- Tytuł:
-
Personalizacja kampanii parlamentarnej w Polsce 2011 roku
The Personalization of Polish Election Campaigns in 2011 - Autorzy:
- Peszyński, Wojciech
- Powiązania:
- https://bibliotekanauki.pl/articles/2165071.pdf
- Data publikacji:
- 2012-09-30
- Wydawca:
- Wydawnictwo Adam Marszałek
- Opis:
- Due to the fact that Polish political science has not devoted much attention to the issue of personalization in parliamentary campaigns, the author focused on the analysis of the intensification of this phenomenon in the parliamentary campaign of 2011. The main aim of his research was to verify the hypothesis concerning the domination of leaders over party structures in parliamentary campaigns. This process was conducted in three dimensions, that is electoral strategies, media content and electorate behaviour. Taking into consideration a wide topical catalogue, the author decided to focus his research on the political parties that succeeded in introducing their members into the Sejm in that particular election. At the majority of levels the analysis confirmed the thesis of the domination of political leaders over party structures. The rivalry of the main committees concentrated on the position of the Prime Minister. The decrease in the distance between PiS and PO, according to the opinion polls, lead to the modification of strategy used by the latter party, consisting in a greater involvement of Prime Minister Tusk in the campaign. Th is strategy, together with the fear of Kaczyński’s return to the position of the Prime Minister, mobilized indecisive voters to support Tusk’s party. Another factor that determined the result of particular parties was the attitude of their leaders and the manner they were spoken of by the media, which was particularly visible in case of the Palikot’s Movement. The fact that the majority of used strategies were based on the leader was reflected in the broadcasting, which in turn guaranteed the MP status for forty, mostly unrecognizable, members of that party. Despite his intense involvement in the campaign, the leader of SLD, by means of his personal decisions, discouraged the media, which contributed to a poor result achieved by his party. The lowest rate of personalization could be observed in the campaign of PSL. Nevertheless, as far as previous campaigns are concerned, in the one under consideration the party could boast the highest level of the leader’s contribution into the built of the party profile.
- Źródło:
-
Athenaeum. Polskie Studia Politologiczne; 2012, 35; 62-77
1505-2192 - Pojawia się w:
- Athenaeum. Polskie Studia Politologiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł