- Tytuł:
-
Виндоуз или Windows? Кириллица и латиница в названиях торговых марок (на материале современных русских художественных текстов)
Виндоуз or Windows? Cyrillic and Latin scripting for trademark names (in contemporary Russian fiction texts - Autorzy:
- Prokopczuk, Klaudia
- Powiązania:
- https://bibliotekanauki.pl/articles/444431.pdf
- Data publikacji:
- 2019-06-01
- Wydawca:
- Uniwersytet Warmińsko-Mazurski w Olsztynie
- Tematy:
-
verbal trademarks
modern Russian literature
script mixing - Opis:
- This paper discusses the usage principles of Cyrillic and Latin scripting for foreign-lan-guage commercial names in Russian fiction in the late 20th and early 21st centuries. These include the following factors: the existing tradition concerning the employment of foreign language words in Russian texts; the possibility of employing different fonts as means of indirect valuation and of indication that the speech subject belongs to a certain social group, as well as stylistic and morphologic factors related to a possibility (or impossibility) for a trade mark to obtain Russian case endings; the iconic function of a font; a language game.
- Źródło:
-
Acta Neophilologica; 2019, XXI/1; 19-29
1509-1619 - Pojawia się w:
- Acta Neophilologica
- Dostawca treści:
- Biblioteka Nauki
Artykuł