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Tytuł:
Non-governmental consumer organizations in European Union. Selected aspects
Autorzy:
Malczyńska-Biały, Mira
Powiązania:
https://bibliotekanauki.pl/articles/1179764.pdf
Data publikacji:
2017
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
European Union
consumer law
consumer organizations
consumer policy
consumer safety
non-governmental organizations
Opis:
The article is based on an analysis of the subject literature, the legal acts and information from the official web sites of European non-governmental organizations (NGO’s), the main purpose of which is to present the idea and the primary role of NGO’s, whose priority is to propagate and popularize consumer protection within the European Union. In addition, an analysis is conducted of the systematics of the Consumer non-governmental sector in the European Union. Also the relation between non-governmental organizations and the European Commission are discussed. The article includes a characterization of the specific role of the European Economic and Social Committee, which consists of representatives of the various economic and social components of organized civil society, such as consumers in the development of consumer protection in the European market. In the next section of the article the chosen European Union non-government organization and its role in consumer protection is analyzed. In particular the specific actions undertaken in this area by the European Community of Consumer Co-operatives (Euro Coop), the European Farmers Organization, the European Association for the co-ordination of Consumer Representation in Standardisation (ANEC) and the Bureau Européen des Unions de Consommateurs ( BEUC ) are analyzed. The final section of the article is the conclusion of the real role of consumer NGO’s both now and in the future in European Union policy. Those considerations are based on real European Union regulations such as Regulation (EU) No 254/2014 of the European Parliament and of the Council of 26th February 2014 on a multiannual consumer programme for the years 2014-2020.
Źródło:
World Scientific News; 2017, 72; 442-447
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Creating consumer protection law vs. responsible borrowing on the consumer loan market
Autorzy:
Borys, Grażyna
Manacka, Renata
Powiązania:
https://bibliotekanauki.pl/articles/610982.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
consumer loans
consumer protection
responsible borrowing
Opis:
Responsible borrowing means a thorough reflection on the need to become indebted, full transfer of true information affecting creditworthiness, comprehensive analysis of the credit agreement, and refraining from avoiding the repayment of loan obligations. The main purpose of the article is to verify the hypothesis that Polish legislators make only the lenders fully responsible for excessive borrowing on the consumer loan market. The following research methods were used: critical analysis of the subject literature and economic analysis of the respective legal provisions. On the basis of the analyses conducted, areas were identified in which the legislator should use the appropriate legal instruments stimulating responsible borrowing. Among them the following were listed: the consumer’s obligation to prove the absence of overdue payments and the consumer’s notifiation of becoming acquainted with the terms of the loan agreement.
Responsible borrowing means a thorough reflection on the need to become indebted, full transfer of true information affecting creditworthiness, comprehensive analysis of the credit agreement, and refraining from avoiding the repayment of loan obligations. The main purpose of the article is to verify the hypothesis that Polish legislators make only the lenders fully responsible for excessive borrowing on the consumer loan market. The following research methods were used: critical analysis of the subject literature and economic analysis of the respective legal provisions. On the basis of the analyses conducted, areas were identified in which the legislator should use the appropriate legal instruments stimulating responsible borrowing. Among them the following were listed: the consumer's obligation to prove the absence of overdue payments and the consumer’s notification of becoming acquainted with the terms of the loan agreement.
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2019, 53, 3
0459-9586
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Consumer behaviour and its influence on tourism development
Autorzy:
Hvizdová, Eva
Powiązania:
https://bibliotekanauki.pl/articles/2135493.pdf
Data publikacji:
2013
Wydawca:
Instytut Studiów Międzynarodowych i Edukacji Humanum
Tematy:
Consumer behavior
Tourism
Marketing
Consumer
Marketing research
Opis:
Consumer behavior in developed economies is the subject of sustained interest, since only the consumer himself decides what kind of services he needs and for which he is willing to pay well. Tourism is considered a major determinant of the development of the national economy and represents a potential of generating a profit from a macroeconomic point of view and also from a microeconomic perspective. The aim of this paper is the analysis and comparison of the views of the individual authors on concepts such as tourism and consumer behaviour. We also want to point out through conducted marketing research on the impact of demographic variables on consumer behavior in tourism.
Źródło:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2013, 1(10); 63-72
1898-8431
Pojawia się w:
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Public Enforcement of Consumer Law in Poland: Mission Impossible?
Autorzy:
Mucha, Jagna
Powiązania:
https://bibliotekanauki.pl/articles/2082949.pdf
Data publikacji:
2021
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
consumer protection
collective consumer interests
public enforcement
Act on Competition and Consumer Protection
practices infringing collective consumer interests
abusive clauses used in standard agreements
Opis:
The paper focuses on the issue of public enforcement of consumer law in Poland. This analysis considers exclusively the stage of administrative proceedings and it does not concern judicial control over the decisions issued. The analysis aims at answering the question whether the phenomenon of legal impossibilism is to be observed in the domain administrative proceedings instituted by the President of the UOKiK with the purpose of implementing consumer policy. The hypotheses to be verified in the foregoing are as follows: (i) there are procedural mechanisms which enable an authority to effectuate protection of consumer rights, operating to the public benefit, and that (ii) it might be reasonable to expect that these mecha nisms are exploited in practice by the President of the UOKiK. The first part con siders the legal framework for enforcing consumer rights with the use of public law mechanisms in Poland. In the second part, the discussion revolves around the practical application of the legal instruments by the President of the UOKiK. The conclusions constitute a starting point to initiate further, in depth empirical studies related to the activities undertaken by the President of the UOKiK with the aim to effectuate protection of consumer rights in Poland.
Źródło:
Krytyka Prawa. Niezależne Studia nad Prawem; 2021, 13, 2; 29-4
2080-1084
2450-7938
Pojawia się w:
Krytyka Prawa. Niezależne Studia nad Prawem
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Procedure For Out-Of-Court Resolution Of Consumer Distputes in Light of the Act of 23 September 2016
Autorzy:
Broński, Włodzimierz
Powiązania:
https://bibliotekanauki.pl/articles/1804871.pdf
Data publikacji:
2019-11-16
Wydawca:
Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
Tematy:
consumer alternative dispute resolution
consumer
consumer dispute
entrepreneur
Opis:
The ADR Act of 23 September 2016 addressing consumer dispute resolution implements the EP and EC ADR Directive of 21 May 2013 regulating consumer dispute resolution, and EU and EP Regulation 524/2013 of 21 May 2013 on Online Dispute Resolution in Consumer Disputes. The aim is to give consumers who engage in dispute resolution with business entities an option to apply to legal entities that offer independent, impartial, transparent and effective facilities of amicable dispute resolution. The aim is also to equip entrepreneurs with a necessary tool to avoid costly and prolonged court proceedings against consumers. This article discusses how the Act regulates the substance, commencement, conduct and conclusion of the proceedings in out-of-court settlement of consumer disputes.
Źródło:
Roczniki Nauk Prawnych; 2017, 27, 4; 7-16
1507-7896
2544-5227
Pojawia się w:
Roczniki Nauk Prawnych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Attracting millennial consumers in the digital age
Autorzy:
Grodzki, Erika
Powers, Stefanie
Burnstine, Andrew
Powiązania:
https://bibliotekanauki.pl/articles/1047799.pdf
Data publikacji:
2019-02-07
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
consumer
millennial consumer
digital age
consumer needs
Opis:
This study focuses on the recent fall of many large scale department stores (Macy’s, J. C. Penney Company, Sear’s, Kmart) and other retail, pharmacy and grocery stores (Bebe, Whole Foods, CVS, Chico’s, Limited, Radio Shack, Game Stop) across the United States. The researchers set out to discover why stores that have existed for years suddenly had to shut down physical locations. The researchers hypothesized that these retail outlets have failed to properly attract millennial consumers. Marketers are endlessly attempting to find solutions on how to best attract millennials in this digital age. What appears to be evident, though, is that the habits of this demographic prefer the ease provided by online shopping. Secondary sources were reviewed to determine exactly why the stores have fallen. The millennial culture was a key component of the study. The results suggest that the stores failed due to improper targeting and in-store attraction.
Źródło:
Scripta Neophilologica Posnaniensia; 2018, 18; 29-34
1509-4146
Pojawia się w:
Scripta Neophilologica Posnaniensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The schemes for institutional consumer protection in the European Union
Modele instytucjonalnej ochrony konsumentów w Unii Europejskiej
Autorzy:
Malczyńska-Biały, Mira
Powiązania:
https://bibliotekanauki.pl/articles/616300.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
European Union
consumer
consumer protection
consumer institutions
consumer organizations
konsument
instytucje ochrony konsumentów
ochrona konsumentów
organizacje konsumenckie
Unia Europejska
Opis:
Artykuł oparty na analizie, aktów prawnych, literatury przedmiotu oraz informacji znajdujących się na oficjalnych stronach internetowych instytucji ochrony, ma na celu przedstawienie ukształtowanych w Unii Europejskiej modeli instytucjonalnej ochrony konsumentów. W publikacji omówione zostały wybrane aspekty instytucjonalno-prawnej ochrony konsumentów na szczeblu ponadnarodowym – unijnym. W dalszej części artykułu wskazano na instytucje unijne, bezpośrednio związane z tworzeniem standardów prawnej ochrony konsumentów. Nazwane zostały ponadto instytucjonalne modele ochrony konsumentów w wybranych państwach Unii Europejskiej. Ostatnia część artykułu pełni rolę konkluzji i zawiera rozważania na temat istoty oraz znaczenia instytucjonalnej ochrony konsumentów we Wspólnocie.
The article is based on the analysis of the legal acts, literature concerning the subject and information found in the official website of the institution of protection. The work elaborates the scheme of institutional consumer protection developed in the European Union. Selected aspects of institutional and legal consumer protection matters were discussed. The institutions directly concerned with the creation of the consumer protection standards have been pointed out. Moreover, some of the institutional schemes of consumer protection in the selected States in EU were named. The final part of the article is the conclusion that elaborates the matter of importance of institutional consumer protection in the European Union.
Źródło:
Przegląd Politologiczny; 2017, 3; 191-198
1426-8876
Pojawia się w:
Przegląd Politologiczny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Optimization of consumer preferences – an example
Autorzy:
Fura, Barbara
Fura, Marek
Powiązania:
https://bibliotekanauki.pl/articles/421268.pdf
Data publikacji:
2015
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
consumer preferences
theory of consumer choice
Gossen’s laws
Lagrange multipliers
Opis:
In the article we discuss a standard example of an optimization problem. In our problem we are optimizing the objective function, i.e. a consumer utility function with two variables representing quantities of two commodities denoted by x1 and x2. We consider the standard optimization problem in which we maximize the defined utility function subject to a budget constraint. More precisely, the problem is to choose quantities of two commodities 1st and 2nd, in order to maximize u(x1, x2) function subject to the budget constraint. The aim of the article is to present how we can exemplify and solve this kind of problems in a classroom. In the paper we suggest four methods of finding the solution. The first one is based on the graphical interpretation of the problem. Based on this we can get the approximate solution of the defined optimization problem. Then, we present an algebraic approach to find the optimum solution of the given problem. In the first method we use the budget constraint to transform the utility function of two variables into the function of one variable. The second algebraic method of achieving the solution is based on the second Goosen’s law, which is known as the law of marginal utility theory. In the third algebraic method applied to find the maximum of the utility function, we use the Lagrange multipliers. The text emphasizes the educational aspect of the theory of consumer choice.
Źródło:
Didactics of Mathematics; 2015, 12(16); 61-68
1733-7941
Pojawia się w:
Didactics of Mathematics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Consumer preferences for coffee brands available on the Polish market
Autorzy:
Wróblewski, Łukasz
Mokrysz, Sylwia
Powiązania:
https://bibliotekanauki.pl/articles/499424.pdf
Data publikacji:
2018
Wydawca:
Wyższa Szkoła Biznesu w Dąbrowie Górniczej
Tematy:
Consumer behaviour
Consumer preferences
Brand
Coffee
Research
Opis:
The article addresses the issue of consumer preferences for brands of coffee in Poland (for ground coffee, instant coffee, coffee beans and instant cappuccino). The main source of the study is the results of primary research conducted using a structured interview (CAPI – Computer Assisted Personal Interview) on a nationwide sample of 800 coffee consumers. The results of the research which have been included in the article indicate, among others, ongoing changes in the preferences of Polish consumers regarding their choice of coffee brands. The results show that brands offered by small, local manufacturers are of little significance on a national level in terms of brand awareness, consumption, and consequently sales. Branded products offered by large corporations such as Jacobs, Nescafe, Lavazza and Tchibo play a major role in the coffee market in Poland.
Źródło:
Forum Scientiae Oeconomia; 2018, Volume 6 (2018) Issue No. 2: Economic Growth, Innovations and Lobbying; 75-90
2300-5947
Pojawia się w:
Forum Scientiae Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Consumer Policy in Poland in the Period of Transformation
Autorzy:
Malczyńska-Biały, Mira
Powiązania:
https://bibliotekanauki.pl/articles/1390790.pdf
Data publikacji:
2018-03-28
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
consumer protection
economic policy
consumer policy
social policy
systemic transformation
Opis:
The article is based on an analysis of Polish and international legal acts, government programs and literature, and aims at presenting the concept and the scope of consumer policy in the period of systemic transformation in Poland. The publication features an analysis of the major factors shaping consumer policy in Poland in the years 1989-2004. Selected international legal acts affecting consumer protection in the years 1989-1997 were also analyzed. Elements of consumer policy present in selected governmental economic programs in the period of transformation were synthesized. It was assumed that consumer policy in the period of systemic transformation indirectly resulted from the economic policy of the government. Its shape was primarily affected by the social and economic transformation occurring since 1989 and the birth of free-market economy. The process of adjusting the Polish legislation to the European Union standards, which began in 1991, and subsequent accession to the European Union in 2004 also played an important role.
Źródło:
Studia Historiae Oeconomicae; 2017, 35; 129-141
0081-6485
Pojawia się w:
Studia Historiae Oeconomicae
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Identifying the portrayal of 50+ consumers in Polish print advertising
Autorzy:
Badowska, Sylwia
Rogala, Anna
Powiązania:
https://bibliotekanauki.pl/articles/943125.pdf
Data publikacji:
2016-12-20
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
consumer 50+
elderly
older consumer
consumer portrayal
print advertising
Opis:
This article raises an issue of consumers at the age of 50+. The role of this market segment is constantly growing in Poland, but despite of this, it is still hard to identify this wide consumer group. Therefore, the aim of the paper is to identify the portrayal of older people (50+) in Polish print advertising. Amongst over-fifty consumers, the press media are still the key communication channel for spreading marketing recommendations to this consumer group. Content analysis was employed to define the characteristics of these consumers. The research demonstrates that firstly, the older generation is depicted mostly marginally, secondly, women are over-represented, and thirdly, only a few product categories portray the older models at all. Two schemes 'brand ambassador' or/and 'representative of a consumer target group' were used to reflect the portrayals of this market group. In spite of the common opinion, that the market segment of people of 50+ is uniform, the findings suggest that older consumers are not homogeneous. A new age segmentation for the elderly has been proposed. The older market segment is sharply divided into two groups ('mature' and 'elderly'). The age of 60 is a strong demarcation line here. The portrayal of 'mature' consumers at the age of 50-59 covers 50% of all the engaged older consumers in print adverts. Over 10 different portrayal models have been found in the market communications analyzed. The contemporary 'mature' ones differ substantially from stereotypical models reserved for elderly consumers. Over 7 different models, mostly still 'young bodies and souls', are adapted to express the portrayal of this target group. However, for both the elderly 'young' and 'mature' (60+) sub-group the models are much more predictable and traditional. The segment of 80+ does not exist at all in print adverts. Generally, the portrayal of 50+ is more complicated and diverse than it is commonly believed in practice.
Źródło:
Economics and Business Review; 2016, 2(16), 4; 77-91
2392-1641
Pojawia się w:
Economics and Business Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Towards Consumer Social Responsibility
Autorzy:
Vessia, Francesca
Powiązania:
https://bibliotekanauki.pl/articles/522038.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Citizen-consumer
Consumer Social Responsibility
Energy savings
Environment and green procurement law
Ethics and sustainable financial products
Opis:
Aim/purpose – This paper aims at investigating the existence of Consumer Social Responsibility (CSR), legally based on the second-generation EU consumerist legislation, which affects companies deeply in fulfilling socially responsible choices of business. Design/methodology/approach – The method followed-up of CSR is a bottom-up perspective inspired by matching corporate social responsibility with consumer social responsibility. Among consumers a strategic role is entrusted to the ‘state’ that is named in this paper ‘superconsumer’. Findings – It is argued that a juridical consumer responsibility may be affirmed as part of a European strategy to inspire voluntary sustainable choices by corporations, imposing a social responsibility for consumers from the bottom. Pieces of evidence are collected throughout three sectors of EU legislation: financial market, energy environment and public procurement. Research implication/limitation – The implication of this research consists in drawing a path of inference from the well-known rights of consumers to their duties including consumers’ social responsibilities. The most significant limitation of the study is its restriction on investigating only three sample domains among larger sectors within EU consumer law and preferably Italian law. A subsequent development of this research will fill this gap by broadening the investigation field. Originality/value/contribution – There are no previous studies in Italy and in European literature concerning the role of consumer law in affecting CSR and, more generally, in the European juridical literature on CSR about the influence of consumers’ legal responsibility on socially responsible choices of companies. In addition, it leads on to the original idea of the existence of juridical consumers’ duties inferred by consumers’ rights as the inseparable effect of consumers’ empowerment.
Źródło:
Journal of Economics and Management; 2019, 38; 157-181
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Regulatory Consumer in EU and National Law? Case Study of the Normative Concept of the Consumer in Hungary and Poland
Autorzy:
Cseres, Katalin
Powiązania:
https://bibliotekanauki.pl/articles/529963.pdf
Data publikacji:
2016-06-30
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
consumer protection
consumer image
EU
Central and Eastern Europe
law enforcement
Opis:
This paper analyzes the question how EU and national laws implemented and how courts and regulatory authorities apply two opposing regulatory approaches and the corresponding legally defined images of consumers in market regulation: the active and responsible consumer concept on the one side along with the more protective concept of vulnerable consumers on the other side. The paper examines the normative concept of the consumer from a broad perspective of market regulation by focussing on unfair commercial practices as this is a horizontal instrument involving a broad range of transactions in various markets and because the Unfair Commercial practices Directive 2005/29 specifically lays down the normative concept of the consumer (both ‘average’ and ‘vulnerable’) in its provisions. The analysis proceeds on the basis of the normative standard as developed in the ECJ’s jurisprudence on free movement rules and further provides a case study of two Central and Eastern European Member States – Hungary and Poland. It examines how EU law and national laws implemented, and how the ECJ and national courts and regulatory authorities interpret the normative concepts of the consumer (both ‘average’ and ‘vulnerable’). The specific questions the paper analyzes are: Do the existing normative notions of the ‘average’ consumer and the definition of consumers in EU and national law correspond to public policy discourse on consumers’ active role in regulating markets? How do these laws address the vulnerability of consumers? How do the EU and national law notions conceptually link to each other? And most importantly how do courts and regulatory authorities interpret these notions? The paper finds that while there are clear normative concepts of the consumer in the legislation and EU free movement jurisprudence, their application in other fields of EU consumer law, as well as in national law, demonstrate a more nuanced image of the consumer. The paper argues that the legal rules and the envisaged concepts of the consumer need to be enriched by insights from law enforcement. Moreover, both law and law enforcement must be informed both of how markets evolve and how the role of consumers changes as well as enriched by the results from other social sciences, most notably behavioural economics studying consumer behaviour.
Cet article analyse la question comment le droit de l’Union européenne et le droit national mettent en œuvre, ainsi que comment les tribunaux et les autorités de régulation appliquent, deux approches réglementaires opposées à l’image légal du consommateur dans le domaine de la réglementation des marchés : d’une part le concept de consommateur actif et responsable, et d’autre part le concept plus protectrice de consommateur vulnérable. L’article examine le concept normatif du consommateur dans une large perspective de régulation du marché en mettant l'accent sur des pratiques commerciales déloyales. C’est parce que c’est un instrument horizontal qui implique un vaste éventail de transactions sur les différents marchés et parce que le Directive 2005/29 relative aux pratiques commerciales déloyales des entreprises prévoit le concept normatif du consommateur (« moyen » et « vulnérable ») dans ses dispositions. L’analyse est basée sur le standard normatif développé dans la jurisprudence de la Cour de justice de l’Union européenne concernant les dispositions sur la libre circulation, mais elle fournit aussi une étude de cas de deux États Membres d’Europe centrale et orientale - la Hongrie et la Pologne. Il examine comment le droit de l’Union européenne et les droits nationaux mettent en œuvre, et comment la Cour de justice de l’Union européenne, les cours nationales et les autorités de régulation interprètent, les concepts normatifs du consommateur (« moyen » et « vulnérable »). Les questions spécifiques analysées dans l’article sont suivantes : Est-ce que les notions normatives concernant le consommateur « moyen » et la définition du consommateur dans le droit de l’Union européenne et la législation nationale correspondent aux discours de la politique publique sur le rôle actif des consommateurs dans la régulation des marchés? Comment ces lois traitent la vulnérabilité des consommateurs? Comment les concepts utilisés dans le droit de l’Union européenne et le droit national sont liées ? Et surtout, comment les tribunaux et les autorités réglementaires interprètent ces notions? L’article constate que bien qu'il existe des concepts normatifs clairs du consommateur dans la législation de l’Union européenne et dans la jurisprudence de la Cour de justice de l’Union européenne concernant la libre circulation, leur application dans d’autres domaines du droit européen, notamment dans le droit du consommateur, ainsi que dans le droit national, démontrent une image plus nuancée du consommateur. L’article affirme que les règles juridiques et les concepts du consommateur doivent être enrichis par les expériences de l’application du droit. De plus, le droit et le système de son application doivent prendre en compte comment les marchés évoluent et comment le rôle des consommateurs change. De plus, le droit et le système de son application doivent être enrichi par l’expérience d'autres sciences sociales, notamment l'économie comportementale focalisé sur le comportement des consommateurs.
Źródło:
Yearbook of Antitrust and Regulatory Studies; 2016, 9(13); 9-42
1689-9024
2545-0115
Pojawia się w:
Yearbook of Antitrust and Regulatory Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Shopping Intelligence as a New Concept in Analyzing Consumer Behaviour
Autorzy:
Lachowicz, Marek
Dietl, Marek
Powiązania:
https://bibliotekanauki.pl/articles/1195163.pdf
Data publikacji:
2016
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
shopping intelligence
shopping
consumer behaviour
consumer psychology
purchase
buying
Opis:
Although existing models describing consumer behaviour offer a great deal of insight into the patterns and heuristic behind every customer’s buying decisions, they are not without serious limitations and operate as standalone units. Shopping intelligence, a completely new concept in economic psychology, not only attempts to merge the existing concepts into one, but to add value by allowing researchers to objectively assess respondent’s shopping style and capabilities in quantitative manner. Knowledge of these factors will allow the companies to be more competitive, by better tailoring their product, price and marketing strategies to the needs of its customers. It will also help entrepreneurs avoid losses due to inappropriate choice of the aforementioned strategies. Customers will too be beneficiaries, as they will receive a product that meets their demands better.
Źródło:
Edukacja Ekonomistów i Menedżerów; 2016, 42, 4; 29-43
1734-087X
Pojawia się w:
Edukacja Ekonomistów i Menedżerów
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Food market innovations as a response to consumer requirements: a review of litearture
Autorzy:
Hanus, Gabriela
Powiązania:
https://bibliotekanauki.pl/articles/2129060.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
innovations in food market
consumer needs
consumer food behavior
Opis:
The aim of the paper is to discuss selected innovations created by food companies in response to consumer needs on the basis of secondary sources of information published in the years 2000-2017. As a result of the conducted studies, it was observed that modern consumers have busy lifestyles and are increasingly environment and health conscious. Therefore, they look for alternatives that will guarantee comfort, save time and help improve their health. In addition, more and more attention is focused on the emotions which accompany consumption. Therefore, in order to remain competitive, food industry companies are forced to study the market and implement innovative solutions adjusted to the preferences of consumers, such as convenience foods, functional foods, and special catering services.
Źródło:
Optimum. Economic Studies; 2018, 1(91); 251-264
1506-7637
Pojawia się w:
Optimum. Economic Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 743

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