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    Wyświetlanie 1-3 z 3
    Tytuł:
    The ethical dilemmas in marketing the positive idea and its desirable and undesirable consequences
    Etyczne dylematy marketingu – pozytywna idea oraz jej pożądane i niepożądane skutki
    Autorzy:
    Wozniczka, J.
    Powiązania:
    https://bibliotekanauki.pl/articles/971076.pdf
    Data publikacji:
    2016
    Wydawca:
    Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
    Tematy:
    marketing
    economic and social consequences of marketing actions
    ethics
    company social responsibility
    stakeholders
    ethical decision-making
    Opis:
    The article deals with the issue of intended and unintended socio-economic consequences of marketing actions. Marketing concept is a positive idea of creating value for customers and other stakeholders, but the results of marketing decisions may be both positive and negative for company’s environment. The arguments for positive effects of marketing are presented, as well as the evidence for unethical marketing practices and its negative consequences. Assuming that the need to consider interests of different companies’ stakeholders is increasing, the concept of stakeholder orientation, as a broadening of the market orientation, is discussed. Finally the selected modelsof ethical marketing decision-making are presented.
    Źródło:
    Acta Scientiarum Polonorum. Oeconomia; 2016, 15, 4
    1644-0757
    Pojawia się w:
    Acta Scientiarum Polonorum. Oeconomia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The importance of ethics in building the company´s reputation
    Autorzy:
    Balúnová, Z.
    Klimentová Fobelová, M.
    Powiązania:
    https://bibliotekanauki.pl/articles/323531.pdf
    Data publikacji:
    2018
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    applied ethics
    ethical credibility
    reputation
    indicators of credibility
    etyka stosowana
    wiarygodność etyczna
    reputacja
    wskaźniki wiarygodności
    Opis:
    Building the credibility of different businesses and organizations is currently a complex process, but a very effective tool in practice and hard competition. They are increasingly confronted with a challenging environment in which credibility is very perceived and strategically important. Not only business entities, but also public institutions, strive for good reputation. They care about it as politicians, athletes, universities, nonprofit artists, media, but also individuals who work in public or professional relationships. Credibility is understood not only as a complementary image, but also as a value preference, a significant market prestige, a socially important function that achieves greater success, recognition, moral credibility, appreciation of organizational effort or good service. Building and understanding the importance of the credibility of social subjects also becomes an expression of stability, integrity, or firm security.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 122; 7-12
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Social potential growth of a mining company on the basis of human capital and occupational safety
    Autorzy:
    Jarosławska-Sobór, S.
    Powiązania:
    https://bibliotekanauki.pl/articles/92020.pdf
    Data publikacji:
    2015
    Wydawca:
    Główny Instytut Górnictwa
    Tematy:
    social capital
    human capital
    ethical code
    occupational safety
    company management
    intangible resources
    new economy business model
    kapitał społeczny
    kapitał ludzki
    kodeks etyczny
    bezpieczeństwo pracy
    zarządzanie firmą
    zasoby niematerialne
    nowy model biznesowy
    Opis:
    Changes in the environment surrounding mining companies require a change in the way of thinking about the business and the reformulation of management strategies, especially in the area of human resources. Providing the right quality of human capital and ensuring its proper administration is essential to ensure efficient market operation. In this paper the practical operation of key components, in relation to the social potential of a mining company, in terms of human capital and occupational safety is discussed. Analysis led to the evaluation of current actions and indicated possibilities for the future management of these two elements (human capital and occupational safety) within the scope of the operational strategy of a coal mine. In the study qualitative methods were primarily used, such as: IDI – in-depth interviews with representatives (of collieries and coal companies) and social experts, a case study, and desk research (the critical analysis of existing documents). Qualitative methods were supported by quantitative study (existing data analysis). On the basis of empirical research, key components of sustainable development in mining business operations were indicated. These components develop social potential and create new opportunities, which exist due to the use of modern strategic business management in accordance with the new economy business model. Empirical studies conducted in coal companies and collieries in Poland attempted to explain which components are crucial for mining companies and how they have been used in operational practice; conclusions can be used in company management. Surveys like this have not been conducted in Poland to date. These surveys allow the social potential of a mining company and the consequences of its development or weakening to be understood.
    Źródło:
    Journal of Sustainable Mining; 2015, 14, 4; 195-202
    2300-1364
    2300-3960
    Pojawia się w:
    Journal of Sustainable Mining
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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