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    Wyświetlanie 1-6 z 6
    Tytuł:
    Virtualization of Poles’ buying behavior during the COVID-19 pandemic
    Autorzy:
    Kubiczek, Jakub
    Derej, Wojciech
    Hadasik, Bartłomiej
    Powiązania:
    https://bibliotekanauki.pl/articles/2051165.pdf
    Data publikacji:
    2021
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    virtualization
    buying behavior
    customer behavior
    pandemic
    COVID-19
    Opis:
    Technological development has resulted in the digitization of many areas of life. The modern society is particularly defined as the “information society”, because of the fact that most of their activities take place on the Internet and thus the society is information-dependent. The introduced governmental sanitary restrictions (also in terms of the functioning of the economy) to limit the spread of the coronavirus caused that life has shifted to a greater extent to the Internet sphere. The aim of the study is to determine the potential impact of a pandemic on the virtualization of buying behavior. The conducted research is exploratory in nature and constitutes a valuable starting point for potential further directions of analyzes. The results of this study showed that excavating the topic of the impact of the pandemic on buying behavior in the area of consumption virtualization is justified, because in all the analyzed product categories there was a statistically significant change in the form of purchases.
    Źródło:
    Academic Review of Business and Economics; 2021, 1(1); 31-43
    2720-457X
    Pojawia się w:
    Academic Review of Business and Economics
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Obrazowanie współczesnego konsumenta – ujęcie socjologiczne
    Image of a Modern Consumer – Sociological Approach
    Autorzy:
    Szul, Elżbieta
    Powiązania:
    https://bibliotekanauki.pl/articles/547610.pdf
    Data publikacji:
    2015
    Wydawca:
    Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
    Tematy:
    konsument
    społeczeństwo konsumpcyjne
    zachowania zakupowe
    consumer
    the consumer society
    buying behavior
    Opis:
    Życie współczesnego konsumenta podporządkowane jest ciągłemu konsumowaniu. Społeczeństwo konsumpcyjne wymaga ciągłego kupowania coraz to nowych produktów i usług, wmawiając nam, że dzięki ich konsumowaniu będziemy szczęśliwi. Obraz człowieka i jego pozycja w społeczeństwie kształtowana jest przez to co posiada i konsumuje, a ponieważ oferta producentów ciągle się zmienia, to jest on zmuszony do ciągłej pogoni za nowościami. Jeśli tego nie będzie robił, to zostanie wykluczony przez społeczeństwo. Ta ciągłe dążenie do bycia „na czasie” powoduje, że konsument często czuje się zniewolony i zagubiony, choć w ferworze dokonywania ciągłych wyborów, zdobywania nowych produktów często tego nie dostrzega, rozkoszując się swoimi „osiągnięciami”. Współczesny konsument, który uważa się za osobę wolną, dokonującą wyborów według swoich pragnień, jest jednocześnie zagubiony i niepewny swoich działań. Świat konsumpcji zmusza go do ciągłego dążenia do szczęścia i nabywania jak największej ilości dóbr. Ciągłe dopasowywanie się do nowych wzorców konsumpcji powoduje ciągły pośpiech i ciągłe poszukiwania. Dla konsumenta priorytetem staje się posiadanie, co powoduje uzależnienie od konsumowania, a w konsekwencji zmęczenie i znużenie.
    Modern consumer life is subordinated to constantly consuming. Only consumption can give you happiness. Image of a man and his position in society is shaped by what has and consumes. If this is not done is excluded by society. Contemporary consumer, who is considered to be a free person, making the choices according to their desires, is both confused and uncertain of their actions. World consumption compels him to constantly acquire as many possessions. The priority becomes the possession, which causes addiction consuming and, consequently, fatigue and weariness.
    Źródło:
    Nierówności Społeczne a Wzrost Gospodarczy; 2015, 42; 174-186
    1898-5084
    2658-0780
    Pojawia się w:
    Nierówności Społeczne a Wzrost Gospodarczy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The power of sale promotions: Analyzing the impact of sales promotion offerings on consumer buying behaviour in the pandemic
    Autorzy:
    Huseynzade, Sadi
    Powiązania:
    https://bibliotekanauki.pl/articles/27324051.pdf
    Data publikacji:
    2023
    Wydawca:
    Uniwersytet Zielonogórski. Wydział Ekonomii i Zarządzania
    Tematy:
    sales promotion
    consumer buying behavior
    pandemic
    promocja sprzedaży
    zachowania zakupowe konsumentów
    pandemia
    Opis:
    The present research aimed to explore the impact of sales promotions on consumer behavior during the COVID-19 pandemic. The study analyzed consumer reactions to various promotion types such as bonuses, coupons, buy one get one free, vouchers, free samples, and price discounts. The aim was to investigate if these promotions positively influence consumer purchasing behavior and if the pandemic has induced over purchasing behavior due to panic. During the research, 541 randomly selected respondents from Azerbaijan and Poland were involved and the results showed that sales promotions have a positive effect on the consumer buying behavior and lead to an increase in purchases beyond the consumers’ actual needs. This is particularly true during times of economic uncertainty when consumers are searching for discounted products to save money and minimize household spending.
    Źródło:
    Management; 2023, 27, 2; 100--120
    1429-9321
    2299-193X
    Pojawia się w:
    Management
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models
    Autorzy:
    Streimikiene, Dalia
    Ahmed, Rizwan Raheem
    Powiązania:
    https://bibliotekanauki.pl/articles/19233642.pdf
    Data publikacji:
    2021
    Wydawca:
    Instytut Badań Gospodarczych
    Tematy:
    customer’s buying behavior
    Carroll's CSR pyramid
    corporate social responsibility
    Toda-Yamamoto causality model
    SEM-based multivariate modeling
    Opis:
    Research background: This paper integrates the marketing and corporate social responsibility concepts by investigating how the previous studies debated CSR as a business strategy. This discussion extended from academics to business practices. Hence, this study investigated the concept of CSR as a business strategy in a multifactorial fashion in the marketing field. Purpose of the article: This study evaluates the modified model of CSR initiatives as business and marketing strategy and their impact on customers' buying behavior. For this purpose, we have taken dimensions of Carroll's pyramid of CSR as marketing strategies. We have also examined the influence of brand loyalty and cause-related marketing as mediating variables and technology as a moderator between dimensions of Carroll's pyramid and customers' buying behavior. Methods: We employed modified theoretical & conceptual model for evaluating the direct and indirect hypothesized relationship. We have collected 693 responses from the structured and adapted questionnaire. The survey was done among marketing and senior managers of the Asian pharmaceutical industry. We employed SEM-based multivariate modeling to examine the hypothesized relationship. Findings & value added: The finding of this research exhibited that dimensions of Carroll's pyramid of CSR have a positive and significant impact on customers' buying behavior. The results further demonstrated that brand loyalty and cause-related marketing positively and significantly impact mediators between CSR dimensions and customers' buying behavior. Finally, the technology has a significant influence as a moderator between exogenous and endogenous factors. The undertaken study demonstrated important theoretical and practical implications. The modified conceptual framework has provided several new dimensions for future researchers to use and replicate in different economic sectors. On the other hand, practitioners of the pharmaceutical industry should incorporate Carroll's CSR pyramid as business strategies to gain the trust and respect of their customers.
    Źródło:
    Oeconomia Copernicana; 2021, 12, 1; 125-157
    2083-1277
    Pojawia się w:
    Oeconomia Copernicana
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Beacons as the touchpoints on the customer journey
    Autorzy:
    Bajak, Maria
    Powiązania:
    https://bibliotekanauki.pl/articles/27313548.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    beacons
    customer journey
    consumer buying behavior
    touchpoints
    market communication
    model 5A
    beacon
    zachowania zakupowe konsumentów
    touchpointy
    komunikacja rynkowa
    Opis:
    Purpose: The overriding goal of the presented considerations is to discuss beacons as consumer-brand touchpoints. In addition, the possibilities of using these sensors at various stages of the customer journey to implement the assumptions of the 5A model and build a lasting relationship with the buyer were indicated. Design/methodology/approach: In order to build a lasting relationship with the consumer, it is necessary to conduct multidimensional marketing communication based on numerous touchpoints. This interaction is assisted by mobile devices and many different technological solutions. One of them may be beacons, supporting consumer service at every stage of the customer journey. As part of the considerations, it was examined how the sensors can support marketing activities at individual stages of the customer journey. Findings: As part of the research, it was determined what role beacons can play at every stage of the customer journey, as well as their connections with promotion-mix elements. An attempt has been also made to indicate how these devices can create a holistic experience leading to buyer satisfaction and ultimately their loyalty. Research limitations/implications: The article contains a preliminary study. In the future it is planned to conduct additional quantitative and qualitative research. The study will help to perform a comprehensive analysis of the application being discussed. Practical implications: The article can help businesses to better realize the potential of beacons as a tool to support consumers during the shopping experience. It shows practical ways of using devices as part of individual promotional mix elements, which allows for their optimal use at all stages of the customer journey. Originality/value: Although the topic of beacons in commerce appears in academic publications, only a few of them relate these devices to the customer journey. This paper comprehensively deals with this topic and focuses on the relationship between sensors, the 5A model and the promotion mix tools.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 155; 17--29
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    How do you get academics to buy on impulse? Challenging e-consumers under a magnifying glass
    Autorzy:
    Stadnicka, Agnieszka
    Powiązania:
    https://bibliotekanauki.pl/articles/2192961.pdf
    Data publikacji:
    2022
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    online impulse buying
    consumer behavior
    academics
    online impulse buying stimuli
    Opis:
    Online impulse buying is a complex behavior that is determined by many factors, not only external but also internal. Some consumers are less prone to irrational behavior than others. The aim of this study was to explore the impulse buying tendencies of challenging e-consumers. Due to the specificity of the profession, characteristics of highly educated people, and the generational mentality, academics of Generation X were assumed to be representatives of these e-consumers, unwilling to impulse buying. The data collected with an online survey confirmed this assumption. Respondents had not only a negative opinion of studied behavior but also a low tendency to it. Furthermore, this study was to indicate a group of stimuli that would induce unplanned purchases among challenging e-consumers. The results suggest that academics are more prone to impulse buying if it can be rationalized with, e.g., product utility or monetary savings, than in the case of purely emotional or hedonic reasons.
    Źródło:
    Academic Review of Business and Economics; 2022, 3(2); 38-60
    2720-457X
    Pojawia się w:
    Academic Review of Business and Economics
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-6 z 6

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