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    Wyświetlanie 1-2 z 2
    Tytuł:
    Реклама і мовні штампи (соціолінгвістичне дослідження)
    Autorzy:
    Dyadechko, Lyudmila
    Powiązania:
    https://bibliotekanauki.pl/articles/1789948.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
    Tematy:
    advertising
    advertising texts
    verbal tastes
    psychological impact
    mass consciousness
    colloquial stamps
    Opis:
    This paper presents the data obtained as a result of socio-linguistic studies which were directed to the determination of the advertisement infl uence peculiarities on the verbal tastes of the modern Ukrainian society communicants . The trends that have been formed in the senses of the Ukrainian speech modern carriers under the infl uence of the advertisement are revealed. The conclusions are as follows: since the beginning of the XXI century advertisement has become a loaded indicator of not only social processes, but also of a national communicative culture component, by creating a great number of colloquial stamps.
    Źródło:
    Studia Ucrainica Varsoviensia; 2017, 5; 35-41
    2299-7237
    Pojawia się w:
    Studia Ucrainica Varsoviensia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Маніпулятивно-пропагандистські складові загроз інформаційній безпеці в реаліях гібридної війни Російської Федерації проти України
    Manipulative and Propaganda Components of Information Security Threats in the Realities of Hybrid Warfare of Russian Federation against Ukraine
    Autorzy:
    Гулай, Василь
    Powiązania:
    https://bibliotekanauki.pl/articles/489245.pdf
    Data publikacji:
    2016
    Wydawca:
    Polskie Towarzystwo Naukowe w Żytomierzu
    Tematy:
    Ukraine
    Russian Federation
    hybrid warfare
    information security
    destructive
    information and psychological impact
    Opis:
    The topic of research may be considered relevant in the theoretical-methodological, political and applied aspects to summarize the preparation and course of deployed Russian Federation «hybrid war» against Ukraine with the elaboration of the proposals to minimize the destructive impact of manipulative propaganda. The main varieties of information security are information security of person, information security of society and information security of state. Information security is directly related to the sovereign right of state which arises from the principles of information sovereignty as an important component of state sovereignty. Destructive information and psychological impact often seen in the context of threats to information security. The deployment of information and psychological war is directed to cause significant information security damage not only to state or society, but the individual in the realities of the late twentieth - first quarter of the XXI century. When the concept of information-psychological war is disclosured we must proceed from the fact that it includes elements of information war as form of information confrontation between different actors (states, NGOs, economic or other structures), which provides a set of measures on damage of information sphere of opposing side and protecting their own information security and the war psychological as a combination of different forms, methods and means of influencing the person to change in the desired direction psychological characteristics (beliefs, thoughts, values, feelings, attitudes, motivations, behaviors stereotypes) and group norms, mass sentiment, social consciousness in general and when psychological impact acts in such basic kinds as information-psychological, psychogenic, psychoanalytic, NLP, psychotronic, psychotropic. In this context, in our opinion, we should talk about the information-psychological war as a form of information and communication confrontation for the redistribution of roles, locations and functions of information and communication space to achieve advantages in the political, social, economic, cultural, and religious and other areas. Manipulative technologies of information and communication influence - is a set of methods, processes and means of information and communication impact integrated with the purpose of concealed excitement in the other person’s intentions that do not coincide with its real desires. Propaganda technologies of information and communication influence - is a set of methods, processes and means of information and communication effects, integrated with a view to adoption in the mass consciousness of systematic judgments that reflect the outlook person and society as a whole. Annexation by the Russian Federation sovereign territory of Ukraine - the Autonomous Republic of Crimea and Sevastopol and armed invasion to preserve and expand the areas of terrorist organizations «Donetsk People’s Republic» and «Luhansk People’s Republic» convincingly demonstrated the ineffectiveness of the functioning of Ukraine’s previous model in general and system to counter threats to information security of the state, society and person, in particular. At the same time, the flow of the hybrid war can not depend on the political situation in Ukraine. For two years, which came on time from the victory of the Revolution of Dignity, annexation by the Russian Federation of the Autonomous Republic of Crimea and Sevastopol City with the full inaction of the then (largely, because of the personalities, even now) Ukraine’s leadership and opposition of information and psychological and armed intervention of Russia to preserve and expand the influence of terrorist organizations «Donetsk People’s Republic» and «Luhansk People’s Republic» radical renewal require institutional and procedural foundations of the political system, ensuring the stability of its functioning in the Russian Federation deployed a hybrid war in general and combating destructive inner-manipulative propaganda influences in particular.
    Źródło:
    Studia Politologica Ucraino-Polona; 2016, 6; 34-42
    2312-8933
    Pojawia się w:
    Studia Politologica Ucraino-Polona
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-2 z 2

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