Wszystkie pola: gender identity - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Les discours de l’identité féminine dans les publicités automobiles
Female identity discourse in automobile advertisements
Autorzy:: López Díaz, Montserrat
Kacprzak, Alicja
Powiązania:: https://bibliotekanauki.pl/articles/1051367.pdf
Data publikacji:: 2012-01-01
Wydawca:: Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:: discourse analysis
automobile advertisement
gender stereotypes
female identity
persuasion
Opis:: The article analyzes the way in which the modern car-advertisement defines the identity of women as potential purchasers – to whom it is designed to get through. The research includes language and iconic instruments by which this type of advertisement aims to create a feminized market of products formerly recognized as traditionally masculine. The identification of the addressee of each publicity material might be subsumed under a set of stereotypes, thus enabling advertisers to get across their message using the code of addressee’s own values. The present paper concentrates on the linguistic specifity of the ads for high-tech goods (automobiles) targeting the feminine public and eventually points out their high degree of markedness according to the sex of addressees. Discourse analysis and a closer look at linguistic means appearing in French, Spanish and Polish automotive commercials both reveals a stereotyped woman’s image and shows how they happen to perpetutate it.
Źródło:: Studia Romanica Posnaniensia; 2012, 39, 4; 71-83
0137-2475
2084-4158
Pojawia się w:: Studia Romanica Posnaniensia
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Stéréotypes et identité narrative des personnages dans Au commencement était la mer, de Maïssa Bey
Stereotypes in the construction of the narrative identity of the characters in At the beginning was the sea, of Maïssa Bey
Autorzy:: Ait Challal, Salah
Powiązania:: https://bibliotekanauki.pl/articles/1368326.pdf
Data publikacji:: 2021-03-31
Wydawca:: Wydawnictwo Uniwersytetu Śląskiego
Tematy:: stereotype
narrative identity
conflict
gender
Opis:: In this contribution, we try to show how Maissa Bey tells, through stereotypical linguistic and narrative categories, the experience of emblematic characters carrying narrative identities contradictory, in an Algerian society in crisis. These identities reveal conflicts dealing with the underestimation of the female gender.
Źródło:: Romanica Silesiana; 2019, 16, 2; 253-261
1898-2433
2353-9887
Pojawia się w:: Romanica Silesiana
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Le « langage inclusif » et le renforcement des liens identitaires dans les discours de fin d’année des présidents de Catalogne
The “Inclusive Language” and the strengthening of identity ties in the New Year’s Eve speeches of presidents of Catalonia
Autorzy:: Pawłowska, Marta
Powiązania:: https://bibliotekanauki.pl/articles/43665753.pdf
Data publikacji:: 2024
Wydawca:: Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:: New Year’s Eve speeches
inclusive language
women’s visibility
generic masculine gender
Catalan language
Opis:: The aim of this article is to analyze a selection of New Year’s Eve speeches delivered by the presidents of Catalonia in terms of the presence of so-called “inclusive language”. The examined texts all date from the past fifteen years (2008-2022), so they were delivered after the enactment of the Organic Law 3/2007 on the effective equality of women and men. The choice of Catalonia as the subject of this study is particularly interesting due to socio-political circumstances surrounding this period, such as the economic crisis, the referendum on the independence, the suspension of autonomy and the imprisonment of proindependence leaders. Therefore, while the speeches analyzed will undoubtedly emphasize the strengthening of identity and belonging, it is also relevant to examine whether these discourses reflect the use of linguistic means aimed at emphasizing the presence of women.
Źródło:: Studia Romanica Posnaniensia; 2024, 51, 1; 125-137
0137-2475
2084-4158
Pojawia się w:: Studia Romanica Posnaniensia
Dostawca treści:: Biblioteka Nauki

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