Temat: sales channel - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Sales channels selection for small industrial enterprises based on qualitative-quantitative characteristic criteria
Autorzy:: Shpak, N.
Kyrylych, T.
Powiązania:: https://bibliotekanauki.pl/articles/411323.pdf
Data publikacji:: 2013
Wydawca:: Polska Akademia Nauk. Oddział w Lublinie PAN
Tematy:: small industrial enterprise
sales channel
characteristic criterion
method of radar
weight function
sales channels selection
Opis:: In the article, the qualitative and quantitative criteria to compare and evaluate separately direct and indirect sales channels for small industrial enterprises are systemized; the diagnostics of such channels is carried out for concrete enterprise, the application of graphical radar method for comparative analysis is substantiated, the use of the radar method is improved taking into account the weight function of characteristic criteria, the mechanism of diversification of sales channels for a small industrial enterprise is proposed.
Źródło:: ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes; 2013, 2, 4; 79-88
2084-5715
Pojawia się w:: ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Economic-mathematical model for risk management of sales channels of small enterprises
Autorzy:: Kyrylych, K.
Powiązania:: https://bibliotekanauki.pl/articles/121742.pdf
Data publikacji:: 2016
Wydawca:: Uniwersytet Humanistyczno-Przyrodniczy im. Jana Długosza w Częstochowie. Wydawnictwo Uczelniane
Tematy:: zarządzanie kanałami sprzedaży
małe przedsiębiorstwa
model ekonomiczno-matematyczny
kanały dystrybucji
management of sales channel
small enterprises
economic and mathematical model
distribution channels
Opis:: The importance of economic and mathematical study of small enterprises is emphasized as an innovative element of economic development. The potential risks appearing during choice of distribution channel of small enterprises are structured, actions for minimizing the risks are indicated. The need to identify the most threaten risks is emphasized, for this purpose the ABC-analysis is recommended. The mathematical tools are developed to minimize risks when choosing sales channels of small enterprises. The model of optimization management of the choice of sales channels based on minimizing risk is proposed. As an example, Svitovyr LLC (Lviv, Ukraine) was considered. The optimal production distribution between the direct (exhibition sales, internet sales) and indirect (specialized hypermarket, distribution network) sales channels was proposed.
Źródło:: Scientific Issues of Jan Długosz University in Częstochowa. Mathematics; 2016, 21; 63-71
2450-9302
Pojawia się w:: Scientific Issues of Jan Długosz University in Częstochowa. Mathematics
Dostawca treści:: Biblioteka Nauki

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