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    Wyświetlanie 1-3 z 3
    Tytuł:
    The model of evaluating the efficiency of educational services market based on the balanced scorecard
    Autorzy:
    Gryshchenko, I. M.
    Bebko, S. V.
    Powiązania:
    https://bibliotekanauki.pl/articles/2157011.pdf
    Data publikacji:
    2014
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    educational services market
    balanced scorecard
    the efficiency of educational services market.
    financial and non-financial indicators
    Opis:
    There has been considered in the article the issue of evaluating the efficiency of functioning of the educational services market under the conditions of national economy formation. There has been analyzed the educational services markets of Ukraine and China. There has been suggested the model of evaluating the effectiveness of functioning of educational services market based on the tools of the balanced scorecard.
    Źródło:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2014, 1(13); 91-104
    1898-0171
    Pojawia się w:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The model of evaluating the efficiency of educational services market based on the balanced scorecard
    Autorzy:
    Gryshchenko, I. M.
    Bebko, S. V.
    Powiązania:
    https://bibliotekanauki.pl/articles/2158754.pdf
    Data publikacji:
    2014
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    balanced scorecard
    financial and non-financial indicators
    the efficiency of educational services market
    Opis:
    Summary. There has been considered in the article the issue of evaluating the efficiency of functioning of the educational services market under the conditions of national economy formation. There has been analyzed the educational services markets of Ukraine and China. There has been suggested the model of evaluating the effectiveness of functioning of educational services market based on the tools of the balanced scorecard.
    Źródło:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne; 2014, 1(7); 11-25
    1730-0266
    Pojawia się w:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Cultural heritage objects on the market: Features, conditions and functioning concepts
    Autorzy:
    Szromnik, Andrzej
    Powiązania:
    https://bibliotekanauki.pl/articles/903819.pdf
    Data publikacji:
    2019
    Wydawca:
    Uniwersytet Ekonomiczny w Krakowie, Małopolska Szkoła Administracji Publicznej
    Tematy:
    cultural heritage
    market of cultural products and services
    historical objects
    historical buildings
    economics of culture
    marketing of culture
    cultural tourism
    non-profit marketing
    market orientation
    marketing of cultural heritage objects
    Opis:
    Objectives: The purpose of this paper is to present the conditions and possibilities of market reorientation of cultural heritage objects with respect to all the features of such objects including, inter alia, the historical, artistic and emotional values, forms of ownership, functions and previous market position. The author presents the main determinants and forms of “opening” the historical objects (antique properties) for existing and new markets through developing and widening the offering of services. Research Design & Methods: This paper introduces a concept and a model that rely on the author’s original vision of diagnosing, shaping and implementing market restructuring for cultural heritage objects. From the methodological point of view the theoretical concepts of illustrating the gradual expansion of market relations between historical objects and their stakeholders rely on theoretical concepts of market, market economy, entrepreneurship and marketing management of NGO’s. Findings: In market economy all organizations are included, at least to some extent, in a network of relationships and dependencies specific for the market and for the processes of exchanging values between partners. This also applies to the cultural sector and, within it, to various cultural heritage objects. The gradual reduction of financing of these objects by the State or regional budgets force the management of cultural objects to accept and apply a new functional philosophy – a philosophy of gradual expansion of its own market and increasing of additional financial revenues generated on this market. Implications / Recommendations: The author does not question the supreme, social and civilizing role of many historic buildings, but he also claims that orientation for additional market resources should be treated and perceived as recommended and even necessary. Contribution / Value Added: In the paper the process of market reorientation of cultural heritage objects has been introduced as a continuum – as a cycle of systematic changes, starting initially from traditional orientation for preservation and conservation and ending on the appropriate and final orientation for the market.
    Źródło:
    Zarządzanie Publiczne / Public Governance; 2019, 3(49); 35-52
    1898-3529
    2658-1116
    Pojawia się w:
    Zarządzanie Publiczne / Public Governance
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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