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    Wyświetlanie 1-11 z 11
    Tytuł:
    APPLICATION OF REGRESSION MODELS IN ANALYSIS OF THE ADVERTISEMENT'S IMPACT ON CONSUMER'S DECISION MAKING PROCESS
    Autorzy:
    Chrzanowska, Mariola
    Chudzian, Joanna
    Powiązania:
    https://bibliotekanauki.pl/articles/452919.pdf
    Data publikacji:
    2014
    Wydawca:
    Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Katedra Ekonometrii i Statystyki
    Tematy:
    regression
    consumer's decision making process
    advertising
    AIDA model
    Opis:
    Consumer's behaviour in the market is a widely studied and analysed problem. Complexity of social, economic and psychological determinants that influence consumer's decision process is a reason for multilevel and multi-factor approaches to analyse this problem. Therefore the aim of this paper is to describe application of parametric regression model for the effectiveness of advertising. The study described is based on a survey covering 550 consumers of dairy product, all of age over 15 and living in one of the nine biggest Polish agglomerations. Built models were examined and verified statistically. Obtained results clearly show that the approach chosen to describe AIDA model is an appropriate method for analysing impact of advertisement on consumer's decision making process.
    Źródło:
    Metody Ilościowe w Badaniach Ekonomicznych; 2014, 15, 2; 64-73
    2082-792X
    Pojawia się w:
    Metody Ilościowe w Badaniach Ekonomicznych
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    SOCIAL MEDIA EVALUATION METRICS
    Autorzy:
    Skulme, Ronalds
    Praude, Valērijs
    Powiązania:
    https://bibliotekanauki.pl/articles/489022.pdf
    Data publikacji:
    2016
    Wydawca:
    Instytut Badań Gospodarczych
    Tematy:
    social media marketing
    social media metrics
    social media evaluation
    consumer purchase decision process
    Opis:
    Background. There are many methods how specialists can evaluate return of online marketing activities. Most of the methods out there are designed for versatile use, but each online marketing tool has its own unique specific metrics that should be taken into account when measuring the return of marketing activities. The Authors believe that the methods designed to evaluate online marketing activities should also be more specific. Hence, the Authors believe that more specific online marketing revenue determination methods should be proposed. Objectives. The aim of this paper is to propose a formula that can be used to evaluate the return of social media activities while taking into account different consumer purchase decision stages. Methodology. To achieve the aim of this paper, following research methods were used: theoretical literature analysis, expert surveys, grouping and statistical analysis methods. Data. The proposed formula was based on the data that was collected from theoretical literature analysis and expert surveys. Results. The main result of this paper was to propose a formula, which can calculate the return of social media activities while taking into account different consumer purchase decision stages. Main contribution of the paper. This paper offers a new approach to evaluating the return of social media activities, depending on which purchase decision process stage online marketing activity was meant to influence. This paper can be used as a basis for further research where social media activity revenue evaluation methods are discussed. Marketing specialists can use this paper as an example of how to evaluate the return of social media activities.
    Źródło:
    Oeconomia Copernicana; 2016, 7, 1; 131-142
    2083-1277
    Pojawia się w:
    Oeconomia Copernicana
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Product Design and Its Impact on Consumer Purchase Decision. Case Study of TBL, Azam, Coca-Cola, MeTL and Tanga Fresh Milk in Tanzania
    Autorzy:
    Uwera, Joyce
    Powiązania:
    https://bibliotekanauki.pl/articles/2205017.pdf
    Data publikacji:
    2022-12-31
    Wydawca:
    Wydawnictwo Adam Marszałek
    Tematy:
    product design
    consumer purchase decision
    TBL
    Azam
    Coca-Cola
    MeTL
    Tanga Fresh Milk
    Tanzania
    Opis:
    This study wanted to find to what extent are consumers attracted by design or packages of the products when buying them. The objective of this study is to find out the impact of product design on consumer decision. The study was done by collecting data from questionnaires and interviews and they were then analyzed by using percentage distribution tables and later presented in graphical illustrations. The researcher gave the below recommendation in order for companies to succeed as they need to make sure that they care about their customers’ satisfaction before thinking of only making profits or gaining from them. From this, as product design is one of the big factors that attracts customers to buying companies products, it is very important to care about it and work really hard to accomplish this as a company.
    Źródło:
    African Journal of Economics, Politics and Social Studies; 2022, 1; 129-153
    2956-2686
    Pojawia się w:
    African Journal of Economics, Politics and Social Studies
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    EEG mapping process of decision making
    Analiza procesu podejmowania decyzji z wykorzystaniem EEG
    Autorzy:
    Majtán, Štefan
    Šlosár, Robert
    Štetka, Peter
    Powiązania:
    https://bibliotekanauki.pl/articles/591058.pdf
    Data publikacji:
    2016
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Consumer
    Decision
    Decision making
    EEG
    Decyzja
    Konsument
    Podejmowanie decyzji
    Opis:
    Decision making is one of the biggest mysteries of human brain and behavior. Every decision is a choice that, in principle, could have gone differently. It is a fork on the road of decision making. Standing before that choice, you can choose to go one way or the other, but after you have chosen, you cannot go back. Every human being knows very well what it feels like to make a decision. But what we generally do not realize is why we make choices we make. We cannot identify the sources of our decisions. Especially when they are the everyday choices we make like as consumers. We offer in this paper the way of better understanding of decision making process using the EEG. In this paper we try to identify what happened in consumer brain during each step of decision making process.
    Podejmowanie decyzji jest jedną z największych tajemnic ludzkiego mózgu i zachowania. Każda decyzja to wybór, który w zasadzie może różnie przebiegać. Stojąc przed takim wyborem, można wybrać kierunek w jedną lub drugą stronę, ale po podjęciu tej decyzji nie można już zawrócić. Każdy człowiek dobrze wie, jakie to uczucie, gdy podejmuje się decyzje. Ale nie zdajemy sobie sprawy, dlaczego dokonujemy takich, a nie innych wyborów. Nie możemy również zidentyfikować źródła naszych decyzji. Zwłaszcza gdy są to codzienne wybory, których dokonujemy jako konsumenci. W niniejszym opracowaniu ukazujemy sposób lepszego zrozumienia procesu podejmowania decyzji z wykorzystaniem EEG. W artykule staraliśmy się ustalić, co dzieje się w mózgu konsumenta podczas każdego etapu procesu decyzyjnego.
    Źródło:
    Studia Ekonomiczne; 2016, 281; 91-103
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The consumer in the process of deciding on a bank and the Swiss franc as a loan currency: the impact of the decision on consumers’ disposable income
    Autorzy:
    Słupińska, Kamila
    Pyzia, Patryk
    Powiązania:
    https://bibliotekanauki.pl/articles/18104743.pdf
    Data publikacji:
    2023-03-15
    Wydawca:
    Szkoła Główna Handlowa w Warszawie. Kolegium Zarządzania i Finansów
    Tematy:
    Swiss franc loan
    consumer
    disposable income
    decision-making process
    Opis:
    At the beginning of the article the authors referred to the consumer, the factors affecting his or her choices and the decision-making process. Subsequently, the factors and circumstances determining the consumer’s choice of a loan denominated in the Swiss franc (CHF) in Poland were specified. In the following section there wa presented an analysis of the value of granted CHF loans in the period from 07.2008 to 05.2022. It was assumed that the analysed group regards: a family of 2+2, i.e., two working individuals with incomes equal to 150% of a minimum wage; a loan of PLN 250,000 to be repaid over 30 years, disbursed on 1.08.2008 in one tranche, being repaid since 1.09.2008. A comparative analysis entailed three selected banks. In the summary, the authors referred to the main hypothesis: despite the knowledge of the economic conditions, the consumer possesses a lower disposable income when choosing a CHF credit, and two auxiliary hypotheses: hypothesis 1 was that home loans denominated in CHF, despite having a lower interest rate are less favourable to the borrower in the long run than the loans denominated in the Polish zloty, and hypothesis 2 was that in the process of deciding upon a bank, the consumer is guided by economic factors.
    Źródło:
    Journal of Management and Financial Sciences; 2022, 46; 89-104
    1899-8968
    Pojawia się w:
    Journal of Management and Financial Sciences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    On the road: customer motivation and non-petrol purchases of petrol station customers in Poland
    Autorzy:
    Lewicki, Marcin
    Zawadzki, Tomasz
    Powiązania:
    https://bibliotekanauki.pl/articles/1391141.pdf
    Data publikacji:
    2020
    Wydawca:
    Wyższa Szkoła Bankowa w Poznaniu
    Tematy:
    petrol stations
    consumer behaviour
    motive
    purchase structure
    decision making process
    Opis:
    The fact that a lot of people in Poland travel by car creates a lot of different business opportunities for the retail sector. Petrol stations are among various entities that attempt to take advantage of this situation. The main purpose of this article is to identify and assess the behaviour of petrol station customers in Poland regarding their motivations for choosing particular facilities and their non-fuel purchases.The study is based on results of a CAWI survey of 603 customers. To make sure that sample was representative, its composition was controlled in terms of the following respondent variables: sex, age, size of the town of residence and province. Consumer behaviour can be affected by a number of factors but only some of them could be addressed in the study, which can be regarded as one of its biggest limitations. Nevertheless, the results provide an interesting insight on this topic. The main contributions of the study include the creation of a typology of petrol stations, identification and assessment of consumer motives for selecting a given facility and information about non-fuel purchases made by customers. The most frequent motives for selecting a given petrol station include convenient location, brand, and the price of petrol and other products. In addition to fuel, customers usually stop to buy coffee and fast food, alcoholic beverages and basic groceries. The authors discuss statistically significant differences between different types of petrol stations in the above mentioned respects. The results of the survey can be of interest to owners of petrol stations as guidance on how to adjust their marketing strategies, especially in terms of the composition of their offering.
    Źródło:
    Studia Periegetica; 2020, 31(3); 93-109
    1897-9262
    2658-1736
    Pojawia się w:
    Studia Periegetica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The influence of information about food safety management system on purchase decisions of individual consumers
    Wplyw informacji o systemie zapewnienia bezpieczenstwa zywnosci na decyzje nabywcze konsumentow indywidualnych
    Autorzy:
    Gorna, J
    Ankiel-Homa, M.
    Matuszak-Flejszman, A.
    Powiązania:
    https://bibliotekanauki.pl/articles/43339.pdf
    Data publikacji:
    2008
    Wydawca:
    Uniwersytet Przyrodniczy w Poznaniu. Wydawnictwo Uczelniane
    Tematy:
    food safety
    management system
    information
    HACCP system
    ISO 9001 standard
    ISO 14001 standard
    ISO 22000 standard
    purchase decision
    consumer
    individual consumer
    Opis:
    The article presents the result of research on the influence of information about food safety management system on purchase decisions of consumers.
    Bezpieczeństwo żywności powinno być przedmiotem troski wszystkich podmiotów biorących udział w jej produkcji i obrocie oraz organów i instytucji legislacyjnych czy kontrolnych. Informacja wyrażona słownie, bądź za pomocą znaków graficznych, zamieszczona na opakowaniach, etykietach czy obwolutach artykułów spożywczych ma swój znaczny udział nie tylko w kształtowaniu bezpieczeństwa żywności, lecz także w kształtowaniu preferencji konsumenckich, pozwalających na dokonanie wyboru produktu zgodnego z oczekiwaniami. Podjęcie decyzji o zakupie wyrobu może być również powodowane informacją nie związaną z samym wyrobem, a z systemem zapewnienia bezpieczeństwa żywności (potocznie nazywanym systemem HACCP), zapewniającym bezpieczeństwo zdrowotne produkowanych wyrobów. Wdrożenie systemów zarządzania bezpieczeństwem żywności przez przedsiębiorstwa produkcyjne stanowi znaczący czynnik wpływający na decyzje zakupowe konsumentów indywidualnych; aż 49% nabywców deklarowało jako determinantę zakupu informację o systemie HACCP, np. w przypadku grupy produktów mleczarskich.
    Źródło:
    Journal of Agribusiness and Rural Development; 2008, 9, 3; 89-98
    1899-5241
    Pojawia się w:
    Journal of Agribusiness and Rural Development
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Incorporating Customer Preference Information into the Forecasting of Service Sales
    Autorzy:
    Rzepakowski, P.
    Powiązania:
    https://bibliotekanauki.pl/articles/309026.pdf
    Data publikacji:
    2009
    Wydawca:
    Instytut Łączności - Państwowy Instytut Badawczy
    Tematy:
    conjoint analysis
    consumer behavior
    decision analysis
    forecasting
    marketing tools
    multiple criteria analysis
    preference measurement
    Opis:
    Customers change their preferences while getting more familiar with services or being motivated to change their buying habits. Different sources of motivation induce customers to change their behavior: an advertisement, a leader in a reference group, satisfaction from services usage and other experiences, but usually those reasons are unknown. Nevertheless, people vary in susceptibility to suggestions and innovations, and also in preference structure change dynamics. Historical information about the preference structure gives additional information about uncertainty in forecasting activity. In this work the conjoint analysis method was used to find customer preference structure and to improve a prediction accuracy of telecommunication services usage. The results have shown that prediction accuracy increases about by one percent point, what results in a 20 percent increase after using proposed algorithm modification.
    Źródło:
    Journal of Telecommunications and Information Technology; 2009, 3; 50-58
    1509-4553
    1899-8852
    Pojawia się w:
    Journal of Telecommunications and Information Technology
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Decisions issued by the President of the Office of Competition and Consumer Protection regarding the imposition of penalty payments on entrepreneurs as a repressive sanction
    Autorzy:
    DANEL, Ewelina
    Powiązania:
    https://bibliotekanauki.pl/articles/529773.pdf
    Data publikacji:
    2017
    Wydawca:
    Wyższa Szkoła Bankowa we Wrocławiu
    Tematy:
    regulation
    decision of the President of the Office of Competition and Consumer Protection
    penalty
    payments
    competition
    entrepreneur
    Opis:
    The purpose of this paper is to draw attention to the nature of decisions issued by the President of the Office of Competition and Consumer Protection regarding the imposition of penalty payments on entrepreneurs for infringements of the Protection of Competition and Consumers Act of February 26, 2007, which is one of the indications of restrictions on economic freedom. Special attention has been paid to the criteria applied by the President of the OCCP for imposing penalty payments while indicating the changes introduced by amendments to the Act which came into force on January 18, 2015.
    Źródło:
    Central and Eastern European Journal of Management and Economics (CEEJME); 2017, No. 2; 243-256
    2353-9119
    Pojawia się w:
    Central and Eastern European Journal of Management and Economics (CEEJME)
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Supporting telecommunication product sales by conjoint analysis
    Autorzy:
    Rzepakowski, P.
    Powiązania:
    https://bibliotekanauki.pl/articles/308095.pdf
    Data publikacji:
    2008
    Wydawca:
    Instytut Łączności - Państwowy Instytut Badawczy
    Tematy:
    decision analysis
    multiple criteria analysis
    utility theory
    preference measurement
    conjoint analysis
    consumer behavior
    purchase intent
    marketing
    marketing tools
    Opis:
    Conjoint analysis is widely used as a marketing research technique to study consumers' product preferences and simulate customer choices. It is used in designing new products, changing or repositioning existing products, evaluating the effect of price on purchase intent, and simulating market share. In this work the possibility of conjoint analysis usage in telecommunication filed is analyzed. It is used to find optimal products which could be recommended to telecommunication customers. First, a decision problem is defined. Next, the conjoint analysis method and its connections with ANOVA as well as regression techniques are presented. After that, different utility functions that represent preferences for voice, SMS, MMS and other net services usage are formulated and compared. Parameters of the proposed conjoint measures are determined by regression methods running on behavioral data, represented by artificially generated call data records. Finally, users are split in homogenous groups by segmentation techniques applied to net service utilities derived from conjoint analysis. Within those groups statistical analyses are performed to create product recommendations. The results have shown that conjoint analysis can be successfully applied by telecommunication operators in the customer preference identification process. However, further analysis should be done on real data, other data sources for customer preference identification should be explored as well.
    Źródło:
    Journal of Telecommunications and Information Technology; 2008, 3; 28-34
    1509-4553
    1899-8852
    Pojawia się w:
    Journal of Telecommunications and Information Technology
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Effect of Factors of E-marketing on Purchase Decision in MSMEs snack product: a case study in PT. Saikho Indo Kreatif
    Autorzy:
    Wiadi, Iyus
    Mudrika, Siti
    Suharjo, Diyono
    Azmy, Ahmad
    Deni, Deni
    Powiązania:
    https://bibliotekanauki.pl/articles/18055685.pdf
    Data publikacji:
    2023
    Wydawca:
    Uniwersytet Zielonogórski. Wydział Ekonomii i Zarządzania
    Tematy:
    E-marketing
    purchase decision
    small-medium enterprise
    consumer behavior
    organizational transformation
    organizational culture
    job satisfaction
    małe i średnie przedsiębiorstwa
    zachowania konsumenckie
    transformacje organizacyjne
    kultura organizacyjna
    satysfakcja z pracy
    Opis:
    Due to the multiple advantages that it offers to both sellers and consumers, the digitalization of services is a process that is gaining popularity on a global scale. The aim of this research was to explore the impact of e-marketing elements related to SME products on sustainable customer behavior in the context of purchasing decisions. The expanded unified theory of acceptance and use of technology (UTAUT2) model and the technology acceptance model (TAM) were both used to research the elements that lead to long-term behavioral changes in favor of more sustainable consumer purchasing decisions. Sustainable consumer behaviors are those that are based on trust and continuation intention (CI). The case study is based on a SME company that creates modernized versions of traditional snacks and markets them online. Researchers surveyed 122 of their customers for the survey-based statistics. The findings reveal that, out of the six factors, only 4 factors that had significant impact on trust, which are Perceived of Usefulness (PU), Perceived Ease of Use (PEOU), Social Influence (SI), and the most significant is Hedonic Motives (HM). While, Quality Information (IQ) did not contribute to Trust. Trust (T) appears to have a substantial positive impact on the development of customer’s continuous purchase decision (CI). Age and education did not moderate the relationship between trust and CI. Small and medium-sized enterprise (SME) business owners should therefore focus on Perceived Risk related variables to build greater levels of trust and capture customers’ ongoing interest. This study contributes to a body of knowledge on the e-marketing of SME items, particularly snacks, by demonstrating how CI might cause long-term behavioral changes in favor of more sustainable customer purchase decisions.
    Źródło:
    Management; 2023, 27, 1; 157--183
    1429-9321
    2299-193X
    Pojawia się w:
    Management
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-11 z 11

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