- Tytuł:
- The use of content marketing on the websites of dairy companies
- Autorzy:
- Strzębicki, Dariusz
- Powiązania:
- https://bibliotekanauki.pl/articles/11541748.pdf
- Data publikacji:
- 2022-12-30
- Wydawca:
- Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
- Tematy:
-
content marketing
online marketing
food industry
dairy cooperatives - Opis:
- This article's aim is an attempt to identify the scope and ways of implementing content marketing on the websites of dairy companies. To achieve the stated objective, 15 dairy company websites were analysed using the content analysis method. It was observed that the companies surveyed use content marketing in different ways on their company websites, with the aim of distributing attractive content designed to persuade the customer to act accordingly. Companies are recognising the increasing role of content marketing and the opportunities for its implementation on the company website. However, there is great potential to intensify activities in this area.
- Źródło:
-
Marketing Instytucji Naukowych i Badawczych; 2022, 46, 4; 43-58
2353-8414 - Pojawia się w:
- Marketing Instytucji Naukowych i Badawczych
- Dostawca treści:
- Biblioteka Nauki