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Tytuł:
Development of the forestry services sector in Poland
Autorzy:
Kocel, J.
Powiązania:
https://bibliotekanauki.pl/articles/38442.pdf
Data publikacji:
2010
Wydawca:
Instytut Badawczy Leśnictwa
Tematy:
developmental phase
forestry service
private forestry service company
Polska
European Union
accession
Opis:
The paper presents the results of monitoring of the forestry services sector in Poland which was carried out in the years 1993, 1996, 1999, 2003 and 2006. There were evaluated: characteristics of the owners of private forestry companies, company employment rate as well as financial status and equipment stock. Forms of financial assistance paid to the sector before and after Poland’s accession to the European Union were reviewed. Based on the results of monitoring conducted just about every three years the phases of development of the private sector of forestry services were determined.
Źródło:
Folia Forestalia Polonica. Series A . Forestry; 2010, 52, 1
0071-6677
Pojawia się w:
Folia Forestalia Polonica. Series A . Forestry
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Lean Staff Management in the Light of the Covid-19: Exploratory Factors’ Analysis – Case Studies for Service Companies
Autorzy:
Żegleń, Patrycja
Kluczek, Aldona
Matusikova, Daniela
Powiązania:
https://bibliotekanauki.pl/articles/2172184.pdf
Data publikacji:
2022
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
motivation
lean staff management
lean practice
hospitality sector
COVID-19
service company
Opis:
The main purpose of the paper is to identify and analyse a state of exploratory motivating factors in terms of lean management as the instrument of a policy of human resource management in the face of COVID-19 pandemic implemented in service companies. The main question is: if the motivation system used in the companies works out up against the unpredictable situation such as COVID-19 pandemic? The secondary purpose of the paper is to recognise relations and dependencies between these factors, and the question is: what factors have the strongest or the weakest relations with Lean Staff Management (LSM) tools? This research designed based on interview was conducted due to the lack of existing studies on the current status of motivating factors in terms of lean management tools in two service companies (case studies) in the light of COVID-19. The results show that factors influencing work efficiency in a dominating manner were, primarily, financial incentives (almost 21%), communications (around 21%), and workplace atmosphere (almost 18%). The paper investigates also the benefits and concerns of implementing LSM in service companies during the pandemic. This research might help the service organization’s management to identify the employees‘ problems to implement more effective lean services.
Źródło:
Management and Production Engineering Review; 2022, 13, 3; 3--19
2080-8208
2082-1344
Pojawia się w:
Management and Production Engineering Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The quality of work life and socially responsible actions directed at employees on the example of a service company
Jakość życia zawodowego i działania odpowiedzialne społecznie skierowane do pracowników na przykładzie firmy usługowej
Autorzy:
Jakubczak, A.
Gotowska, M.
Powiązania:
https://bibliotekanauki.pl/articles/37906.pdf
Data publikacji:
2015
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Tematy:
life quality
work quality
work life
social responsibility
employee
service company
human resource management
Opis:
The aim of the study was to describe the implementation of socially responsible business actions addressed to employees in five areas. The two hypothesis has been assumed: 1. The analyzed company acts in social responsibly way towards the employees shaping their quality of work life; 2. Social responsible actions aimed to employees are infl uencing their quality of life and are important factor of financial success of the company. The original internal data from enterprise and data from other research were analyzed. The main method of research was case study. Data have been obtained through in-depth interviews. Elements of human resource management (HRM) in the enterprise have been characterized. The research found the level of implementation of the concept of corporate social responsibility (CSR) towards internal stakeholders and its importance in shaping the quality of work life.
W pracy poruszono kontynuowany od niedawna problem badawczy, którym jest jakość życia zawodowego. Celem opracowania był opis realizacji działań odpowiedzialnego społecznie biznesu skierowanych do pracowników w podziale na pięć obszarów. Sformułowano dwie hipotezy: 1. Przedsiębiorstwo stosuje społecznie odpowiedzialne działania skierowane do pracowników i wpływające na jakość ich życia; 2. Społecznie odpowiedzialne działania firmy są istotnym elementem wpływającym na sukces finansowy przedsiębiorstwa. W badaniach analizowano pierwotne dane wewnętrzne pochodzące z przedsiębiorstwa oraz wyniki badań innych autorów. Główną metodą badawczą było studium przypadku. Dane uzyskano za pomocą wywiadu pogłębionego. Scharakteryzowano elementy zarządzania zasobami ludzkimi w przedsiębiorstwie. W wyniku badań ustalono poziom realizacji koncepcji odpowiedzialności społecznej biznesu wobec interesariuszy wewnętrznych i jej istotność w kształtowaniu jakości życia zawodowego.
Źródło:
Acta Scientiarum Polonorum. Oeconomia; 2015, 14, 1
1644-0757
Pojawia się w:
Acta Scientiarum Polonorum. Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Analysis of the Consumer Satisfaction with the Quality of Logistics Services in the DPD Company
Autorzy:
Roman, Kamil
Sawczuk, Damian
Powiązania:
https://bibliotekanauki.pl/articles/504563.pdf
Data publikacji:
2017
Wydawca:
Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:
customer
service
logistic company
Opis:
Customer service is one of the leading elements of modern logistics. The issues connected with the quality of services as well as to the level of customer service are the subject of interest of many researchers. Based on the literature of the subject, it can be safely stated that the most of the available papers focus on the theoretical aspect of this matter. Therefore, in the following work one can see an attempt of presenting the process of implementing logistic customer service based on one of the leading courier companies in Poland. Dynamic Parcel Distribution (hereinafter referred to as DPD) is a company that owns nearly 30% of shares in the Polish courier market. The significant position of the national leader in the courier service business obliges the company to conduct the responsible and efficient customer service that is adjusted to the demands of the buyers. The purpose of this study was to investigate how logistic customer service improves the relationship between company and its customers. The evaluation of research findings will result in proposing solutions that will aim to improve the processes connected with the customer service in the DPD Company.
Źródło:
Logistics and Transport; 2017, 34, 2; 33-40
1734-2015
Pojawia się w:
Logistics and Transport
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Analysis of technical evaluation and customer satisfaction of clean water services (case study: PDAM Lematang Enim at Muara Enim Regency, South Sumatra, Indonesia)
Autorzy:
Ningsih, Wahyu
Fitriani, Heni
Hadinata, Febrian
Powiązania:
https://bibliotekanauki.pl/articles/36066387.pdf
Data publikacji:
2023
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Tematy:
clean water service
satisfaction
PDAM
water company
Opis:
The availability of clean water is the responsibility of the local government to the community by one of the regional-owned companies known as the regional drinking water company (Perusahaan Daerah Air Minum – PDAM). The company performance will greatly affect community satisfaction. This study aims to analyze the performance of PDAM Lematang Enim and assess customer satisfaction with them. The data used in this study were collected through laboratory analysis and direct surveys of the community. The data were then analyzed using quantitative statistical methods. Customer satisfaction index (CSI) analysis and quadrant analysis are used to map customer satisfaction with the services provided. The CSI score showed that a value of 66.14 can be grouped in the satisfied category. The level of customer satisfaction with the services provided by PDAM Lematang Enim can be categorized as good. Strategies for increasing customer satisfaction are formulated through strength, weaknesses, opportunities, and threats (SWOT) analysis. The results of the analysis show that customer satisfaction is included in the satisfied category. Water quality variables include that water does not smell and tastes quite good, but customers still feel that the water they receive has a different color. Strategies that can be implemented to increase customer satisfaction include focusing on increasing the most important variables according to customers, reducing spending on less important variables, and optimizing the use of appropriate technology.
Źródło:
Scientific Review Engineering and Environmental Sciences; 2023, 32, 3; 255-269
1732-9353
Pojawia się w:
Scientific Review Engineering and Environmental Sciences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Study of passenger streams and service quality of an urban transport company
Autorzy:
Markowska, K.
Powiązania:
https://bibliotekanauki.pl/articles/949499.pdf
Data publikacji:
2016
Wydawca:
Instytut Techniczny Wojsk Lotniczych
Tematy:
passenger streams
passenger Transport Company
quality of service
Opis:
Passenger transport companies increasingly aim to implement passenger transport services of improved efficiency and effectiveness by raising the comfort of travel and ensuring passenger satisfaction by increasing quality of their service. The comfort of the journey is seen as security, punctuality, efficiency and friendly passenger service. The analysis and evaluation of the quality of passenger transport services allow to specify the time of travel, comfort, punctuality, availability of public transport links and the costs of transport services provided. The passenger streams and assessment of the urban transport services quality covered by this study allow for indication of problems in the researched area and suggestion of improvements in the transport services. The development of urban transport is subject to the increasing number of population, expansion of cities and constant technical progress. Expansion of cities and large number of citizens are closely linked to the urban transport allowing for the citizens’ mobility by various means of public transport. Carriage operations are repeatedly grouped according to travel direction, scale of demand for transport, the scope and length of the carriage, stability of transport needs or required transport speed.
Źródło:
Journal of KONES; 2016, 23, 4; 336-338
1231-4005
2354-0133
Pojawia się w:
Journal of KONES
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Value Co-Creation in Engineering Service Innovation: Resources and Capabilities Perspectives
Autorzy:
Gegužytė, Gintarė
Bagdonienė, Liudmila
Powiązania:
https://bibliotekanauki.pl/articles/1934115.pdf
Data publikacji:
2021
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
service innovation
resources
capabilities
value co-creation
engineering company
Lithuania
Opis:
Purpose: This research focuses on firm resources and capabilities used for value co-creation in service innovation. Specifically, I investigated how service innovation is created in an in-ternational engineering company. The aim of this article is to reveal what resources and capa-bilities are employed by a service provider for value co-creation in the innovation project of engineering service and how they vary in particular stages of this project. Methodology: The research is based on qualitative methodology by a multi-case study strate-gy. Focus group discussion with senior managers and semi-structured interviews with project managers of the studied international engineering company were used as concrete data gather-ing methods. Data analysis was conducted using the content analysis method. Findings: The research revealed eight value co-creation activities accomplished by the engi-neering company and client during the engineering service innovation project. The activities are as follows: co-identification of the client’s problem, co-evaluation of ideas, co-defining of client’s requirements, co-analysis of environment, co-design, co-testing, and co-adoption, co-production, and co-activities after the launch. These activities are diffused in different project stages and demand a range of resources: expert knowledge, diagnostic, communication skills, trust, experience, technological equipment, human resources. Moreover, they require diverse capabilities: relational, innovative, analytical, negotiation, knowledge absorptive, planning, organizational flexibility, and cross-cultural. The intensity and variety of using the mentioned resources and capabilities differ relying on the value co-creation activity. Expert knowledge, communication skills as resources, and relational and innovative capabilities were empha-sized by the researchers most often. We hope these findings will represent a step toward a more coherent resource-based view (RBV) and service innovation theories. Implications: The study involved only one Lithuanian engineering company, so the research context may influence the findings. Another limitation is related to the small number of cases and research participants. Originality: Unlike previous studies that revealed the importance of single resources and ca-pabilities for service innovation, this study determined the range of resources and capabilities employed in different activities of engineering service innovation project stages, especially in the value co-creation activities performed by the engineering company and clients. Moreover, research also identified how resources and capabilities vary at different stages of these pro-jects.
Źródło:
Central European Management Journal; 2021, 29(4); 91-123
2658-0845
2658-2430
Pojawia się w:
Central European Management Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The mediating role of customer satisfaction and Customer-Company identification in the relationship between corporate social responsibility and customer loyalty (Case study: customers pasargad Bank)
Autorzy:
Rashid, Ali Asghar
Rahmati, Mohammad Hossein
Jandaghi, Gholamreza
Powiązania:
https://bibliotekanauki.pl/articles/1192017.pdf
Data publikacji:
2016
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Social responsibility
customer loyalty
customer satisfaction
customer identification with company
quality of service
Opis:
Customer loyalty issues that in the service sector, due to its dominant competitive environment has great importance. This study sought to evaluate the effects of variables that "corporate social responsibility", "quality of service" and "customer's identification" on "customer loyalty". The purpose of the present study is based on descriptive research methods. Data were collected in this study was a questionnaire that 390 questionnaires among customers of different branches In Tehran Pasargad Bank in the period January to March 2016 were distributed and 372 valid questionnaires were collected. Data were analyzed using correlation analysis and structural equation modeling was performed with SPSS Amos. This research shows that corporate social responsibility, customer satisfaction, customer identification and customer loyalty organization has a significant impact. Thus, banks paid to the issue of social responsibility and community issues they have committed themselves to respect, in terms of customers, banks with higher perceived service quality and customer satisfaction and loyalty have cause to be.
Źródło:
World Scientific News; 2016, 50; 117-130
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Local CRM application for billboard advertising company
Autorzy:
Urbański, R.
Powiązania:
https://bibliotekanauki.pl/articles/117727.pdf
Data publikacji:
2012
Wydawca:
Polskie Towarzystwo Promocji Wiedzy
Tematy:
advertising company
billboard
customer relationship management (CRM)
cloud computing
Software as a Service
Opis:
The article presents development process of dedicated application that supports Customer Relationship Management. The software receiver is a small advertising company, whose main service is renting billboards. Implementation of CRM system inclines to further expansion of the application Transfer of implemented system into area of Cloud Computing is considered.
Źródło:
Applied Computer Science; 2012, 8, 2; 33-47
1895-3735
Pojawia się w:
Applied Computer Science
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
External and global, or internal and local? Which main factors shape the organisational culture of shared service centres of transnational corporations in Poland?
Autorzy:
Niewierko, Maria
Powiązania:
https://bibliotekanauki.pl/articles/2143662.pdf
Data publikacji:
2022-10-31
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
organisational culture
factors shaping organisational culture
shared service center (SSC)
parent company
globalisation
Opis:
Organisational culture has been the topic of research and in-depth analysis for around fifty years, emphasising the multifaceted nature and operationalisation challenges of organisational culture. Studies on its manifestations (i.e. values, behaviours, symbols) and functions have been conducted in relation to corporations, perceived as one entity rather than its subsidiaries. The aim of this article is to investigate the factors shaping the organisational culture of the growing number of shared service centres (SSC) of transnational corporations in Poland, an area that has not yet been thoroughly explored. The article is both theoretical and empirical, with the theoretical part devoted to the characteristics of the growing numbers of SSCs in Poland and a comprehensive classification of environmental factors in which SSCs function, while in the empirical part the author conducted statistical tests regarding the choice of dominant factors shaping SSC culture. A practical dimension of the study is the ranking list of factors shaping the SSC organisational culture: at the top of the rank are the factors related to the activity profile (both for the SSC and parent company) and human capital factors (age, competences, qualifications, employee gender both for the SSC and the parent company). The reverse approach to culture, concentrating more on the process of shaping it rather than an analysis of the actual state and the specificity of the culture, brings added value to the study.
Źródło:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie; 2022, 96, 4; 48-59
1731-6758
1731-7428
Pojawia się w:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Probabilistic fuzzy approach to evaluation of logistics service effectiveness
Autorzy:
Rudnik, K.
Pisz, I.
Powiązania:
https://bibliotekanauki.pl/articles/406962.pdf
Data publikacji:
2014
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
fuzzy expert systems
fuzzy hybrid systems
probabilistic fuzzy systems
probability of fuzzy event
logistics company
logistics service provider
logistics service
effectiveness
Opis:
Logistics service providers offer a whole or partial logistics business service over a certain time period. Between such companies, the effectiveness of specific logistics services can vary. Logistics service providers seek the effective performance of logistics service. The purpose of this paper is to present a new approach for the evaluation of logistics service effectiveness, along with a specific computer system implementing the proposed approach - a sophisticated inference system, an extension of the Mamdani probabilistic fuzzy system. The paper presents specific knowledge concerning the relationships between effectiveness indicators in the form of fuzzy rules which contain marginal and conditional probabilities of fuzzy events. An inference diagram is also shown. A family of Yager’s parameterized t-norms is proposed as inference operators. It facilitates the optimization of system parameters and enables flexible adjustment of the system to empirical data. A case study was used to illustrate the new approach for the evaluation of logistics service effectiveness. The approach is demonstrated on logistics services in a logistics company. We deem the analysis of a probabilistic fuzzy knowledge base to be useful for the evaluation of effectiveness of logistics services in a logistics company over a given time period.
Źródło:
Management and Production Engineering Review; 2014, 5, 4; 66-75
2080-8208
2082-1344
Pojawia się w:
Management and Production Engineering Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Supply chains for the oil & gas sector. identification and location of the oilfield service operators in the Contemporary Geopolitical System
Autorzy:
Rutowicz, M.
Powiązania:
https://bibliotekanauki.pl/articles/116100.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet Morski w Gdyni. Wydział Nawigacyjny
Tematy:
cargo handling
supply chain
oil&gas sector
oilfield service
geopolitical system
Contemporary Geopolitical System
International Oil Company (IOC)
National Oil Company (NOC)
Opis:
Upstream in Oil&Gas sector is the beginning of most operations at entire supply chain management. A close-knit bound between this sector and further links of logistics providers is perceivable on daily basis. Any turnaround has a significant impact on the whole supply chain and its management. Awareness of market fluctuations and knowing its strongest players helps to conceptualize the strategy of optimization and prepare for unpredictable. In this work I aim to identify factors which have to be taken into consideration while optimizing the supply chain for the Oil&Gas Sector.
Źródło:
TransNav : International Journal on Marine Navigation and Safety of Sea Transportation; 2020, 14, 2; 485-492
2083-6473
2083-6481
Pojawia się w:
TransNav : International Journal on Marine Navigation and Safety of Sea Transportation
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Logistics maturity of the service industry – research results
Dojrzałość logistyczna przedsiębiorstw usługowych – wyniki badań
Autorzy:
Werner-Lewandowska, Karolina
Kosacka-Olejnik, Monika
Powiązania:
https://bibliotekanauki.pl/articles/581273.pdf
Data publikacji:
2019
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
logistics maturity
service enterprise
company logistics
logistics tools
dojrzałość logistyczna
przedsiębiorstwo usługowe
logistyka przedsiębiorstwa
narzędzia logistyczne
Opis:
The paper presents the results of research on the logistics maturity of the Polish service industry. The research goal of the article is to demonstrate the logistics maturity level of service enterprises. In the research, 2 000 Polish service enterprises were included, which represent various service sections according to the Polish code list of classification of business activities (hereafter: PKD). The companies under study were differentiated according to the company’s size, depending on the employment level. The subject of the research was the logistics tools used by the surveyed enterprises in areas of logistics activity such as warehouse management, transport management, supply chain management, supply and inventory management, and IT tools. To determine the logistics maturity level, the Logistic Maturity Model for Service Industry (hereafter: LMM4SI) was used, based on the assumption that the logistics maturity level of a service enterprise depends on the logistics engineering tools that were used.
W artykule zaprezentowano wyniki badań nad sektorem usługowym w Polsce w kontekście dojrzałości logistycznej. Celem badawczym artykułu było wykazanie poziomu dojrzałości logistycznej przedsiębiorstw usługowych. Obiektem badań było 2000 polskich przedsiębiorstw usługowych należących do różnych sekcji usług według PKD, o różnej wielkości zależnej od poziomu zatrudnienia. Przedmiotem badań były narzędzia logistyczne wykorzystywane przez badane przedsiębiorstwa w obszarach aktywności logistycznej takich jak: zarządzanie magazynem, zarządzanie transportem, zarządzanie zapasami i zaopatrzeniem, zarządzanie łańcuchem dostaw oraz narzędzia IT. Do określenia poziomu dojrzałości wykorzystano opracowany model LMM4SI (Logistic Matrurity Model for Service Industry), który opiera się na założeniu, że poziom dojrzałości logistycznej przedsiębiorstwa usługowego zależy od narzędzi instrumentarium logistycznego, które są w nim stosowane.
Źródło:
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu; 2019, 63, 6; 233-248
1899-3192
Pojawia się w:
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Optimizing transportation systems and mitigating risks: a comprehensive analysis of distribution supply chain challenges
Autorzy:
Benallou, Imane
Azmani, Abdelah
Azmani, Monir
Atik El Ftouh, Mouna
Powiązania:
https://bibliotekanauki.pl/articles/27312351.pdf
Data publikacji:
2023
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
distribution logistics
risk management
company's image
quality of service
logistyka dystrybucji
zarządzanie ryzykiem
wizerunek firmy
jakość usług
Opis:
The effectiveness of the transportation system aids in the successful economic development of any nation, as studies by foreign scientists have shown that road transport is one of the most critical contributors to budget revenue. Nevertheless, the quality of the products and services offered to the end user affects any company's reputation, market share, and financial stability. Being proactive is essential to ensuring low-risk impact, which entails developing a risk management plan to support the operation through well-defined policies and practices. On the one hand, the company will thus be able to differentiate itself in an often competitive market by implementing an effective shipping protocol that considers and plans risks; on the other hand, it will guarantee its customers a timely delivery, as planned. This article focuses on the various problems affecting the distribution supply chain and the negative consequences for the company's image and financial performance.
Źródło:
Zeszyty Naukowe. Transport / Politechnika Śląska; 2023, 121; 19--30
0209-3324
2450-1549
Pojawia się w:
Zeszyty Naukowe. Transport / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Explaining the impact of service quality on identity and brand personality
Wyjaśnienie wpływu jakości usług na tożsamość i osobowość marki
Autorzy:
Esmaeilpour, M.
Hoseini, M.
Powiązania:
https://bibliotekanauki.pl/articles/405163.pdf
Data publikacji:
2017
Wydawca:
Politechnika Częstochowska
Tematy:
service quality
dimensions of service quality
Servqual model
brand personality
brand identity
Iran insurance company
jakość usług
wymiary jakości usług
model Servqual
osobowość marki
tożsamość marki
Irańskie Towarzystwo Ubezpieczeniowe
Opis:
The aim of this research was to evaluate the impact of service quality dimensions on identity and brand personality in Iran Insurance Company. This research is an applied research in terms of results and correlational type of descriptive-survey in terms of the nature and methodology. The research population included buyers of insurance services of Iran Insurance Company in the city of Shiraz. Due to the large size of population, available sampling method was used in this research. The statistical sample size based on unlimited population Cochran Formula was determined to be 384 people. Data were collected through a questionnaire. For the analysis of data, structural equation modeling was used. The results showed that five dimensions of service quality including tangible factors, reliability, assurance, responsiveness, and empathy have positive and significant impact on brand identity. In addition, all these dimensions, except for responsiveness, have positive impact on brand personality.
Celem artykułu była ocena wpływu wymiarów jakości usług na tożsamość i osobowość marki w Irańskim Towarzystwie Ubezpieczeniowym. Niniejsza analiza jest zaawansowanym badaniem pod względem wyników i korelacyjnego typu analiz opisanego pod względem natury i metodologii. Populacja badana obejmowała nabywców usług ubezpieczeniowych Irańskiego Towarzystwa Ubezpieczeniowego w mieście Shiraz. Ze względu na dużą liczebność populacji w badaniach wykorzystano dostępną metodę wyboru próbek. Statystyczna wielkość próby oparta na nieograniczonej populacji Formuły Cochran została ustalona na 384 osoby. Dane zebrano za pomocą kwestionariusza. Do analizy danych zastosowano modelowanie równań strukturalnych. Wyniki wykazały, że pięć wymiarów jakości usług, w tym czynniki fizyczne, rzetelność, pewność, zdolność reagowania i empatia mają pozytywny i znaczący wpływ na tożsamość marki. Ponadto wszystkie te wymiary, z wyjątkiem reakcji, mają pozytywny wpływ na osobowość marki.
Źródło:
Polish Journal of Management Studies; 2017, 16, 2; 88-98
2081-7452
Pojawia się w:
Polish Journal of Management Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 16

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