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    Wyświetlanie 1-3 z 3
    Tytuł:
    Mediatization of life – in the process of ceaseless trans coding
    Autorzy:
    Cich, Bernadetta
    Powiązania:
    https://bibliotekanauki.pl/articles/643195.pdf
    Data publikacji:
    2015
    Wydawca:
    Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
    Tematy:
    mediatization of the life, new media, rhetoric of the image, philosophy of the image, communication, human and the image, communication through images
    Opis:
    The technological progress which dynamizes the process of mediatization, makes communication become transformed. Its main feature becomes imagery and rhetoricalness. Communiques are built on the basis of image and features of image which is a carrier of various functions, where the rhetorical persuasion is the main function. The present considerations are an analysis of examples of signs of mediatization of man and society as a phenomenon which is founded on the object of communiques formulated by man by means of digital media and communiques built without their contribution. A common feature of these acts of communication is imagery which seems to be a perennial tendency of the human mind and is visible already on the level of the language of words. Reflexions are a certain proposal of a direction of research of mediatization and many possible aspects, in which this process reveals itself, as well as contexts and interpretative prisms of rhetorical-philosophical conceptions.
    Źródło:
    Zeszyty Prasoznawcze; 2015, 58, 1
    0555-0025
    2084-3836
    Pojawia się w:
    Zeszyty Prasoznawcze
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    TRANSFORMED IN CHRIST, THE MASTER OF UNCOMMON SENSE
    Autorzy:
    Obrovac, Margaret J.
    Powiązania:
    https://bibliotekanauki.pl/articles/507534.pdf
    Data publikacji:
    2014
    Wydawca:
    International Étienne Gilson Society
    Tematy:
    transformation
    Way-Truth-Life
    Christ the Master
    unification of the sciences
    media
    new evangelization
    Alberione
    common sense
    Opis:
    Both definitive and enigmatic, the figure of Christ, the Master-Teacher emerges from the pages of the Gospel. What does he reveal? How does he reveal it? In an age that markets transformation as a commodity, what promise of rebirth does he offer us as persons and societies? What key implication does this hold for the unification of the sciences, as well as of art and science? The unique insight of Blessed James Alberione, SSP, sheds light on what has lain hidden in plain sight: what Jesus’ personal profile, ‘Way, Truth, and Life,’ can mean for our cynical yet searching times and particularly for us, who now find ourselves immersed in the Church’s new evangelization.
    Źródło:
    Studia Gilsoniana; 2014, 3: supplement; 595-603
    2300-0066
    Pojawia się w:
    Studia Gilsoniana
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Marketing resources in the processes of competing in the era of the virtualisation of socio-economic life
    Autorzy:
    Sobocińska, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/609689.pdf
    Data publikacji:
    2019
    Wydawca:
    Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
    Tematy:
    marketing resources
    the process of competing
    new information and communication technologies
    virtualisation of socio-economic life
    Opis:
    Theoretical background: The growing scope of virtualisation of consumer behaviour and the emergence of new business models associated with it has caused changes in the approach to the processes of the competing and management of company resources. This is accompanied by the growing importance of the customer in each stage of the value management process. In this context, a question is raised concerning the significance of marketing resources in the processes of competing between enterprises. At the same time, it should be noted that nowadays, marketing is becoming one of the business functions associated to the highest possible extent with information technology. These changes are demonstrated by the creation of a new managerial specialisation, i.e. a manager for marketing technologies who creates the technological image of marketing development. The objective of the management in the sphere of marketing technologyis to create the value spiral, in which what is possible in the sphere of technology will be an inspiration for what is indicated in the sphere of marketing, and vice versa.Purpose of the article: The purpose of the paper is to demonstrate the signifiance of marketing resources, with a special focus on marketing knowledge, in the processes of competing between enterprises in the era of new media.Research methods: The paper is based on the analysis of secondary sources, the basis of which are in-depth studies of the literature in the sphere of marketing and new media, reports from research concerning digitalisation on a micro and macro scale, and consequences resulting from these processes.Main findings: The conducted survey of the literature indicates that marketing resources play a vital role in the processes of competing between enterprises. It further demonstrates that categories such as marketing knowledge, brand and relationships with entities of the environment are characterised by limited substitutability, the imperfect ability to be imitated and big value. Therefore, according to the resource theory, enterprises determine the gaining of competitive advantage by an entity. At the same time, new information and communication technologies are having an increasingly bigger impact on the growth of marketing resources. This is especially notable in the area of the enhancement of relationships with customers or marketing knowledge management, because new technologies find application at the stage of acquisition, popularisation and application of knowledge in the processes of marketing decision-making, which are translated into a competitive position achieved by the entity. Furthermore, the relationship between marketing and new technologies is expressed in terms of the increase of the scope of product individualisation and marketing communication.
    Źródło:
    Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2019, 53, 1
    0459-9586
    Pojawia się w:
    Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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