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Wyświetlanie 1-2 z 2
Tytuł:
Modernizing Universities. Polish HEI after 1989
Modernizując uczelnie. Polskie szkoły wyższe po roku 1989
Autorzy:
Giza, Anna
Powiązania:
https://bibliotekanauki.pl/articles/2006983.pdf
Data publikacji:
2021
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
Higher Education Institutions
reforms of the higher education sector
new public management
performance based funding
instrumentalization ofthe universities’ mission
academic ethos
Opis:
Higher education system in Poland has undergone in the years 1989–2020 the process of profound changes. The logic and the philosophy of the reforms of the Polish HEI have stayed in the broad frame of New Public Management, thus being convergent with the public policies addressed to academic institutions in US and Europe (Ferlie, Musselin, Andresani 2008). The circumstances of implementing the NPM driven reforms were, however, very specific in Poland: on the one hand, the modernization of the HE institutions took place in the context of the profound, wholistic systemic transformation. On the other, Polish academia entered the new era with the resources, habits and traditions that had been shaped by the past experiences. The paper is the case study of the Polish HEI after 1989. I aim to identify the processes and mechanisms that have been put into motion by the solutions and regulations adopted by the public authorities – privatization, performance based funding and decentralization in the first place. In the frame of NPM, public authorities supersede planning by steering via setting the boundary conditions and payoffs matrix in such a way as to encourage – or make rational – to move in a certain, desired direction. I argue this kind of steering resulted in many negative externalities, including instrumentalization of the HEI missions and erosion of the academic ethos.
Źródło:
Nauka; 2021, 2; 131-159
1231-8515
Pojawia się w:
Nauka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Usage Of Marketing Approaches In The Activities Management Of Ukrainian Higher Educational Institution
Autorzy:
Romanovskyi, Oleksandr
Strashynska, Larysa
Bevzo, Halyna
Powiązania:
https://bibliotekanauki.pl/articles/476307.pdf
Data publikacji:
2019
Wydawca:
Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
Tematy:
higher education institution
marketing communications
exhibition activity
market of educational services
management of educational institutions
quality of education
state standards
Opis:
It is noted that during the period of radical socio-political and economic transformations, higher education acts as the main factor determining the level of economic and social development of society. The problem of higher education is outlined, taking into account the demands of the labor market, and also focusing on supporting small and medium enterprises It is emphasized that business and higher education exist under the same conditions of dynamic transformation and transformation of society, therefore they have to adapt to real conditions of existence where the best adaptation is certified by non-state higher education institutions that are more flexible and mobile, and it is thanks to it a contradiction between the training of specialists and the demand for them in the labor market is mitigated. The strategic, long-term and short-term tasks of institutions of higher education, as well as the means of their solution, are defined. It was emphasized that the main priorities are based not on the simple accumulation of knowledge, but on the training of graduates for independent living and the ability to organize their jobs, and therefore there is a need to move from curriculum to educational programs. The peculiarities of the system of higher education in Ukraine, as well as the advantages of private institutions of higher education in view of the intensification of competition in the market of educational services, are determined. It is substantiated that ensuring the high quality of education in accordance with the requirements of state standards should be carried out taking into account national priorities. It was emphasized that the development of an effective marketing strategy by educational institutions should be based on a classic strategic planning algorithm taking into account the specifics of educational services. The stages of the strategic marketing planning process of the educational institution are considered and analyzed. The factors that need to be taken into account to ensure the quality of the marketing plan are identified. It is emphasized that among the set of marketing mix elements for educational services, the main place belongs to marketing communications, which perform informative, popularization and image functions. It is proved that all marketing communications means of higher education institutions are characterized by their own peculiarities and at the same time are closely interrelated, therefore such integration of marketing communications allows to form a clear, consistent and convincing understanding of the image of the higher education institution and its services. It is substantiated that for the effective functioning of educational institutions, taking into account the situation not only in the domestic, but also in the foreign market of educational services, the complex use of the means of marketing communications is important and its features are outlined. It has been established that in the context of the crisis situation in Ukraine, the essential tool of marketing communications are exhibitions, which provide the opportunity for personal contact with future consumers of educational services and interested persons. The essence of the educational exhibition is determined and the advantages of using exhibitions are substantiated.
Źródło:
MIND Journal; 2019, 7; 1-10
2451-4454
Pojawia się w:
MIND Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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