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    Wyświetlanie 1-6 z 6
    Tytuł:
    SHIFTING COGNITIVE FRAMES IN POLISH RADIO COMMERCIALS
    Autorzy:
    Haładewicz-Grzelak, Małgorzata
    Powiązania:
    https://bibliotekanauki.pl/articles/444354.pdf
    Data publikacji:
    2010-12-01
    Wydawca:
    Uniwersytet Warmińsko-Mazurski w Olsztynie
    Tematy:
    radio commercials,
    ideology,
    rhetoric,
    cultural frames,
    community,
    clique
    Opis:
    The theorization on culture and consumerism has rarely involved the study of radio commercials. This study aims to investigate shifting cognitive frames through a sociolinguistic analysis of a corpus of Polish radio commercials. The corpus was complied during Christmas marketing hype in 2006. The discussion evolves on the rhetoric and ideological frames. The emphasis is placed on the evolution of communicative bonds, stereotyping and the manipulation of ideoscape. The analysis relies on Zabrocki’s theory of diacrisis and van Dijk’s view on ideology. Consumerism is assumed to be a sort of a pragmatic code, transforming and re-transforming one type of values into another.
    Źródło:
    Acta Neophilologica; 2010, XII; 81-92
    1509-1619
    Pojawia się w:
    Acta Neophilologica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Strategic thinking: socio-cultural frames and contexts
    Autorzy:
    Jarmoszko, Stanisław
    Powiązania:
    https://bibliotekanauki.pl/articles/1920298.pdf
    Data publikacji:
    2020-08-15
    Wydawca:
    Fundacja Copernicus na rzecz Rozwoju Badań Naukowych
    Tematy:
    strategy
    strategic thinking
    socio-cultural frames and contexts
    strategic thinking culture
    Opis:
    The aim of the article is to reconceptualize the term/phenomenon “strategic thinking”. First of all, it discusses socio-cultural roots and contexts of strategic thinking. Although strategic thinking rests on the neuro-psychical thinking mechanisms of an individual, it is a peculiar process as it is a competence mastered through practical and educational activities (in a specific socio-cultural context), which requires an appropriate conceptual-intellectual training. The article is of the viewpoint-conceptual nature. On the basis of the review and critical analysis of the theoretical interpretations of strategic thinking, the author of this article presents his own system of defining, structuring or enumerating the basic socio-cultural frames. The main result is the conceptualization of strategic thinking culture. Owing to the increasing worldwide significance of strategic thinking – in various areas of human activity – the considerations included in the article may considerably contribute to the progress of the universal theory of strategy. The content can facilitate the development of human perception of reality and their effective performance within the reality.
    Źródło:
    The Copernicus Journal of Political Studies; 2020, 1; 121-143
    2299-4335
    Pojawia się w:
    The Copernicus Journal of Political Studies
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Culture of Reminiscence as a Part of Cultural Education
    Autorzy:
    Jakubovská, Kristína
    Jakubovská, Viera
    Powiązania:
    https://bibliotekanauki.pl/articles/18104817.pdf
    Data publikacji:
    2023-06-20
    Wydawca:
    Fundacja Pro Scientia Publica
    Tematy:
    reminiscence
    cultural education
    cultural institution
    individual memory
    collective memory
    social frames of memory
    Opis:
    Aim. The study explores the importance of culture of reminiscence with its identificational and integrational potential for the society and the ways that culture of reminiscence is applied within cultural institutions by means of cultural education. Methods. We used several scientific methods such as relational and content analysis, observation, induction and heuristics. Results. The research study summarises the role of cultural institutions within the culture of reminiscence and outlines various forms of reminiscence to be observed in cultural educational programmes. It explains the potential of cultural institutions and the roles they play within collective commemorating. It has interdisciplinary and applicational character and includes practical tips for cultural managers and cultural educators. Conclusion. Collective memory is an important condition for reproduction of culture and cultural identities. Individual memory is determined by social and cultural contexts (reference to Maurice Halbwachs´s social frames of memory). Cultural education naturally works with the notions of collective memory, traditions, identity and reminiscence. At the same time, it resembles a tool by means of which cultural identity, character and collective memory of individuals and social groups can be consciously shaped. Beside identificational context, there is also a prospective integrational and inclusive potential of cultural education. Several forms of reminiscence are applied within cultural education: reminiscence as reconstruction; reminiscence as (re)interpretation; reminiscence as creation; reminiscence as prevention and civic involvement; reminiscence as a tool of forming cultural identity; reminiscence as an expert reflection.
    Źródło:
    Journal of Education Culture and Society; 2023, 14, 1; 33-52
    2081-1640
    Pojawia się w:
    Journal of Education Culture and Society
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Quantifying a successful translation: A cognitive frame analysis of (un)translatability
    Autorzy:
    Zakaria, Ingie
    Powiązania:
    https://bibliotekanauki.pl/articles/1040210.pdf
    Data publikacji:
    2017-12-30
    Wydawca:
    Katolicki Uniwersytet Lubelski Jana Pawła II
    Tematy:
    Frame Semantics
    Cognitive Semantics and Translation
    VISUAL Frames
    Translating Cultural Elements
    Opis:
    Assessing the success of a translated text is one of the controversial topics often discussed in the field of translation studies. The definition of a so-called successful translation is itself controversial. Therefore, for the purpose of this study, the success of a given translation may be defined as transmitting a similar, though rarely identical, semantic frame reference in the Target Language (TL) as was intended by the Source Language (SL) and may be quantified by comparing alternate translations and choosing the one with the highest number of equivalent frame references. One of the factors which could be considered detrimental to the production of a successful translation, as defined above, is the (un)translatability of cultural terms. Cultural terms, defined here as expressions referring to concepts or entities that are unique to a certain culture, are believed to be untranslatable. This paper uses Arabic visual frames referencing the Egyptian garment ǧal-labiy-ya (or ǧilbāb) as an example and argues that (un)translatability can be quantified using semantic frames based on the assumption that all SL terms have multiple frame references, some of which, mostly the ones indicating denotative meaning, have parallels in the TL while some others, mostly the ones indicating connotative meaning, do not. The degree of (un)translatability may, therefore, be quantifiable by observing which TL terms possess a higher rate of similar frame references in SL, which aids in the evaluation of translated texts in terms of relative equivalence and the degree to which the Target Text (TT) audience receives similar information to that received by the Source Text (ST) audience.
    Źródło:
    Linguistics Beyond and Within; 2017, 3; 229-244
    2450-5188
    Pojawia się w:
    Linguistics Beyond and Within
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Etnografia jako zaniedbana metoda w lingwistyce indukcyjnej
    Autorzy:
    Palmer, Gary B.
    Powiązania:
    https://bibliotekanauki.pl/articles/611402.pdf
    Data publikacji:
    2015
    Wydawca:
    Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
    Tematy:
    grammar
    scenarios
    ethnography
    cultural linguistics
    linguistic frames
    Tagalog
    ChiShona
    gramatyka
    scenariusze
    etnografia
    lingwistyka kulturowa
    ramy językowe, język tagalog, język shona
    Opis:
    Finding a productive scientific perspective on the relation between grammar and culture can be difficult, as is shown by the decades old debate on the so called “Sapir-Whorf hypothesis”. It is proposed that linguistic research should make more systematic use of ethnography as a source of meanings entrenched in grammar. The cases presented illustrate how grammatical constructions are defined by cultural schemas, scenarios, and models; how non-linguistic (colinguistic) data resolve old problems in grammatical analysis. A potentially controversial claim is put forward that data on an archaic way of life provide clues to the nature of proto grammar. The cases examined include (1) a study of the global relations between language and culture implied by code-switching, (2) a fine-grained analysis of a semantic network that defines a compound affix, (3) the use of native language definitions to define a cultural model of sequences of thinking, feeling, and acting, (4) the use of previously published ethnographies to discover correspondences of cultural models to classes in classifier systems, and (5) the culture of a species of archaic human known to us only through archaeology and paleontology and the possible influences of this culture on the structure of proto grammar.
    Autor wychodzi od stwierdzenia, że wypracowanie skutecznego podejścia do badania relacji między gramatyką a kulturą może być trudne, o czym świadczą dziesięciolecia dyskusji nad tzw. „hipotezą Sapira–Whorfa”. Stawia tezę, iż badania językoznawcze powinny w sposób bardziej metodyczny korzystać z etnografii jako źródła znaczeń zawartych w gramatyce.Przedstawia przykłady tego, jak konstrukcje gramatyczne kształtowane są przez kulturowe schematy, scenariusze i modele; pokazuje, w jaki sposób uwzględnienie danych pozajęzykowych (przyjęzykowych) rozwiązuje stare problemy analizy gramatycznej; proponuje być może kontrowersyjny pogląd, iż dane dotyczące sposobu życia u przodków homo sapiens dostarczają wskazówek co do natury protogramatyki. Omawiane przypadki obejmują: (1) relacje między językiem i kulturą w sytuacjach code-switching; (2) szczegółową analizę sieci semantycznej wiązanej ze złożonym formantem; (3) definiowanie modelu kulturowego obejmującego sekwencje myślenia, czucia i działania; (4) wykorzystanie wcześniej publikowanych opisów etnograficznych do odkrywania odpowiedniości między modelami kulturowymi a kategoriami w systemie klasyfikatorów nominalnych; (5) kulturę jednego z prehistorycznych gatunków człowieka znana nam wyłącznie z odkryć archeologicznych i paleontologicznych oraz jej możliwy wpływ na protogramatykę języka.
    Źródło:
    Etnolingwistyka. Problemy Języka i Kultury; 2015, 27
    0860-8032
    Pojawia się w:
    Etnolingwistyka. Problemy Języka i Kultury
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    „Społeczne Ramy Kultury” Czterdzieści Lat Później Pięć Modeli Komunikacji Kulturowej
    “SOCIAL FRAMES OF CULTURE” FORTY YEARS LATER FIVE MODELS OF CULTURAL FRAMES OF COMMUNICATION
    Autorzy:
    Sułkowski, Bogusław
    Powiązania:
    https://bibliotekanauki.pl/articles/781769.pdf
    Data publikacji:
    2011
    Wydawca:
    Polska Akademia Nauk. Czytelnia Czasopism PAN
    Tematy:
    Antonina Kłoskowska
    social frames of culture
    social background of culture
    symbolic culture
    cultural partcipation
    face to face communication
    massmedia
    on-line communication
    społeczne ramy kultury
    układ kultury
    kultura symboliczna
    partycypacja kulturalna
    komunikacja bezpośrednia
    media masowe
    komunikacja on-line
    Opis:
    Forty years ago Antonina Kłoskowska built up a universal paradigm of three social frames of culture. They included: frame one, i.e. local production of symbolic processes, close to folk culture; frame two — understood as a network of local institutions of culture; frame three — involving a radiation of pan-local centers, in particular a reception of contents transmitted by mass media. A basic sociological criterion of differentiating between these categories includes a type of contact, and adjacency of sender and recip- ient of symbolic communication. Currently, following years of development of digital means of communication, computer networks and fiber optic technologies, audio-visual systems, mobile telephones, etc. a proposal of frames of culture must be examined again. New media shape new vehicles of expression (e.g. hypertext), but most importantly they inspire specific social relations. Discussion over cultural framework is also triggered by accelerated processes of economic and social transformation, advanced globalization, increase of living standards and dissemination of consumption attitudes, changes in leisure activities of the middle class. In more narrowly understood domain of institutional and professional culture one witnessed the processes of European dereg- ulation and release of culture from state, which in Eastern Europe was accompanied by abolition of censorship and a different model of culture distribution, which is controlled by market and cultural (creative) industry rather than by central government. As a result, the nature of direct communication among people is subject to ongoing transformation. We witness more and more indirect cultural communication (off-line and on-line). Modified and broadened proposal of social frames of culture includes five rather than three paradigms, namely: the culture of indirect communication, the culture of associations and volunteers; the culture of local institutions (public and private), mass culture versus pop culture, cyber-culture, culture of network community. One has to underline that in the new reality of our civilization we can still use analytic principles of Kłoskowska’s typology. First, we can treat spiritual culture as a phenomenon of autotelic semiosis with pragmatic definition of sign; second, while describing social functioning of culture we can use a sociological criterion of contact and adjacency.
    Źródło:
    Kultura i Społeczeństwo; 2011, 55, 2-3; 5-35
    2300-195X
    Pojawia się w:
    Kultura i Społeczeństwo
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-6 z 6

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