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    Wyświetlanie 1-10 z 10
    Tytuł:
    Effectiveness of antismoking campaigns using health shock appeals among male university students in Western Australia
    Autorzy:
    Khandaker, Shahriar
    Rana, Juwel
    Powiązania:
    https://bibliotekanauki.pl/articles/551584.pdf
    Data publikacji:
    2016
    Wydawca:
    Stowarzyszenie Przyjaciół Medycyny Rodzinnej i Lekarzy Rodzinnych
    Tematy:
    smoking
    cessation attempts
    antismoking campaigns
    advertising appeals
    shock health appeals.
    Źródło:
    Family Medicine & Primary Care Review; 2016, 3; 253-261
    1734-3402
    Pojawia się w:
    Family Medicine & Primary Care Review
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia
    Autorzy:
    Farihah Bt. Isamudin, Nur
    Tahir Jan, Muhammad
    Powiązania:
    https://bibliotekanauki.pl/articles/2054345.pdf
    Data publikacji:
    2021-07-02
    Wydawca:
    Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
    Tematy:
    Advertising appeals
    fashion products
    purchase intention
    Malaysia
    Opis:
    This paper is mainly focused on analyzing the impact of four advertising appeals, namely love appeal, humor appeal, happiness appeal and excitement appeal on purchase intention for women fashion products in Malaysia. Primary data were collected from 303 respondents using selfadministered online questionnaire that was distributed among social media users in Malaysia. The collected data went through an extensive process of screening and sorting to prepare for the analyses. Several important tests were conducted using analytical tools, namely IBM Statistical Package for the Social Sciences (SPSS) and its added module, AMOS to reach the fi ndings. Among them are a descriptive analysis, reliability tests, an exploratory and confi rmatory factor analysis, and hypothesis testing. In addition, two-stage structural equation modeling (SEM) was used to test for the fi tness of the proposed model. The fi ndings from the study revealed that two out of four advertising appeals, namely excitement appeal and love appeal, had signifi cant positive impacts on consumers’ purchase intention. Meanwhile, humor appeal and happiness appeal were found to have insignifi cant impacts. This research provides invaluable insights for marketers, especially those in women’s fashion industry in Malaysia, in creating eff ective advertising campaign to promote their fashion products to consumers in Malaysia. A unique attempt to investigate the individual impact of love appeal, humor appeal, happiness appeal, and excitement appeal on purchase intention is the strength of this research. Further, this study is also invaluable because of its main consideration, which was women’s fashion products.
    Źródło:
    Journal of Marketing and Consumer Behaviour in Emerging Markets; 2021, 1(12); 19-36
    2449-6634
    Pojawia się w:
    Journal of Marketing and Consumer Behaviour in Emerging Markets
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Development of electronic petition tools in Ukraine based on international experience
    Autorzy:
    Yansons, Yanis
    Powiązania:
    https://bibliotekanauki.pl/articles/1933285.pdf
    Data publikacji:
    2020-09-30
    Wydawca:
    Wydawnictwo Adam Marszałek
    Tematy:
    e-democracy
    e-democracy tools
    e-appeals
    e-petitions
    organizational and legal mechanism
    Opis:
    The purpose of the article is to analyze the public administration mechanisms of electronic petitions (e-petitions), scientific and theoretical justification of recommendations to Ukrainian authorities on their improvement. The paper analyzes the approaches to defining the essence of the concepts of individual and collective e-petitions. The mechanisms of e-appeals (e-petitions) at the national and local levels have been studied. A comparison of the mechanisms of formation and submission of e-petitions in the Ukrainian legislation has been made. It is proposed to improve the interaction of national and local levels by redirecting petitions from local authorities to national executive bodies. The main shortcomings of the existing mechanism of public administration of e-petitions at the national level have been identified. In the process of analyzing the shortcomings of the organizational and legal mechanism, foreign experience and its possibility use in Ukraine were taken into account. Considering the identified shortcomings should further increase the level of civil society involvement in public administration of public affairs and, as a consequence, accelerate the democratization of Ukrainian society and Ukraine as a full member of the European community. In order to assess the level of availability of the electronic individual petitions tool, a study of the official web resources of central and local executive bodies was conducted and ways to improve the practical implementation of the e-petition tool in order to increase its accessibility were identified. The main identified shortcomings are: staffing issues (personnel quality); accessibility and transparency of e-democracy tools for citizens; lack of a unified approach to the implementation of e-appeals (petitions); lack of bottom-up redirection mechanisms; low civil society awareness of public authorities’ responsibilities and powers; lack of mechanisms for imperative execution of e-petitions, etc. Based on the analysis of international experience of implementation of e-appeals (e-petitions), the ways to improve national legislation have been proposed and the recommendations for central authorities, local governments and civil society organizations have been developed to improve the organizational and legal mechanism of public administration of e-democracy tools (electronic individual and collective petitions). The main ones are as follows: amendments to a number of legislative acts, including the conceptual and strategic level; taking into account the imperative implementation of e-petitions; actualization of the issue of administrative and criminal liability for non-compliance with the requirements of the legislation regarding the implementation of e-petitions.
    Źródło:
    Reality of Politics; 2020, 13; 53-69
    2082-3959
    Pojawia się w:
    Reality of Politics
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    EU Courts’ Jurisdiction over and Review of Decisions Imposing Fines in EU Competition Law
    Autorzy:
    Baran, Mariusz
    Doniec, Adam
    Powiązania:
    https://bibliotekanauki.pl/articles/530125.pdf
    Data publikacji:
    2012-03-30
    Wydawca:
    Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
    Tematy:
    fines
    antitrust proceedings
    unlimited jurisdiction
    appeals
    principle of the proportionality
    right to fair trial
    Opis:
    The aim of this article is to analyse the extent of judicial review exercised by the EU courts over the European Commission’s decision imposing fines in EU competition law. When considering appeals against fines in competition law, the position of the EU courts are limited to a review of imposed fines in respect of the European Commission’s Guidelines instead of an exercise of a more comprehensive appellate review. The review should not only be a control of legality but it has to be an unlimited merits control. An appeal control should be directed to review fully the facts and to control proportionality of the imposed fines. The article analyses also the question of the protection of fundamental rights in the scope of the review over decisions imposing fines. For that purpose, the article provides also a comparative analysis of the selected judgments of the EU courts and the European Court of Human Rights.
    Źródło:
    Yearbook of Antitrust and Regulatory Studies; 2012, 5(6); 235-259
    1689-9024
    2545-0115
    Pojawia się w:
    Yearbook of Antitrust and Regulatory Studies
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Work safety interventions and threat complexity - a formative investigation into why farmers do not act safely
    Autorzy:
    Alwall Svennefelt, C.E.
    Hunter, E.
    Palsdottir, A.M.
    Powiązania:
    https://bibliotekanauki.pl/articles/2083063.pdf
    Data publikacji:
    2019
    Wydawca:
    Instytut Medycyny Wsi
    Tematy:
    agriculture
    extended parallel processing model
    fear appeals
    occupational injuries
    formative research
    Safe Farmers
    Common Sense
    Opis:
    Introduction. Fear appeals are a common tactic used in work safety interventions to motivate farmers to adopt safer behaviours. They begin by introducing a threat, followed by information on how to remove the threat. However, fear appeals tend to be ineffective when developed without a firm grasp of the cognitive processes underlying behavioural change. Although previous research on farm safety interventions have investigated fear appeals, they have focused on very narrow threats and behaviours, such as tractor or cow safety, while others have studied the threats but not the cognitive processing. Consequently, not enough is known about the range of threats that evoke fear, how farmers behave when under threat, or their general cognitive beliefs regarding self-efficacy, response cost and response efficacy. In In this study, 23 Swedish Farmers were interviewed and participated in a work safety intervention to identify the range of threats farmers perceive, and actions taken to remove those threats. Materials and method. The extended parallel processing model was used to gain insights into how farmers cognitively processed threats and their subsequent behaviour. Interestingly, it was found that farmers were more fearful of work safety threats related to family members and employees—yet the actions they took to reduce threats were mostly personal in nature. To help explain this finding, a typology of threat complexity was developed by the authors. Results. It was found that simple, common, and direct threats to safety tended to lead to adaptive, threat-reducing behaviours, whereas complex, general, or indirect threats promoted more maladaptive behaviours that reduced fear, but not the threats.
    Źródło:
    Annals of Agricultural and Environmental Medicine; 2019, 26, 2; 280-289
    1232-1966
    Pojawia się w:
    Annals of Agricultural and Environmental Medicine
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Perception of Sexually Provocative Advertisements of American Apparel by Generation Y in Poland
    Autorzy:
    Bryła, Paweł
    Gruczyńska, Anna
    Powiązania:
    https://bibliotekanauki.pl/articles/1790707.pdf
    Data publikacji:
    2018-04-03
    Wydawca:
    Polskie Towarzystwo Socjologiczne
    Tematy:
    Keywords: advertising ethics
    sexually provocative advertising
    sexual appeals
    shockvertising
    fashion
    Generation Y
    Polska
    American Apparel
    Opis:
    In this paper we show results of a survey aiming to study the attitudes of young Poles towards sexual appeals and ethical issues in advertising on the example of American Apparel. A strong majority thought that the use of sex appeals was provocative and distasteful. The negative feelings about a sexually provocative advertisement of American Apparel were not compatible with the respondents’ opinion about the ad. There were some notable gender differences. More women than men thought of the ad as distasteful and immoral. More women were indifferent to shockvertising, while more men were rather negative. Women thought more often than men that ethical problems in advertising should be solved using legislation and that ethical problems in advertising are culture bound.
    Źródło:
    Polish Sociological Review; 2018, 201, 1; 109-125
    1231-1413
    2657-4276
    Pojawia się w:
    Polish Sociological Review
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The structure of the system of processing citizens’ appeals
    Autorzy:
    Markovets, O.
    Dumanskyi, N.
    Powiązania:
    https://bibliotekanauki.pl/articles/411062.pdf
    Data publikacji:
    2017
    Wydawca:
    Polska Akademia Nauk. Oddział w Lublinie PAN
    Tematy:
    online community
    appeal
    post
    citizen appeals processing
    database
    społeczność internetowa
    odwołania
    poczta
    proces odwołań obywatelskich
    baza danych
    Opis:
    This article describes the features of interaction with public authorities. A realization of citizen appeal processing system and defines its mission. Posted scheme of the system processing of citizens. Detailed description of its components and functions as well as features of the program realization is given. Summarizing the existing regulations and experience of interaction with public authorities is described. Depending on the specifics of each of stages of system creation is given. For accounting and analysis of applications of citizens is designed database structure.
    Źródło:
    ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes; 2017, 6, 2; 33-38
    2084-5715
    Pojawia się w:
    ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Individual Assessment of Judges in Albania - A General Overview and Comparative Analysis of Career Advancement and Reward Systems Based on Performance Evaluation
    Autorzy:
    Malaj, Alaudin
    Powiązania:
    https://bibliotekanauki.pl/articles/1036562.pdf
    Data publikacji:
    2015
    Wydawca:
    Academicus. International Scientific Journal publishing house
    Tematy:
    legal procedure
    personal assesment of judges
    professional assesment of judges
    judiciary personnel and organization
    appeals
    appeal courts
    Opis:
    Assessment of judges in itself is one of the criteria in relation to the establishment of specific rules for the career of judges, creation of a healthy judicial system and a proper one. Professional Assessment process of judges based on objective, clear and transparent criteria, has a great importance for the consolidation of judicial power, because on its base, transfer and promotions of judges are performed only on the basis of individual merit. Considering the fact that the approximation of the Albanian legislation with the European one, has become a task of the Albanian legislator, the draft “On the evaluation system of judicial activity in RA” deserves special attention.This article takes in a comparative analysis the current law “On the individual assessment of judges in Albania” and the draft law “On the evaluation system of judicial activity in RA”. The main attention of the analysis focuses on some basic elements for evaluation of the judges, pointing to some basic procedures relevant and necessary in relation to the performance and their role in the process of administering justice in our country. In the analysis of this draft law we will mainly focus on the establishment of procedures, principles and criteria for professional and ethical assessment of the judges of courts of first instance and courts of appeal that predicts the draftlaw. In the following the article is focused on a comparative view of the assessment criteria, according to the Italian model. Analysis of the Italian system of individual assessment of judges may highlight on some the practical aspects of the most suitable model of assessment to be implemented in Albania.
    Źródło:
    Academicus International Scientific Journal; 2015, 12; 94-119
    2079-3715
    2309-1088
    Pojawia się w:
    Academicus International Scientific Journal
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Adjudication Problems of the National Appeals Chamber
    Problemy orzecznicze Krajowej Izby Odwoławczej
    Autorzy:
    Rakowska, Małgorzata
    Powiązania:
    https://bibliotekanauki.pl/articles/31348162.pdf
    Data publikacji:
    2022
    Wydawca:
    Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
    Tematy:
    public procurement
    National Appeals Chamber
    case law
    legal regulations
    zamówienia publiczne
    Krajowa Izba Odwoławcza
    orzecznictwo
    regulacje prawne
    Opis:
    The article is of a scientific and research nature and presents concisely the problems related with the case law of the National Appeals Chamber (Pol. Krajowa Izba Odwoławcza). On 5 December 2007, the National Appeals Chamber was established, also referred to as the Chamber, which replaced Arbitrator Teams in hearing the appeals. Each year, the Chamber issues a total of 2,500 to 3,000 judgments, which are essentially the fundamental pillar of the functioning of the public procurement system. The adjudication difficulties that have arisen over the years and remain valid are: vagueness of the legal regulations, lack of transitional provisions, frequent law amendments, unusual speed of proceedings and, above all, marginal instance review of the decisions of the Chamber. However, judicial uniformity has been achieved on several important issues, thanks to resolutions passed by the Supreme Court. It was concluded that the determination of the gross price in the tender, taking into account the incorrect rate of tax on goods and services, constitutes an error in the calculation of the price if there are no statutory conditions for a mistake The ground for an appeal against the choice of the most advantageous tender may also include failure to exclude an economic operator who has submitted a tender chosen by the contracting entity or failure to reject a tender that is subject to rejection. The Supreme Court ruled that if a tender is submitted by a consortium, the correctness of the bid bond in the form of an insurance guarantee would be determined by the content of the guarantee. Uniformity of case law may be ensured by the appointment of a single court having jurisdiction in public procurement matters at second instance. It would also be helpful to organise specialist training at the highest substantive level.
    Artykuł ma charakter naukowo-badawczy, w sposób przekrojowy przedstawia problemy związane z orzecznictwem Krajowej Izby Odwoławczej. Z dniem 5 grudnia 2007 r. powstała Krajowa Izba Odwoławcza, zwana także Izbą, która zastąpiła dotychczas rozpatrujące odwołania Zespoły Arbitrów. Izba wydaje w każdym roku 2500–3000 orzeczeń, które są w zasadzie podstawowym filarem funkcjonowania systemu zamówień publicznych. Trudności orzecznicze, jakie pojawiły się na przestrzeni lat i nadal pozostają aktualne, to: niejasność regulacji prawnych, brak przepisów przejściowych, częste nowelizacje, niezwykła szybkość postępowania oraz przede wszystkim marginalna kontrola instancyjna orzeczeń Izby. Udało się jednak doprowadzić do jednolitości orzeczniczej w kilku ważnych kwestiach dzięki uchwałom podejmowanym przez Sąd Najwyższy. Rozstrzygnięto, że określenie w ofercie ceny brutto z uwzględnieniem nieprawidłowej stawki podatku od towarów i usług stanowi błąd w obliczeniu ceny, jeżeli brak jest ustawowych przesłanek wystąpienia omyłki. Zarzut odwołania od wyboru najkorzystniejszej oferty może obejmować także zaniechanie wykluczenia wykonawcy, który złożył ofertę wybraną przez zamawiającego lub zaniechanie odrzucenia oferty, która powinna podlegać odrzuceniu. Sąd Najwyższy uznał, że w przypadku złożenia oferty przez konsorcjum o prawidłowości wadium w formie gwarancji ubezpieczeniowej decyduje treść tej gwarancji. Jednolitości orzeczniczej może służyć powołanie jednego sądu właściwego w sprawach z zakresu zamówień publicznych w drugiej instancji. Pomocne byłoby również organizowanie merytorycznych szkoleń na najwyższym poziomie merytorycznym.
    Źródło:
    Studia Iuridica Lublinensia; 2022, 31, 4; 235-254
    1731-6375
    Pojawia się w:
    Studia Iuridica Lublinensia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
    Zależności pomiędzy marketingiem, reputacją firmy i polityką marki : rola mediacyjna lojalności marki
    Autorzy:
    Mahmood, Asif
    Haider, Syed Zeeshan
    Powiązania:
    https://bibliotekanauki.pl/articles/362282.pdf
    Data publikacji:
    2020
    Wydawca:
    Wyższa Szkoła Logistyki
    Tematy:
    advertising appeals
    corporate reputation
    brand advocacy
    brand loyalty
    FMCGs sector
    metody ogłoszeniowe
    reputacja firmy
    polityka marki
    lojalność wobec marki
    branża FMCG
    Opis:
    Background: Retention of customers to maintain long term profitable relationship is indispensable for the organizations operating in Fast Moving Consumer Goods (FMCGs) sector. Due to lucrative nature of market, proximity of new entrants is very high in emerging FMCGs markets. In order to retain customers for longer time and make them loyal with the brand, companies are spending heavily on advertising campaigns. Informative and normative advertising appeals are two widely used appeals in FMCGs advertisements. This research aims at finding the degree of relationship of informative and normative ad appeals with brand loyalty in FMCGs context. Efforts have been put to understand the relationship of three very important variables; corporate reputation, brand loyalty and brand advocacy in FMCGs sector. Methods: Data were collected using questionnaire with the sample size of 400 from four different cities of Pakistan. Regression analysis was conducted to find the relationships between variables. Firstly, all were measured independently with each other, and then mediating effect of brand loyalty on the relationship between corporate reputation and brand advocacy was measured. Results: The results revealed that informative advertising appeal has created more impact on brand loyalty than normative advertising appeal in FMCGs sector. On the other hand, findings also suggest that corporate reputation and brand loyalty are important but not the major contributor towards the brand advocacy in FMCGs sector. Conclusions: The research has great significance for marketing professionals and practitioners as it would guide them about strategic direction for the use of appropriate appeals in advertising campaign.
    Wstęp: Utrzymanie klientów w relacjach długoterminowych, umożliwiających osiąganie stabilnych zysków jest kluczowym zagadnieniem w branży szybko rotujących dóbr zbywalnych (FMCG). Ze względu na stosunkową łatwość uzyskiwania zysków na tym rynku, można zaobserwować dużą ilość nowych podmiotów wkraczających na wschodzące rynki FMCG. W celu zatrzymania istniejących klientów na dłuższy okres czasu i przywiązanie ich do danej marki, firmy przeznaczają znaczne kwoty na kampanie reklamowe. W obrębie działań marketingowych na rynku FMCG można zaobserwować dwa kierunki: informujący oraz normatywny. Celem pracy jest określenie stopnia powiązania pomiędzy podejściem normatywnym i informującym a lojalnością marki w kontekście rynku FMCG. Główny nacisk położono na zrozumienie zależności pomiędzy trzema ważnymi zmiennymi: reputacją firmy, lojalnością marki oraz polityką marki w obrębie rynku FMCG. Metody: Dane zostały zebrany przy użyciu ankiety o liczbie prób 400, pochodzących z czterech różnych miast w Pakistanie. Zależności pomiędzy zmiennymi były badane przy użyciu analizy regresji. Na początku określono niezależność każdej ze zmiennych w stosunku do pozostałych, następnie zmierzono efekt mediacyjny lojalności marki na relacje pomiędzy reputacją firmy a polityką marki. Wyniki: Uzyskane wyniki wskazały na większy wpływ informacyjnego podejścia działań marketingowych na lojalność marki aniżeli podejście normatywne dla sektora FMCG. Z drugiej strony, wyniki sugerują, że reputacja firmy oraz lojalność marki mają ważne, ale nie główny wpływ na politykę marki dla produktów FMCG. Wnioski: Praca ma istotne znaczenia dla specjalistów marketingu oraz praktyków, będąc wskazówką odnośnie strategicznych kierunków prawidłowego prowadzenia kampanii marketingowych.
    Źródło:
    LogForum; 2020, 16, 2; 287-298
    1734-459X
    Pojawia się w:
    LogForum
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-10 z 10

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