- Tytuł:
- Greenwashing as a form of modern eco-marketing
- Autorzy:
-
Astakhova, Irina
Reznikova, Tetiana
Astakhova, Ekaterina - Powiązania:
- https://bibliotekanauki.pl/articles/105610.pdf
- Data publikacji:
- 2020
- Wydawca:
- Centrum Badań i Innowacji Pro-Akademia
- Tematy:
-
target consumers
ecological marketing
greenwashing types and tools
systematic approach
greenwashing countermeasures
klienci
marketing ekologiczny
greenwashing - Opis:
- The article analyzes development trends of ecological production traded internationally. It focuses on such forms of eco-marketing as greenwashing and highlights a set of tools that negatively affect the consumer perception of eco-products. It proposes a systematic approach to counter the greenwashing effect at different levels, forming the background for monitoring it and implementing effective countermeasures. Such a scientific approach affects the real environmental commitment of companies, strengthens the social responsibility of business and enhances economic efficiency.
- Źródło:
-
Acta Innovations; 2020, 34; 5-12
2300-5599 - Pojawia się w:
- Acta Innovations
- Dostawca treści:
- Biblioteka Nauki
Artykuł