- Tytuł:
- Fortuna e circolazione discorsiva di alcuni slogan italiani
- Autorzy:
- De Santis, Cristiana
- Powiązania:
- https://bibliotekanauki.pl/articles/2083492.pdf
- Data publikacji:
- 2019
- Wydawca:
- Polska Akademia Nauk. Czytelnia Czasopism PAN
- Tematy:
-
discourse analysis
Political discourse
authority
slogan
rhetoric - Opis:
- Successful slogans in Italian political discourse – This paper aims to describe the notion of ‘sloganisation’, with special regard to the fortune and circulation of certain slogans in Italian public discourse. An analysis of their forms, contexts of occurrence (political propaganda, advertising, football supporters) and means of diffusion (street talk, electoral manifestos, traditional and new media) shows an increasing desemantisation of this kind of message. Slogans are routinely used by political parties and are widely quoted, regardless of their ideological content, merely in order to create identification or to increase the polemical attitude of their leader.
- Źródło:
-
Kwartalnik Neofilologiczny; 2019, 2; 361-370
0023-5911 - Pojawia się w:
- Kwartalnik Neofilologiczny
- Dostawca treści:
- Biblioteka Nauki
Artykuł