Temat: advertising ethics - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: The Perception of Sexually Provocative Advertisements of American Apparel by Generation Y in Poland
Autorzy:: Bryła, Paweł
Gruczyńska, Anna
Powiązania:: https://bibliotekanauki.pl/articles/1790707.pdf
Data publikacji:: 2018-04-03
Wydawca:: Polskie Towarzystwo Socjologiczne
Tematy:: Keywords: advertising ethics
sexually provocative advertising
sexual appeals
shockvertising
fashion
Generation Y
Polska
American Apparel
Opis:: In this paper we show results of a survey aiming to study the attitudes of young Poles towards sexual appeals and ethical issues in advertising on the example of American Apparel. A strong majority thought that the use of sex appeals was provocative and distasteful. The negative feelings about a sexually provocative advertisement of American Apparel were not compatible with the respondents’ opinion about the ad. There were some notable gender differences. More women than men thought of the ad as distasteful and immoral. More women were indifferent to shockvertising, while more men were rather negative. Women thought more often than men that ethical problems in advertising should be solved using legislation and that ethical problems in advertising are culture bound.
Źródło:: Polish Sociological Review; 2018, 201, 1; 109-125
1231-1413
2657-4276
Pojawia się w:: Polish Sociological Review
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Dilemmas of ethics of advertising - economic, legal and social aspects
Autorzy:: Czarnecki, Paweł
Powiązania:: https://bibliotekanauki.pl/articles/2131181.pdf
Data publikacji:: 2016
Wydawca:: Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:: ethics
morality
dilemmas
advertising
Opis:: The primary purpose of advertising is to provide information about a product and the company producing it. Provided the product does not pose any risk to the buyers, this objective should not raise any ethical objections. However, in the modern world, advertising seems to pursue also other goals, thus promoting a form of ideology, according to which human life is meaningful and valuable only when it creates the possibility of unlimited consumption. Instead of helping the clients in their consumer decisions, what the advertising is trying to do is to manipulate them, thus destroying traditional values and replacing them with new ones (or rather quasi-values). Looking at the phenomenon of advertising from a wider perspective, one cannot help but observe that rather than trying to adapt their products to the needs of the customer, global companies transform the customer (i.e. de facto human) to become the buyer of their goods. As a result, the influence of advertising is that alongside a new set of customs, new attitudes and views are created or, to be more precise, a new type of human.
Źródło:: Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2016, 2(21); 41-48
1898-8431
Pojawia się w:: Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
Dostawca treści:: Biblioteka Nauki

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