Temat: -discrimination - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Le recours aux domaines tabouisés dans la publicité sociétale
The use of taboo areas in social advertising
Autorzy:: Woch, Agnieszka
Powiązania:: https://bibliotekanauki.pl/articles/676291.pdf
Data publikacji:: 2015
Wydawca:: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:: campagne sociétale
tabou
mort
discrimination
social advertising
taboo
death
Opis:: This paper discusses the appearance of taboo topics in social advertising. It analyses the taboos employed by the authors of social campaigns in order to raise awareness of social issues relevant to their contemporary society. The corpus comprises slogans from French, Italian and Polish social campaigns.
L’article traite du tabou dans la publicité sociétale. En s’appuyant sur les exemples relevés dans un corpus de campagnes sociétales francophones, italiennes et polonaises, l’auteur analyse les tabous auxquels recourent les spécialistes de la publicité en question en vue de sensibiliser le destinataire aux sujets importants pour la société contemporaine.
Źródło:: e-Scripta Romanica; 2015, 2; 31-37
2392-0718
Pojawia się w:: e-Scripta Romanica
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: La représentation littéraire de la condition de la femme dans la médina (la vieille ville). Entre cloisonnement et liberté de mouvement
The Literary Representation of the Conditions for Women in the Medina (Old Town). Between Confinement and Independence of Movement
Autorzy:: Daw, Mohamed
Powiązania:: https://bibliotekanauki.pl/articles/2015090.pdf
Data publikacji:: 2021
Wydawca:: Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
Tematy:: urban space
medina
domestic space
hammam
souk
spatial discrimination
Opis:: In the Muslim world, where tradition and religion dictate the social code, the appropriation of urban space is based on gender: men are assigned to the public sphere, while women are dismissed to the private and domestic sphere. The medina (old town) illustrates this separation between a female “inside” and a male “outside”. Arabic literature (especially Maghrebian writers like Tahar Benjelloun, Driss Chraïbi, Aïcha Lemsine, or Malika Mokeddem) often portrays this discrimination, which is due to patriarchal practices consecrating the primacy of man while evoking the confinement of a woman in a restricted space of circulation—that of the house. Her day-to-day life is limited to home tasks and children’s education. As she embodies the integrity and honour of the family, the woman should also avoid being looked at by any “strangers”. That is why the inside of every house must be split into two parts: one for men and for receiving guests, and the other for women. As it reflects the exclusion of women from the public sphere, the medina paradoxically offers them independence through the structure of the houses, with their adjoining terraces allowing perfect continuity. Although they belong to the private sphere, these places, by their openness, allow women to communicate with each other and share their feelings, woes and repressed desires. At the same time, by circumvented means, the woman manages to thwart taboos (haram) by appropriating the exterior space through her daily outings to the souk (traditional market) and especially by regular visits to the hammam (Moorish bath), where the naked body becomes an object of sensuality, love and care while she is taking a bath and where women, sheltered from the oppressive gaze of men, dare words and forbidden gestures, in this way transgressing family and social constraints.
Źródło:: Academic Journal of Modern Philology; 2021, 11; 21-36
2299-7164
2353-3218
Pojawia się w:: Academic Journal of Modern Philology
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Le rôle du mot dans le discours des campagnes sociétales
The persuasive role of the word in the discourse of public service advertising
Autorzy:: Woch, Agnieszka
Powiązania:: https://bibliotekanauki.pl/articles/2109536.pdf
Data publikacji:: 2019-12-30
Wydawca:: Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:: analyse de discours
persuasion
fonction persuasive
campagne de sensibilisation
discrimination
racisme
homophobie
sérophobie
discourse analysis
persuasive function of communication
social advertising
racism
homophobia
serophobia
Opis:: Le présent article constitue une analyse du discours des campagnes sociétales dont l’objectif est celui de lutter contre les discriminations racistes, homophobes et sérophobes. L’auteur réfléchit sur le rôle persuasif du mot dans ce type de communication de masse en soumettant à l’analyse un corpus constitué par 49 campagnes diffusées en France et 37 en Pologne par les gouvernements et les organisations non gouvernementales entre 1997 et 2017.
The current article is an analysis of the discourse used in campaigns of public service advertising which aim at fighting racist, homophobic and serophobic discrimination. The author examines the persuasive role of the word employed in this type of mass communication by analysing a corpus of French and Polish campaigns launched by governments and non-governmental organizations between 1997 and 2017.
Źródło:: Białostockie Archiwum Językowe; 2019, 19; 403-413
1641-6961
Pojawia się w:: Białostockie Archiwum Językowe
Dostawca treści:: Biblioteka Nauki

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