- Tytuł:
-
Bohater, wojownik i panna: użycie archetypów i mitów w stworzeniu wizerunku ukraińskich polityków
Hero, Warrior and Virgin: Using Archetypes and Myths for Producing the Images of the Ukrainian Politicians - Autorzy:
- Sherman, Olena
- Powiązania:
- https://bibliotekanauki.pl/articles/519760.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Mikołaja Kopernika w Toruniu. Wydawnictwo UMK
- Tematy:
-
image
archetype
mythological consciousness
political leader
Ukraine - Opis:
- An important role in the process of image cultivation is played by the technologies, related to the appeal to the archaic layers of mass consciousness, in particular, to the use of archetypes. Analysis of the images of the leading Ukrainian politicians – Arseniy Yacenyuk, Yuliya Timoshenko and Vitaliy Klichko – in 2009–2014 testifies that all of them used as a basis of image-building the archetypes of Hero and Warrior in different variations, such as Hero-warrior, Cultural hero, Lady-warrior. The progress of the use of this technology depends significantly on the personal qualities of each politician, as well as on the social and the political circumstances.
- Źródło:
-
Historia i Polityka; 2014, 11(18); 55-66
1899-5160
2391-7652 - Pojawia się w:
- Historia i Polityka
- Dostawca treści:
- Biblioteka Nauki