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Wyświetlanie 1-15 z 872
Tytuł:
Poziom świadomości konsumenckiej Polaków a poziom zadłużenia polskich gospodarstw domowych
Effects of Excessive Indebtedness of Poles in Relation to Consumer Awareness Levels
Autorzy:
Dąbrowska, Anna
Szymańska, Anna
Powiązania:
https://bibliotekanauki.pl/articles/468906.pdf
Data publikacji:
2012
Wydawca:
Polska Akademia Nauk. Instytut Filozofii i Socjologii PAN
Tematy:
consumer
consumer bankruptcy
indebtedness
income
savings
consumer awareness
Opis:
The article discusses the level of consumer awareness in the context of growing indebtedness of Polish households. Some claim that low consumer awareness of Poles is one of the reasons for excessive indebtedness. The first part focuses on the definition of consumer awareness, its, importance for consumer choice, and – based on authors’ own research – its level in Polish society. The second part describes the incomes of Polish households from 2008 to 2010. It also shows consumers’ subjective assessment of their financial position and characterises consumer durables used in their households. The third part presents the tendency of Poles to incur debt and their punctuality of repayment. The sources of financing of consumption needs are described along with a scale of excessive indebtedness of Poles. The fourth part of the article focuses on consumer bankruptcy as a solution for the over-indebted consumers and describes current regulations on consumer bankruptcy in Polish law. The scale of their practical application is discussed in reference to Poles’ opinion on consumer bankruptcy, again based on authors’ own research. This part indicates consumer education as an effective instrument against excessive indebtedness.
Źródło:
Prakseologia; 2012, 152; 145-168
0079-4872
Pojawia się w:
Prakseologia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Współczesne tendencje w obszarze ochrony konsumentów na rynku usług finansowych z uwzględnieniem regulacji instytucji ochrony konsumentów: Rzecznika Finansowego i Prezesa Urzędu Ochrony Konkurencji i Konsumentów
Contemporary trends in consumer protection on the financial services market and the regulations of consumer protection institutions: the Financial Ombudsman and President of the Office of Competition and Consumer Protection
Autorzy:
Chashchina, Sofya
Powiązania:
https://bibliotekanauki.pl/articles/2143135.pdf
Data publikacji:
2021-12-30
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
consumer
client
consumer protection
financial market
institutional consumer protection
Opis:
The article deals with some issues related to consumer (client) protection on the financial market. Legal regulations constantly change in this area. New regulations are introduced, which makes the subject of consumer protection very topical and important, especially with many accompanying transactions on the financial market. The multiplicity of legal acts and the influence of European legislation, especially EU regulations, can lead to many misunderstandings in terms of terminology. An attempt was made to clarify the concepts of consumer and client on the basis of Polish legislation. According to numerous amendments to the regulation, the entities on the market using financial services should make efforts to conduct a correct assessment of its legal situation and the possibility of using the help of institutions. The range of protected entities differ depending on the legal act that is analyzed. The author draws attention to the ways in which the legislator created a definition of a protected entity and the areas in which it provides legal protection. The analysis also includes legal provisions concerning the competences of institutions performing consumer protection functions: the Financial Ombudsman and the President of the Office of Competition and Consumers, which is a body specializing in individual consumer matters, and a public administration body. Their competences and roles, which overlap in certain areas, have been the subject of lively discussion for a time. This was due to the proposed draft act of December 2020, the provisions of which abolished the institution of the Financial Ombudsman, and transferred his competences to the President of the Office of Competition and Consumer Protection. The paper presents the direction of legal changes in the institutional area of consumer protection of financial services, the ratio of such actions, as well as the outlined European legislator’s vision of adequate consumer protection.
Źródło:
Studia Prawa Publicznego; 2021, 4 (36); 109-127
2300-3936
Pojawia się w:
Studia Prawa Publicznego
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The new consumer: mobile, always connected and social – the user journey perspective
Autorzy:
Łysik, Łukasz
Powiązania:
https://bibliotekanauki.pl/articles/432168.pdf
Data publikacji:
2018
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
mobile communication
consumer behaviour
consumer journey
mobile consumer
purchase decision
Opis:
In this article the author provides an analysis of contemporary consumers with a strong emphasis on the rapidly changing business landscape and mobile technologies. The main purpose is to present how modern technology has shaped the consumers, the decisionmaking process and finally their behaviour along the purchase journey. The ICT revolution has once and for all reshaped the business landscape and one of its most visible changes was the rise of the Information Economy and the Mobile Society. The use of mobile technology in today’s economy has caused many changes and a transformation in contemporary business models. The ubiquitous mobile technology has reshaped irrevocably the relationship between entities on the market and created a new type of consumer – the mobile consumer. The purpose of the article is to present this new type of consumers from the perspective of their journey to obtain more information which they needs to include in their purchase decisions.
Źródło:
Informatyka Ekonomiczna; 2018, 4(50); 83-93
1507-3858
Pojawia się w:
Informatyka Ekonomiczna
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Czym się bawić? Funkcje marek dla dzieci – raport z badań siedmiolatków
Autorzy:
Duda, Aneta
Powiązania:
https://bibliotekanauki.pl/articles/2050218.pdf
Data publikacji:
2014-06-30
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
brand relationships
brand symbolism
consumer culture
child consumer
consumer socialization
Opis:
The purpose of this article is to provide a theoretical and empirical explanation of how the consumer socialization works with children of 7/8 years. This paper poses questions about the way brands are discussed in social situations in the environment of school class. It explores children’s socializations into consumer-brand relationships and the influence that marketing texts have on their everyday social experiences. The analysis of children’s talk about brands is critical in order to understand the ways that brands (with parents, siblings and peers) socialize them into consumer culture. The first section presents contemporary discussion of children’s consumption phenomena. The second section emphasis on researching with 14 groups of primary Polish pupils in Lublin. It uses data analysis born of in-depth interviews analysis. This study is based on principles of cultural studies and discourse and functional analysis which approach as a means to enhance richness and uniqueness in the area of children’s consumption. In order to understand children’s brand consumption the paper indicates five main functions emerged from the data: 1. Exploring consumer culture through play and gratification 2. Seeking safety in an overabundance 3. Identification and gender socialization 4. Belonging to a group and rivalry 5. Utilitarian functions. Author argues that consumption ideology and their discourses are not increasingly define children’s everyday social experiences. 7/8-year-olds were not a coherent group significantly interested in brands and consumption, but on the other hand, they were not a group that did not interested in them at all. Counter to the (mainly polish) literature children have not extensive knowledge of brands and brands are not so emerging in their lives.
Źródło:
Kultura i Edukacja; 2014, 3(103); 288-312
1230-266X
Pojawia się w:
Kultura i Edukacja
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Prawo konsumenta do obniżenia całkowitego kosztu kredytu konsumenckiego – zarys problemu
The consumer’s right to reduce the total cost of consumer credit – an outline of the problem
Autorzy:
Gnych-Pietrzak, Wiktor
Powiązania:
https://bibliotekanauki.pl/articles/1878744.pdf
Data publikacji:
2021-09-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
consumer loan
contracts
legal interpretation
consumer protection
Opis:
The purpose of the article is to present the issues related to qualifying the costs of a consumer credit, such as commission and fees, to costs associated with the loan period, and thus subject to reduction in the event of early loan repayment. Based on the research, a thesis was formulated that for the correct transposition and implementation of EU law, it is required to ensure the possibility of reducing all costs of a consumer loan, therefore the above costs should be considered related to the loan period and should be proportionally reduced. Methodology: For the purposes of the research, the legal-dogmatic and analytical methods were used. The jurisprudence of Polish courts and the Court of Justice of the European Union was analyzed. The adopted time horizon of the study covered the period from 12/05/2010 to 31/12/2020. The judgments published in the resources of Lex and Legalis Legal Information Systems and the Portal of Judgments of Common Courts as at 31/12/2020 were taken into account. Results of the research: It was found that the judicature largely adopted a broad approach to the problem presented, even before the judgment of the CJEU in case C-383/18, which confirms the thesis adopted for the purposes of the article. Consequently, consumers who have concluded a consumer credit agreement are entitled to a proportional reduction to all costs they had to incur in connection with the concluded agreement. In particular, these are incidental, one-off costs such as commission and preparation fee, which are subjected to reduction.
Źródło:
Finanse i Prawo Finansowe; 2021, 3, 31; 41-56
2391-6478
2353-5601
Pojawia się w:
Finanse i Prawo Finansowe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zachowanie konsumentów w procesie zakupów internetowych – w Polsce
Consumer Behavior In The Process Of Internet – Shopping In Poland
Autorzy:
Kuch, Sabina
Świerczyńska, Patrycja
Powiązania:
https://bibliotekanauki.pl/articles/1402407.pdf
Data publikacji:
2020
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
online shops
online sales
consumer
consumer behavior
Opis:
What makes consumers buy online? What kind of behavior is involved in this process? The emergence of the Internet as a medium and the possibility of making transactions online has led many consumers to start shopping this way. Online shoppers are guided in their decision making by certain conditions, factors of psychological nature, as well as in the real world. Consumer behavior in the online shopping process is highly dependent on marketing activities. The study summarized in this article presents the accompanying behavior when consumers shop online and the categories of goods, which they choose predominantly while shopping remotely. Nowadays, it is not enough to compete by price anymore. Consumers expect that an online retailer will take care of their needs at every stage of the purchasing process.
Źródło:
MIND Journal; 2020, 10; 1-23
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Edukacja konsumencka jako edukacja obywatelska
Consumer Education as Civil Education
Autorzy:
Lewicka-Strzałecka, Anna
Powiązania:
https://bibliotekanauki.pl/articles/468772.pdf
Data publikacji:
2005
Wydawca:
Polska Akademia Nauk. Instytut Filozofii i Socjologii PAN
Tematy:
consumer education
consumer rights
citizens
sustainable consumption
Opis:
The paper presents and justifies a postulate of consumer education as education of citizens in spite of the fact that the roles of consumer and citizen are sometimes seen as opposite. The right to education is one of the consumers” rights and it means providing consumers with knowledge about the particular products services and their rights and skills of using that knowledge. Consumer education as citizens means showing them the moral dimensions of consumption and creating the new patterns of consumers behaviour defined as sustainable consumption.
Źródło:
Prakseologia; 2005, 145; 21-31
0079-4872
Pojawia się w:
Prakseologia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Satysfakcja pozakupowa i dysonans pozakupowy jako czynniki determinujące reakcje konsumenckie
After-purchase satisfaction and after-purchase dissonance as factors determining consumer reactions
Autorzy:
Grupa, Rafał
Powiązania:
https://bibliotekanauki.pl/articles/501357.pdf
Data publikacji:
2012
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
after-purchase dissonance
consumer reaction
marketing
consumer
Opis:
This article attempts to determine what psychological factors make the man choose and purchase a particular product or service. It is an obvious fact indeed that after any purchase, there are various kinds of feelings associated with it – ranging from extreme dissatisfaction to satisfaction and even delight. It is the role of the following article to present the elements which determine after-purchase sentiments.
Źródło:
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2012, 1(9); 483-494
1898-0171
Pojawia się w:
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Status prawny konsumenta jako strony umowy o kredyt indeksowany/ denominowany do franka szwajcarskiego
The legal status of a consumer as a party to a loan agreement indexed to the Swiss Franc
Autorzy:
Zandecki, Jacek
Powiązania:
https://bibliotekanauki.pl/articles/927563.pdf
Data publikacji:
2019-06-15
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
consumer
consumer status
mortgage loan agreement
prohibited clauses
Opis:
In this study the legal status of a consumer as a party to the loan agreement indexed to the CHF is presented. During legal disputes, the subject of many controversies is the existence or the lack of the consumer status. This issue is of high procedural importance as it decides about the formal possibility of applying Article 3851 § 1 of the civil code (k.c.) and relying at the same time on the abusive nature of contractual clauses. In the article, the period that could be examined regarding the consumer status has been discussed in detail, indicating first of all that only the circumstances preceding the conclusion of the agreement and accompanying it influence the status of the consumer as provided under Article 221 k.c. The status of the consumer exists in when the objective prerequisites defined in art. 221 k.c. are fulfilled. The performance of the loan agreement has no direct influence on the issue and circumstances connected therewith and may be applied exclusively for the evidence purposes in the scope of facts and intentions of the natural person upon concluding the agreement. It was also raised that assessing or ‘valuing’ consumers due to the personalfeatures (education, employment, practice) is not allowed and has no legal effect in the context of Article 221 k.c. The pattern “of the enlightened consumer” having its justification in the scope of interpretation of Article 385 § 2 k.c. has no application to the interpretation of Article 221 k.c. nor does the application of Article 3851 k.c. No features of a natural person prejudge either in plus, or in minus the status of the consumer. The fact that the property for which a loan has been taken out will be leased has no influence on the status of the consumer if the consumer being a natural person had a consumer status when concluding the agreement. Pursuant to the lex retro non agit principle the status of a consumer cannot be lost with retrospective force.
Źródło:
Studia Prawa Publicznego; 2018, 2, 22; 123-140
2300-3936
Pojawia się w:
Studia Prawa Publicznego
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Patriotyzm konsumencki: próba spojrzenia socjologicznego
Consumer patriotism: a sociological perspective
Autorzy:
Skoczylas, Łukasz
Powiązania:
https://bibliotekanauki.pl/articles/693325.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
consumer ethnocentrism
consumer patriotism
patriotyzm konsumencki
etnocentryzm gospodarczy
Opis:
The paper discusses the topic of consumer patriotism and is an attempt to connect it with the construct of the old traditional, and the new type of patriotism. It shows that consumer patriotism can be analysed from both perspectives. It also describes how local entrepreneurs are using consumers’ patriotic attitudes in their marketing campaigns.
Artykuł opisuje zjawisko patriotyzmu konsumenckiego i stanowi próbę połączenia go z konstruktami „starego”, tradycyjnego oraz „nowego” patriotyzmu. Pokazuje, że patriotyzm konsumencki może być analizowany z obydwu tych perspektyw. Opisuje również, jak lokalni przedsiębiorcy wykorzystują patriotyczne nastawienie konsumentów w swoich kampaniach marketingowych.
Źródło:
Ruch Prawniczy, Ekonomiczny i Socjologiczny; 2013, 75, 4; 215-225
0035-9629
2543-9170
Pojawia się w:
Ruch Prawniczy, Ekonomiczny i Socjologiczny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Modele pomiaru konsumenckiego ryzyka - przegląd koncepcji i zastosowań
The Models of Measuring Consumer Risk - The Concepts and Application
Autorzy:
Maciejewski, Grzegorz
Powiązania:
https://bibliotekanauki.pl/articles/591342.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Decyzje konsumenckie
Konsument
Ryzyko
Consumer
Consumer decision
Risk
Opis:
The article is an overview of concepts concerning measuring of consumer risk. Its purpose is to set together and describe the models measuring consumer risk suggested by the researchers and evaluation of their usefulness. The analysis of the content of works and results of research of many authors points at the additive model as the most appropriate to measure consumer risk.
Źródło:
Studia Ekonomiczne; 2014, 195; 103-114
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Z problematyki ochrony praw konsumenta na rynki energii elektrycznej
Some Issues about Consumer Rights Protection in the Electricity Market
Autorzy:
Czarnecka, Marzena
Powiązania:
https://bibliotekanauki.pl/articles/588662.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Energia elektryczna
Konsument
Ochrona konsumenta
Prawa konsumenta
Consumer
Consumer law
Consumer protection
Electric power
Opis:
Today, electricity is an important factor which ensure socio-economic development and improving the quality of society's life. It's hard to imagine the functioning households without electricity. The individual consumer, as the recipient of consuming electricity in the household must be treated in a special way and must be protected by law. We can see a trend occurring in all countries of the European Union to create instruments to protect individual customers. Energy law uses the new concept recipient acquiring power in the household. The new regulation of the Energy Law creates special protection of consumer rights. It introduces rules: concerning termination of contracts, the disclosure requirements of entrepreneurs energy and the specific rules for dealing with complaints. The legislature in order to protect the consumer has introduced the document constituting a compendium of knowledge about these powers - Collection of Consumer Rights. The energy market is unique, many of the concepts contained in consumer contracts - recipients have a technical nature, so was therefore necessary legislative interference in the consumer's rights.
Źródło:
Studia Ekonomiczne; 2014, 200; 33-47
2083-8611
Pojawia się w:
Studia Ekonomiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zmiany w zachowaniach konsumenckich osób starszych w trakcie pandemii COVID-19 w świetle analizy trendów konsumenckich
Changes in consumer behaviour of older people during the COVID-19 pandemic in the light of the analysis of consumer trends
Autorzy:
Włodarczyk, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/10592926.pdf
Data publikacji:
2022-09-30
Wydawca:
Polskie Wydawnictwo Ekonomiczne
Tematy:
trendy konsumenckie
zachowania konsumentów
konsument
osoby starsze
senior
consumer trends
consumer behaviour
consumer
older people
Opis:
Pandemia COVID-19 zmieniła zachowania konsumenckie wszystkich konsumentów, także konsumentów seniorów. Artykuł przedstawia zmiany w trendach konsumenckich w grupie starszych konsumentów. Jego głównym celem jest próba odpowiedzi na pytania: czy w porównaniu do czasu przed pandemią nastąpiły zmiany w zachowaniach konsumenckich seniorów, czy pojawiły się zachowania charakterystyczne dla tej grupy oraz które z nich wyraźnie dominują? Do analizy wykorzystano literaturę przedmiotu i raporty Euromonitor International za lata 2017–2022. Na podstawie zaobserwowanych trendów opisano sylwetkę seniora jako konsumenta świadomego swoich wyborów, o wysokim poziomie wiedzy technologicznej, a jednocześnie skupionego na swoich potrzebach i dbającego o zdrowie.
The COVID-19 pandemic was changing the consumer behaviour of all consumers, including of seniors. The article presents changes in consumer trends in the group of older consumers. The main aim of the article is to try to answer the questions: have there been any changes in the consumer behaviour of seniors compared to the time before the pandemic? have there been any specific behaviours for this group, as well as which behaviours have been clearly highlighted? The article considers the literature on the subject and Euromonitor International reports for 2017–2022. Based on the analysis of trends, the profile of the senior as a consumer aware of his choices, with a high level of technological knowledge and at the same time focused on his/her needs and taking care of health was described.
Źródło:
Marketing i Rynek; 2022, 9; 3-14
1231-7853
Pojawia się w:
Marketing i Rynek
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Ocena wiedzy mieszkańców Trójmiasta na temat prawa do reklamacji – badania pilotażowe
Evaluation of the Knowledge of Tricity Inhabitans about Their Right to Make a Complaint - a Pilot Study
Оценка знаний жителей Труймяста в отношении права на рекламацию - пилотажные обследования
Autorzy:
Wierzowiecka, Joanna
Specht, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/562357.pdf
Data publikacji:
2017
Wydawca:
Polski Instytut Ekonomiczny
Tematy:
konsument
prawa konsumenta
ochrona konsumenta
consumer
consumer rights
consumer protection
потребитель
права потребителя
зашита потребителя
Opis:
Celem pracy jest wstępna ocena poziomu świadomości klientów na temat praw konsumentów dotyczących reklamacji. Badanie pilotażowe zostało przeprowadzone na terenie Trójmiasta na grupie 113 respondentów w formie sondażu diagnostycznego z wykorzystaniem kwestionariusza ankietowego. Z badań wynika, iż 74,3% konsumentów rynku trójmiejskiego deklaruje, że poziom ich wiedzy kształtuje się na poziomie przeciętnym, słabym lub deklaruje brak wiedzy. Jedynie 12,4% konsumentów jest świadomych tego, do jakich działań mają prawo po dokonaniu zakupu w sklepie i czego mogą żądać od sprzedawcy w przypadku produktu wadliwego. Wiedza konsumentów Trójmiasta na temat przysługujących im uprawnień do reklamacji jest na poziomie niedostatecznym. Wielu konsumentów nie dochodzi swoich praw z powodu braku ich znajomości. Należy prowadzić w większym stopniu akcje promocyjne mające na celu zwiększenie świadomości konsumentów w zakresie ich praw do reklamacji. Artykuł ma charakter badawczy.
The aim of the thesis is to conduct a preliminary evaluation of the level of customer awareness of consumer rights concerning complaints. The pilot study was conducted in the form of a diagnostic survey with the use of a questionnaire in Tricity (Gdansk, Gdynia, Sopot), Poland, where a group of 113 respondents were examined. The research indicated that 74.3% of consumers of the Tricity market declared that their knowledge was at an average, low, or virtually non-existent level; only 12.4% of consumers were aware of what activities they could undertake after making a purchase and what they could demand from the seller in case of a defective product being sold. The knowledge of Tricity consumers about the right to make a complaint, to which they are entitled, is insufficient; as a result, many consumers do not pursue their rights due to their lack of knowledge about this subject. The conclusion is that promotional campaigns should be conducted on a greater scale that would seek to increase consumers’ awareness of their right to make a complaint. The article is of the research nature.
Цель работы – дать вступительную оценку уровня сознательности клиентов в отношении прав потребителей на рекламацию. Пилотажное обследование провели на территории Труймяста (Троегорода) на группе 113 респондентов в форме диагностического зондажа с использованием анкетного вопросника. Из обследований вытекает, что 74,3% потребителей на троегородском рынке заявляют, что уровень их знаний находится на среднем или низком уровне, или же они декларируют нехватку знаний. Лишь 12,4% потребителей знают, на какие действия у них есть право после совершения покупки в магазине, и чего они могут требовать от продавца в случае продукта с изъяном. Знания потребителей из Труймяста в отношении прав на рекламацию, которыми они наделены, находятся на недостаточном уровне. Многие потребители не добиваются своих прав из-за нехватки знания их. Следует проводить в большей степени пропагандистские акции, направленные на повышение сознательности потребителей в отношении их прав на рекламацию. Статья имеет исследовательский характер.
Źródło:
Handel Wewnętrzny; 2017, 1 (366); 387-400
0438-5403
Pojawia się w:
Handel Wewnętrzny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Analiza zachowań konsumentów podczas zakupów on-line
Consumer Behaviour While On-Line Shopping Analysis
Autorzy:
Szlegr, Miłosz
Powiązania:
https://bibliotekanauki.pl/articles/476205.pdf
Data publikacji:
2018
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
e-consumer
consumer behaviour
e-commerce
on-line shopping
Opis:
Permanent and unabated interest of the internet users in on-line purchases, constantly encourages further numerous groups of the new net users to take advantage of a vast range of offers on the e-markets. Potential buyers, despite general difference, varied opinions, positions and cultures, subconsciously gather into communities which have one feature in common, namely the reason why they decide to buy on-line. Hereby article presents the most crucial aspects connected with consumer behaviour and all its characteristics. Detailed description of terminology lays the foundations enabling further considerations, creating in thereby the opportunity to deeper analysis of the formulae and notions emerging from this area. Classification of the factors which influence e-consumer behaviour encompasses the key aspects shaping the general profile of the potential buyers of goods on--line. This creates an overall belief concerning particular criteria contributing to the decision making process in e-commerce transactions. Methods of influence appealing to subconsciousness and patterns of behaviour, which are included in each and every advertisement created by a seller and directed at potential buyer, heavily affect the position concerning the selection and consequently, the purchase of the chosen product. Variety of widely understood methods affecting a consumer which exist in the e-commerce, tends to make present techniques modernized, also, to build innovative offers, consequently getting adjusted to potential customers expectations, thus craving bigger profits. Therefore the primary aim of hereby article is to demonstrate the most important aspects of the selected notions accompanied by the reference to current research which enables achieving particular data, with the use of the analysis of e-consumer behaviour, shaped on the basis of the factors and different methods , simultaneously building own techniques.
Źródło:
MIND Journal; 2018, 5; 1-18
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 872

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