- Tytuł:
-
Primenenie metodov marketinga dlâ povyšeniâ èffektivnosti kommerčeskogo predpriâtiâ
The application of marketing techniques to improve the efficiency of a commercial enterprise - Autorzy:
-
Ditman, T.
Nordin, Victor - Powiązania:
- https://bibliotekanauki.pl/articles/1841117.pdf
- Data publikacji:
- 2019
- Wydawca:
- STE GROUP
- Tematy:
-
marketing
ABC analysis
XYZ analysis
marketing strategy
pricing policy
product range
ranking
method of paired comparisons
criteria
marketing directions
price risk assessment
Gauss curve
analiza ABC
analiza XYZ
strategia marketingowa
polityka cenowa
porównanie
kryterium
ocena ryzyka cenowego
Krzywa Gaussa - Opis:
- The article analyzes the range of production and commercial enterprises using the methods of ABC, XYZ – analysis. To identify more profitable positions and measures to increase profits, the commodity positions of the enterprise are ranked. The analysis of marketing directions using the method of paired comparisons in order to identify the most effective of them to promote products and ranking the order of application, as well as the distribution of resources between them. An assessment of the price risk of the goods, with which it was revealed the projected value of the income of the enterprise in the sale of goods. Risk assessment is made for further development of the marketing strategy of the enterprise.
- Źródło:
-
Systemy Wspomagania w Inżynierii Produkcji; 2019, 8, 2; 32-45
2391-9361 - Pojawia się w:
- Systemy Wspomagania w Inżynierii Produkcji
- Dostawca treści:
- Biblioteka Nauki
Artykuł