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    Wyświetlanie 1-3 z 3
    Tytuł:
    Implementing new marketings strategies in scientific and research institutions
    Autorzy:
    Pluta-Olearnik, M.
    Powiązania:
    https://bibliotekanauki.pl/articles/213083.pdf
    Data publikacji:
    2012
    Wydawca:
    Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
    Tematy:
    new marketing strategies
    marketing concepts
    network organizations
    marketing communication
    direct research
    Opis:
    The goal of the work is to show the character and dynamics of changes in the environment of companies and market institutions and highlight the directions in which marketing strategies are going as a response to the new challenges. A detailed area of analysis is the R&D sector. Institutions from this sector have to adapt their activities to the requirements of the environment by using the concept of relationship marketing and the concept of customer value management. In the work secondary sources of information in form of specialist publications, research results of specialized agencies and the results of the author’s own research were used. Moreover, the work includes two examples presenting the models of functioning on the R&D market, based on modern organization and marketing solutions.
    Źródło:
    Prace Instytutu Lotnictwa; 2012, 2 (223); 83-96
    0509-6669
    2300-5408
    Pojawia się w:
    Prace Instytutu Lotnictwa
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Development or regress of the systems products’sphere against the megatrends’ background of the second decade of the twenty-first century – reflections, attempts at assessment
    Autorzy:
    Żabiński, Leszek
    Powiązania:
    https://bibliotekanauki.pl/articles/522555.pdf
    Data publikacji:
    2015
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Megatrends of the twenty-first century
    Modern marketing concepts
    Systems products
    Opis:
    In countries with a market economy, in particular the highly developed ones, the intensive development of the sphere of innovative systems products (i.e. multi-products, multi-values) takes place. In parallel, new marketing concepts evolve to support this development. However, in the twenty-first century, new challenges (i.e. megatrends), which may seriously undermine the development of these products, combined with the global crisis, are emerging. The article discusses the opportunities and threats for this development stemming from the analysed megatrends.
    Źródło:
    Journal of Economics and Management; 2015, 22; 121-131
    1732-1948
    Pojawia się w:
    Journal of Economics and Management
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Social media as a marketing tool in transport and forwarding services
    Autorzy:
    Dziechciarz, Mateusz
    Powiązania:
    https://bibliotekanauki.pl/articles/134969.pdf
    Data publikacji:
    2019
    Wydawca:
    Akademia Morska w Szczecinie. Wydawnictwo AMSz
    Tematy:
    transport
    forwarding
    transport-forwarding services
    marketing
    social media
    marketing concepts
    use of social media in transport and forwarding
    Opis:
    Entrepreneurs in the transport and forwarding services field are looking for new areas of activity to ensure a competitive advantage over their competitors. Currently, with relatively balanced price levels and service quality, the acquisition and retention of clients can ensure success in the market and marketing activities. The approach to marketing activities has changed over the years. Currently, marketing 2.0 is used, which is focused on the customer, their needs, and preferences. Marketing 3.0 is also used, which introduces a broader customer perspective. The area of activity, which is part of the new marketing 3.0 concept, is social media, currently used by over one billion people globally. Such a large group means a regular flow of information which is highly important for businesses. Research has shown that companies use social media primarily for promotion, to recruit new employees, and contact contractors. Internet tools are the most widely used distribution channel of services in the industry. Over half of the surveyed enterprises indicated that they planned to increase social media in their company’s marketing activities. A positive trend may indicate that transport and forwarding companies may plan to increase their future use of this channel for marketing activities.
    Źródło:
    Zeszyty Naukowe Akademii Morskiej w Szczecinie; 2019, 58 (130); 69-73
    1733-8670
    2392-0378
    Pojawia się w:
    Zeszyty Naukowe Akademii Morskiej w Szczecinie
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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