- Tytuł:
- Manipulation in Russian advertising of nutriments and dietary supplements
- Autorzy:
- Romanik, Anna
- Powiązania:
- https://bibliotekanauki.pl/articles/634507.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
- Tematy:
- advertising, manipulation, persuasion, the Russian language
- Opis:
- The purpose of this article is to analyse the phenomenon of linguistic manipulation in the advertising of nutriments and dietary supplements published in Russian bodybuilding magazines. Advertisers use the persuasive capabilities of the language on its various levels in order to create an effective message. Common manipulative methods in slogans include the use of references to the world of sporting values, the recommendation of the product by sports authorities, and the use of evaluative lexis. Also, short expressive syntactic structures loaded with forms of imperatives have the potential for manipulation.Słowa kluczowe: advertising, manipulat
- Źródło:
-
Studia Linguistica Universitatis Iagellonicae Cracoviensis; 2014, 131, 3
2083-4624 - Pojawia się w:
- Studia Linguistica Universitatis Iagellonicae Cracoviensis
- Dostawca treści:
- Biblioteka Nauki