Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

English (EN)·Polski (PL)·Yкраїнський (UK)
Przejdź do strony domowej biblioteki Centralna Biblioteka Wojskowa Link otwiera się w nowym oknie Logo biblioteki Prolib Integro - strona głównaCentralna Biblioteka Wojskowa

Wyszukujesz frazę "innovative products" wg kryterium: Temat

  Lista filtrów
Wyrównaj
    Wyświetlanie 1-4 z 4
    Tytuł:
    Specifics of self-commercialization of innovative products by machine-building companies
    Autorzy:
    Kuzmin, O.
    Kostsyk, R.
    Powiązania:
    https://bibliotekanauki.pl/articles/411301.pdf
    Data publikacji:
    2015
    Wydawca:
    Polska Akademia Nauk. Oddział w Lublinie PAN
    Tematy:
    commercialization
    innovative products
    modes and methods of commercialization
    self-commercialization
    machine building companies
    Opis:
    Scientific literature considering modes and methods of enterprises innovative products commercialization was analyzed in the article. Also authors’ opinions about commercialization of innovative products by manufacturing companies through using the products for own needs were described. Based on the information from the studied literature and statistical data was concluded that the most appropriate and most popular method of commercializing innovative products by machine-building companies is using the products for the needs of the company (for internal needs or for product sales). However, this method has significant advantages as well as partial disadvantages expressed in certain risks occurring during commercialization process implementation. To provide clearer understanding of these issues the article describes the special features of the aforementioned method in accordance with business objectives and conditions of use in the enterprise.
    Źródło:
    ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes; 2015, 4, 1; 61-66
    2084-5715
    Pojawia się w:
    ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Innovation in rural tourism
    Innowacyjność w turystyce wiejskiej
    Autorzy:
    Kurtyka-Marcak, Izabela
    Kutkowska, Barbara
    Powiązania:
    https://bibliotekanauki.pl/articles/952391.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Przyrodniczy w Poznaniu. Wydawnictwo Uczelniane
    Tematy:
    agritourism
    innovation
    innovative products and
    service
    rural tourism
    agroturystyka
    innowacyjność
    innowacyjne produkty i usługi
    turystyka wiejska
    Opis:
    The purpose of this study is to evaluate the innovation processes taking place in agritourism farming. The evaluation was based on a survey conducted in 2014 in 50 agritourism farms in rural areas of Dolnośląskie voivodeship. These studies focused on innovation as a source of competitive advantage of these facilities. New elements introduced in the last three years to the package of offered services were analyzed. The respondents were asked about the reasons for the introduction of new rural tourism product and the sources of inspiration for these ideas. Studies of analyzed farms show that primarily they introduce innovative products and services. New products and services were very popular among visitors and their introduction has contributed to an increase in the number of clients and income from tourism activities.
    Celem opracowania jest ocena procesów innowacyjnych zachodzących w gospodarstwach agroturystycznych. Opracowanie powstało na podstawie badań ankietowych przeprowadzonych w roku 2014 w 50 gospodarstwach agroturystycznych z obszarów wiejskich województwa dolnośląskiego. Badania te dotyczyły innowacyjności jako źródła przewag konkurencyjności tych obiektów. Przeanalizowano nowe elementy, wprowadzone w ciągu ostatnich trzech lat do pakietu oferowanych dotychczas usług. Zasięgnięto opinii wśród respondentów o powody wprowadzenia nowości do produktu turystyki wiejskiej oraz zapytano o źródła inspiracji tych pomysłów. Badania wykazały, że w analizowanych gospodarstwach wprowadzono przede wszystkim innowacje produktowe i usługowe. Nie dostrzeżono innowacji w organizacji i zarządzaniu ani marketingowych i instytucjonalnych. Nowe produkty i usługi cieszyły się dużym zainteresowaniem gości, a ich wprowadzenie przyczyniło się do zwiększenia liczby klientów i dochodu z działalności turystycznej.
    Źródło:
    Journal of Agribusiness and Rural Development; 2017, 44, 2; 383-392
    1899-5241
    Pojawia się w:
    Journal of Agribusiness and Rural Development
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Methodology for forecasting revenues from the sale of innovative products in the domestic tourism market
    Autorzy:
    Shulhina, Liudmyla
    Powiązania:
    https://bibliotekanauki.pl/articles/11056136.pdf
    Data publikacji:
    2021-09-30
    Wydawca:
    Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
    Tematy:
    innovative products
    tourism market product life cycle concept
    consumer behavior theory
    market subsegments
    diffusion rate
    Rogers and Bass model
    Opis:
    This article presents a methodology for forecasting the expected sales of innovative tourism products in the domestic market. The principles of the product life cycle concept and consumer behavior theory are taken as starting points for calculating the sales volumes of an innovative product as well as the rate of its penetration into the market. A method of measuring the level of consumer commitment to a travel agency and its offerings is posited, and the relationship between the structure of the target market and market activity in purchasing tourist products is demonstrated. Deep market segmentation is applied to take into account the behavioral peculiarities of individual subsegments (Loyalists Market, Sympathizers Market, Qualified Market, Finders Market, Serviced Market, Possible Market, Potential Consumers Market, Perspective Market). Formulas are proposed for calculating the volume of each of the identified markets. An improved and adapted model for the tourist market (by E. Rogers and F. Bass) is used to calculate the diffusion rates of domestic tourist products. This methodology of forecasting the expected sales of innovative tourism products in the domestic market is empirically confirmed based on data on the domestic tourism market in the region of Vinnytsiya, Ukraine.
    Źródło:
    Marketing Instytucji Naukowych i Badawczych; 2021, 41, 3; 95-114
    2353-8414
    Pojawia się w:
    Marketing Instytucji Naukowych i Badawczych
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Surprising turns of the persuasive path – exploitation of conceptual blending in Polish medical advertising
    Autorzy:
    Wojtaszek, Adam
    Powiązania:
    https://bibliotekanauki.pl/articles/2051105.pdf
    Data publikacji:
    2019
    Wydawca:
    Polska Akademia Nauk. Czytelnia Czasopism PAN
    Tematy:
    medical products advertising
    conceptual blending
    traversals
    context
    innovative commercials
    Opis:
    The essence of advertising lies very often in unusual and surprising juxtapositions of apparently incongruous elements, which nevertheless successfully combine in producing a coherent and understandable message. A vital role is performed by a skillfully engineered context, which allows for simultaneous activation of certain otherwise inconspicuous senses and the construction of novel and attractive connections. Such theoretical proposals as Lemke’s traversals (2001; 2005), Fauconnier and Turner’s Conceptual Blending Theory (1998; 2002) and Kecskes’s Dynamic Model of Meaning (2008) seem to describe many vital aspects of the phenomenon in question. It is in advertising that we often come across the linking of elements by transgressing naturally existing borders between domains which are unrelated, and we are invited to map onto one another different mental spaces on the basis of their salient analogy or identity, and indulge in creative riddle-like exploration of contextual elements in order to reconstruct the intended message. These techniques’ true power lies in their ability to blur the distinction between ‘the real’ and ‘the imagined’ to such an extent that certain irrational but attractive connections, implanted in the minds of the audience, contribute to subsequent decisions in the real world. The present study attempts to uncover the ways in which certain unrelated elements are skillfully brought together in a context which allows for such a juxtaposition in selected Polish TV advertisements for various medicine and health-related products. The method employed is an in-depth content analysis of the material, followed by an attempt to integrate the identified mechanisms with the models of meaning-making mentioned above. The results will hopefully help in better understanding of the ways in which particular components of the context may interact with the message expressed verbally or pictorially in the construction of multilevel meanings in advertising communication.
    Źródło:
    Linguistica Silesiana; 2019, 40; 361-383
    0208-4228
    Pojawia się w:
    Linguistica Silesiana
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

      Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies