- Tytuł:
-
Marketing logistyczny w małych firmach w warunkach integracji europejskiej
Marketing logistics in small business under conditions of European integration - Autorzy:
- Zrobek, Janusz
- Powiązania:
- https://bibliotekanauki.pl/articles/596113.pdf
- Data publikacji:
- 2012
- Wydawca:
- Łódzkie Towarzystwo Naukowe
- Tematy:
-
marketing logistyczny
integracja europejska
dystrybucja
marketing logistics
European integration
distribution - Opis:
- Growing competition from the large enterprises, under conditions of European integration, and getting much more consciousness of customers referring to quality and service, requires improvement of logistics by small business. The important factor for such an improvement is integration logistics with marketing enabling creation and realization bigger utility for customers. The research demonstrates that possibility of achieving a good competitive position is strongly connected with good knowledge of suppliers and purchasers based on close contacts with them; adjusting marketing tools and using such of their attributes, which are especially helpful in small scale business activity and have less usefulness in large enterprises.
- Źródło:
-
Studia Prawno-Ekonomiczne; 2012, LXXXV (85); 341-355
0081-6841 - Pojawia się w:
- Studia Prawno-Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł