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Wyszukujesz frazę "fashion" wg kryterium: Wszystkie pola


Tytuł:
Copyright – an Ally for Fashion in the Intellectual Property Rights System?
Autorzy:
Jankowska, Marlena
Powiązania:
https://bibliotekanauki.pl/articles/2172252.pdf
Data publikacji:
2020-12-16
Wydawca:
Polska Akademia Nauk. Instytut Nauk Prawnych PAN
Tematy:
fashion law
copyrightability
fast fashion
fashion design
Opis:
In the Internet society, we are accustomed to the originators of creative works asserting strong protection of their output. Similarly, we witness extremely casual appropriation of works that is easier than ever to discover. Fashion products are an interesting case in this regard – through the relatively short history of the industry, protection of works has tended to be quite loose. Until recently, the consequences of copying in the fashion sector were not particularly serious, but the emergence of the connected society and the increased speed and scale of this copying threaten to cause more noticeable damage. The awareness that new threats call for a more serious approach to protection of creations requires examination of how and whether the familiar principles of copyright law can be applied to fashion designs and products, and to what extent. This paper outlines the background to such protections in the fashion industry, including examples of both strong and relaxed approaches by industry players. There is a brief presentation of case law that demonstrates how copyright principles can be applied to fashion, while also noting the role of society in applying the norms that determine the extent to which laws, once written, can actually be applied.
Źródło:
Contemporary Central and East European Law; 2019, 1 (133); 64-74
0070-7325
Pojawia się w:
Contemporary Central and East European Law
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Issues of Fashion Brand Equity in a Circular Economy
Autorzy:
Bieńkowska, Jolanta
Powiązania:
https://bibliotekanauki.pl/articles/16728998.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
luxury fashion
fast fashion
sustainable fashion
ecology
circular economy
Opis:
Theoretical background: The worldwide fashion business has confronted the demand to transit from a linear to a circular business model that involves a series of fundamental alterations to the hitherto highly efficient strategies. As a consequence, a conceptual issue concerning fashion brand value creation has emerged. This applies notably to luxury, premium and fast fashion brands. Satisfying the expectations of customers and stakeholders should cease to be simply a matter of manufacturing a varied and impressive product line, since it has to be both sustainable and sensitive to the emergent requirements of the natural and social environment. Along with the aforementioned challenges, the key messages conveyed by brands through the marketing communication are also undergoing a transformation. Purpose of the article: To present the perspectives on building fashion brand equity in a circular economy, including risks and opportunities. Research methods: A review of scientific and specialised studies, selected using specific keywords, was undertaken. Data sources included academic resources: books, articles, market data (e.g. McKinsey & Company) and statistics published on the Statista platform, as well as specialised resources: expert articles, reports from organisations approaching the issue under research (e.g. EU, UN, Fashion Revolution, the Ellen MacArthur Foundation, etc.). The search area was composed of electronic resources: licensed, open access websites and topic-related websites. The aim of the data analysis was to systematise background knowledge through an inductive method. Main findings: 1. The fashion business needs a change of mission, vision and strategy along with cooperation and coopetition among brands of the luxury goods, mass goods and organic MSMEs markets within its ecosystems in order to achieve the expected brand value. 2. The implementation of circular economy model in the fashion business implies the necessity to restrict overproduction and overconsumption of clothes and accessories at the same time as utilising sustainable raw materials and production technologies. Furthermore, it requires the dissemination of the slow fashion model, which incorporates the reuse of clothes by other users (rental of clothes, second hand, upcycling). 3. Change of consumer behaviour, popularisation of research findings and expertise from independent organizations is a factor stimulating fashion brands to act towards a circular economy in order to maintain high brand value.
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2023, 57, 1; 41-59
0459-9586
2449-8513
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Sustainable Fashion and Young Fashion Designers: Are Fashion Schools Teaching Sustainability?
Zrównoważona moda i młodzi projektanci mody; Czy szkoły mody uczą zrównoważonego rozwoju?
Autorzy:
Shen, Lei
Sethi, Muhammad Hussnain
Powiązania:
https://bibliotekanauki.pl/articles/2056323.pdf
Data publikacji:
2021
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Biopolimerów i Włókien Chemicznych
Tematy:
sustainable fashion
design education
fashion designer
fashion industry
textile industry
moda zrównoważona
edukacja projektowa
projektant mody
branża modowa
przemysł tekstylny
Opis:
The fashion Industry is one of the major polluting industries globally, and it has become a hot topic of debate. Thousands of people participate in climate change marches and attend seminars worldwide, but sadly most of them usually wear fast fashion products due to the lack of awareness. This pilot research investigates how well freshly graduated fashion designers know sustainable textiles and fashion as fashion designers are the ones who lead the fashion industry. We used a qualitative research method, and focus group discussion was applied for data collection. Twenty-four freshly graduated fashion designers from China, India, Bangladesh, and Pakistan participated in this research. The focus group discussions were conducted in Shanghai, China. Topics were divided into three categories:(a) fast fashion, recycling & upcycling, (b) zero-waste fashion, and (c) eco-friendly fibres. Findings disclosed that the participants were well-aware of techniques like fashion illustration, pattern-making, and draping but comparatively uninformed about sustainable fashion. They were familiar with the term „sustainable fashion” but completely unaware of details and their sustainability responsibilities. Suggestions to rectify this important issue are provided in this study.
Branża modowa jest jedną z głównych branż zanieczyszczających środowisko na całym świecie i stała się gorącym tematem debaty. Tysiące ludzi bierze udział w marszach klimatycznych i uczestniczy w seminariach na całym świecie, ale niestety większość z nich zwykle nosi produkty typu fast fashion z powodu braku świadomości. To pilotażowe badanie sprawdza, jak dużo świeżo upieczeni projektanci mody wiedzą o zrównoważonych tekstyliach i modzie, ponieważ to projektanci mody przewodzą branży modowej. W pracy zastosowano jakościową metodę badawczą, a do zebrania danych zastosowano dyskusję w grupach fokusowych. W badaniu wzięło udział dwudziestu czterech świeżo upieczonych projektantów mody z Chin, Indii, Bangladeszu i Pakistanu. Dyskusje w grupach fokusowych przeprowadzono w Szanghaju w Chinach. Tematy zostały podzielone na trzy kategorie: (a) fast fashion, recykling i upcykling, (b) moda „zero waste” oraz (c) włókna przyjazne dla środowiska. Wyniki pokazały, że uczestnicy dobrze znali techniki, takie jak: ilustracja mody, tworzenie wzorów i drapowanie, ale byli stosunkowo mało poinformowani o zrównoważonej modzie. Znali termin „zrównoważona moda”, ale byli całkowicie nieświadomi szczegółów i ich odpowiedzialności za zrównoważony rozwój. W artykule przedstawiono sugestie rozwiązania tego ważnego problemu.
Źródło:
Fibres & Textiles in Eastern Europe; 2021, 5 (149); 9--13
1230-3666
2300-7354
Pojawia się w:
Fibres & Textiles in Eastern Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The sustainable fashion
Autorzy:
Miśkiewicz, Pamela
Powiązania:
https://bibliotekanauki.pl/articles/1165365.pdf
Data publikacji:
2018
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
ecological clothing
fibers and organic products
sustainable fashion
Opis:
Currently, a healthy lifestyle is a “fashion” among people, which is associated with all kinds of ecological products, such as furniture, cosmetics, food, and clothing. In the textile industry there is the concept of sustainable fashion referring to the whole process from designing to the creation of a finished clothing product. The term also refers to the type of raw material used and the conduct of a responsible product manufacturing sector referring to the working conditions of employees. Currently, the aim is to use organic fibers and products made from them due to the environmentally friendly cultivation, including eliminating the use of fertilizers and chemical substances.
Źródło:
World Scientific News; 2018, 107; 97-107
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Fashion blogs as the information sources about trends and new products in fashion management
Blogi modowe jako istotne i wpływowe źródło informacji o trendach i nowych produktach w zarządzaniu modą
Autorzy:
Wiażewicz, J.
Zatwarnicka-Madura, B.
Powiązania:
https://bibliotekanauki.pl/articles/405530.pdf
Data publikacji:
2016
Wydawca:
Politechnika Częstochowska
Tematy:
fashion blogs
managing fashion
fashion
social media
shopping online
blogi modowe
zarządzanie modą
media społecznościowe
zakupy online
Opis:
The aim of the paper was to indicate the reasons for visiting or avoiding fashion blogs by Internet users, as well as to learn about blogs readers’ practices related to browsing and following fashion blogs. Moreover, the study aimed to identify differences between Polish and foreign fashion blogs based on Internet users’ opinion. In order to gather the empirical data, an online survey was used by the authors. As a result, 826 questionnaires were completed, 785 were analyzed. The findings revealed that the respondents sometimes bought clothes and accessories which were the same as or similar to those they had previously seen on fashion blogs and this is an important conclusion for marketers responsible for fashion products. Credibility is a factor that greatly affected purchasing decisions of the respondents. Fashion managers ought to, therefore, consider fashion blogs in their strategic management of such products. The most noticeable differences between Polish and foreign fashion blogs, according to respondents, were related to the content of blogs – pictures and brands presented by the bloggers.
Celem artykułu było wskazanie przyczyn odwiedzania lub unikania blogów modowych przez internautów, a także poznanie zwyczajów i praktyk czytelników blogów modowych. Ponadto, celem badań było zidentyfikowanie różnic pomiędzy polskimi i zagranicznymi blogami modowymi na podstawie opinii internautów. W celu zebrania danych empirycznych, przeprowadzono badanie wykorzystując ankietę internetową. W rezultacie otrzymano 826 wypełnionych kwestionariuszy, z których przeanalizowano 785. Wyniki pokazały, że respondenci często kupują ubrania i akcesoria, które są takie same lub podobne do tych, które wcześniej widzieli na blogach modowych, co jest istotnym wnioskiem dla pracowników odpowiedzialnych za produkty związane z modą. Wiarygodność jest czynnikiem, od którego w dużym stopniu zależą decyzje zakupowe respondentów. Menedżerowie powinni, zatem w strategii zarządzania tego typu produktami uwzględniać blogi modowe. Najbardziej zauważalnymi różnicami między polskimi i zagranicznymi blogami modowymi, według respondentów, były różnice związane z zawartością blogów – zdjęcia i marki prezentowane przez blogerów.
Źródło:
Polish Journal of Management Studies; 2016, 14, 1; 214-225
2081-7452
Pojawia się w:
Polish Journal of Management Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Initial diagnosis of activities connected with textiles, clothes, and fashion accessories undertaken by Polish museums
Autorzy:
Murzyn-Kupisz, Monika
Hołuj, Dominika
Powiązania:
https://bibliotekanauki.pl/articles/27781088.pdf
Data publikacji:
2022-10-14
Wydawca:
Krajowy Ośrodek Badań i Dokumentacji Zabytków
Tematy:
fashion
fabrics
textiles
clothes
fashion accessories
museum collection
museum activity
Polska
Opis:
Coinciding with a lively topical debate on the presence of textiles, fabrics, clothes, and fashion accessories in museum collections and activities, the paper aims at showing a wide range of projects and initiatives undertaken in recent years by Polish museums. The presented analyses and conclusions are based on the results of the national survey on museum operations in 2019–2021 conducted by the paper’s Authors jointly with the National Institute for Museums and Public Collections in the first quarter of 2022, and allowing to review this phenomenon nationally. The survey’s goal was to consider various formats of the presence of such objects and references to them in museums, both those of a more traditional character (e.g., including fashion-related exhibits in the museum collection, their conservation, studying, displaying in exhibitions), as well as of a newer character (e.g., cooperation with clothing companies and fashion designers, holding fashion shows, workshops, and fashion-related contests).
Źródło:
Muzealnictwo; 2022, 63; 173-184
0464-1086
Pojawia się w:
Muzealnictwo
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Language of Fashion as a Carrier of Personal Information
Autorzy:
Kosowska-Ślusarczyk, Marta
Powiązania:
https://bibliotekanauki.pl/articles/628577.pdf
Data publikacji:
2014
Wydawca:
Fundacja Pro Scientia Publica
Tematy:
fashion, outfit, communication, language
Opis:
It’s fair to say that all human life is based on communication; passive and active, verbal and nonverbal. No matter which media type you consider, the importance of the so-called first impression cannot be overstated. Currently, as the world becomes more open and accessible, the individual character of the way we create our look takes a different form, but still remains an important messenger. In my thesis, I would like to present the outfit as a carrier of vital information about people. In parallel, I will analyze the clothing itself, researching both historic and contemporary sources. Finally, I attempt to decipher the language of fashion.
Źródło:
Journal of Education Culture and Society; 2014, 5, 2; 169-179
2081-1640
Pojawia się w:
Journal of Education Culture and Society
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Fashion Blogs as Social Media Texts: an LIWC Analysis
Autorzy:
Andrusiak, Iryna
Powiązania:
https://bibliotekanauki.pl/articles/462622.pdf
Data publikacji:
2018
Wydawca:
Państwowa Wyższa Szkoła Zawodowa w Chełmie
Tematy:
Internet genre
fashion blog
personal blog
blog page
textual analysis
gatunek internetowy
blog fashion
osobisty blog
strona internetowa
analiza tekstu
Opis:
The present paper presents linguistic analysis of the texts extracted from the ABOUT pages in 24 fashion blogs topping the list of influential fashion blogs in 2018. The fashion blogs under consideration are viewed as belonging to personal style fashion blog type. The present research aims at analyzing the way generic features of this type of discourse are displayed by the texts under consideration. The Linguistic Inquiry and Word Count (LIWC) text analysis technique was employed to study the texts in order to explore how consistent they are with social media text type (Twitter, Facebook, blog) according to pre-defined psychological and linguistic categories. LIWC output in relation to each text was interpreted in terms of traditional LIWC dimensions and LIWC variables. The main findings suggest that, linguistically, most texts tend to combine features that are typical of highly personal writing and formal writing intended for official use.
Artykuł został poświęcony analizie lingwistycznej tekstów, wybranych ze stroninternetowych “O blogu” / “O sobie” 24 blogów, poświęconych modzie iznajdujących się na liście najbardziej wpływowych blogów modowych w 2018 r.Uważamy, że blogi fashion należą do gatunku osobistych blogów modowych. Celemniniejszego badania jest analiza tego, jak specyfika, cechująca ten rodzajdyskursu, znajduje swój przejaw w tekstach, będących przedmiotem badania wniniejszym artykule. Do badania tekstów korzystano z programu komputerowegodo analizy tekstowej “Metoda badania lingwistycznego i kalkulacji słów”w celu weryfikacji, jak bardzo badaneteksty odpowiadają charakterystykam rodzajowym tekstów siecispołecznościowych (twitter, facebook, blogi) odpowiednio do określonych zapomocą programu kategorii psychologicznych oraz lingwistycznych. Wynikianalizy każdego tekstu traktowano pod kątem tradycyjnych i zmiennych kategorii, wytypowanych przez program. Głównewniosku umożliwiają założenie, że z lingwistycznego punktu widzenia większośćtekstów łączy w sobie cechy charakterystyczne dla komunikacji personalnejoraz oficjalnej, przeznaczonej do użytku oficjalnego.
Źródło:
Language. Culture. Politics. International Journal; 2018, 1; 19-30
2450-3576
2719-3217
Pojawia się w:
Language. Culture. Politics. International Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Fashion companies in Poland. The influence of COVID-19 on liquidity assessment
Autorzy:
Piosik, Monika
Powiązania:
https://bibliotekanauki.pl/articles/2167587.pdf
Data publikacji:
2022-12-31
Wydawca:
Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
Tematy:
liquidity risk
fashion sector
financial statements
fashion vs. retail trade sector
the impact of COVID-19 on liquidity
Opis:
This article demonstrates the changes that have occurred in the fashion sector during COVID-19. It outlines the complexity of assessing the liquidity level of retail trade companies. Moreover, it gives an overview of the key information included in the financial statements of fashion companies and highlights key points crucial to determining the liquidity risk of these companies. The article also presents the results of two models; these were estimated using the Arellano–Bover / Blundell–Bond linear dynamic panel-data estimator. Results present the real impact of COVID-19 on the liquidity of Polish fashion and retail trade companies (measured by cash holdings or cash ratio) during the analysed period of time. The analysed data cover the 11 quarters from Q1 2019 to Q3 2021 and were obtained from the quarterly financial statements of the 108 public companies listed on the Warsaw Stock Exchange and NewConnect (Poland). The findings show that the fashion sector has lower liquidity than the broader retail trade sector. However, fashion companies during COVID-19 obtained higher cash ratios than retail trade companies. This article is a research-supported summary of the most important aspects of assessing the liquidity of fashion companies in light of the changes that have occurred in the industry due to the COVID-19 crisis.
Źródło:
Central European Economic Journal; 2022, 9, 56; 323-341
2543-6821
Pojawia się w:
Central European Economic Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Thermoplastic Polyurethane Based on the 3d Printing Fashion Clothing- Conceptual Model of The Fashion Industry
Autorzy:
Hossen, Muhammad Ilias
Wang, Chaoxia
Powiązania:
https://bibliotekanauki.pl/articles/2200744.pdf
Data publikacji:
2022
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Biopolimerów i Włókien Chemicznych
Tematy:
TPU
3D printing
fashion industry
customer
Kaiser-Meyer-Olkin test
Bartlett test
conceptual model
Opis:
The application of 3D printing technology has been relatively slow in the fashion industry. Both in the fashion industry and in 3D printing, the material used plays a very important role. In this direction, thermoplastic polyurethane (TPU) is one material that has started to grab the attention of researchers, producers, and customers. While many have studied 3D printing technology using thermoplastic polyurethane material in the fashion industry from different perspectives, fewer researchers have addressed the actual adoption of thermoplastic polyurethane based 3D printing in the fashion industry. Thus, the present research has been focused to propose an adoption model for thermoplastic polyurethane based 3D-printed fashion clothes. Factor analysis was conducted to find and analyse the most relevant factors. Further exploratory factor analysis was conducted to test the proposed model. The study proposed a model for adoption based on four factors: motivation to buy, customer attitude, and the challenges and benefits associated with the adoption of thermoplastic polyurethane based 3-D printed fashion clothes.
Źródło:
Fibres & Textiles in Eastern Europe; 2022, 6 (151); 1--11
1230-3666
2300-7354
Pojawia się w:
Fibres & Textiles in Eastern Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Consumer demand for linen apparel fashion in Sri Lanka
Autorzy:
Karunaratne, Priyanka Virajini Medagedara
Withanage, Dulini
Powiązania:
https://bibliotekanauki.pl/articles/1031830.pdf
Data publikacji:
2020
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Climatic condition
Comfortability
Consumers
Demand
linen fashion apparels
Opis:
In the last few decades of the twenty-first century there was a great revival in consumer demand for linen, particularly in the form of apparel fashion products. This trend has continued into the first decade of the twenty-first century, and promotional activities to increase consumer awareness of the desirable characteristics of linen have intensified, especially in European countries. Linen is an expensive fabric when compared to the other fabric types like cotton, viscose, nylon, and polyester. Due to the complexity of the manufacturing process linen is considered a luxury fabric material. Linen is manufactured from the flax plant which is taking more time to source it as a raw material for fabric manufacturing. Therefore the cost of the linen fabric is higher and apparel prices are relatively higher in cost. Most of the consumers prefer the hand feel of the linen fabric and its comfortability factor. They also demand the elegant look of the linen fashion apparel too. Therefore even at a higher price, consumers in Sri Lanka are not reluctant to buy the linen fashion apparel. The climatic changes in Sri Lanka have also become a significant factor for choose linen fashion apparel. It brings a comfortability to the wearer in a hot climate. However, In Sri Lanka, linen is consumed by different groups of consumers who are highly demanding linen fashion apparel. But this demand is not normal. According to the demand and supply theories, when the price for a particular product rises, the demand for that particular product falls. However, when considering linen apparel, although the price is higher, demand does not fall. This study aims to find out factors that caused unusual demand for linen fashion apparel in Sri Lanka. Factors that influence consumer buying behavior will be discussed. Adopted quantitative and qualitative research methods used to gather, sort, and analyze data. The research is focused on female consumers and the age limit is denied in the research.
Źródło:
World Scientific News; 2020, 147; 104-123
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Referring to Regional Dress: Dutch Traditional Costumes as Recurring Inspiration for Contemporary Fashion Design
Autorzy:
Kargól, Marta
Powiązania:
https://bibliotekanauki.pl/articles/1186577.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
Tematy:
Dutch regional costumes
contemporary fashion
craft
inspiration
interpretation
Opis:
In this article, the author aims to classify and analyze the use of Dutch regional costumes as a source of inspiration by contemporary fashion designers. The strategies have been assigned the following concepts taken from literary (and cultural) studies: quote, allusion, paraphrase, pastiche and translation. The definitions of these concepts are used as tools for interpreting the ways in which Dutch regional costumes are made present by fashion designers in their outfits. The article discusses the role of distance and similarities between the source of inspiration and its interpretation in the contemporary fashion design.
Źródło:
Załącznik Kulturoznawczy; 2019, 6; 231-246
2392-2338
Pojawia się w:
Załącznik Kulturoznawczy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Shaping Consumer Behaviour in the Fashion Industry by Interactive Communication
Kształtowanie zachowań konsumentów na rynku mody za pomocą interaktywnych form komunikacji
Autorzy:
Kaczorowska-Spychalska, D.
Powiązania:
https://bibliotekanauki.pl/articles/233787.pdf
Data publikacji:
2018
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Biopolimerów i Włókien Chemicznych
Tematy:
fashion industry
fast fashion
interactive communication
consumer behaviour
przemysł mody
moda
komunikacja interaktywna
zachowania konsumentów
Opis:
The intense processes of digital transformation are resulting in changes in consumer behavior in the fashion market. Thedigital consumer expects increasingly attractive products that reflect new fashion trends, a low risk of purchase and immediate availability. They are active and engaged, and interaction with them is becoming a form of creatingvalue for a company/brand. Being aware of fashion and their related needs, consumersrequire from brands a dialogue, transparency of activities undertaken, and personalisation of experiences created together with their diversity. A good solution here could be a fast fashion strategy, which is a new way of thinking about creating value with the customer and for them in the textile market. However, it requires from brands an increasingly customer-focused market orientation and looking for forms of communication that are much more engaging than before. The aim of the paper is to identify the influence of interactive forms of communication on shaping customer behavior in the fashion market. Particular attention was paid to social media, mobile marketing and solutions based on the concept of the Internet of Things.
Intensywne procesy transformacji cyfrowej prowadzą do zmiany zachowań konsumentów na rynku mody. Konsument oczekuje coraz bardziej atrakcyjnych produktów, odpowiadających nowym trendom mody, niskiego ryzyka ich zakupu i natychmiastowej dostępności. Jest aktywny i zaangażowany, a interakcja z nim staje się formą współtworzenia wartości przez firmę/markę. Coraz bardziej świadomy mody i związanych z nią swoich potrzeb wymaga od marek dialogu, transparentności podejmowanych przez nie aktywności i personalizacji kreowanych doświadczeń przy ich jednoczesnej różnorodności. Odpowiedzią na to może być strategia „fast fashion”, która jest nowym sposobem myślenia o kreowaniu wartości z konsumentem i dla niego na rynku odzieżowym. Wymaga jednak od marek bardziej klientocentrycznej orientacji rynkowej i poszukiwania form komunikacji o wiele intensywniej angażujących, niż dotychczas. Celem artykułu jest identyfikacja wpływu interaktywnych form komunikacji na kształtowanie zachowań konsumentów na rynku mody. Szczególną uwagę zwrócono na social media, mobile marketing i rozwiązania oparte na koncepcji Internet of Things.
Źródło:
Fibres & Textiles in Eastern Europe; 2018, 4 (130); 13-19
1230-3666
2300-7354
Pojawia się w:
Fibres & Textiles in Eastern Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Behaviors of young consumers in a virtual environment on the example of the fashion industry
Autorzy:
Stachowiak-Krzyżan, Magda
Ankiel, Magdalena
Powiązania:
https://bibliotekanauki.pl/articles/609651.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
consumer behaviour
young consumers
Generation Z
fashion industry
Opis:
Theoretical background: The use of social media is increasing rapidly. The total number of users has surpassed more than 500 million worldwide. Social media communication is growing faster than any other form of communication. Websites such as Facebook, Instagram, YouTube and Snapchat are examples of the social media sites that are popular among all level of consumers, but especially among young consumers. Social media are definitely influencing customer behaviour. Social media has changed the way consumers think, and companies have changed their vision to reflect how it will affect their buying decision process. This article presents the characteristics of young consumers in a virtual environment.Purpose of the article: The main goal of the article is to identify the role of social media used by fashion brands at every stage of the consumer buying decision process. The authors investigated the impact of social media on changing customer behaviour. The existing literature currently lacks a comprehensive conceptual framework to explain how social media could change consumer behaviour. Only a few studies have been conducted so far, but they have focused on the older generation, not on the youngest consumer. Nowadays, the young consumer constitutes an important but, at the same time, separate part of the market. The authors highlight the most important distinctive features of teenagers representing the so-called Generation Z.Research methods: The authors used qualitative analysis; more specifically, the technique of focus group interview. Three interviews were conducted, each consisting of eight students from Poznań universities. The main goal of this research was to identify the role of social media used by fashion brands at every stage of the consumer buying decision process.Main findings: The influence of social media on buying behaviour can be observed for fashion products. Social media play an important role in the decision-making process of young consumers. Social media have changed customer behaviour. They are an invaluable source of information and recommendations for products for young consumers. Furthermore, social media generate new needs and cause unscheduled purchases, mainly impulse purchases – for example, inflenced by a discount or an interesting presentation of the product. In addition, social media are a place for expressing opinions and sharing shopping experiences for young consumers. This knowledge about young consumers’ behaviour and attitudes to the use of social media in the decision buying process of fashion brands can be very valuable advice for companies to help them adjust tools of social media communications to their target group.
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2019, 53, 1
0459-9586
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Intolerable ugliness. A turn in European fashion as a result of confrontation with Japanese aesthetics
Zwrot w modzie europejskiej jako rezultat konfrontacji z estetyką japońską
Autorzy:
Samborska, Mgdalena
Powiązania:
https://bibliotekanauki.pl/articles/593843.pdf
Data publikacji:
2015
Wydawca:
Łódzkie Towarzystwo Naukowe
Tematy:
Japanese fashion
Issey Miyake
Yohij Yamamoto,
Rei Kawakubo
fashion deconstruction
wabi-sabi
japonism
moda japońska
Yohij Yamamoto
dekonstrukcja mody
japonizm
Opis:
The article is devoted to the impact of Japanese aesthetics on European fashion. In the first part, I will present an outline of Japonism, a trend in 19th century fashion. It brought no significant changes then. The designers just used decorative ornaments originating in Japan or fabrics imported from Asia. At the turn of the century, influenced by reforms in clothing and inspired by the Japanese kimono, the feminine silhouette was radically modified. In the 1920s, these innovations were abandoned. The main part of the paper concerns Japanese designers who appeared on the Paris fashion scene in the second half of the 20th century. Kenzo Takada and Hanae Mori adapted to the European canons, introducing an aura of exoticism. It was only the emergence of such avant-garde designers as Issey Miyake, Rei Kawakubo, and Yohji Yamamoto, that was a turning point in fashion. It involved a confrontation between the Western aesthetics and the Japanese concept of beauty. The Japanese designers proposed a style completely different from what Europe was accustomed to. It featured asymmetrical, loose, often monochromatic cloth- ing, sometimes without traditional trimmings, frayed. In time, the initial shock they provoked turned into a shift in the understanding of what clothing can be.
Tekst dotyczy wpływu estetyki japońskiej na modę europejską. W pierwszej części przedstawiam szkicowo trend japonizmu w modzie XIX wieku. Nie nastąpiły wówczas znaczące zmiany. Projektanci ograniczyli się do wprowadzania elementów dekoracyjnych zaczerpniętych z Japonii lub wykorzystania tkanin sprowadzanych z Azji. Na przełomie wieków pod wpływem reform ubioru oraz inspiracji japońskim kimonem sylwetka kobieca uległa radykalnej modyfikacji. W latach 20. XX wieku zarzucono te innowacje. Zasadnicza część tekstu dotyczy japońskich projektantów, którzy pojawili się na paryskiej scenie mody w drugiej połowie XX wieku. Kenzo Takada i Hanae Mori dostosowali się do obowiązujących w Europie kanonów wprowadzając aurę egzotyzmu. Dopiero pojawienie się awangardowych projektantów Isseya Miyake, Rei Kawakubo i Yohji Yamamoto stało się punktem zwrotnym w modzie. Nastąpiła wówczas konfrontacja estetyki Zachodu z japońską koncepcją piękna. Japończycy zaproponowali styl całkowicie odmienny od tego, do jakiego przyzwyczajona była Europa. Były to ubiory asymetryczne, luźne, często monochromatyczne, czasem pozbawione tradycyjnych wykończeń, strzępiące się. Początkowy szok jaki wywołały z czasem przerodził się w zwrot w rozumieniu tego, czym może być ubiór.
Źródło:
Art Inquiry. Recherches sur les arts; 2015, 17; 309-320
1641-9278
Pojawia się w:
Art Inquiry. Recherches sur les arts
Dostawca treści:
Biblioteka Nauki
Artykuł

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