Temat: : image of university - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: “Medium is the message” – Creating a University Image in the Time of Web 2.0
Autorzy:: Koszembar‑Wiklik, Małgorzata
Powiązania:: https://bibliotekanauki.pl/articles/1194940.pdf
Data publikacji:: 2017
Wydawca:: Szkoła Główna Handlowa w Warszawie
Tematy:: : image of university
media development
new media
Web 2.0
idea of university
social media
Opis:: The starting point of the article is McLuhan’s statement that “medium is the message”. The way universities promote themselves in media is causing specific associations with recipients. The university idea is changing, the requirement for entrepreneurship, the change in the way of the public universities funding, and the corporate approach to university force them to take action that will enable them to operate in a highly competitive market. The universities promote and build their image using mass media characteristic for business marketing, and at the same time, the media that reach young people – the social media.
Źródło:: Edukacja Ekonomistów i Menedżerów; 2017, 46, 4; 159-172
1734-087X
Pojawia się w:: Edukacja Ekonomistów i Menedżerów
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Positive image of university and local government - common cause
Autorzy:: Walczak, J.
Powiązania:: https://bibliotekanauki.pl/articles/213389.pdf
Data publikacji:: 2012
Wydawca:: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:: local government cooperation with universities
perception of education in terms of commercial
image of the university
Opis:: In this article the author discusses the issue of image of a non-public university in the context of the image of a local government, which functions on the territory where the university is located. The author discusses the mutual influence of both entities and the resulting benefits. In order to illustrate the subject the example of one of the richest and best-developing local governments in Poland - Community of Polkowice - which in 2002 decided to establish its own university together with the District (poviat) of Polkowice. The university is financed to a large extent, winch is probably an exception in whole Poland 12 - with funds from the budget of local government. Lower Silesian University of Entrepreneurship and Technology in Pokowice (DWSPiT) has been functioning on the market of higher education for a decade. It has a significant contribution to the building of a positive image of local authorities and uniting the identity of the local community. Even though people from outside Polkowice also study at the university, it is often called a "local government's university" or "local university", alongside the division into public and 11011-public universities, according to which it was categorizedl3. according to the law. One of the things important for the potential students is the fact that the university is located in the region of Polkowice. which is developing fast and offers the possibility of studying, potential jobs and in the longer perspective also attractive living conditions. The goal of the article is to try to show, on the example of Polkowice and the Lower Silesian University of Entrepreneurship. the impact that a non-public university may have on strengthening the positive image of local government and to present the scope of cooperation between a university and local government and its image value for the university itself The subject, due to the limitations imposed by the form of this article, will be limited to only the most important issues, according to the author.
Źródło:: Prace Instytutu Lotnictwa; 2012, 6 (227); 203-225
0509-6669
2300-5408
Pojawia się w:: Prace Instytutu Lotnictwa
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: The image of universities from the point of view of students and high school graudates
Autorzy:: Grech, M.
Powiązania:: https://bibliotekanauki.pl/articles/212357.pdf
Data publikacji:: 2012
Wydawca:: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:: image of scientific institutions
University of Wrocław
perceptions of college and high school students by students
Opis:: In this article the most important results and conclusions from two surveys are presented. The first one is an internal survey conducted among the students of the University of Wroclaw. The second one is a survey conducted among students of final grades of high schools located in Wroclaw. Both surveys were conducted in the years 2007-2009 on the territory of Wroclaw. Taking into consideration the purposes of this work, we will focus just on the most significant results and conclusions from the conducted surveys. Full set of data is available in a book discussing the results of a survey on self-presentation and the image of non-public higher education institutions (Grech 2010) and in an article discussing the methodology and detailed results of a survey of the image of University of Wroclaw (Grech 2011). The first of the presented surveys was carried out by a group of employees and students of the Institute of Journalism and Social Communication of the University of Wroclaw, the author of this article belonged to. The second survey was the effect of a greater own project. Due to the lack of comparable surveys concerning Polish universities, the survey which is presented in a limited extent in this article is pioneering in character and before reference data for other universities are obtained, it gives a foundation for drawing conclusions about the image of universities in Poland. The obtained results highlight expectations, open and hidden factors determining the choice of a university, praised and negatively assessed elements of a university's image, ideas about other Polish universities, reconstruction of the image of perfect university. The analysis of the collected data shows a few dimensions through which a university is regarded and through which the decision whether to choose this or that university is made. These dimensions are systemic and hierarchical and - depending on the situation other criteria are regarded as important.
Źródło:: Prace Instytutu Lotnictwa; 2012, 2 (223); 295-316
0509-6669
2300-5408
Pojawia się w:: Prace Instytutu Lotnictwa
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 4.

Tytuł:: Reputation Management for Scientific Organisations – Framework Development and Exemplification
Zarządzanie reputacją w organizacjach naukowych – rozwój struktury wraz z przykładami
Autorzy:: Morschheuser, Petra
Redler, Joern
Powiązania:: https://bibliotekanauki.pl/articles/941688.pdf
Data publikacji:: 2015
Wydawca:: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:: reputation management
typology of organisation
brand
image
university marketing
scientific organisation
zarządzanie reputacją
typologia organizacji
marka
wizerunek
marketing uniwersytecki
organizacja naukowa
Opis:: Reputation Management deals with establishing, maintaining and strengthening a positive reputation for an object in order to build trust, commitment and lasting relationships. Positive reputation is considered a major intangible asset of companies as it contributes to their value creation. Reputation and reputation management, therefore, are well-established perspectives in marketing theory. This paper examines reputation in matters of scientific organisations. Drawing on conventional (commercial marketing) models of reputation management and derived characteristics of scientific organisations, a modified framework is deduced, named the Scientific Organisations Reputation Model (SORM). As this model widely fits the specific requirements of this type of organisation it will be useful for the complex task of marketing scientific organisations. Using the SORM framework, scientific organisations will be able to understand the formation of their own reputation in a more comprehensive way and will be able to improve their reputation-relevant management processes. The framework is exemplified and examined more closely using the case of DHBW, the unique German cooperate state university as the interplay of stakeholder patterns and the integration of multi-level marketing activities are carved out and main effects on reputation are demonstrated.
Zarządzanie reputacją zajmuje się ustanawianiem, podtrzymywaniem i wzmacnianiem pozytywnej reputacji przedmiotu w celu budowania zaufania, zaangażowania i trwałych powiązań. Pozytywna reputacja jest uznawana za znaczącą część niematerialnych aktywów firm, w związku z tym, że wnosi wkład do budowania ich wartości. Reputacja i zarządzanie reputacją są zatem dobrze ugruntowanymi perspektywami w teorii marketingu. Niniejsza praca bada reputację w odniesieniu do spraw organizacji naukowych. W oparciu o konwencjonalne (marketing komercyjny) modele zarządzania reputacją i ustalone cechy organizacji naukowych, stworzona została zmodyfikowana struktura nazwie Model Reputacji Organizacji Naukowych (MRON). W związku z tym, że ten model w szerokim zakresie spełnia specyficzne wymogi tego rodzaju organizacji, będzie on przydatny do prowadzenia złożonego marketing organizacji naukowych. Używając struktury MRON organizacje naukowe będą w stanie zrozumieć tworzenie własnej reputacji w bardziej wszechstronny sposób i będą w stanie ulepszyć swoje procesy zarządzania związane z reputacją. Struktura ta została bliżej zilustrowana i zbadana na przykładzie DHBW, unikalnego niemieckiego państwowego uniwersytetu kooperacyjnego – nakreślono zależności między zachowaniami interesariuszy, oraz integrację wielopoziomowych działań marketingowych, zademonstrowano główne wpływy na reputację.
Źródło:: Marketing Instytucji Naukowych i Badawczych; 2015, 4(18); 1-36
2353-8414
Pojawia się w:: Marketing Instytucji Naukowych i Badawczych
Dostawca treści:: Biblioteka Nauki

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