- Tytuł:
- Development or regress of the systems products’sphere against the megatrends’ background of the second decade of the twenty-first century – reflections, attempts at assessment
- Autorzy:
- Żabiński, Leszek
- Powiązania:
- https://bibliotekanauki.pl/articles/522555.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Megatrends of the twenty-first century
Modern marketing concepts
Systems products - Opis:
- In countries with a market economy, in particular the highly developed ones, the intensive development of the sphere of innovative systems products (i.e. multi-products, multi-values) takes place. In parallel, new marketing concepts evolve to support this development. However, in the twenty-first century, new challenges (i.e. megatrends), which may seriously undermine the development of these products, combined with the global crisis, are emerging. The article discusses the opportunities and threats for this development stemming from the analysed megatrends.
- Źródło:
-
Journal of Economics and Management; 2015, 22; 121-131
1732-1948 - Pojawia się w:
- Journal of Economics and Management
- Dostawca treści:
- Biblioteka Nauki
Artykuł