system and chosen algorisms of manufacturers that introduce new construction products with CE marking to the market according to the Regulation (EU) No 305/2011.
Źródło:: Technical Sciences / University of Warmia and Mazury in Olsztyn; 2015, 18(1); 15-26
1505-4675
2083-4527
Pojawia się w:: Technical Sciences / University of Warmia and Mazury in Olsztyn
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Grywalizacja i gry oraz ich potencjał do wykorzystania w strategiach marketingowych
Gamification and games, their potential for application in marketing strategies
Autorzy:: Wrona, K.
Powiązania:: https://bibliotekanauki.pl/articles/213552.pdf
Data publikacji:: 2012
Wydawca:: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:: grywalizacja
systemy marketingowe
analiza gier
gamification
marketing systems
game analysis
Opis:: Celem niniejszej pracy jest przedstawienie na czym polega jeden z najnowszych trendów marketingowych zwany grywalizacją, analiza gier stosowanych w grywalizujących systemach pod względem ich struktury i mechanizmów oraz przeniesienie grywalizacji i gier na grunt działań marketingowych.
The goal of this work is to present the functioning of one of the latest marketing trends known as gamification, the analysis of games used in gaimfication systems m terms of their structure and mechanisms, as well as transferring gaimfication and games to the area of marketing activities. Social Media Marketing - why businesses need to use it and how (includes a study of Facebook) Lilach Bullock. Ola Asbaimom Despite what some of the more hiddite amongst others may wish, social media is a passing fad. Familiar social media websites like Facebook and Twitter are now as much a pan of our daily lives as mobile phones. This paper takes a closer look at social media and how and why it is important for businesses to not only understand it, but to also embrace and include it as an integral part of their marketing strategies. We stan by asking the fundamentals - what is social media marketing and go on to examine the social media marketing business models being employed online. From there we set out some basic strategies for how to be successful in social media marketing and conclude with a more in-depth look at Facebook, the gohath of the Internet. * Social media marketing business models * How to be successful in social media marketing * Facebook case study.
Źródło:: Prace Instytutu Lotnictwa; 2012, 4 (225); 233-245
0509-6669
2300-5408
Pojawia się w:: Prace Instytutu Lotnictwa
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 4.

Tytuł:: Model technology platform for cooperation of research centres with business sector
Autorzy:: Walasik, M.
Powiązania:: https://bibliotekanauki.pl/articles/212572.pdf
Data publikacji:: 2012
Wydawca:: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:: modeling technology platform
network forms of cooperation
modern marketing systems
Opis:: One of the ways facilitating communication between the research and scientific sector and the business sector is the establishment of the so-called network forms of cooperation. Network understood as a long-term relation between partners connected through ventures which define the scope of their cooperation. International experiences show that network forms of cooperation are beneficial both for the representatives of science and business, they intensify the processes of commercialization, level out negative phenomena on the labour market, boost the competitiveness of companies. Around the world the share of companies declaring that they cooperate with scientists amounts to 75-80%. In Poland the scale of cooperation between these spheres is 30% lower. In order to boost the cooperation of the science sector with enterprises the Institute for Sustainable Technologies - National Research Institute in Radom has initiated the establishment of a model technology platform, which is the effect of research and development works on advanced material technologies, modem mechatronics. IT. control and steerins systems, technical and ecological safety support systems, research and testing equipment. Product and process solutions disseminated under the technology platform are the effects of implementation of the Strategic Program titled.: „Innovative systems for technical support for sustainable development of the economy" and other development works and research projects. The main aim of this paper is to present good practices in the area of measures taken within the technology platform and presenting the ways and effects of cooperation of Institute for Sustainable Technologies - National Research Institute in Radom (ITeE-PIB) with the industry.
Źródło:: Prace Instytutu Lotnictwa; 2012, 6 (227); 55-66
0509-6669
2300-5408
Pojawia się w:: Prace Instytutu Lotnictwa
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 5.

Tytuł:: Development In Using IT Technologies, Macromarketing Development And Societal Change
Autorzy:: Robul, Yuriy
Powiązania:: https://bibliotekanauki.pl/articles/476257.pdf
Data publikacji:: 2018
Wydawca:: Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:: marketing systems
macro marketing
quality of life
economic development
sustainable development
Opis:: At the macro level, marketing plays the role of the supply system of a market economy. The basic concept of macro marketing is that of a market system. Macro marketing has traditionally viewed market systems as drivers of economic development and wealth growth. Thus, marketing is seen as a driving force of economic development and, as such – of changes in societal systems. An important part of the development of marketing systems is related to the development of information technology. Thus, it seems interesting to find out the connections in the triangle “information technologies – marketing – welfare”. The focus of this paper is the study of the correlation between the factors indicative of the development of marketing systems, information technologies and the level of welfare. Correlation analysis of data for 58 countries of the world shows that there is a statistically significant correlation between the level of technological development, the degree of Internet penetration, level of economic development and the index of sustainable development. However, the degree of correlation between the indicators of technological development, the level of Internet penetration, the level of economic development and well-being, on the one hand, and the indicator of sustainable development of societal systems, on the other hand, is insignificant. This result can be attributed to a supposed by some scholars contribution of marketing to a growing entropy of societal systems.
Źródło:: MIND Journal; 2018, 6; 1-12
2451-4454
Pojawia się w:: MIND Journal
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 6.

Tytuł:: Modelowa platforma technologiczna współpracy jednostki badawczej z sektorem przedsiębiorstw
Model technology platform for cooperation of research centres with business sector
Autorzy:: Walasik, M.
Powiązania:: https://bibliotekanauki.pl/articles/213322.pdf
Data publikacji:: 2012
Wydawca:: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:: modelowa platforma technologiczna
sieciowe formy współpracy
nowoczesne systemy marketingowe
modeling technology platform
network forms of cooperation
modern marketing systems
Opis:: Jednym ze sposobów usprawniających komunikację pomiędzy sferą badawczo-naukową a sektorem przedsiębiorstw jest budowa tzw. sieciowych form współpracy. Sieć rozumiana jest jako długoterminowa relacja pomiędzy partnerami, których łączą przedsięwzięcia, wyznaczające zakres ich współdziałania. Doświadczenia międzynarodowe wskazują, że sieciowe formy współpracy zapewniają korzyści zarówno przedstawicielom nauki jak i przedsiębiorstw, intensyfikują procesy komercjalizacji, niwelują negatywne zjawiska na rynku pracy, wpływają na wzrost konkurencyjności firm. Na świecie odsetek przedsiębiorstw deklarujących współpracę z naukowcami wynosi 75 - 80%. W Polsce, skala kooperacji pomiędzy tymi sferami jest niższa o ponad 30%. Celem wzmocnienia współpracy sektora nauki i biznesu, Instytut Technologii Eksploatacji -Państwowy Instytut Badawczy w Radomiu, zainicjował powstanie modelowej platformy technologicznej, stanowiącej wynik realizowanych w Instytucie badań naukowych i prac rozwojowych, z zakresu zaawansowanych technologii materiałowych, nowoczesnych systemów mechatronicznych, informatycznych oraz sterowania i kontroli, systemów wspomagania bezpieczeństwa technicznego i ekologicznego, aparatury badawczej i testowej. Upowszechniane w ramach platformy technologicznej rozwiązania produktowe i procesowe są rezultatem realizacji Programu Strategicznego pn.: „lnnowacyjne systemy wspomagania technicznego zrównoważonego rozwoju gospodarki" oraz innych prac rozwojowych i projektów badawczych. Głównym celem pracy jest przedstawienie dobrych praktyk z zakresu działań podejmowanych w ramach platformy technologicznej oraz zaprezentowanie sposobów i rezultatów współpracy ITeE-PIB z przemysłwm.
One of the ways facilitating communication between the research and scientific sector and the business sector is the establishment of the so-called network forms of cooperation. Network understood as a long-term relation between partners connected through ventures which define the scope of their cooperation. International experiences show that network forms of cooperation are beneficial both for the representatives of science and business, they intensify the processes of commercialization, level out negative phenomena on the labour market, boost the competitiveness of companies. Around the world the share of companies declaring that they cooperate with scientists amounts to 75-80%. In Poland the scale of cooperation between these spheres is 30% lower. In order to boost the cooperation of the science sector with enterprises the Institute for Sustainable Technologies - National Research Institute in Radom has initiated the establishment of a model technology platform, which is the effect of research and development works on advanced material technologies, modem mechatronics. IT. control and steerins systems, technical and ecological safety support systems, research and testing equipment. Product and process solutions disseminated under the technology platform are the effects of implementation of the Strategic Program titled.: „Innovative systems for technical support for sustainable development of the economy" and other development works and research projects. The main aim of this paper is to present good practices in the area of measures taken within the technology platform and presenting the ways and effects of cooperation of Institute for Sustainable Technologies - National Research Institute in Radom (ITeE-PIB) with the industry.
Źródło:: Prace Instytutu Lotnictwa; 2012, 4 (225); 195-206
0509-6669
2300-5408
Pojawia się w:: Prace Instytutu Lotnictwa
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 7.

Tytuł:: Wpływ technologii informacyjnej na rozwój systemów informacji marketingowej
The Influence of Information Technology on Marketing Information Systems Development
Autorzy:: Kapera, Krzysztof
Powiązania:: https://bibliotekanauki.pl/articles/905635.pdf
Data publikacji:: 2004
Wydawca:: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Opis:: The paper's topic concentrates on the main aspects of marketing information systems' evolution. That development results from two main factors: the increase of significance of marketing as a specialized domain of management and a tremendous advance in the field of computer assisted management information systems. The aim of this article is an attempt of investigating changes, that appeared in this matter, especially in Poland. That includes in particular empirical research findings, which was connected with the use of information technology in the marketing management.
Źródło:: Acta Universitatis Lodziensis. Folia Oeconomica; 2004, 179/1
0208-6018
2353-7663
Pojawia się w:: Acta Universitatis Lodziensis. Folia Oeconomica
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 8.

Tytuł:: Identification of areas for optimising marketing communications via AI systems
Autorzy:: Bajak, Maria
Majerczyk, Paweł
Powiązania:: https://bibliotekanauki.pl/articles/27313540.pdf
Data publikacji:: 2022
Wydawca:: Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:: artificial Intelligence
marketing communication
machine learning
Big Data
new technologies
sztuczna inteligencja
komunikacja marketingowa
nauczanie maszynowe
zbiór danych
nowe technologie
Opis:: Purpose: The main objective of this article is to identify areas for optimizing marketing communication via artificial intelligence solutions. Design/methodology/approach: In order to realise the assumptions made, an analysis and evaluation of exemplary implementations of AI systems in marketing communications was carried out. For the purpose of achieving the research objective, it was decided to choose the case study method. As part of the discussion, the considerations on the use of AI undertaken in world literature were analysed, as well as the analysis of three different practical projects. Findings: AI can contribute to the optimisation and personalisation of communication with the customer. Its application generates multifaceted benefits for both sides of the market exchange. Achieving them, however, requires a good understanding of this technology and the precise setting of objectives for its implementation. Research limitations/implications: The article contains a preliminary study. In the future it is planned to conduct additional quantitative and qualitative research. Practical implications: The conclusions of the study can serve to better understand the benefits of using artificial intelligence in communication with the consumer. The results of the research can be used both in market practice and also serve as an inspiration for further studies of this topic. Originality/value: The article reveals the specifics of artificial intelligence in relation to business activities and, in particular, communication with the buyer. The research used examples from business practice.
Źródło:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 160; 25--38
1641-3466
Pojawia się w:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 9.

Tytuł:: The applications of CRM type systems in scientific marketing - prospects for effective cooperation of science and industry
Autorzy:: Pietrzyk, M.
Winiarski, P.
Powiązania:: https://bibliotekanauki.pl/articles/212588.pdf
Data publikacji:: 2012
Wydawca:: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:: CRM systems in marketing
marketing research
cooperation between science and industry
Opis:: Scientific marketing is an area which supports cooperation of science and industry. In some countries this kind of cooperation is already quite advanced, in other countries, like Poland, it has only started developing. However, a lot can be done to improve the flow of information and technology from Polish science to Polish industry and the other way round, as well as to inspire new scientific research with demand on the national and foreign market (export of services). Insufficient cooperation results above all from from the lack of mutual understanding of the manner of functioning. Scientific units hardly ever have independent marketing units within their structures. At the same time representatives of the industry don't know who they should contact to start cooperation. The managements of industrial companies often don't regard then' own marketing departments as significant, even though they generate further orders and can provide information about trends and innovations. In reality, the difference between the cooperation of science and industry and a standard B2B relation (business to business) between companies is not big. Thanks to this similarity it is possible to use the CRM system, which appropriately applied can contribute to raising profits by addressing the needs of the client (understanding market needs by scientific institutions, on the other hand the industry can skillfully present a problem). In this amele we suggest paying attention to the application of CRM in the context of scientific marketing. Our current knowledge suggests that such solutions haven't been implemented yet and if they exist, they concern only a small proportion of scientific institutions and the industry. Scientific institutions take advantase of CRM onlv in the context of databases or the so-called "address lists" used for contact with current, former and future students and scientific employees, but not in the context of cooperation with the industry. Such svstems could be modeled and installed at the same time in scientific institutions, in the industry or in consulting companies dealing with establishing cooperation of various organizations with the industry. This publication is devoted to scientific marketing and the prospects for its effective development thanks to applying a modem CRM system, which manages relations with the client. At the besinnins certain definitions and information about scientific marketing will be discussed. Further. CRM system will be discussed. At the end of the article the focus will shift to the possibility of applying CRM system in scientific marketing.
Źródło:: Prace Instytutu Lotnictwa; 2012, 6 (227); 71-88
0509-6669
2300-5408
Pojawia się w:: Prace Instytutu Lotnictwa
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 10.

Tytuł:: Zastosowanie marketingowe systemów informatycznych w promocji zawodów żeglarskich
Marketing Application of IT Systems in Promotion of Yachting Competition
Autorzy:: Oleksiak, Piotr
Powiązania:: https://bibliotekanauki.pl/articles/509157.pdf
Data publikacji:: 2014
Wydawca:: Akademia Finansów i Biznesu Vistula
Tematy:: marketing sportowy
żeglarstwo
geolokalizacja
sport marketing
yachting
geo-localisation
Opis:: Promocja imprez żeglarskich poprzez tworzenie przekazu z regat jest wyzwaniem dla organizatorów wydarzenia. W artykule przedstawiono systemy technologiczne, które wspomagają prezentację zawodów oraz ich wpływ na zaangażowanie kibiców żeglarstwa. Zbadano interakcję fanów na podstawie statystyk strony WWW zawodów i wpływ wykorzystania systemów śledzenia wyników na ich postępowanie. Badania wykazały trzy kluczowe zależności: - zastosowanie interaktywnych systemów prezentacji regat powoduje zaangażowanie kibiców w przekaz z zawodów, - informacje czerpane z mediów społecznościowych są drugim, co do wielkości, źródłem interakcji, - prowadzenie przekazu należy dostosować do urządzeń mobilnych, których użytkownicy stanowią ponad 30% wszystkich kibiców. Implementacja uzyskanych wyników pozwoli organizatorom regat na efektywne wykorzystanie systemów informatycznych do promocji imprez żeglarskich. Działania te zwiększą potencjał marketingowy regat, a kibice zyskają formy przekazu dostosowane do ich potrzeb.
Promotion of yachting events through creation of a message from yachting is a challenge for organisers of the event. In his article, the author presented the technological systems supporting presentation of the competition as well as their impact on yachting fans’ commitment. There was surveyed fans’ interaction based on the statistics of the competition’s WWW and impact of the use of systems of watching the results on their conduct. The surveys indicated the three key dependencies: - The use of interactive systems of yachting presentation causes fans’ involvement into the message from competition. - The information taken from social media is the second biggest source of interaction. - Provision of the coverage must be adjusted to the mobile devices whose users account for more than 30% of all fans. Implementation of the obtained results will allow the yachting organisers for an effective use of IT systems for the purpose of promotion of yachting events. These activities will increase the yachting marketing potential and fans will achieve the forms of coverage adjusted to their needs.
Źródło:: Zeszyty Naukowe Uczelni Vistula; 2014, 38/2014 Informatyka; 79-94
2353-2688
Pojawia się w:: Zeszyty Naukowe Uczelni Vistula
Dostawca treści:: Biblioteka Nauki

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