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Tytuł:
Determinants of the engagement of customers in social media
Autorzy:
Lupa-Wójcik, Iwona
Powiązania:
https://bibliotekanauki.pl/articles/1070841.pdf
Data publikacji:
2019
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
customer engagement
customer relationship management
social media
social media communication
social media marketing
Opis:
The article moves the problem of building customer engagement in social media. Attention is drawn to the fact that in the activities of companies in social media, it's not about building the largest community around them, but above all about making it involved. The aim of the research was to present determinants influencing fans' engagement on the example of analysis of Facebook profiles of the best interactive agencies & PR in Poland. As the main hypothesis, it was assumed that the size of Facebook profile determined by the number of fans does not affect the fans' engagement.
Źródło:
World Scientific News; 2019, 123; 29-44
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
SOCIAL MEDIA EVALUATION METRICS
Autorzy:
Skulme, Ronalds
Praude, Valērijs
Powiązania:
https://bibliotekanauki.pl/articles/489022.pdf
Data publikacji:
2016
Wydawca:
Instytut Badań Gospodarczych
Tematy:
social media marketing
social media metrics
social media evaluation
consumer purchase decision process
Opis:
Background. There are many methods how specialists can evaluate return of online marketing activities. Most of the methods out there are designed for versatile use, but each online marketing tool has its own unique specific metrics that should be taken into account when measuring the return of marketing activities. The Authors believe that the methods designed to evaluate online marketing activities should also be more specific. Hence, the Authors believe that more specific online marketing revenue determination methods should be proposed. Objectives. The aim of this paper is to propose a formula that can be used to evaluate the return of social media activities while taking into account different consumer purchase decision stages. Methodology. To achieve the aim of this paper, following research methods were used: theoretical literature analysis, expert surveys, grouping and statistical analysis methods. Data. The proposed formula was based on the data that was collected from theoretical literature analysis and expert surveys. Results. The main result of this paper was to propose a formula, which can calculate the return of social media activities while taking into account different consumer purchase decision stages. Main contribution of the paper. This paper offers a new approach to evaluating the return of social media activities, depending on which purchase decision process stage online marketing activity was meant to influence. This paper can be used as a basis for further research where social media activity revenue evaluation methods are discussed. Marketing specialists can use this paper as an example of how to evaluate the return of social media activities.
Źródło:
Oeconomia Copernicana; 2016, 7, 1; 131-142
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Review of Social Media and Trust: A Multinational Study of University Students by Joanna Paliszkiewicz and Alex Koohang, Informing Science Press, Santa Rosa, CA 2016 : Book review
Autorzy:
Herman, Keith
Powiązania:
https://bibliotekanauki.pl/articles/522405.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Review
Social Media
Źródło:
Journal of Economics and Management; 2016, 26; 173-175
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Importance of Social Media in Education Sector: A Theoretical Introspect
Autorzy:
Sharma, Khushbu
Gope, Laxmiram
Powiązania:
https://bibliotekanauki.pl/articles/44955615.pdf
Data publikacji:
2023-03-23
Wydawca:
Akademia Pedagogiki Specjalnej im. Marii Grzegorzewskiej. Wydawnictwo APS
Tematy:
Social media
Facebook
Social media in Education
Society
Benefit
Relevance
Opis:
Over the last decade, using social media and social networking has changed how people live. In the past, life was limited to newspapers, magazines, television, mobile phones, etc. People used to give more emphasis to using social media for specific purposes, such as making important phone calls or finding out about certain news. But today it has become the most important tool for human interaction, where everyone can share, exchange, comment, discuss and create information and knowledge in a collaborative way. It touches almost every aspect of human life, from learning to socialising. Today, a single click can put the world at our fingertips! Apart from official communication, Internet today facilitates socialisation through social networking sites like Facebook, LinkedIn and Twitter, all these sites make our life very easy and comfortable. This paper therefore aims to explore how social media are used in educational and social contexts.
Źródło:
International Journal of Pedagogy, Innovation and New Technologies; 2022, 9(2); 128-133
2392-0092
Pojawia się w:
International Journal of Pedagogy, Innovation and New Technologies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Self-Government Activity On Social Media As An Information Source To Cover Local Issues: Slovak And Ukrainian Journalists’ Views
Autorzy:
Harmatiy, Olha
Kravčák, Peter
Powiązania:
https://bibliotekanauki.pl/articles/2150856.pdf
Data publikacji:
2021
Wydawca:
Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Tematy:
Social media sourcing
Social media
Media. Local news
Government communication
Slovakia
Ukraine
Opis:
For the media, local self-government organizations are an important source of information when the public needs to know about local matters. In turn, for local self-governments, the media is one of the most useful means of communicating with residents. Citizens’ understanding and awareness of local self-government and local issues are particularly important within decentralization resulting in the enhancement of local authorities' capacity. Under these conditions, local self-governments are becoming key communicators within their communities and are significant sources of information for local news reporting. It is evident that governments should use all available modern communication tools, including social media. The data from surveyed journalists from two countries – the Slovak Republic, where decentralization processes have already taken place, and Ukraine, which is still developing them – proves that local governments’ social presence serves as an information source to cover local issues. The survey findings show that journalists integrate local governments’ social media sourcing into their professional practices. Using local self-governments’ sites on social media as journalistic sources provides journalists with important opportunities for extending their agenda, informing and updating people, and reflecting life at the local level.
Źródło:
Media Literacy and Academic Research; 2021, 4, 1; 134-144
2585-8726
Pojawia się w:
Media Literacy and Academic Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Social Media and Body Image from the Perspective of Secondary School Youth
Autorzy:
Niklová, Miriam
Zošáková, Karina
Powiązania:
https://bibliotekanauki.pl/articles/29551950.pdf
Data publikacji:
2024
Wydawca:
Uniwersytet Papieski Jana Pawła II w Krakowie
Tematy:
social media disorder
social media
secondary school youth
body image
Opis:
The study aimed to map the prevalence of social media disorder in secondary school youth. We used an abbreviated version of the Social Media Disorder Scale (SMD) and the Body Shape Questionnaire (BSQ-16B). The reliability of the questionnaires used in the research, indicates that they have sufficient internal consistency. A total of 637 re-respondents participated in the study. Their ages ranged from 15 to 19 years (AM=16.63). The results of the study showed social media impairment in 11.1% of the respondents, confirming a statistically significant difference in terms of the gender of the adolescents in favour of girls, and in terms of the degree of concern about their appearance, in favour of those who are more concerned about their appearance. Furthermore, a statistically significant difference in the degree of concern about their appearance in terms of gender, was confirmed in favour of girls.
Źródło:
The Person and the Challenges. The Journal of Theology, Education, Canon Law and Social Studies Inspired by Pope John Paul II; 2024, 14, 1; 199-212
2391-6559
2083-8018
Pojawia się w:
The Person and the Challenges. The Journal of Theology, Education, Canon Law and Social Studies Inspired by Pope John Paul II
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Datafication and Regulation: Today’s Controversies in Publicness and Public Opinion Research. Interview with Professor Slavko Splichal
Autorzy:
Szabo, Gabriella
Splichal, Slavko
Powiązania:
https://bibliotekanauki.pl/articles/36774091.pdf
Data publikacji:
2023
Wydawca:
Polskie Towarzystwo Komunikacji Społecznej
Tematy:
datafication
social media
media history
Opis:
Slavko Splichal was interviewed by Gabriella Szabó on the 14th October 2023.
Źródło:
Central European Journal of Communication; 2023, 16, 2(34); 279-284
1899-5101
Pojawia się w:
Central European Journal of Communication
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A LITERARY TEXT AS A WORK OF ART (BASED ON SELECTED PUBLIC DISCUSSIONS REPORTED IN POLISH PERIODICALS AFTER 1989)
Autorzy:
KUCZERA-CHACHULSKA, BERNADETTA
Powiązania:
https://bibliotekanauki.pl/articles/623927.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
Tematy:
LITERARY TEXT
SOCIAL-MEDIA
Opis:
In the sketch the author raises the issue concerning the presence of a literary text in the contemporary social-media consciousness.  At the outset the author draws two poles: the elite and egalitarian one, then, she passes to analysing public discourses which took place in the last century in cultural periodicals (“Znak”, “Tygodnik Powszechny”). One of the crucial conclusions of her observations is the judgement according to which a literary masterpiece has been in the last centuries as if less a piece of art and become more a place of exchanging a thought and social discourse.
Źródło:
Colloquia Litteraria; 2018, 3; 57-85
1896-3455
Pojawia się w:
Colloquia Litteraria
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation
Autorzy:
Chellasamy, Aarthy
Almeida, Shaeril Micheal
Prakash, G S
Nagarathinam, Aishwarya
Rangasamy, Sangeetha
Powiązania:
https://bibliotekanauki.pl/articles/2150834.pdf
Data publikacji:
2022
Wydawca:
Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Tematy:
Credibility
Digital Natives
Social Media Disengagement
Social Media Experience
Subjective
Norms
Opis:
This paper attempts to identify the relationship between Social media disengagement (SMD) and Social media experience (SME), perceived anonymity (PA), perceived credibility (PC) and subjective norms (SN), individual characteristics (IC) and to identify the most widely used social media network among Gen Y and Gen Z. A quantitative survey of 800 participants of Gen Y and Gen Z of Bangalore city were the respondents. A total of 532 responses were received, and the data were analyzed using SPSS. Results reveal that there is no correlation between SMD and SME, PC, PA and SN. However, the disengagement level varies across different social media networks like Instagram, Facebook, Twitter and LinkedIn. The study suggests that degree of social media activity combined with digital literacy enhances social media usage among millennials, and with improved customer engagement in social media, marketers can harness it positively to improve their product offerings and customer base. Social Media Disengagement was first studied in the Indian context and less explored compared to engagement. During the pandemic GenY and GenZ shared and cared for in the online platform, resulting in a sense of belongingness. Hence, their disengagement from social media, generates opportunities for marketers to have better connectivity.
Źródło:
Media Literacy and Academic Research; 2022, 5, 1; 230-252
2585-8726
Pojawia się w:
Media Literacy and Academic Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Tourists and social media: Already inseparable marriage or still a long-distance relationship? Analysis of focus group study results conducted among tourists using social media
Autorzy:
Pawłowska, Aneta
Powiązania:
https://bibliotekanauki.pl/articles/1194123.pdf
Data publikacji:
2016
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Tourists
focus group study
social media
use of social media while travelling
Opis:
In the recent years, the Internet has become an important source of information and also a place where tourists document their travels and share their experiences using social media. On the one hand, the activity of people on the Internet corresponds to the needs of information society and systematic digitalisation of contemporary tourism. On the other hand, the constantly broadening access to new technologies in various aspects of life is accompanied by negative phenomena like information or communication overload and digital addiction. Hence, the study of the needs of tourists in the use of social media while travelling was chosen as the objective of this paper. To achieve this objective, a focus group study was conducted. As it transpired, the opinions of the tourists were diverse, ranging from enthusiasm and interest through severe criticism.
Źródło:
World Scientific News; 2016, 57; 88-97
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Problematic use of social media: the phenomenon of popularity, consequences and risk factors
Autorzy:
Modrzyński, Robert
Powiązania:
https://bibliotekanauki.pl/articles/2130009.pdf
Data publikacji:
2021
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
problematic use of social media
social media addiction
SNS use disorder
Social Network Sites
Opis:
Social media has revolutionized the way people communicate with each other, the whole world is now available on the screen of a smartphone. People who seemed too distant until yesterday are now available in seconds via a network connection. Smartphone and social media overcome the limitations of remoteness by introducing relationships between people into a completely different dimension. They were supposed to serve mainly as facilitating communication with loved ones, but with time they started to create the surrounding reality. The aim of the article is to present the issues related to the problematic use of social media. The most popular social network sites (SNS) will be presented first, along with their functions, number of users and the reasons why people use them so often. Then, issues related to problematic use of social media will be presented, such as: symptoms, questionnaire methods and consequences. Finally, the author discusses the risk factors of excessive of social media.
Źródło:
Polish Psychological Bulletin; 2021, 52, 2; 172-178
0079-2993
Pojawia się w:
Polish Psychological Bulletin
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
New Dimensions of the Political Communication. Chances and Limits
Autorzy:
Sasińska-Klas, Teresa
Powiązania:
https://bibliotekanauki.pl/articles/2023537.pdf
Data publikacji:
2012-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
new media
social media
political communication
Opis:
Media and communication are subjects which are closely related. For quite some time in each public debate references are made to an increasing dependence between media and communication processes. Explicit attention is paid to a changing context of the communication process, and especially the process of political communication. The role of media in the process of public communication is, on the one hand, quite traditional; that is to inform the public, popularize information and mobilize citizens to action, all in the name of the public good. On the other hand, it is also noticeable that modern media play new roles such as providers of entertainment, scandals, sensation, enjoyment. All this brings a question: which of these functions tell us about the future of the media, and – consequently – how do they change the process of political communication in the public sphere? And is this what we want?
Źródło:
Polish Political Science Yearbook; 2012, 41; 341-353
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Promotional tactics of Polish fashion brands in social media on the example of Vesna and Marie Zélie
Autorzy:
Kalinowska, Aleksandra
Żyliński, Szymon
Powiązania:
https://bibliotekanauki.pl/articles/23946614.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Warszawski. Wydział Dziennikarstwa, Informacji i Bibliologii
Tematy:
Facebook
Instagram
Marie Zélie
fashion brand
social media marketing
social media
promotion
Vesna
Opis:
This article aims to examine the social media strategies employed by select Polish niche clothing brands, identifying which approaches are more effective and the factors influencing this effectiveness. Research methods: The study utilizes media content analysis and economic indicator analysis to explore the portrayal of these brands in media. Specifically, it compares the Facebook and Instagram profiles of two Polish fashion companies, Vesna and Marie Zélie. Additionally, the research incorporates netnography to analyze online consumer behavior. Results and conclusions: Facebook and Instagram emerge as primary online marketing platforms for the examined fashion brands, used for product showcasing and audience engagement. These companies initiate engagement through questions in posts and maintain dialogue by responding to comments. A comparative analysis of Vesna and Marie Zélie’s post nature and frequency indicates a more successful social media promotion strategy by Marie Zélie. Cognitive value: This article sheds light on contemporary strategies for social media promotion among companies. It uniquely analyzes the promotional tactics of niche fashion brands Marie Zélie and Vesna in social media, providing a comparative study of a successful and a less successful strategy. This comparison could guide other actors in formulating their social media advertising strategies.
Źródło:
Studia Medioznawcze; 2023, 4; 36-49
2451-1617
Pojawia się w:
Studia Medioznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
New Media Technologies Should Not Isolate Us. Just Extend Our Range of Social Skills Interview with Ġorġ Mallia
Autorzy:
Rokošný, Ivan
Proner, Ján
Powiązania:
https://bibliotekanauki.pl/articles/1396939.pdf
Data publikacji:
2019
Wydawca:
Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
Tematy:
Social media
Education
Media literacy
New media
Opis:
The interview focuses on Ġorġ Mallia´s views on the major challenges in the educational system and touches on the topics of media literacy, new media and power and utilization of social media. It deals with the ongoing discussion about the traditional linear model of education and introduces the theory of a hypertextual system. The given topics also refer to the transformation and shifts brought to society with the introduction of social networks, digital games and also other different new media. It points out social media can be a massive support to actual learning which has an impact, especially for the younger generation.
Źródło:
Media Literacy and Academic Research; 2019, 2, 1; 121-128
2585-8726
Pojawia się w:
Media Literacy and Academic Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The assessment of activities conducted by companies in social media in light of research concerning their users
Ocena działań prowadzonych przez firmy w mediach społecznościowych w świetle wyników badań ich użytkowników
Autorzy:
Gregor, Bogdan
Kubiak, Tomasz
Powiązania:
https://bibliotekanauki.pl/articles/941661.pdf
Data publikacji:
2014-12
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
brand
content marketing
marketing
social media
social media service
marka
media społecznościowe
serwis społecznościowy
Opis:
Social media are not losing their popularity. Despite their long (sometimes a few years long) presence on the Internet, portals from this category are gradually strengthening their position with regard to the number of registered users. In July 2014 the biggest social media portal – Facebook – had 1,320,000,000 active accounts around the whole world. In Poland in July 2014 the number of active users of the portal reached 12,000,000. In the period from April 12 to May 25, 2014, the Department of Marketing of the Faculty of Management of University of Lodz conducted a research aimed at the assessment of activities conducted by companies in social media. The goal of the research was to reach people using social media and investigate how particular measures taken by companies in social media are assessed by them, as well as to identify which of these actions boost engagement and influence making a purchasing decision. In course of the research the method of Internet questionnaire was applied. 302 respondents took part in the survey and almost 90% of them declared that they use social media portals. The most popular social network among the respondents is Facebook. YouTube also plays a major role. This may be seen as evidence that the marketing potential of video contents published on the Internet is huge. The conducted research shows that among the biggest benefits associated with having an account on a social media portal is the possibility of fast communication, chance to find and follow friends, as well as accumulation of the most important information in one place. Over 70% of the surveyed follows well-known companies and brands in social media. Fashion brands and brands associated with the food and electronics branches are followed most often. What the respondents most often named as one of the advantages of following brands in social media is the possibility of continuously following novelties, opportunity to receive discount coupons, as well as a chance to win prizes in contests organized on brand profiles. Users also drew attention to the fact that the utilization of social media as a channel serving the purpose of solving the problems of current clients and resolving doubts of future clients. Arguments encouraging people to follow brands in social media – according to the surveyed – are among others, actually using a product, interest in the subject (branch) represented by the producer and potential intention to make a purchase of an observed product. Respondents also pointed to such factors as additional information concerning the application of a product, as well as association with their work. According to the respondents, among many activities conducted in social media the following have the biggest impact on making a purchasing decision: receiving a discount coupon, publication of information about a special offer, publication of information about novelty in an offer. The activity which, turned out to be least effective in attracting the attention of the Users are contests organized by the producers.
Media społecznościowe nadal nie tracą na swojej popularności. Pomimo swojej długiej (najczęściej już kilkuletniej) obecności w Internecie, portale z tej kategorii stopniowo umacniają swoją pozycję w odniesieniu do liczby zarejestrowanych użytkowników. W lipcu 2014 roku, największy portal social media – Facebook – mógł poszczycić się liczbą 1 320 000 000 aktywnych kont na całym świecie. W Polsce, w lipcu 2014 roku, liczba aktywnie korzystających użytkowników tego portalu wyniosła 12 000 000 osób. W okresie od 12 kwietnia do 25 maja 2014 roku, Katedra Marketingu Wydziału Zarządzania Uniwersytetu Łódzkiego przeprowadziła badanie mające na celu ocenę działań prowadzonych przez firmy w mediach społecznościowych. Celem badania było dotarcie do osób korzystających z mediów społecznościowych i zbadanie jak poszczególne działania prowadzone przez firmy w social media są przez nich ocenianie, a także które z tych działań zwiększają zaangażowanie i wpływają na podjęcie decyzji zakupowej. W badaniu zastosowano technikę ankiety internetowej. Wzięło w nim udział 302 respondentów, a blisko 90% deklarowało, że korzysta z portali społecznościowych. Najpopularniejszym wśród przebadanych osób portalem społecznościowym jest Facebook. Dużą rolę odgrywa również serwis YouTube, co może świadczyć o ogromnym potencjale marketingowym treści wideo zamieszczanych w Internecie. Z przeprowadzonego badania wynika że do największych korzyści związanych z posiadaniem konta w portalu społecznościowym należy zaliczyć możliwość błyskawicznej komunikacji, szansę na odnalezienie i obserwowanie znajomych oraz skumulowanie najważniejszych informacji w jednym miejscu. Ponad 70% badanych śledzi znane firmy i marki w mediach społecznościowych. Obserwowane są marki modowe, związane z branżami żywności i elektroniki. Do zalet związanych z obserwowaniem marek w social media respondenci najczęściej zaliczali możliwość bieżącego śledzenia nowości, okazję do otrzymania kuponu rabatowego, a także szansę na wygranie nagród w konkursach prowadzonych na profilach marek. Użytkownicy zwracali również uwagę wykorzystanie mediów społecznościowych jako kanału służącego rozwiązywaniu problemów obecnych klientów jak i rozwiewaniu wątpliwości tych przyszłych. Argumentami zachęcającymi do obserwowania marek w social media – według badanych – są między innymi faktyczne korzystanie z produktu, zainteresowanie tematyką (branżą) jaką reprezentuje producent oraz potencjalna chęć zakupu obserwowanego produktu. Respondenci wskazywali również na takie czynniki jak dodatkowe informacje na temat stosowania produktu, a także powiązanie z wykonywanym zawodem. Zdaniem respondentów, wśród wielu działań prowadzonych w mediach społecznościowych, największy wpływ na podjęcie decyzji zakupowej, mają: otrzymanie kuponu rabatowego, publikacja informacji o promocji, opublikowania informacji o nowości w ofercie. Najmniej przykuwającym uwagę Użytkowników działaniem okazały się organizowane przez producentów konkursy.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2014, 4(14); 36-50
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
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