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    Wyświetlanie 1-15 z 15
    Tytuł:
    Social media in communication and mediation… of socio-scientific problems on the example of AIDS
    Autorzy:
    Potyrała, Katarzyna
    Czerwiec, Karolina
    Ludwik, Anna
    Michniewska, Anna
    Powiązania:
    https://bibliotekanauki.pl/articles/472542.pdf
    Data publikacji:
    2016
    Wydawca:
    Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
    Tematy:
    social media
    scientific communication
    SSI
    AIDS
    HIV
    Źródło:
    Annales Universitatis Paedagogicae Cracoviensis. Studia ad Didacticam Biologiae Pertinentia; 2016, VI; 120-129
    2083-7267
    2450-3487
    Pojawia się w:
    Annales Universitatis Paedagogicae Cracoviensis. Studia ad Didacticam Biologiae Pertinentia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Virtual press office as au efficient tool for scientific communication
    Autorzy:
    Osica, N.
    Powiązania:
    https://bibliotekanauki.pl/articles/213795.pdf
    Data publikacji:
    2012
    Wydawca:
    Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
    Tematy:
    virtual press office
    tools scientific communication
    scientific knowledge management
    Opis:
    The main goal of the following article is to motivate Polish research units to take journalists into consideration in their external activities - journalists are one of the key groups of recipients guaranteeing prestige and reaching various addressees. The author of this article thinks that one of the basic ways of helping to achieve this goal is to take advantage of the website of an institution and publish there contents addressed to the media (beginning with contact data for journalists). The author would like to encourage representatives of research and scientific organizations to analyse the websites of their institutions and search there for information enabling journalists to establish contact with a particular institution. A starting point for the presentation of this subject are the author's own analyses, which were supposed to check how many Polish scientific units take into consideration in their actions contacts with the media and address the needs of journalists. For this purpose it was investigated whether the websites of scientific institutions have sections dedicated to the media and whether they provide contact information for journalists, whether they post press announcements or other materials useful for the representatives of the media, as well as whether they present scientific workers as experts in their areas of works.
    Źródło:
    Prace Instytutu Lotnictwa; 2012, 5 (226); 195-201
    0509-6669
    2300-5408
    Pojawia się w:
    Prace Instytutu Lotnictwa
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Information science journals in Brazil: Comparative analysis between quality indices and indices of academic and social impact
    Autorzy:
    Araújo, Ronaldo Ferreira
    Furnival, Ariadne Chloë Mary
    Powiązania:
    https://bibliotekanauki.pl/articles/473850.pdf
    Data publikacji:
    2018
    Wydawca:
    Uniwersytet Marii Curie-Skłodowskiej. Instytut Informacji i Bibliotekoznawstwa
    Tematy:
    scientific communication
    bibliometrics
    altmetrics
    information science journals
    impact indicators
    Opis:
    This paper aims to profile Brazilian Information Science journals and compare their quality and impact indicators, be these traditional or altmetrics indicators. It is an exploratory and descriptive research, with quantitative analysis of 23 journals, analysed in accordance with their Qualis (2013-6) assessment, their h and g indices from Google Scholar Metrics and their altmetrics data from Facebook for the period 2011 to 2016. The Qualis assessment was obtained from the Sucupira Platform, the indices from Harzing’s Publish or Perish, and the altmetrics through the Facebook Application Programming Interface (API). The results show that the journals were created between 1972 and 2011, that they are edited by universities and that the most adopted frequency of publication is biannual (52%), followed by quarterly (39%). Regarding the national quality indicator Qualis, 73% of the journals fall within the higher stratum of B1 to A1. Regarding impact, 30.4% of the journals have an h-index greater than 10, and only 13% have a g-index greater than 20. Regarding their altmetrics, 34.7% have a Facebook altmetric value greater than 1,000 interactions. It can be concluded that the position of the journals vary if applied to the Qualis assessment system, the h and g indices and Facebook altmetrics. The journal that displays the greatest coincidence between the national index, and those of Google Scholar Metrics and the Facebook altmetrics was Encontros Bibli which is classed as Qualis A2, h-index 11 and g-index 17, and 2,261 interactions on Facebook.
    Źródło:
    Informatio et Scientia. Information Science Research; 2018, 1(1); 66-77
    2544-9664
    Pojawia się w:
    Informatio et Scientia. Information Science Research
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Research Data Management in the context of researchers’ needs and Open Science advancements in Poland. Overview of the training programme of Interdisciplinary Centre for Mathematical and Computational Modelling, University of Warsaw
    Autorzy:
    Gruenpeter, Natalia
    Powiązania:
    https://bibliotekanauki.pl/articles/1991151.pdf
    Data publikacji:
    2021-12-30
    Wydawca:
    Politechnika Gdańska
    Tematy:
    research data management
    scientific communication
    data repositories
    Open Science Platform
    Opis:
    The article presents conclusions from research data management (RDM) trainings conducted since 2015 as part of the activities of the Open Science Platform, an initiative of the Interdisciplinary Centre for Mathematical and Computational Modelling, University of Warsaw. The aim of the article is to present a training programme and conclusions based on 5 years of experience (in the years 2015–2020 more than 40 workshops and trainings were carried out, face-to-face and online). The frequently asked questions and problems raised by the participants will be discussed. Also, issues addressed during the trainings will be placed in a broader context of changes in scientific communication in Poland, including, in particular, the implementation of openness policies and the development of new research data repositories (as part of the Disciplinary Open Research Data Repositories project). The article will also suggest possible improvements and developments in RDM training.
    Źródło:
    TASK Quarterly. Scientific Bulletin of Academic Computer Centre in Gdansk; 2021, 25, 4; 499-509
    1428-6394
    Pojawia się w:
    TASK Quarterly. Scientific Bulletin of Academic Computer Centre in Gdansk
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Polish Polar Research as a medium of international scientific communication 1996 -2002
    Autorzy:
    Racki, Grzegorz
    Powiązania:
    https://bibliotekanauki.pl/articles/2052103.pdf
    Data publikacji:
    2002
    Wydawca:
    Polska Akademia Nauk. Czytelnia Czasopism PAN
    Tematy:
    Polish Polar Research
    scientific communication
    bibliometrics
    journal impact factor
    citation indicators
    Źródło:
    Polish Polar Research; 2002, 23, 3-4; 279-292
    0138-0338
    2081-8262
    Pojawia się w:
    Polish Polar Research
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Divided science
    Autorzy:
    Kobylarek, Aleksander
    Powiązania:
    https://bibliotekanauki.pl/articles/628303.pdf
    Data publikacji:
    2018
    Wydawca:
    Fundacja Pro Scientia Publica
    Tematy:
    citizen, science, education, scientific communication, education system, media, manipulation, science education
    Opis:
    This article analizes the causes of a dissonance between significant collective civilizational progress and injudicious individual choice. To show these causes, five basic hypotheses are presented, based on inter-disciplinary analyses : viz. political manipulation, media manipulation, an ineffective education system, inadequate scientific communication, and misunderstanding. The possibility of constructing social consensus and harmony can be perceived in the general education of knowledgable and responsible teachers on all levels and spheres of education, who will be able to explain the complexity of the world and transform the educational system.
    Źródło:
    Journal of Education Culture and Society; 2018, 9, 1; 5-8
    2081-1640
    Pojawia się w:
    Journal of Education Culture and Society
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Expressional accentuations in quotes as applied in Czech scientific and theoretical texts
    Autorzy:
    Schacherl, Martin
    Powiązania:
    https://bibliotekanauki.pl/articles/908846.pdf
    Data publikacji:
    2018-09-12
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    style
    theoretical and scientific text
    the corpus of Czech written scientific monological communication
    activation
    differenciation
    Opis:
    The paper explores the style of a selection of contemporary Czech scientific texts representing contemporary Czech scientific discourse, which comprises professional monological monographs written in Czech in the last decade. Through exploring a re- presentative selection of texts, our research endeavoured to verify the occurrence or non-occurrence of linguistic concern which is deliberately used in contemporary Czech scientific discourse to interrupt (1) the emotional and stylistic neutrality and (2) the relative comprehensiveness, lucidity and clarity of the professional expression. Linguistic concern and stylistic activation in contemporary professional texts are in most cases signalled graphically, by quotation marks. The authors thus indicate to the recipient the occurrence of a stylistic marker, or generally dissimilarity of stylistic norms. Formal separation of the device from the text is an important dialogical means connecting the author and the recipient of scientific discourse. Most often it features simplifying terminology; (non)exact expression; complementarity; the vacillating or transient terminology in the field. The authors use quotation marks to signal graphically not only means that are contradictory to scientific style, such as professionalisms; expressions meaning ‘so as to say’; imprecise, ambigous and vague expressions (which in humanities and social sciences occur in the foundation text); but also means of expression conveying subjectivity and expressivity; sporadically meta- phors. Humanities and social sciences even feature graphically signalled authorian detachment from the content; hyperbole; or possibly irony. The stylistic activity of the quoted means of expression consists in their manifest contextual stylistic value. Manifest activity of diverse linguistic means separated by quotation marks represent the most forceful way to activate the neutral presentation of present-day Czech profesional texts. Their frequency and stylistic activity in all excerpted monographs in the defined groups of fields confirm the authorial ambition to achieve a more original diction of professional discourse. The graphical distinction from the foundation text proves the continuous respect for the stylistic norms of theoretically professional communication.
    Źródło:
    Bohemistyka; 2017, 4; 303-316
    1642-9893
    Pojawia się w:
    Bohemistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Scientific communication
    Autorzy:
    Kobylarek, Aleksander
    Powiązania:
    https://bibliotekanauki.pl/articles/628621.pdf
    Data publikacji:
    2017
    Wydawca:
    Fundacja Pro Scientia Publica
    Tematy:
    Communication
    science
    barriers of communication
    scientific cooperation
    scientobrity
    thesis presentation
    scientific feudalism
    Opis:
    The article tackles the problem of models of communication in science. The formal division of communication processes into oral and written does not resolve the problem of attitude. The author defines successful communication as a win-win game, based on the respect and equality of the partners, regardless of their position in the world of science. The core characteristics of the process of scientific communication are indicated , such as openness, fairness, support, and creation. The task of creating the right atmosphere for science communication belongs to moderators, who should not allow privilege and differentiation of position to affect scientific communication processes.
    Źródło:
    Journal of Education Culture and Society; 2017, 8, 2; 5-8
    2081-1640
    Pojawia się w:
    Journal of Education Culture and Society
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Central European Journal of Communication - 10 years on
    Autorzy:
    Dobek-Ostrowska, Bogusława
    Głowacki, Michał
    Trzcińska, Julia
    Norström, Róża
    Barczyszyn-Madziarz, Paulina
    Powiązania:
    https://bibliotekanauki.pl/articles/471336.pdf
    Data publikacji:
    2018
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    editorial
    central european journal of communication
    scientific journal
    Źródło:
    Central European Journal of Communication; 2018, 11, 2/21; 122-128
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Science and society - a new era for science communication in the context of sustainable development
    Autorzy:
    Krzeczkowska, Małgorzata
    Slabon, Adam
    Powiązania:
    https://bibliotekanauki.pl/articles/31342690.pdf
    Data publikacji:
    2023
    Wydawca:
    Towarzystwo Chemii i Inżynierii Ekologicznej
    Tematy:
    science communication
    society
    teaching
    scientific research
    komunikacja naukowa
    społeczeństwo
    nauczanie
    badania naukowe
    Opis:
    The high degree of interest in scientific topics (science and research) has been observed especially since the pandemic. This includes the ongoing transition of the chemical industry toward sustainability because the accompanied changes have to be coordinated in dialogue with society. Parallelly, there is increasing interest in science communication in general, as well as the increasing need for its proper understanding. How we communicate is probably today as important as what we communicate. The purpose of this study is to explore how society perceives science, research, scientific results, and their role in the modern world. The method used in the study was a diagnostic survey, and the data was collected using an online questionnaire. This study used a quantitative method. The results showed that science communication needs to be developed much more with special attention paid to the economic, social, and political context. The results analysed and integrated in this article could provide substantive suggestions and help develop science communication.
    Źródło:
    Chemistry-Didactics-Ecology-Metrology; 2023, 28, 1-2; 121-134
    2084-4506
    Pojawia się w:
    Chemistry-Didactics-Ecology-Metrology
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Scientific institution’s ways of communicating with the environment
    Sposoby komunikowania się instytucji naukowej z otoczeniem
    Autorzy:
    Pruchnicka, Joanna
    Powiązania:
    https://bibliotekanauki.pl/articles/941642.pdf
    Data publikacji:
    2014-06
    Wydawca:
    Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
    Tematy:
    blog
    commercialisation of science
    marketing
    marketing communication
    research
    scientific institution
    blogosfera
    instytucja naukowa
    komercjalizacja nauki
    komunikacja marketingowa
    Opis:
    The Internet has given its users ways for fast and inexpensive publication of information, dissemination of their creativity, experiences and thoughts.Blogs have become one of the forms particularly popular over the recent years.Impact of blogs on the audience has turned out to be so significant that they quickly have begun to be used as a marketing tool, both in the area of public relations as well as advertising. By definition, blog imposes a significant simplification on the message conveyed, both in terms of content and language, making them more legible, comprehensible and interesting for each recipient.This makes this form of communication extremely attractive for science, especially in the context of its commercialization and dissemination of information on the scientific and research achievements. For science, scientific and research institutions and scientists a certain dualism arises in the approach to using blogs as a means of communicating with the environment.On one hand, blogs provide a quick, simple transmission of information and knowledge, on the other hand, most people feel that scientific blogs lack credibility and seriousness usually associated with messages coming from the world of science, research and experiments. For many years, blog have been extremely popular, even the required form of communication used by the American and Western scientists.There is a growing awareness of the merits of blogging on the subjects of science in Poland. However, in the opinion of the respondents of the research presented in the article, the dominant tools for the dissemination and promotion of science are scientific conferences and publications, namely those which by their very nature limit the range and spread of information.
    Internet otworzył przed jego użytkownikami możliwości szybkiej, taniej publikacji informacji, rozpowszechniania swojej twórczości, przeżyć, myśli. Jedną z form szczególnie w tym zakresie popularnych w ostatnich latach stał się blog. Jego oddziaływanie na odbiorców okazało się tak znaczące, że szybko zaczął być wykorzystywany także jako narzędzie marketingowe, zarówno w obszarze public relations, jak i reklamy. Blog z definicji narzuca przekazowi znaczne uproszczenie, zarówno pod względem treści, jak i języka, czyniąc je tym samym bardziej czytelnymi, zrozumiałymi, interesującymi dla każdego odbiorcy. To czyni tę formę komunikacji niezwykle atrakcyjną dla nauki, zwłaszcza w kontekście jej komercjalizacji i dążenia do upowszechniania informacji o osiągnięciach naukowo-badawczych. W przypadku nauki, instytucji naukowo-badawczych i samych naukowców rodzi się swoisty dualizm w podejściu do stosowania bloga jako sposobu komunikowania się w otoczeniem. Z jednej strony zapewnia on szybki, prosty przekaz informacji i wiedzy, z drugiej dominuje pogląd ujmujący blogowi naukowemu wiarygodności i powagi, przypisywanej dotychczas komunikatom ze świata nauki, badań, eksperymentów. Od wielu lat blog jest niezwykle popularną, wręcz wymaganą formą komunikacji stosowaną przez naukowców amerykańskich oraz zachodnich. W Polsce stopniowo rodzi się przekonanie o zasadności blogowania na tematy naukowe, niemniej dominującymi, zdaniem respondentów zaprezentowanego w artykule badania, narzędziami upowszechniania i promocji nauki są publikacji naukowe i konferencje, a więc takie, które ze swej natury ograniczają zasięg i popularyzację informacji.
    Źródło:
    Marketing Instytucji Naukowych i Badawczych; 2014, 2(12); 2-21
    2353-8414
    Pojawia się w:
    Marketing Instytucji Naukowych i Badawczych
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Identification of the leading research domains and grouping of articles on the smart city using text mining
    Autorzy:
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/1927445.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    smart city
    text mining
    information and communication technology
    scientific paper
    research areas
    technologia informacyjna
    technologia komunikacyjna
    referat naukowy
    obszar badawczy
    Opis:
    Purpose: The objective of the paper is to use text mining to identify leading research domains concerning the smart city following an analysis of research articles with a high citation index according to the Web of Science. Design/methodology/approach: An original method is proposed for analysing academic texts using the R language, tokenisation, lemmatisation, n-grams and correspondence analysis. The author analysed fifty of the most cited articles indexed in the Web of Science from 2014 to 2019. Findings: The paper presents the advantages and drawbacks of the proposed method of analysing research publications. The assets include automation and repeatability of the analysis of a large number of documents and improved knowledge about links among the articles in terms of research domains. The disadvantage is the loss of information from diagrams and figures. The method identified two leading research domains related to the notion of the smart city, technologies and systems. The analysed publications were categorised by selected keywords. Research limitations/implications: Future work should include further refinement of the assumptions for the method, analyses of a more significant number of research texts and a narrowing down of the domain of the smart city. It is desirable to consider other functional domains of the city, such as energy, public health, environmental protection or transport. Practical implications: The proposed method can complement a standard literature analysis regarding the smart city. The leading research domains related to the smart city in the analysed articles were systems and technologies employed to improve how the city operates. Social implications: Text mining can be employed by various experts focusing on the smart city and constitutes a refreshing complement for other research methods, such as questionnaire surveys, interviews or observations. Originality/value The publication can be useful for researchers from various fields and managers seeking to create and use simple, useful methods and tools for analysing unstructured text documents for decision-making. The paper proposes a separate text mining analysis of abstracts and whole documents using n-grams. This yielded a more precise list of areas relevant to the smart city. The grouping was done using correspondence analysis of the fifty most cited articles indexed in the Web of Science from 2014 to 2019.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 148; 845-860
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Identification of technologies in Industry 4.0 with the use of text mining
    Autorzy:
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/1931589.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    text mining
    Industry 4.0
    information and communication technology
    scientific paper
    eksploracja tekstu
    Przemysł 4.0
    technologie informacyjne i komunikacyjne
    praca naukowa
    Opis:
    Purpose: The objective of this paper is to identify leading technologies in Industry 4.0. Design/methodology/approach: The identification was made with the use of text mining to explore the scientific texts in this field. Assumptions of own iterative method for analyzing scientific texts were proposed, with the use of R language, tokenization, lemmatization, n-grams and correspondence analysis. The assumptions of the proposed method were used to analyze the 40 most often quoted articles indexed in the Web of Science. Findings: On the basis of the obtained results, 4 leading technologies were identified. These are Cloud Computing, Internet of Things, Cyber-physical System and Big Data. Originality/value: The article proposes an original method of identifying the leading technologies used in Industry 4.0. The proposed method is based on text mining and correspondence analysis.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 142; 45-57
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Nobili on Mobile! When the scientific instruments exhibitions are at your fingertips
    Autorzy:
    Cardoso, Carlos Adriano
    Martins, Décio Ruivo
    Powiązania:
    https://bibliotekanauki.pl/articles/2171375.pdf
    Data publikacji:
    2020
    Wydawca:
    Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
    Tematy:
    history of science
    scientific instruments
    communication in science museums
    sematic web
    wiki
    instrumenty naukowe
    komunikacja w muzeach nauki
    sieć semantyczna
    Wiki
    historia nauki
    Opis:
    This paper presents a general view of a proposal for a digital reinterpretation of a collection of scientific instruments belonging to the Physics Cabinet of the Science Museum of the University of Coimbra. In this cataloging, the local and global aspects of each instrument are inventoried and represented by a semantic network of concepts, facts, ideas, and narratives, resulting in a knowledge base about scientific physics instruments. This knowledge base will be made available to students, researchers, and the general public through a mobile phone application. The article also offers a review of the transformations of the conceptual models of material culture studies related to scientific instruments and adds some contributions to this field of study.
    Źródło:
    Opuscula Musealia; 2020, 27; 83-100
    0239-9989
    2084-3852
    Pojawia się w:
    Opuscula Musealia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Implementation of analyses based on social media data for marketing purposes in academic and scientific organizations in practice – opportunities and limitations
    Praktyczne zastosowania analiz social media na potrzeby marketingu instytucji naukowych – możliwości i ograniczenia
    Autorzy:
    Grabarczyk-Tokaj, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/941601.pdf
    Data publikacji:
    2013-12
    Wydawca:
    Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
    Tematy:
    communication
    communications activities
    data
    digital Darwinism
    digital skills
    knowledge
    marketing
    scientific organizations
    social media
    cyfrowy darwinizm
    działania komunikacyjne
    optymalizacja
    prosument
    user generated content
    wiedza
    Opis:
    The article is focused on the issue of practice use of analyses, based on data collected in social media, for institutions’ communication and marketing purposes. The subject is being discussed from the perspective of Digital Darwinism — situation, when development of technologies and new means of communication is significantly faster than growth in the knowledge and digital skills among organizations eager to implement those solutions. To diminish negative consequences of Digital Darwinism institutions can broaden their knowledge with analyses of data from cyber space to optimize operations, and make use of running dialog and cooperation with prosuments to face dynamic changes in trends, technologies and society. Information acquired from social media user generated content can be employed as guidelines in planning, running and evaluating communication and marketing activities. The article presents examples of tools and solutions, that can be implement in practice as a support for actions taken by institutions.
    Główną osią artykułu jest kwestia praktycznego wykorzystania analiz opartych na danych z social media na potrzeby prowadzenia działań komunikacyjnych i marketingowych instytucji naukowych. Temat ten jest dyskutowany przez pryzmat cyfrowego darwinizmu — sytuacji, w której rozwój technologii i nowych sposobów komunikacji jest znacznie szybszy niż przyrost stanu wiedzy i kompetencji cyfrowych wśród podmiotów, które chcą owe rozwiązania wykorzystywać. Aby minimalizować negatywne skutki cyfrowego darwinizmu instytucje mogą czerpać wiedzę z danych, które gromadzone są w przestrzeni wirtualnej, w celu optymalizowania działań operacyjnych oraz wykorzystywać potencjał dialogu i współpracy z prosumentami, tak aby sprostać dynamicznym zmianom w trendach, technologiach i rzeczywistości społecznej. Informacje pozyskane z analizy user generated content w mediach społecznościowych można wykorzystać jako gotowe wskazówki do planowania, prowadzenia oraz oceny skuteczności działań komunikacyjnych i marketingowych. W artykule przestawione zostały przykładowe narzędzia i rozwiązania, które mogą stanowić praktyczne wsparcie w promocji instytucji naukowych.
    Źródło:
    Marketing Instytucji Naukowych i Badawczych; 2013, 4(10); 54-67
    2353-8414
    Pojawia się w:
    Marketing Instytucji Naukowych i Badawczych
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-15 z 15

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