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    Wyświetlanie 1-3 z 3
    Tytuł:
    Komiks – paradoksy fenomenu (nie)osobnego
    Autorzy:
    Lachman, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/650261.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
    Opis:
    The article attempts to describe the untypical and paradoxical position of comics in contemporary culture. It is almost always seen as different from the mainstream artistic canon. Yet analytical tools and concepts used in the study of comics most often originate in well-established, canonical disciplines within the academic fi eld. Composite nature of comics provides arguments for its independence as a genre and medium, however the infl uence of other media and forms of artistic creativity on its meaning and fi nal shape proves that it maintains strong relations with other arts. What is more, critics are in dispute about whether comics is an original or derivative form of creativity. The article also tries to present the debate between those who claim that comics is a creative and dynamic genre and those who see in it only as a parasitic element within the realm of genuine art.
    Źródło:
    Konteksty Kultury; 2013, 10, 4
    2353-1991
    Pojawia się w:
    Konteksty Kultury
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Literatura do oglądania? Proza polska po 1989 roku pod naporem kultury wizualnej
    Watching Literature? Polish Fiction after 1989 and Visual Culture
    Autorzy:
    Lachman, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/1393537.pdf
    Data publikacji:
    2007-11-15
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Opis:
    The article investigates the relationship between Polish fiction and a variety of aspects of visual culture. Contemporary culture has reached a stage in which images hołd central position. Consequently, word, as a medium of communication, is marginalised in favour of visual ways of conveying messages. Novels which have appeared after 1989 provide more than enough examples of close links between literature and visuality. Writers themselves are engaged in various projects which depart from traditional literature based on written text and engage in multi-media projects related to film, photography, advertisement or simply visual arts. Moreover, literary criticism accompanying new literature often falls back on visual imagery taken straight from visual arts; most literary reviewers find it handy to employ terms and concepts developed in the field of film criticism or used in writing about comic books and television. What is more, some writers take pride in creating literature designed to be watched rather than read. The inner mechanisms of literary market seem to promote visuality over textuality. Writers and critics want and love to occupy TV screens; they cultivate their public image and turn it into a marketable logo. Many PR strategies are involved to achieve fuli recognition of their name and work. The implied assumption behind these strategies is that literature alone is not attractive enough to be left outside of the reach of powerful media. This assumption can be seen not only in writers' public appearances but also in novels they write. Motifs, self-conscious comments, form and structure as well as typographic layout on the page are the basie means to emphasise that visuality remains at least as important as written text. The article presents the most significant devices used to visualise literature after 1989. Furthermore, it compares contemporary fiction with the modernist literature where most of these techniques originated from.
    Źródło:
    Przestrzenie Teorii; 2007, 7; 133-158
    2450-5765
    Pojawia się w:
    Przestrzenie Teorii
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    W (krzywym) zwierciadle reklamy – między agitacją a modelowaniem wrażliwości
    Autorzy:
    Lachman, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/650245.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
    Opis:
    The article takes up the reflection on advertising as an integral element of the modern reality, influencing the priorities of modern culture and determining mental predispositions and behaviour of its participants; moreover, through its very obviousness, it influences the perception of the past and the artistic heritage, as well as the direction of development of the modern art. With its multiple techniques of effective persuasive influence, advertising proposes various ways to shape the reality,  also in the spheres which do not seem to yield easily to the commercial challenge. The author shows that advertising creates a communication paradigm regulating the life of communities even in the least hospitable conditions (which is clearly evidenced by advertising practices used in the the Warsaw ghetto during World War II). The article also reveals the messages and cognitive benefits resulting from the analysis of advertisements, if they are considered an important social, moral and linguistic document.
    Źródło:
    Konteksty Kultury; 2013, 10, 1-2
    2353-1991
    Pojawia się w:
    Konteksty Kultury
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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