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Tytuł:
Attracting millennial consumers in the digital age
Autorzy:
Grodzki, Erika
Powers, Stefanie
Burnstine, Andrew
Powiązania:
https://bibliotekanauki.pl/articles/1047799.pdf
Data publikacji:
2019-02-07
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
consumer
millennial consumer
digital age
consumer needs
Opis:
This study focuses on the recent fall of many large scale department stores (Macy’s, J. C. Penney Company, Sear’s, Kmart) and other retail, pharmacy and grocery stores (Bebe, Whole Foods, CVS, Chico’s, Limited, Radio Shack, Game Stop) across the United States. The researchers set out to discover why stores that have existed for years suddenly had to shut down physical locations. The researchers hypothesized that these retail outlets have failed to properly attract millennial consumers. Marketers are endlessly attempting to find solutions on how to best attract millennials in this digital age. What appears to be evident, though, is that the habits of this demographic prefer the ease provided by online shopping. Secondary sources were reviewed to determine exactly why the stores have fallen. The millennial culture was a key component of the study. The results suggest that the stores failed due to improper targeting and in-store attraction.
Źródło:
Scripta Neophilologica Posnaniensia; 2018, 18; 29-34
1509-4146
Pojawia się w:
Scripta Neophilologica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Procedure For Out-Of-Court Resolution Of Consumer Distputes in Light of the Act of 23 September 2016
Autorzy:
Broński, Włodzimierz
Powiązania:
https://bibliotekanauki.pl/articles/1804871.pdf
Data publikacji:
2019-11-16
Wydawca:
Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
Tematy:
consumer alternative dispute resolution
consumer
consumer dispute
entrepreneur
Opis:
The ADR Act of 23 September 2016 addressing consumer dispute resolution implements the EP and EC ADR Directive of 21 May 2013 regulating consumer dispute resolution, and EU and EP Regulation 524/2013 of 21 May 2013 on Online Dispute Resolution in Consumer Disputes. The aim is to give consumers who engage in dispute resolution with business entities an option to apply to legal entities that offer independent, impartial, transparent and effective facilities of amicable dispute resolution. The aim is also to equip entrepreneurs with a necessary tool to avoid costly and prolonged court proceedings against consumers. This article discusses how the Act regulates the substance, commencement, conduct and conclusion of the proceedings in out-of-court settlement of consumer disputes.
Źródło:
Roczniki Nauk Prawnych; 2017, 27, 4; 7-16
1507-7896
2544-5227
Pojawia się w:
Roczniki Nauk Prawnych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Poziom świadomości konsumenckiej Polaków a poziom zadłużenia polskich gospodarstw domowych
Effects of Excessive Indebtedness of Poles in Relation to Consumer Awareness Levels
Autorzy:
Dąbrowska, Anna
Szymańska, Anna
Powiązania:
https://bibliotekanauki.pl/articles/468906.pdf
Data publikacji:
2012
Wydawca:
Polska Akademia Nauk. Instytut Filozofii i Socjologii PAN
Tematy:
consumer
consumer bankruptcy
indebtedness
income
savings
consumer awareness
Opis:
The article discusses the level of consumer awareness in the context of growing indebtedness of Polish households. Some claim that low consumer awareness of Poles is one of the reasons for excessive indebtedness. The first part focuses on the definition of consumer awareness, its, importance for consumer choice, and – based on authors’ own research – its level in Polish society. The second part describes the incomes of Polish households from 2008 to 2010. It also shows consumers’ subjective assessment of their financial position and characterises consumer durables used in their households. The third part presents the tendency of Poles to incur debt and their punctuality of repayment. The sources of financing of consumption needs are described along with a scale of excessive indebtedness of Poles. The fourth part of the article focuses on consumer bankruptcy as a solution for the over-indebted consumers and describes current regulations on consumer bankruptcy in Polish law. The scale of their practical application is discussed in reference to Poles’ opinion on consumer bankruptcy, again based on authors’ own research. This part indicates consumer education as an effective instrument against excessive indebtedness.
Źródło:
Prakseologia; 2012, 152; 145-168
0079-4872
Pojawia się w:
Prakseologia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Non-governmental consumer organizations in European Union. Selected aspects
Autorzy:
Malczyńska-Biały, Mira
Powiązania:
https://bibliotekanauki.pl/articles/1179764.pdf
Data publikacji:
2017
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
European Union
consumer law
consumer organizations
consumer policy
consumer safety
non-governmental organizations
Opis:
The article is based on an analysis of the subject literature, the legal acts and information from the official web sites of European non-governmental organizations (NGO’s), the main purpose of which is to present the idea and the primary role of NGO’s, whose priority is to propagate and popularize consumer protection within the European Union. In addition, an analysis is conducted of the systematics of the Consumer non-governmental sector in the European Union. Also the relation between non-governmental organizations and the European Commission are discussed. The article includes a characterization of the specific role of the European Economic and Social Committee, which consists of representatives of the various economic and social components of organized civil society, such as consumers in the development of consumer protection in the European market. In the next section of the article the chosen European Union non-government organization and its role in consumer protection is analyzed. In particular the specific actions undertaken in this area by the European Community of Consumer Co-operatives (Euro Coop), the European Farmers Organization, the European Association for the co-ordination of Consumer Representation in Standardisation (ANEC) and the Bureau Européen des Unions de Consommateurs ( BEUC ) are analyzed. The final section of the article is the conclusion of the real role of consumer NGO’s both now and in the future in European Union policy. Those considerations are based on real European Union regulations such as Regulation (EU) No 254/2014 of the European Parliament and of the Council of 26th February 2014 on a multiannual consumer programme for the years 2014-2020.
Źródło:
World Scientific News; 2017, 72; 442-447
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Identifying the portrayal of 50+ consumers in Polish print advertising
Autorzy:
Badowska, Sylwia
Rogala, Anna
Powiązania:
https://bibliotekanauki.pl/articles/943125.pdf
Data publikacji:
2016-12-20
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
consumer 50+
elderly
older consumer
consumer portrayal
print advertising
Opis:
This article raises an issue of consumers at the age of 50+. The role of this market segment is constantly growing in Poland, but despite of this, it is still hard to identify this wide consumer group. Therefore, the aim of the paper is to identify the portrayal of older people (50+) in Polish print advertising. Amongst over-fifty consumers, the press media are still the key communication channel for spreading marketing recommendations to this consumer group. Content analysis was employed to define the characteristics of these consumers. The research demonstrates that firstly, the older generation is depicted mostly marginally, secondly, women are over-represented, and thirdly, only a few product categories portray the older models at all. Two schemes 'brand ambassador' or/and 'representative of a consumer target group' were used to reflect the portrayals of this market group. In spite of the common opinion, that the market segment of people of 50+ is uniform, the findings suggest that older consumers are not homogeneous. A new age segmentation for the elderly has been proposed. The older market segment is sharply divided into two groups ('mature' and 'elderly'). The age of 60 is a strong demarcation line here. The portrayal of 'mature' consumers at the age of 50-59 covers 50% of all the engaged older consumers in print adverts. Over 10 different portrayal models have been found in the market communications analyzed. The contemporary 'mature' ones differ substantially from stereotypical models reserved for elderly consumers. Over 7 different models, mostly still 'young bodies and souls', are adapted to express the portrayal of this target group. However, for both the elderly 'young' and 'mature' (60+) sub-group the models are much more predictable and traditional. The segment of 80+ does not exist at all in print adverts. Generally, the portrayal of 50+ is more complicated and diverse than it is commonly believed in practice.
Źródło:
Economics and Business Review; 2016, 2(16), 4; 77-91
2392-1641
Pojawia się w:
Economics and Business Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Współczesne tendencje w obszarze ochrony konsumentów na rynku usług finansowych z uwzględnieniem regulacji instytucji ochrony konsumentów: Rzecznika Finansowego i Prezesa Urzędu Ochrony Konkurencji i Konsumentów
Contemporary trends in consumer protection on the financial services market and the regulations of consumer protection institutions: the Financial Ombudsman and President of the Office of Competition and Consumer Protection
Autorzy:
Chashchina, Sofya
Powiązania:
https://bibliotekanauki.pl/articles/2143135.pdf
Data publikacji:
2021-12-30
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
consumer
client
consumer protection
financial market
institutional consumer protection
Opis:
The article deals with some issues related to consumer (client) protection on the financial market. Legal regulations constantly change in this area. New regulations are introduced, which makes the subject of consumer protection very topical and important, especially with many accompanying transactions on the financial market. The multiplicity of legal acts and the influence of European legislation, especially EU regulations, can lead to many misunderstandings in terms of terminology. An attempt was made to clarify the concepts of consumer and client on the basis of Polish legislation. According to numerous amendments to the regulation, the entities on the market using financial services should make efforts to conduct a correct assessment of its legal situation and the possibility of using the help of institutions. The range of protected entities differ depending on the legal act that is analyzed. The author draws attention to the ways in which the legislator created a definition of a protected entity and the areas in which it provides legal protection. The analysis also includes legal provisions concerning the competences of institutions performing consumer protection functions: the Financial Ombudsman and the President of the Office of Competition and Consumers, which is a body specializing in individual consumer matters, and a public administration body. Their competences and roles, which overlap in certain areas, have been the subject of lively discussion for a time. This was due to the proposed draft act of December 2020, the provisions of which abolished the institution of the Financial Ombudsman, and transferred his competences to the President of the Office of Competition and Consumer Protection. The paper presents the direction of legal changes in the institutional area of consumer protection of financial services, the ratio of such actions, as well as the outlined European legislator’s vision of adequate consumer protection.
Źródło:
Studia Prawa Publicznego; 2021, 4 (36); 109-127
2300-3936
Pojawia się w:
Studia Prawa Publicznego
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Analysis of knowledge and consumer preferences in the field of organic food
Analiza wiedzy i preferencji konsumenckich w zakresie żywności ekologicznej
Autorzy:
Janiak, E.
Orzechowska-Przybyla, K.
Lesiow, T.
Powiązania:
https://bibliotekanauki.pl/articles/5431.pdf
Data publikacji:
2016
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
food
consumer preference
field
consumer knowledge
food market
consumer behaviour
Opis:
The development of organic foods market has been growing significantly in recent years. Polish organic foods market is quickly developing and it is considered as one of the most rapidly growing sections of the food market. The aim of the study was to analyse and assess knowledge and behaviour of chosen group (18-45 age) consumers on the organic foods market. According to the quantitative studies/survey, considerable part of the respondents (79.6%) declare trust into the organic food products. Based on the research results it can be concluded that the major part of the respondents have sufficient knowledge to purchase and consume organic food in a conscious and rational way. However, they declared a will to expand their knowledge in the ecological food field (78.6%). The respondents (81.9%) declared reading product labels and paying attention to the ingredients of the products (43.7%) and less interest to the origin of them (26.2%). For 37.9% of the respondents the most important advantages of the organic food products were beneficial effects on human health and lack of harmful additives. They pointed also at other motives of buying organic food products like taking care of own health, environment aspect and much better quality of such food.
Współcześnie na rynku produktów spożywczych obserwuje się coraz większe zainteresowanie żywnością ekologiczną. Trend ten zauważalny jest także w Polsce. Celem pracy była analiza i ocena wiedzy oraz zachowania wybranej grupy (18-45 lat), konsumentów na rynku żywności organicznej. Z przeprowadzonych badań ilościowych/ankieta wynika, że zdecydowana większość respondentów (79.6%) deklaruje zaufanie do żywności organicznej. Na podstawie otrzymanych wyników można stwierdzić, że znaczna część ankietowanych posiada dostateczną wiedzę, aby nabywać i konsumować ekologiczne produkty żywnościowe na wystarczająco świadomym i racjonalnym poziomie. Deklarowali także wolę rozszerzenia swojej wiedzy o żywności ekologicznej (78,6% respondentów opowiedziało zdecydowanie „tak”, 45,6% odpowiedziało „raczej tak”). Ankietowani (81,9%) zadeklarowali, że czytają informacje zawarte na etykietach i zwracają uwagę na skład produktu w (43,7%) oraz w mniejszym stopniu na pochodzenie produktu (26,2%). Dla 37,9% ankietowanych najważniejszą zaletą żywności ekologicznej jest jej korzystny wpływ na zdrowie i brak szkodliwych substancji dodatkowych w składzie. Dodatkowo, ankietowani wskazali, że motywem zakupu żywności ekologicznej jest dbanie o zdrowie, o środowisko oraz przekonanie o lepszej jakości tej żywności.
Źródło:
Nauki Inżynierskie i Technologie; 2016, 1(20)
2449-9773
2080-5985
Pojawia się w:
Nauki Inżynierskie i Technologie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The new consumer: mobile, always connected and social – the user journey perspective
Autorzy:
Łysik, Łukasz
Powiązania:
https://bibliotekanauki.pl/articles/432168.pdf
Data publikacji:
2018
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
mobile communication
consumer behaviour
consumer journey
mobile consumer
purchase decision
Opis:
In this article the author provides an analysis of contemporary consumers with a strong emphasis on the rapidly changing business landscape and mobile technologies. The main purpose is to present how modern technology has shaped the consumers, the decisionmaking process and finally their behaviour along the purchase journey. The ICT revolution has once and for all reshaped the business landscape and one of its most visible changes was the rise of the Information Economy and the Mobile Society. The use of mobile technology in today’s economy has caused many changes and a transformation in contemporary business models. The ubiquitous mobile technology has reshaped irrevocably the relationship between entities on the market and created a new type of consumer – the mobile consumer. The purpose of the article is to present this new type of consumers from the perspective of their journey to obtain more information which they needs to include in their purchase decisions.
Źródło:
Informatyka Ekonomiczna; 2018, 4(50); 83-93
1507-3858
Pojawia się w:
Informatyka Ekonomiczna
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Czym się bawić? Funkcje marek dla dzieci – raport z badań siedmiolatków
Autorzy:
Duda, Aneta
Powiązania:
https://bibliotekanauki.pl/articles/2050218.pdf
Data publikacji:
2014-06-30
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
brand relationships
brand symbolism
consumer culture
child consumer
consumer socialization
Opis:
The purpose of this article is to provide a theoretical and empirical explanation of how the consumer socialization works with children of 7/8 years. This paper poses questions about the way brands are discussed in social situations in the environment of school class. It explores children’s socializations into consumer-brand relationships and the influence that marketing texts have on their everyday social experiences. The analysis of children’s talk about brands is critical in order to understand the ways that brands (with parents, siblings and peers) socialize them into consumer culture. The first section presents contemporary discussion of children’s consumption phenomena. The second section emphasis on researching with 14 groups of primary Polish pupils in Lublin. It uses data analysis born of in-depth interviews analysis. This study is based on principles of cultural studies and discourse and functional analysis which approach as a means to enhance richness and uniqueness in the area of children’s consumption. In order to understand children’s brand consumption the paper indicates five main functions emerged from the data: 1. Exploring consumer culture through play and gratification 2. Seeking safety in an overabundance 3. Identification and gender socialization 4. Belonging to a group and rivalry 5. Utilitarian functions. Author argues that consumption ideology and their discourses are not increasingly define children’s everyday social experiences. 7/8-year-olds were not a coherent group significantly interested in brands and consumption, but on the other hand, they were not a group that did not interested in them at all. Counter to the (mainly polish) literature children have not extensive knowledge of brands and brands are not so emerging in their lives.
Źródło:
Kultura i Edukacja; 2014, 3(103); 288-312
1230-266X
Pojawia się w:
Kultura i Edukacja
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Are elderly consumer more ethnocentric? Attitudes towards Polish and ‘foreign’ food products
Autorzy:
Awdziej, Marcin
Tkaczyk, Jolanta
Włodarek, Dariusz
Powiązania:
https://bibliotekanauki.pl/articles/522473.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Consumer characteristics
Consumer ethnocentrism
Food products
Opis:
The aim of this paper is to analyze the consumer ethnocentrism towards food products. The results of the study suggest that the relationship between the level of consumer ethnocentrism and consumer demographics is weak. Gender and income were found not to affect the level of ethnocentrism, while the influence of age was weak. In general, ethnocentrism towards food products was not found to be weak, although it showed tendency to grow with consumer’s age.
Źródło:
Journal of Economics and Management; 2016, 23; 91-107
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Segmentácia spotrebiteľov na trhu cestovného ruchu - segmentačné premenné a typológia
Autorzy:
Hvizdová st., Eva Hvizdová st.
Hvizdová ml., Eva
Powiązania:
https://bibliotekanauki.pl/articles/2158670.pdf
Data publikacji:
2013
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
Consumer
consumer behaviour
criteria
segmentation
typology
Opis:
The concept of market segmentation is closely related to the concept of diversity. Without diverse market with many different people with different history, origin, interests, needs, wants and perceptions, we would hardly be able to segment the market. The diversity of the global market makes the market segmentation attractive, viable and potentially high yield strategy. The segmentation of the tourism market is an important part of understanding consumer behavior and is characterized by intensity.
Źródło:
Prosopon. Europejskie Studia Społeczno-Humanistyczne; 2013, 1(5); 71-83
1730-0266
Pojawia się w:
Prosopon. Europejskie Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
CONJOINT ANALYSIS AS A STATISTICAL TOOL FOR STUDYING CONSUMER BEHAVIOUR. CHARACTERISTICS, TYPES AND EXAMPLES OF USE
Autorzy:
Tekień, Agnieszka
Gutkowska, Krystyna
Żakowska-Biemans, Sylwia
Powiązania:
https://bibliotekanauki.pl/articles/972845.pdf
Data publikacji:
2018
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Katedra Ekonometrii i Statystyki
Tematy:
conjoint analysis
consumer research
consumer study
conjoint choice-based
consumer behaviour
Opis:
Conjoint analysis is a statistical method popular in marketing research. It allows to analyze the combined effect of many product attributes in order to look into consumer's willingness to purchase. An important advantage of this method is the ability to examine respondents' preferences without usage of the questionnaire with declarative answers. The article presents the most important types of conjoint analysis, their characteristics and examples of application. It also looks for new development paths for conjoint analysis and consumer sciences.
Źródło:
Metody Ilościowe w Badaniach Ekonomicznych; 2018, 19, 4; 452-461
2082-792X
Pojawia się w:
Metody Ilościowe w Badaniach Ekonomicznych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Потенциал Применения Системы Защиты Прав Потребителей Для Обеспечения Экологической Безопасности Города
Potential Of The Application Of The Consumer Protection System To Ensure The Environmental Safety Of The City
Autorzy:
Lyga, Andriy
Powiązania:
https://bibliotekanauki.pl/articles/1403600.pdf
Data publikacji:
2020
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
consumer protection system
consumer protection policy
rational consumer
environmental safety
ecosystem
Opis:
Modern science can distinguish three main types of the origin of threats caused by human activities for the ecology and environmental safety of the planet, country, region, or city. We emphasize, that these threats have appeared in the sphere of material production, and the threats that arise in the sphere of waste management and consumption. We underline, the phenomenon of material production, on the one hand, satisfies all the basic needs of society, and on the other hand, threatens environmental safety. Material production has actualized the needs of consumers, and nowadays consumers themselves are an integral part of ecosystem life. Therefore, we underline that the current situation in Ukraine when scientific economic and legal thought in matters of ensuring environmental safety underestimates the importance of the consumer protection system for solving this problem, focusing mainly on the issues of business entities sounds rather questionable. Therefore, such excess in scientific research makes it necessary to justify the impact of the consumer protection system on environmental safety and this is the issues on which we have concentrated our research.
Źródło:
MIND Journal; 2020, 9; 1-19
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Creating consumer protection law vs. responsible borrowing on the consumer loan market
Autorzy:
Borys, Grażyna
Manacka, Renata
Powiązania:
https://bibliotekanauki.pl/articles/610982.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
consumer loans
consumer protection
responsible borrowing
Opis:
Responsible borrowing means a thorough reflection on the need to become indebted, full transfer of true information affecting creditworthiness, comprehensive analysis of the credit agreement, and refraining from avoiding the repayment of loan obligations. The main purpose of the article is to verify the hypothesis that Polish legislators make only the lenders fully responsible for excessive borrowing on the consumer loan market. The following research methods were used: critical analysis of the subject literature and economic analysis of the respective legal provisions. On the basis of the analyses conducted, areas were identified in which the legislator should use the appropriate legal instruments stimulating responsible borrowing. Among them the following were listed: the consumer’s obligation to prove the absence of overdue payments and the consumer’s notifiation of becoming acquainted with the terms of the loan agreement.
Responsible borrowing means a thorough reflection on the need to become indebted, full transfer of true information affecting creditworthiness, comprehensive analysis of the credit agreement, and refraining from avoiding the repayment of loan obligations. The main purpose of the article is to verify the hypothesis that Polish legislators make only the lenders fully responsible for excessive borrowing on the consumer loan market. The following research methods were used: critical analysis of the subject literature and economic analysis of the respective legal provisions. On the basis of the analyses conducted, areas were identified in which the legislator should use the appropriate legal instruments stimulating responsible borrowing. Among them the following were listed: the consumer's obligation to prove the absence of overdue payments and the consumer’s notification of becoming acquainted with the terms of the loan agreement.
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2019, 53, 3
0459-9586
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Bedienungen und Möglichkeiten von Steigerung des Verkaufs Regionaler Lebensmittelprodukte in der Region Wielkopolska
Warunki i możliwości zwiększania sprzedaży regionalnych artykułów spożywczych w Wielkopolsce
Autorzy:
Jąder, Karolina
Powiązania:
https://bibliotekanauki.pl/articles/2033499.pdf
Data publikacji:
2006-12-31
Wydawca:
Uniwersytet Przyrodniczy w Poznaniu. Wydawnictwo Uczelniane
Tematy:
Consumer sale
Consumer preferences
Regional product
Opis:
In dem Artikel wurden die Ergebnisse der empirischen Untersuchungen vorgestellt, die in der Region Großpolen durchgeführt wurden. Man hat die Bedienungen und Möglichkeiten von Steigerung des Verkaufs regionaler Lebensmittel in der Region ermittelt. Es wurden Verbraucher, Vertreter des Einzelhandels und Lebensmittelhersteller untersucht.
Celem pracy było określenie warunków i sprawdzenie możliwości wprowadzania na rynku artykułów spożywczych strategii sprzedaży opartej na regionalnym pochodzeniu w wybranym regionie Polski - Wielkopolsce. Chodziło przede wszystkim o poznanie opinii i analizę preferencji konsumentów co do artykułów spożywczych pochodzących z regionu Wielkopolski, a także o określenie miejsca i znaczenia regionalnych produktów w ofercie rynkowej. 
Źródło:
Journal of Agribusiness and Rural Development; 2006, 5, 377; 171-183
1899-5241
Pojawia się w:
Journal of Agribusiness and Rural Development
Dostawca treści:
Biblioteka Nauki
Artykuł
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