- Tytuł:
- Research on strategies of sport event sponsorship
- Autorzy:
- Jedel, Joanna
- Powiązania:
- https://bibliotekanauki.pl/articles/419093.pdf
- Data publikacji:
- 2018-03-31
- Wydawca:
- Uniwersytet Gdański. Wydział Ekonomiczny
- Opis:
- The purpose of this article is to analyse and understand sports sponsorship based on a study of corporate sponsorship and its strategies. The paper adopts the survey method to present the power of sports sponsorship, examine enterprise-sponsored sports and the purpose of sponsorship. This research will rely on the literature and case-study data drawn from specific instances of sports sponsorship. Methodology – This research study takes advantage of the survey method, questionnaires, SPSS software, comparative analysis, literature review, contrastive analysis, descriptive statistics, comparison, inference and conclusion. Findings – Attempt to find a relation between television broadcast, corporate logo, and the correlation of cumulative audience, the level of competition, athletes; determine the significance of individual factors; determine the degree of correlation between the impact of a sports event on the image of the sponsor.
- Źródło:
-
Współczesna Gospodarka; 2018, 9, 4 (31); 51-62
2082-677X - Pojawia się w:
- Współczesna Gospodarka
- Dostawca treści:
- Biblioteka Nauki
Artykuł