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    Wyświetlanie 1-3 z 3
    Tytuł:
    ПРОБЛЕМА СВЕРХТЕКСТА В ОТЕЧЕСТВЕННОЙ ФИЛОЛОЕИИ
    The Problem of Polytext in the Russian Philology
    Autorzy:
    Lošakov, Aleksandr
    Powiązania:
    https://bibliotekanauki.pl/articles/444762.pdf
    Data publikacji:
    2008-12-01
    Wydawca:
    Uniwersytet Warmińsko-Mazurski w Olsztynie
    Tematy:
    Russian philology
    text
    culture text
    text cycle
    supertext
    text structure
    Opis:
    The article is dedicated to the problem of conceptions of polytext, of foundation of its notional nature. Polytext is defined as a row of marked by associative and semantic community in the spheres of author (creator, compiler), code, context, addressee of autonomous word texts which in the cultural practice actually or potentionally are represented as integral (whole and unique), dynamic, multumeasured, dissipative conceptual and semantic product, completely sub- mitted to the principle of centration. Polytext is an integral, polystylistic, polygenre, polysubject formation. The inner aspect of integrity of polytext is connected with mechanisms which ensure its ‘internal life’, determine processes making senses. Sources of conceptions of polytext are in the works by A. Potebnya, D. Ovsyaniko-Kulikovsky, A. Veselovsky, V. Ivanov, A. Belyi, M. Bahtin, G. Gukovsky and others. The interest to the theory of polytext was initiated by Y. Lotman, Z. Mints, V. Toporov and others. The cycle is a subtype of polytext.
    Źródło:
    Acta Neophilologica; 2008, X; 181-189
    1509-1619
    Pojawia się w:
    Acta Neophilologica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Специфика речевого воздействия в рекламе (на примере российских женских журналов)
    The Specificity of Persuasion in Advertising (on the Example of Russian Women’s Magazines)
    Autorzy:
    Wasiluk, Joanna
    Powiązania:
    https://bibliotekanauki.pl/articles/481275.pdf
    Data publikacji:
    2019-06-30
    Wydawca:
    Uniwersytet Warmińsko-Mazurski w Olsztynie
    Tematy:
    the impact of language
    advertising text
    structure of ad text
    slogan
    graphic and lexical means
    Opis:
    This article analyses advertising texts published in the Russian magazines for women and indi-cates the importance of the selection of appropriate graphics and lexical means (including word-for-mation). The aim of the analysis is to present the typology of linguistic means which are most commonly used in advertising texts, especially considering the contemporary of life in society. Cur-rently, we increasingly feel the lack of time and we are bombarded by new objects and concepts that appear at almost every step. The creators of advertising texts try to attract the attention of consumers in a variety of ways, so as to encourage them to buy goods. The big, if not the leading role is played by the language of advertising, which is reflected in the various forms of play on words as well as in the form of newly created words.
    Źródło:
    Acta Polono-Ruthenica; 2019, 2, XXIV; 125-138
    1427-549X
    Pojawia się w:
    Acta Polono-Ruthenica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    "Проблематика научного текста неисчерпаема…" (К 80-летию профессора Марии Павловны Котюровой)
    “The problems of scientific text are inexhaustible...” (On the 80th anniversary of Professor Maria P. Kotyurova)
    Autorzy:
    Баженова, Елена A.
    Powiązania:
    https://bibliotekanauki.pl/articles/615021.pdf
    Data publikacji:
    2019
    Wydawca:
    Uniwersytet Opolski
    Tematy:
    professor Maria P. Kotyurova
    functional stylistics
    scientific text
    extralinguistic factors of scientific text
    semantic structure of scientific text
    categories of scientific text
    stereotypes and creativity in the text
    individual style of the scientist’s speech
    the reference scientific text
    Opis:
    The article covers the broad problems of the scientific works of Maria P. Kotyurova – professor of Perm State University, the leader of Perm Scientific School of Functional stylistics. The bibliography of Maria P. Kotyurova includes 7 monographs, 15 textbooks, more than 300 articles, in which the main questions of stylistics of scientific speech, semantic structure of scientific text, legal linguistics and many others are put forward and solved. Special attention in the article is given to the analysis of the key notions of Prof. Kotyurova’s stylistic theory, which are now generally recognised and fundamentally important in functional stylistics. Among these notions are scientific text extra-linguistic factors, epistemic situation, reference scientific text, scientific speech culture, principles of scientific text editing, scientist speech individual style, etc. As the most important achievements of Prof. Kotyurova the author of the article considers: the model of scientific text semantic structure developed by Prof. Kotyurova (the model includes three components of scientific knowledge – ontological, methodological and axiological); description of the basic scientific text categories – coherence, integrity, wholeness, accuracy, density, etc.; justification of a multidisciplinary (complex) approach to scientific text study; and studying of stereotypes and creativity in scientist communicative activity. It is noted that M. Kotyurova is distinguished by the ability to see the non-obvious but fundamentally important properties in a scientific text. The dynamics of the research interest of Prof. Kotyrova, from classical functional stylistics to anthropocentric and discursive linguistics, are analyzed. The author of the article underlines that, while retaining a commitment to the ideas of her teacher – Prof. Margarita N. Kozhina, Maria P. Kotyrova at the same time is an innovator in the development of modern functional stylistics and the application of new approaches to research text. The fruitfulness of Prof. Maria P. Kotyurova ideas was confirmed by numerous works of her followers both in Russia and abroad.
    Źródło:
    Stylistyka; 2019, 28; 393-407
    1230-2287
    2545-1669
    Pojawia się w:
    Stylistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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