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    Wyświetlanie 1-2 z 2
    Tytuł:
    Action Art and Theatre Art in Marketing Communication
    Sztuka wizualna oraz teatralna w komunikacji marketingowej
    Autorzy:
    Štrbová, Edita
    Powiązania:
    https://bibliotekanauki.pl/articles/593412.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Ekonomiczny w Katowicach
    Tematy:
    Komunikowanie marketingowe
    Marketing interaktywny
    Sztuka
    Teatr
    Zachowania konsumenta
    Art
    Consumer behaviour
    Interactive marketing
    Marketing communication
    Theater
    Opis:
    This paper deals with the application of action art and its particular forms, such as events, happenings and performances in marketing communication. It theoretically elaborates similarities and differences of aesthetic and marketing understanding of the terms "event" and "marketing event" as well as locating their forms in contemporary art and marketing convention. We also deal with the terms "gender", "interaction and interactive audience", "aesthetic emotion" and perception in theatre environment that we link with the environment of event marketing and search for experience in consumer behaviour.
    Źródło:
    Studia Ekonomiczne; 2014, 205; 72-90
    2083-8611
    Pojawia się w:
    Studia Ekonomiczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Concept of Ocularcentrism & Photographic Models of Vision From the Perspectives of Software Studies and Cultural Analytics Methods of Social Media Images and the Consumer Society Theory
    Autorzy:
    Chmielecki, Konrad
    Powiązania:
    https://bibliotekanauki.pl/articles/2080097.pdf
    Data publikacji:
    2021
    Wydawca:
    Uniwersytet Warszawski. Wydział Dziennikarstwa, Informacji i Bibliologii
    Tematy:
    Alain Delorme’s “Totems”
    baroque vision
    consumer society theory
    Lev Manovich’s “Phototrails”
    photographic models of vision
    scopic regimes
    the “armed eye”
    the Art of Describing
    the Cartesian perspectivalism
    the concept of ocularcentrism
    the “embodied eye”
    Opis:
    Scientific objective: The concept of ocularcentrism as the dominant ideology acts as a very important role within visual shaping photographic models of vision used by social media and photographic images. The paper focuses on the concept of ocularcentrism as the dominant effect of sight in visual culture, the problems of “ocularcentric discourse,” presented in forms of the “phono-logo-centrism” paradigm, and ocularcentric ways of seeing, or scopic regimes: “Cartesian perspectivalism,” the “Art of Describing,” “baroque vision,” and photographic models of vision that have been discussed in two theoretical contexts: Lev Manovich’s Software Studies and Cultural Analytics methods and Zygmunt Bauman’s consumer society theory that can be understood as the “embodied eye” and the “armed eye” concepts. Research methods: I suggest use of critical methods of Martin Jay’s Visual Studies in the perspective of the history of visuality from the ancient Greek to the philosophical, twentieth-century French thought, undertaking Software Studies and Cultural Analytics methods, in an analysis of the research project of Manovich’s “Phototrails,” as well as Bauman’s consumer society theory in an analysis of the photographic project of Alain Delorme’s “Totems.” Results and conclusions: I hope that exploring theoretical problems of visual culture will allow researchers to open a new field of reciprocal correspondence between the concept of ocularcentrism, photographic models of vision, Software Studies, and Cultural Analytics methods, as well as Bauman’s consumer society theory, based on possibility of coming to conclusions, posing questions, and hypotheses. Cognitive value: The paper is an attempt to make a contribution to the hitherto unexplored research on the concept of ocularcentrism as the dominant effect of sight, subjecting to analysis the research project of Manovich’s “Phototrails,” in the perspective of Software Studies and Cultural Analytics methods within “media visualizations,” as well as the photographic project of Delorme’s “Totems,” in the perspective of Bauman’s consumer society theory, consumerism, consumption, and social exclusion.
    Źródło:
    Studia Medioznawcze; 2021, 3; 962-994
    2451-1617
    Pojawia się w:
    Studia Medioznawcze
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-2 z 2

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