- Tytuł:
- „Branding Tschechien“. Public Diplomacy und Nation Branding als Instrumente der Außenpolitik
- Autorzy:
-
Šárka, Waisová,
Ladislav, Cabada, - Powiązania:
- https://bibliotekanauki.pl/articles/895103.pdf
- Data publikacji:
- 2020-03-21
- Wydawca:
- Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
- Tematy:
-
public diplomacy
nation branding
Czech Republic
logo
brand state - Opis:
- The article develops the traditional theoretical framework of public diplomacy, used in international relations since decades, into the new approach – the nation branding. The nation branding became very popular practice within the public diplomacy and more general “applied foreign cultural policy” in the last two decades. The development of new communication tools such as the Internet and social networks challenged the public diplomacy approaches and brought search for new communication tools the state can use towards the public of other states. Our analysis focus on the Czech example that is incorporated into more general East-Central European frame.
- Źródło:
-
Przegląd Europejski; 2016, 1 (39); 84-106
1641-2478 - Pojawia się w:
- Przegląd Europejski
- Dostawca treści:
- Biblioteka Nauki
Artykuł