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Wyszukujesz frazę "advertisement language" wg kryterium: Temat


Wyświetlanie 1-2 z 2
Tytuł:
A higher-education teaching module for integrating industry content and language through online recruitment advertisements
Autorzy:
Tatzl, Dietmar
Powiązania:
https://bibliotekanauki.pl/articles/780419.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
English language teaching
content-based instruction
specialised corpus
online recruitment advertisement
aeronautical engineering
Opis:
Empirical evaluations of practical teaching units integrating content and language in higher education are rare and deserve more attention. The current article aims to narrow this gap by providing an empirical study of an integrating content and language in higher education (ICLHE, Smit & Dafouz, 2012) teaching module. It investigates the effectiveness of a content-based English for specific purposes module in tertiary aeronautical engineering education, which incorporates recruitment advertisements as online resources. The study adopted a mixed-methods approach and surveyed three aeronautical engineering student groups (N = 141) over three consecutive years on their perceptions of the module’s learning outcomes. This longitudinal survey was complemented by a teacher-assessed writing task and a qualitative content analysis of online recruitment advertisements (N = 80) in a self-built corpus. All three year groups rated the 10 questionnaire statements on a 5-point Likert scale rather equally, thus suggesting a similar perception of academic achievement stemming from the module’s completion. This student view was supported by the results of the writing assignment. In short, the module’s effectiveness was corroborated both quantitatively and qualitatively, which identifies this teaching concept as a feasible way forward.
Źródło:
Studies in Second Language Learning and Teaching; 2018, 8, 3; 643-672
2083-5205
2084-1965
Pojawia się w:
Studies in Second Language Learning and Teaching
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Dialogue with Tradition in Historical Advertising Discourse. Polite Forms of Address
Autorzy:
Pałka, Patrycja
Powiązania:
https://bibliotekanauki.pl/articles/35185043.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
discourse
advertisement
trade
language politeness
forms of address
Kraków
19th century
interwar period
Opis:
The aim of the article is to present how in historical advertisement discourse the sender (the advertiser) expressed an attitude towards the recipient in the context of tradition of that time related to the principles of language politeness. In the analysis, the author focuses on describing the forms of address used. The research encompasses a period spanning from the second half of 19th century to 1939, a period directly connected with the development of professional advertisements, the advertising industry, the first advertising agencies and the media – press, radio and  cinematography. The sources used to write this paper include a wide variety of materials that comprise a large collection of texts representing various forms of advertisement, including press adverts, leaflets, postcards, posters, placards and notices, packaging materials, labels, folders, company catalogues and information brochures, price lists, company paper products (forms, envelopes, notes, and bills), and other promotional printed materials (e. g. invitations, letters, and thematic cook books), as well as radio advertisements. The analysis shows both that polite communication practices in historical advertising texts are characterised by a tendency to conform to traditional language politeness norms, including those specific to trade, and that the emergence of new communication tools and the democratisation of social life during the interwar period led to a need to simplify language etiquette and trade politeness norms, as well as to develop more familiar ways of addressing the audience in advertising discourse.
Źródło:
Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2023, 30, 2; 97-118
1233-8672
2450-4939
Pojawia się w:
Poznańskie Studia Polonistyczne. Seria Językoznawcza
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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