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    Wyświetlanie 1-14 z 14
    Tytuł:
    New product concept development as an effect of revitalizing the Old Market in Bydgoszcz
    Autorzy:
    Posadzińska, Iwona
    Sieg, Patrycja
    Jóźwiak, Marek
    Powiązania:
    https://bibliotekanauki.pl/articles/27313636.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    revitalization
    place marketing
    Bydgoszcz
    rewitalizacja
    marketing miejsc
    Opis:
    Purpose: Revitalization constitutes an indispensable part of urban development. The use of this concept is thus crucial in the development and communication of new regional products. The elements of territorial marketing enable development of a new product structure - a place. The main article objective entails an attempt to define territorial marketing in the context of revitalization, i.e., as a concept of new product - place - development. Additional objectives are to indicate the impact of revitalization on the change in the surroundings of the Old Market in Bydgoszcz and to link the revitalization processes with the marketing communication of tourist activity. Design/methodology/approach: The article analyses the latest scientific literature on revitalization and territorial marketing. A case study analysis was additionally carried out. Case study conducted in this article was related to the Old Market in Bydgoszcz. Market plate revitalization was analysed at first. Subsequently the authors of the article made an analysis of the Old Market's adjacent streets as well as its key objects. Findings: Owing to the revitalization of the Old Market Square in Bydgoszcz, a new local product has been developed - a place of modified features and functions. The use of territorial marketing tools has helped to attract tourists and residents. The revitalization showed that the Bydgoszcz's Old Town is an attractive place for business, bringing restaurants and entertainment venues to the area. Practical implications: Revitalization and its areas had a positive impact on the development of facilities located in the vicinity of the Old Market in Bydgoszcz. An important element is the skilful management of this place and its financing for further development. Social implications: The key element in the revitalization of the Old Market in Bydgoszcz is the implementation of economic, cultural and social aspects. The implementation of these aspects has a positive impact on local residents and local entrepreneurs. Originality/value: The results of the analysis conducted enrich the literature on revitalization and territorial marketing. Moreover, they serve as a recommendation for further quantitative research in this field.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 156; 375--393
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Place product in the promotion of communes – the case of the Milicz carp and the Barycz Valley
    Autorzy:
    Glinka, Kamil
    Powiązania:
    https://bibliotekanauki.pl/articles/628704.pdf
    Data publikacji:
    2015
    Wydawca:
    Fundacja Pro Scientia Publica
    Tematy:
    promotion, place marketing, place product, traditional product, carp, Barycz Valley
    Opis:
    The constant competitiveness for the interest of entrepreneurs, tourists, students makes that local government units put effort into creating their image. However, the limited capital and organizational resources make that these units initiate multilateral promotion actions. Preparing its offer they repeatedly use attractive place products. The main aim of the article is to answer the question whether, if so in what ways, the Milicz carp, treated as a place product, is used in the promotion of the Local Action Group “Partnership for the Barycz Valley” created by the eight communes of Lower Silesia and Wielkopolskie province. Especially while taking into account two elements: first, the premises of the official strategic documents adopted within ‘the Barycz Valley’, second, the conducted in practice promotion actions. The use of two methods: content analysis and comparative analysis allows to state that the Milicz carp, against the goals in the given documents, plays a significant role in the promotion of the cooperating communes. Actions in the field of public relations have the greatest importance. On the other hand, the actions concerning the promotion of the Milicz carp do not accompany all the enterprises shaping the image of ‘the Barycz Valley’.
    Źródło:
    Journal of Education Culture and Society; 2015, 6, 2; 411-424
    2081-1640
    Pojawia się w:
    Journal of Education Culture and Society
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    University and city marketing - the cases of Poznań, Wrocław and Kraków. Model approach
    Autorzy:
    Glinka, Kamil
    Powiązania:
    https://bibliotekanauki.pl/articles/954178.pdf
    Data publikacji:
    2017
    Wydawca:
    Fundacja Pro Scientia Publica
    Tematy:
    university marketing
    city marketing
    place marketing
    cooperation
    model approach
    Opis:
    The analysis focuses on the functional connection between university marketing and city marketing. Therefore, the main aim of the article is to reconstruct the model of marketing cooperation of Poznań, Wrocław and Kraków and their biggest universities: the Adam Mickiewicz University, the Wrocław University of Technology and the Jagiellonian University. The use of three methods (case study, comparative analysis and content analysis) as well as the authorial, five-element model allows one to measure the level of the institutionalization of the cooperation. The choice of Poznań, Wrocław and Kraków is not accidental and results from the fact that the three cities are the leaders of place marketing in Poland. On the other hand, the biggest universities of these cities are some of the best and the most established in the country
    Źródło:
    Journal of Education Culture and Society; 2017, 8, 1; 256-272
    2081-1640
    Pojawia się w:
    Journal of Education Culture and Society
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Creating and positioning the image of a territorial unit
    Autorzy:
    Ciechomski, Wiesław
    Powiązania:
    https://bibliotekanauki.pl/articles/1918648.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    place marketing
    promotion of city
    image
    marketing terytorialny
    promocja miasta
    wizerunek
    Opis:
    The aim of this article is to characterize and analyse the activities undertaken by the authorities of territorial units such as cities, municipalities and districts for the purpose of creating their identity and image. Design/methodology/approach: The paper applies the method of descriptive characterization of market phenomena and processes as well as referring to the literature on spatial marketing. Findings: There is a feedback loop between the objective identity of a given town or city and its subjective image because the unique identity promotes the creation of an optimal image, while the unique image determines the undertaking of specific actions aimed at building identity; including such elements of visual identity as the place’s logo, coat of arms and flag, markings on the vehicles of town institutions, etc. Originality/value: The author comprehensively describes the category of a spatial unit’s image, its definitions and functions, and then proceeds to issues of classifying image types, the identity of a place brand, as well as place brand management, which is also referred to as destination branding.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 146; 51-60
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Decision-Making Process in Society from the City Marketing’s Point of View
    Autorzy:
    Urbánné Treutz, Ágnes
    Szabó, Zoltán
    Powiązania:
    https://bibliotekanauki.pl/articles/633739.pdf
    Data publikacji:
    2015
    Wydawca:
    Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
    Tematy:
    place marketing
    tourism
    decision-making process
    attitude
    society
    synergy
    research
    Opis:
    One of the marketing's dynamically growing branches is the place marketing. More and more settlement realise the importance of it and use its instruments. The following research paper is about place marketing. Out of the three main target groups of the place marketing, we focus on tourists and examine their decision-making process and attitude.Purpose – The aim of this article is to recognize the psychological factors, mainly the decision-making process and the attitude which influence the tourist’s choice.Methodology – The main purpose is to compare three consumer decision-making models using own research theme. The authors go through the importance of attitude in the decision-making process, different definitions, functions and how they are linked to tourist behaviors. It is crucial to see these decision-making processes because it is indispensable to explore the present consumer needs for the development of the society.Findings – By the report, we gain an overview on the psychological factors behind the decision-making of one target group of the place marketing.Value – It can be noticed that it is necessary to constantly follow the changes of consumer’s decision-making process and attitude since they change from time to time as well as the travel behaviour. At the exploration of the potential tourist’s decision-making process, it is important to note that the information source has a decisive role in the process. This work gives an insight into a target group of settlement marketing and the psychological factors behind the decision-making of the tourists. Knowing this information is indispensable for any settlements wishing to develop.
    Źródło:
    International Journal of Synergy and Research; 2015, 4, 2
    2083-0025
    Pojawia się w:
    International Journal of Synergy and Research
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities
    Autorzy:
    Szromnik, Andrzej
    Powiązania:
    https://bibliotekanauki.pl/articles/465538.pdf
    Data publikacji:
    2016-03-15
    Wydawca:
    Akademia Leona Koźmińskiego w Warszawie
    Tematy:
    city placement;
    product placement;
    promotion mix;
    place marketing;
    city marketing;
    innovations in marketing;
    place management;
    city promotion
    Opis:
    Purpose: Explanation of the essence and features of the “city placement” strategy, while observing the changes in “classic” forms of marketing communications used by cities and regions, including main pros and implementation procedures. Methodology: This paper is conceptual and relies on diagnosis and analysis of “city placement” strategy implementation in a chosen Polish city as well as on the author’s professional experiences. Analysis of scarce existing marketing literature, including the notion of “product placement,” allowed us to present model structures, variations, and rules that explain the role and pros of the “city placement” strategy in the promotion mix of places. Conclusions: This paper comprises not only a set of notions and models structuring the “city placement” phenomenon but also many operational concepts related to the implementation of this strategy, which makes this paper a valuable point in the discussion on innovative changes in the “promotion mix” of cities and regions. Originality: “city placement” is a novelty in promotion strategies of cities and regions. In the existing literature on place marketing, there are no in-depth conceptual works explaining the role, features, and forms of “city placement.” This paper is a new approach suggested by the author and is an attempt to explain the process.
    Źródło:
    Journal of Management and Business Administration. Central Europe; 2016, 1; 113-132
    2450-7814
    Pojawia się w:
    Journal of Management and Business Administration. Central Europe
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Cieszyn and Český Těšín mayors’ management of the public communication between the municipal authorities and residents
    Autorzy:
    Gabryšová, Marie
    Ciechomski, Wiesław
    Powiązania:
    https://bibliotekanauki.pl/articles/27313613.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    public communication in a city
    place marketing
    komunikacja publiczna w mieście
    marketing miejsca
    Opis:
    Purpose: To assess the manner and instruments used by the authorities of Cieszyn and Český Těšín for the purpose of managing public communication with residents. Design/methodology/approach: The research was conducted in the form of an individual in-depth interview with Gabriela Hřebačkova, MA, the mayor of Český Těšín (22.09.2021) and Gabriela Staszkiewicz, BSc, the mayor of Cieszyn (28.09.2021). Findings: Social communication is a multi-layered issue. It can be assessed from the perspective of how it facilitates relaying information to residents and businesses, as well as from the point of view of the effectiveness of the communication between Cieszyn and Český Těšín during the COVID-19 pandemic. The authorities of the cities in question are aware of the challenges they are faced with, and make use of varied forms and instruments of public communication. Their messaging is aimed at various stakeholder groups, including residents, businesses, potential investors and tourists. Research limitations/implications: The study is worth repeating in the future for the purpose of identifying possible changes in the strategies applied by the authorities of the cities in their communication with residents and other stakeholder groups. Practical implications: The methods and instruments of social communication, including marketing communication, utilised by the local authorities when communicating with residents, have a significant impact on the image of the cities and their authorities. In addition, during the COVID-19 pandemic, the purpose of communication is to satisfy various vital needs of the residents of Cieszyn/Český Těšín, including healthcare, commuting to schools and work, as well as crossing state borders. Originality/value: The article illustrates how selected public communication instruments are utilised in Cieszyn and Český Těšín.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 156; 169--182
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Olympic Games in the Creation of the Image of the Host Country and City
    Autorzy:
    Widomski, Marcin
    Powiązania:
    https://bibliotekanauki.pl/articles/519674.pdf
    Data publikacji:
    2016
    Wydawca:
    Uniwersytet Mikołaja Kopernika w Toruniu. Wydawnictwo UMK
    Tematy:
    image, place marketing
    olympic games
    China, Germany
    international relations
    political communication
    Opis:
    The aim of the present article is an analysis of the consequences of using the Olympic Games by host cities to build their own image. The article presents the issues related to the image of a territorial unit and an analysis of political and economic results of the sport events organized in Berlin (1936) and Beijng (2008).
    Źródło:
    Historia i Polityka; 2016, 16(23); 43-55
    1899-5160
    2391-7652
    Pojawia się w:
    Historia i Polityka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Branding and place image on the example of the capital city of Warsaw
    Branding i wizerunek miasta na przykładzie m.st. Warszawy
    Autorzy:
    Śleszyńska-Świderska, Anna
    Powiązania:
    https://bibliotekanauki.pl/articles/32305624.pdf
    Data publikacji:
    2023
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    place brand
    perceived image
    city identity
    territorial/place marketing
    marka miejsca
    postrzegany obraz
    tożsamość miasta
    marketing terytorialny/miejscowy
    Opis:
    The image of a city is the ultimate product and is formed in the course of activities that are a process. A city wishing to achieve market success should strive to shape a positive image. In this aspect, it is necessary to regularly study the image of the perceived city. The identity and brand of the city play a fundamental role in this. The purpose of this article is to identify the image of Warsaw promoted by local authorities and the perceived image of the city among its residents. The thesis that has been verified is that there is no full correspondence between the image of Warsaw promoted by the local authorities and the image of the city in the consciousness of its residents. The article consists of three parts. The first discusses the concepts of identity, brand and image of the city. The second characterizes the brand of the capital city of Warsaw and its components. And in the third, the perceived image of the capital city of Warsaw is presented. Such research methods as literature studies, analysis of internal documentation of the Warsaw City Hall in the form of reports and reports in the area of image issues, analysis of source documents in the form of the city development strategy, analysis of reports and reports on promotional and image issues of cities in national and international dimensions, and deductive analysis were used. The considerations carried out showed allowed positive verification of the thesis. In addition, they showed that a positive image of a city is an important factor in its development.
    Wizerunek miasta jest produktem ostatecznym i kształtuje się w toku działań mających charakter procesowy. Miasto, pragnące osiągnąć sukces rynkowy, powinno dążyć do kształtowania pozytywnego wizerunku. W tym aspekcie konieczne jest regularne badanie wizerunku postrzeganego miasta. Zasadniczą rolę odgrywa tu tożsamość i marka miasta. Celem artykułu jest identyfikacja wizerunku Warszawy promowanego przez władze lokalne oraz postrzeganego wizerunku miasta wśród jej mieszkańców. Potwierdzona została teza, że nie ma pełnej zgodności pomiędzy wizerunkiem Warszawy promowanym przez władze lokalne a wizerunkiem miasta w świadomości jego mieszkańców. Artykuł składa się z trzech części. W pierwszej omówiono pojęcia tożsamości, marki i wizerunku miasta. Druga charakteryzuje markę m.st. Warszawy i jej elementy składowe. W trzeciej zaś przedstawiono postrzegany wizerunek miasta stołecznego Warszawy. W artykule wykorzystano następujące metody badawcze: analiza literatury, analiza dokumentacji wewnętrznej Urzędu m.st. Warszawy w postaci raportów i raportów w obszarze zagadnień wizerunkowych. Ponadto analizie poddano dokumenty źródłowe w postaci strategii rozwoju miasta, dotyczących zagadnień promocyjnych i wizerunkowych miast w wymiarze krajowym i międzynarodowym. Zastosowano również metodę dedukcji. Przeprowadzone rozważania pozwoliły na pozytywną weryfikację tezy. Ponadto pokazały, że pozytywny wizerunek miasta jest istotnym czynnikiem jego rozwoju.
    Źródło:
    Przegląd Politologiczny; 2023, 3; 113-128
    1426-8876
    Pojawia się w:
    Przegląd Politologiczny
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The role of museums in creating the region brand
    Autorzy:
    Macalik, Joanna
    Powiązania:
    https://bibliotekanauki.pl/articles/1918669.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    museums
    cultural institutions
    region brand
    image
    place marketing
    muzea
    instytucje kultury
    marka regionu
    wizerunek
    marketing terytorialny
    Opis:
    Purpose: The aim of the paper is to analyze the role of museums as specific entities of the cultural market in shaping the region brand. Methodology: The paper presents the results of a case study and desk research, regarding the role of museums in building the image of the Lower Silesian Voivodeship, supplemented with selected results of quantitative and qualitative own research. Findings: The analysis showed that increasing the role of museums in building the region brand is in the best interest of both parties and that there are many cooperation methods for museums and regions that bring real benefits. Practical implications: Looking for a model of cooperation that will be beneficial for both the region and museums and their brands is therefore crucial. Originality/value: According to the author knowledge, the paper is one of the very first attempts to identify the role of museums in creating the region brand.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 146; 253-264
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Multy-criteria fuzzy analysis of regional development
    Autorzy:
    Zhalezka, B.
    Navitskaya, K.
    Powiązania:
    https://bibliotekanauki.pl/articles/411029.pdf
    Data publikacji:
    2015
    Wydawca:
    Polska Akademia Nauk. Oddział w Lublinie PAN
    Tematy:
    membership function
    classification
    fuzzy clusters
    Grodno counties
    regional economy
    sustainable development
    regional competitiveness
    place marketing
    Opis:
    The article presents the possibility of Rusing multi-criteria fuzzy analysis for assessing the region al competitiveness. This estimation can be used for place marketing strategy development and based on results of socio-economic development. The proposed approach is characterized by comparative estimation, when the level of development of one region is determined by the development of other areas. The final evaluation is the level of the cluster which the object being analyzed belongs. This allows ignoring minor fluctuations in Total indexes. The results of robust and fuzzy groups of regions are analyzed. This grouping is characterized by similar levels of development and helps to define the directions of further development of the regions.
    Źródło:
    ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes; 2015, 4, 3; 39-46
    2084-5715
    Pojawia się w:
    ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Measurement of local government unit marketing orientation
    Mierniki orientacji marketingowej jednostki samorządu terytorialnego
    Autorzy:
    Adamus-Matuszyńska, Anna
    Dzik, Piotr
    Powiązania:
    https://bibliotekanauki.pl/articles/589074.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Local government unit (LGU)
    Measures of marketing activities
    New public management
    Place marketing
    Jednostka samorządu terytorialnego
    Marketing terytorialny
    Mierniki skuteczności
    Opis:
    Since the use of New Public Management (NPM) in practice, public sector institutions have used methods and techniques of private sector management. The aim of this article is theoretical analysis of local government involvement in marketing activities. Empirical research carried out by the authors on the logo content contributed to the research question: how one can assess the effectiveness of marketing activities of local government? Authors reviewed critically literature on marketing and NPM. Authors argue that local government must undertake actions in the field of territorial marketing, but so far no measurable indicators have been developed to assess this involvement.
    Od czasów wykorzystywania koncepcji nowego zarządzania publicznego w praktyce instytucje odpowiedzialne za sferę publiczną korzystają z metod oraz technik zarządzania charakterystycznych dla sektora prywatnego. Celem artykułu jest próba teoretycznej analizy metod i technik badających stopień zaangażowania samorządów w działalność marketingową. Badania empiryczne autorów nad treścią logo oraz wykorzystaniem systemów identyfikacji wizualnej w marketingu terytorialnym w Polsce przyczyniły się do postawienia nowego pytania: jak można ocenić zaangażowanie oraz skuteczność prowadzonych działań marketingowych? Autorzy stawiają tezę, że jak dotąd nie wypracowano mierników pozwalających ocenić stopień (wielkość) zaangażowania marketingowego samorządu. Dlatego podejmują próbę udowodnienia, że można przygotować proste narzędzie pozwalające zmierzyć to zaangażowanie.
    Źródło:
    Studia Ekonomiczne; 2017, 336; 172-182
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Georgia’s national brand in the European Union – is it possible “to sell the nation”?
    Грузинский национальный бренд в Европейском Союзе? Можно ли «продать нацию»?
    Autorzy:
    Skiert-Andrzejuk, Katarzyna
    Powiązania:
    https://bibliotekanauki.pl/articles/2007151.pdf
    Data publikacji:
    2017-12-31
    Wydawca:
    Wydawnictwo Adam Marszałek
    Tematy:
    branding
    brand
    national brand
    state brand
    Georgia
    the South Caucasus
    place marketing
    national branding
    брендинг
    бренд
    национальный бренд
    государственный бренд
    Грузия
    Южный Кавказ
    маркетинг места
    Opis:
    In the era of globalization, the product development and marketing strategy (that were the domain of international corporations and small, private companies) are being taken over by the public sector. This exchange of roles causes that the state enters the branding space. It creates an offer involving goods and services of nongovernmental organizations, domestic enterprises, and government itself, and as a result creates a strong brand, called the state brand. The brand of the state consists of three equal elements: national brand, country brand, and political brand. The aim of the article is to present the construction of one of the components of a state brand, the national brand. The Author tries to answer the question whether Georgia adequately develops its national brand, can it “sell the nation” to the European Union? The article was made as part of the “Georgia’s political brand” project conducted in Tbilisi, Georgia. The project was financed by the Faculty of Political Science and International Studies of the University of Warsaw as the “DSM 2017” project. It was made in cooperation with Ivane Javakhishvili Tbilisi State University. During the project the Author created the series of articles about Georgia’s state branding: about the political brand, the country brand, the above national brand, and generally about the studies of state branding (the basic terminology).
    В эпоху глобализации государственный сектор занимается стратегией продуктов и маркетинга, которая является сферой деятельности частных компаний и корпораций. Этот необычный обмен ролями означает, что государство входит в пространство брендинга и создает предложение, охватывающее товары и услуги отечественных предприятий, правительственных и неправительственных организаций, и создает бренд. Государственный бренд состоит из трех равных компонентов: национального бренда, бренда страны и политического бренда. Цель статьи – представить строительство одного из элементов государственного бренда, национального бренда. Автор пытается найти ответ на вопрос, правильно ли Грузия разрабатывает свой национальный бренд или может ли он «продавать нацию» Европейского Союза? Статья была создана в рамках проекта «Политический бренд Грузии». Проект финансировался факультетом политических и международных наук в Варшавском Yниверситете в рамках «DSM 2017» программы; в сотрудничестве с Государственным университетом Иване Джавахишвили в Тбилиси. В ходе проекта Aвтор создал серию статей о брендинге Грузии: о политическом бренде, национальном бренде, о вышеупомянутом национальном бренде и об изучении государственного брендинга.
    Źródło:
    Studia Orientalne; 2017, 2(12); 98-115
    2299-1999
    Pojawia się w:
    Studia Orientalne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Still having a conflict potential? German and Hungarian toponyms in the Czech and Slovak national corpora texts
    Autorzy:
    David, Jaroslav
    Klemensová, Tereza
    Powiązania:
    https://bibliotekanauki.pl/articles/2138559.pdf
    Data publikacji:
    2019-08-04
    Wydawca:
    Uniwersytet Warszawski. Wydział Geografii i Studiów Regionalnych
    Tematy:
    German place names
    Hungarian place names
    marketing
    Place names
    political onomastics
    revitalization
    Opis:
    The paper focuses on German forms of place names in Czechia and Slovakia, and Hungarian forms of place names in Slovakia, especially on their revitalization and perception after 1989. This concerns their thematization, which is illustrated on the Czech National Corpus and the Slovak National Corpus materials, and on the 1990s discussions about their restoration. German place-name forms are not considered to be a crucial political topic these days; however, Hungarian forms still represent a conflict potential. German forms in Czechia are only thematized in poetry and fiction books, in order to evoke lasting time and the complicated modern Czech history. On the other hand, they are predominantly used in trade names as a marketing tool aimed at German (localization function) and Czech customers (allusive function). In Slovakia, Hungarian forms are not used in marketing and are not thematized in fiction as a positive value connected with the national history.
    Źródło:
    Miscellanea Geographica. Regional Studies on Development; 2019, 23, 3; 158-162
    0867-6046
    2084-6118
    Pojawia się w:
    Miscellanea Geographica. Regional Studies on Development
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
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