- Tytuł:
- Modelling Influence Propagation in Social Networks
- Autorzy:
- Szczepanek, Anna
- Powiązania:
- https://bibliotekanauki.pl/articles/1373664.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
- Tematy:
-
social networks
influence propagation
influence maximisation
viral marketing - Opis:
- This paper presents a formalised description of the models of influence propagation in social networks introduced in the classic paper of Kempe et al. The formal framework that we propose clarifies the structure of the most popular propagation models and helps rigorously re-establish the essential results concerning the problem of influence maximisation. We also introduce new models of propagation and show how they fit into the general picture. In particular, we focus on models that capture either positive or negative effects of resisting influence on individual’s future resistance.
- Źródło:
-
Schedae Informaticae; 2015, 24; 93-101
0860-0295
2083-8476 - Pojawia się w:
- Schedae Informaticae
- Dostawca treści:
- Biblioteka Nauki
Artykuł