- Tytuł:
- Evaluation of final buyers expectations to new food products
- Autorzy:
- Białoskurski, S.
- Powiązania:
- https://bibliotekanauki.pl/articles/105728.pdf
- Data publikacji:
- 2015
- Wydawca:
- Centrum Badań i Innowacji Pro-Akademia
- Tematy:
-
consumer expectations
new product
final buyer
food
oczekiwania klientów
nowy produkt
finalny nabywca
jedzenie - Opis:
- The article presents the problem of new food products in the context of their evaluation in terms of the expectations of final buyers. The author of the article has performed a comparative analysis of food products currently offered against the expectations of final buyers. In addition, the research made it possible to ascertain the characteristics new food products should have in order to better meet the needs of food buyers. In this way, the article outlines potential directions of the activities of providers in shaping new food products. The research was carried out among Polish final food buyers. The research sample included two selected voivodeships (Lubelskie and Mazowieckie).
- Źródło:
-
Acta Innovations; 2015, 15; 35-44
2300-5599 - Pojawia się w:
- Acta Innovations
- Dostawca treści:
- Biblioteka Nauki
Artykuł